Posted by Sheila Shayon on October 29, 2012 11:39 AM
In a defensive and offensive move, two major European media companies, Bertelsmann and Pearson, are combining their book publishing divisions, Random House and Penguin, exponentially increasing their reach and scale in light of prodigious growth from e-books and digital retailers.
"Together, the two publishers will be able to share a large part of their costs, to invest more for their author and reader constituencies and to be more adventurous in trying new models in this exciting, fast-moving world of digital books and digital readers," stated Pearson CEO Marjorie Scardino in a press release.
The merger seals Random House’s leadership as the largest English-language consumer book publisher worldwide, and parent Bertelsmann will have the majority share at 53%. And no, web wags, it won't be called Penguin House or Random Penguin.Continue reading...
Posted by Sheila Shayon on October 18, 2012 11:39 AM
We are living at an pivotal moment in history as the dominance of words shifts from print to digital in the biggest change since Gutenberg’s press first made the word accessible to the masses in 1440. Newsweek is the latest victim and after 80 years in print, it's changing its name to Newsweek Global and its format to digital-only.
“Newsweek will transition to an all-digital format in early 2013. As part of this transition, the last print edition in the United States will be our Dec. 31 issue,” stated the official announcement from verteran magazine editor Tina Brown. The veteran magazine editor became editor-in-chief of Newsweek and sister digital news site the Daily Beast in Nov. 2010. The Washington Post had sold the title three months earlier to audio pioneer Sidney Harman for $1.00 and assumption of liabilities, with Brown coming on board as a result of Barry Diller's IAC taking an ownership stake.
Now, it's a new era for the brand, which has been undergoing restructuring since 2008. "We are transitioning Newsweek, not saying goodbye to it," said Brown in a memo to staff. "We remain committed to Newsweek and to the journalism that it represents. This decision is not about the quality of the brand or the journalism, that is as powerful as ever. It is about the challenging economics of print publishing and distribution."Continue reading...
Posted by Shirley Brady on September 26, 2012 03:13 PM
In a serious challenge to Amazon's latest Kindle moves and Apple iPad, Barnes & Noble has introduced the two newest tablets in the NOOK family of e-readers: NOOK HD ($199) and NOOK HD+ ($269). The New York Times sees B&N positioning the first HD Nook tablets as "iPad Lite," and call the retailer's new "video service for the Nook color devices similar to the iTunes store and includes movies and TV series from Disney, Viacom and Warner Brothers."
According to B&N's press materials, NOOK HD is "the lightest and highest resolution 7-inch HD tablet ever. NOOK HD+ is the lightest Full HD tablet with a brilliant 9-inch HD display that magazine and movie lovers will adore. Enjoy incredible reading and entertainment like never seen before – all starting at just $199."
They're available for pre-order at nook.com and in-store on Nov. 1st; AP took a look at how they stack up here.
Posted by Sheila Shayon on September 26, 2012 11:05 AM
We’re not at Hogwarts anymore, kids. As J.K. Rowling prepares to release her first non-Harry Potter book, The Casual Vacancy, on Thursday, her publisher, Little, Brown, has announced more than one million pre-orders and a two million book print run for the highly anticipated title.
Her first adult novel is poised for a record-setting debut. "It's one of the biggest releases of the 21st century. I think 99.9 percent of us (in the industry) are predicting it will go straight to number one," commented Philip Stone, charts editor at The Bookseller magazine, to The Telegraph.
Patricia Bostelman, VP Marketing, Barnes & Noble, told USA Today that The Casual Vacancy could be the biggest book of the year. "We're very optimistic about this book. She's a gifted storyteller and very skilled at creating characters and creating worlds.”
Whether Rowling can cross over from the magical realm of Harry Potter — conquering the young adult book market, selling 450 million books and earning almost $900 million, not to mention movie and ancillary sales — to an adult novelist, is the next million dollar question.Continue reading...
Posted by Mark J. Miller on September 14, 2012 11:27 AM
Volkswagen has been doing all it can to up its visibility in India the past few years. It wouldn’t hurt, after all, to sell well in the country with the second largest population, right?
So it has run ads that make newspapers “talk” and bought silver wraps for newspapers to show off the Jetta’s cool coloring. A few years ago, it lowered a Vento from a skyscraper to introduce it to the nation.
The latest innovation from VW’s marketing gurus is a vibrating newspaper. As news consumers opened one of three papers – The Times of India, The Hindustan Times and The Hindu – a light-sensitive chip attached to ads that teased "Feel the Shiver of Excitement" for the Polo and Vento vibrated the paper — “quite literally, communicating to readers the shiver of excitement they’ll experience when they see the exciting new features” in the cars, according to Asia Media Journal.
Talk about buzz marketing. The move followed an earlier ad tech move in the The Times of India — a talking newspaper ad — that also grabbed readers' attention.Continue reading...
Posted by Sheila Shayon on September 10, 2012 03:47 PM
The September issues of fashion magazines tend are closely watched because of September's annual fashion frenzy, but at least one October fashion magazine issue is garnering attention. And not for its take on hemlines and the new runway collections, but for one of its ads, which will play a video. In print.
The October issue of Marie Claire UK incorporates a black-and-white commercial for Dolce&Gabbana fragrance, the first UK display advert of its kind. Appearing on pages 34 and 35 in a limited run of a few thousand copies of the issue, a male and female model pose in a coastal scene and when the page is opened, the 45-second spot (directed by Mario Testino) automatically plays. And hopefully won't remind readers of those annoying greeting cards that play music upon opening.
D&G's description of the spot: "In the campaign that launches the Dolce&Gabbana classic fragrances Pour Femme and Pour Homme, Mario Testino sets a scene of fairytale romance, as the backdrop for a tale of love and transgression, like a gem of ancient storytelling. Starring Laetitia Casta and Noah Mills, and set to the strains of 'Città Vuota' by Mina. Shot on location in Sicily in the magnificent baroque village of Erice and the beach of La Riserva Naturale dello Zingaro."
The underlying technology that whisks them from the screen to the page is produced by Americhip, which has been developing multisensory advertising and marketing technologies since 2001.Continue reading...
Posted by Sheila Shayon on September 6, 2012 03:03 PM
As rumored, Amazon indeed revealed two new Kindle e-Reader models today: Kindle Fire HD and the Kindle Paperwhite — described as the most advanced e-reader ever."
"Paperwhite" refers to the ability to now read the screen as you would paper, as it's "constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179." The size and price of the classic Kindle, meanwhile, shrinks to $69.
Kindle Fire HD (above) is the pricier e-Reader family, aimed at the "high end" consumer with price points to match:Continue reading...
Posted by Sheila Shayon on September 6, 2012 10:06 AM
In case you were watching Bill Clinton's DNC love-in for Barack Obama Wednesday night, it may come as news that Amazon teased its new Kindle devices during the NFL season opener. Rumored to include the Kindle Paperwhite, the official press conference begins today at 10:30 a.m. PT in Barker Hangar and will be covered live. [Update: more details here.]
CNET reported last week the debut of two 7-inch Kindle Fires, “including a high-end model with a zippy processor, a camera, physical volume controls, an HDMI port, and larger storage than a second, more bare-bones version.”
Amazon’s uber-strategy is to sell the devices at a low enough price point to ensure deep market penetration, and then make money on higher-margin content, e.g., e-books, video, games, apps and music.
"The swing factor in the expectation on the upcoming Kindle Fire could be on how much lower pricing can go," said So Young Lee, analyst at SunTrust Robinson Humphrey. "Introducing a tablet below the $150 mark could be compelling and another game changer in the industry where the $199 price point is no longer unique."Continue reading...