Posted by Mark J. Miller on July 25, 2012 07:14 PM
God help the poor Pepsi-loving soul who wanders through London over the next few weeks. The dreaded brand police are swarming the country in search of any signs of anyone mentioning or attempting to showcase any corporate entity that is a competitor to the official Olympics sponsors, and anyone who even so much as thinks of sponsor Coke’s biggest competitor should fear the consequences. But that's nothing compared to what Nike is staging: the brashest act of ambush marketing in the history of the Olympics Games. And we'll bet they get away with it because, well, it's Nike.Continue reading...
Posted by Dale Buss on July 24, 2012 04:43 PM
New Yorkers were girding for a showdown Wednesday between Mayor Bloomberg and the opponents to his proposed ban on 16-ounce or bigger soft drinks. A mid-afternoon public hearing was scheduled to debate the measure, which still needs approval by the city Board of Health — appointed by the mayor — to take effect.
The ban's opponents could always sue or appeal to the state legislature (or not, judging by Gov. Andrew Cuomo's recent remarks), but the "hundreds" of people who gathered on the steps of City Hall on Monday to oppose the ban, organized by a American Beverage Association coalition called New Yorkers for Beverage Choices, would rather put a stop to Bloomberg's legislation before it goes into effect.Continue reading...
brands under fire
Posted by Sheila Shayon on July 24, 2012 12:04 PM
Royal Dutch Shell, the number one company on Fortune’s Global 500 list, is threatening legal action against the Greenpeace network of environmental activists as the company forges ahead with plans to begin drilling for an estimated 90 billion barrels of Arctic oil in the next two decades.
Greenpeace, which is seeking to make the Arctic a global sanctuary from commercial and environmental exploitation, tweeted today, “As 1 million of you have signed up to #SavetheArctic, Shell threatens Greenpeace with legal action. http://act.gp/NGhcEg.”Continue reading...
brands under fire
Posted by Sheila Shayon on July 16, 2012 03:29 PM
The latest move in Greenpeace’s Save the Arctic campaign saw British eco-activists shutting down 74 of 119 Shell petrol stations in Edinburgh and London against the brand's plans to drill for oil in the Arctic, leading to the arrests of 24 campaigners on Monday, according to the Guardian.
The campaign is targeting Shell as prepares to begin drilling in the Arctic with Russian oil company Gazprom, a plan that U.S. activists rallied to sue and spoof campaigns to pop up. Protesters scaled the roofs of Shell stations and deployed emergency shut-off switches to stop petrol going to the pumps, removing a fuse that delays it being switched on again, while posting a message on Twitter that, "We're being careful not to destroy property. Even the carefully removed components will go back to Shell."
Greenpeace UK website elaborated, "It's part of the global week of action against Shell that kicked off with the occupation of the head office in the Hague – as well as our live TV channel, follow #tellshell on Twitter for all the latest from around the world."Continue reading...
brand vs. brand
Posted by Sheila Shayon on July 11, 2012 04:56 PM
It's a battle of Philistine proportions.
SodaStream, purveyor of DIY soft-drink machines that turn water into soda with carbonation and flavoring, has found itself in fisticuffs with Coca-Cola. In a classic David and Goliath confrontation, the world’s largest beverage maker — reigning Best Global Brand, market value about $170 billion, 228 times larger than SodaStream — is threatening to sue to shut down the smaller brand's sustainability campaign — one that is based on attacking at Coca-Cola.
"Every day, approximately 1 billion bottles and cans are added to our parks, rivers, oceans and landfills worldwide — almost 400 million in America alone. We must not allow Coke, or anyone, to silence this unfortunate truth,” said SodaStream CEO, Daniel Birnbaum, in a press release about the brand's launch of a Facebook Cage Challenge after the beverage giant tried to shut down its anti-Coca-Cola environmental cage exhibits.Continue reading...
brands under fire
Posted by Abe Sauer on July 10, 2012 10:18 AM
The old saying goes that the Chinese word for "crisis" (危机) is composed of two characters representing both "danger" and "opportunity." Though fallacious, this old trope could not better describe the manner in which cosmetics brand Urban Decay turned a self-created crisis into a public relations windfall.
About a month ago, Urban Decay announced that it would be breaking into China's cosmetics market. And why not? In 2011, China's cosmetic sales hit 110 billion yuan ($17.8 billion), a increase of nearly 19 percent over 2010. According to a 2012 report by Li & Fung Research Centre, during one month in 2011, Urban Decay's competitors Estée Lauder and Clinique saw sales increase by almost 10 percent alone.
Looking at all that money, what Urban Decay lost sight of was its core mission, amongst other things, was all about refusing to test on animals. (China, meanwhile, required animal testing to certify Urban Decay's products.) No surprise, People for the Ethical Treatment of Animals (PETA) lambasted the brand's "Decaying Principles":Continue reading...
Posted by Mark J. Miller on May 30, 2012 06:01 PM
JCPenney raised some eyebrows and a few hackles last month when its May online and print flier featured a real-life lesbian couple among various real moms, partners and kids for Mother’s Day.
Now the corporation is giving some equal time to gay men ahead of Father's Day by featuring two real-life dads/partners with their two kids in the retailer's June book. And once again, One Million Moms is up in arms at the same-sex parenting image and urging their followers to boycott JCP stores.
Fearless marketing, alas, hasn't helped the retailer (so far) post better results. JCP, despite refreshing its brand and pricing strategy with a bold new vision in January, lost $163 million and sales went down 20% in the first quarter of 2012.
"Our first 90 days are a little tougher than we expected," CEO Ron Johnson recently told analysts and investors, Ad Age reports. "But the good news is the transformation, from my perspective, is way ahead of schedule. ... We're trying to essentially convert the Titanic into 1,100 WaveRunners."
brands under fire
Posted by Sheila Shayon on May 30, 2012 10:02 AM
Greenpeace and Asia Pulp & Paper have been battling for years over the issue of brands using APP for packaging, as the eco-activists believe the company is one of many brands contributing to the deforestation of “critical habitats and last remaining biodiversity hotspots” by using what it sees as unsustainable packaging materials sourced by APP.
Greenpeace's latest campaign against APP, via its global KFC protests, prompted the paper supplier to send us a rebuttal from Ian Lifshitz, Sustainability Manager for APP in the Americas.
“APP has been taking into account the critical issues raised by our international stakeholders, and we’ve announced important milestones in our business policies. Namely, on May 15, we announced the suspension of natural forest clearance in Indonesia, and that we will begin holding ourselves and our suppliers to the internationally-recognized high standards of HCVF (high conservation value forest)."Continue reading...