2014 Brandcameo Product Placement Awards

campaigns

Bloomberg Businessweek Gets Pushy with New Campaign Targeting Millennials

Posted by Sheila Shayon on May 22, 2013 07:36 PM

It's graduation time and many of those college graduates are moving back in with their original roommates—their parents.

Bloomberg Businessweek is targeting twenty-somethings with a campaign encouraging those ‘boomerang kids’ to head-out on their own with the lure of a one-year subscription to the magazine. The “Bloomberg Businessweek Gets You Ahead” campaign website offers 42 e-gift cards that parents and friends can send to Gen Y-ers still living at home for an added kick in the behind—and a good laugh.Continue reading...

media brands

Does the Bloomberg Terminal Scandal Undermine the Bloomberg News Brand?

Posted by Sheila Shayon on May 13, 2013 10:55 AM

Reports broke late last week alleging that Bloomberg reporters were using the Bloomberg terminal to track (some might say stalk) employees at its financial services clients such as Goldman Sachs and JPMorgan, all the way up to high-profile individuals such as Ben Bernanke and Tim Geithner — even, apparently, the new company's namesake founder, Michael Bloomberg. 

Following a company-wide email on Friday and a Buzzfeed report that this ability was disclosed by a Bloomberg TV reporter two years ago, Bloomberg L.P. CEO Dan Doctoroff acknowledged in a story published by the Wall Street Journal on Sunday that the a firewall should have prevented its journalists from accessing such user data long "earlier":Continue reading...

Microsoft Reportedly Wants to Buy Barnes & Noble's Nook Business for $1 Billion

Posted by Sheila Shayon on May 10, 2013 12:45 PM

Shares of Barnes & Noble soared 24 percent after it was reported Thursday that Microsoft is considering a bid for the retailer’s Nook e-book business. 

Microsoft is reportedly offering $1 billion for the Nook brand and the digital assets of Nook Media on top of their $300 million investment last year to develop Nook content for Windows 8 tablets. "Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them,” said Microsoft president Andy Lees at the time. "We're on the cusp of a revolution in reading." 

But the revolution stalled as the Android-based Nook has been a money-loser for B&N, not helping America's biggest bookseller compete against Amazon’s Kindle e-book reader.Continue reading...

brand extensions

Condé Nast Extends Magazine Brands into Bar and Restaurant Scene

Posted by Dale Buss on April 12, 2013 11:53 AM

Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.

Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.

"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...

app watch

Playboy Plays Nice with New Content-Driven App

Posted by Sheila Shayon on April 9, 2013 11:53 AM

After a little finagling and creativity, Playboy has managed to relaunch an impressive content-heavy app for the iPhone, all while playing nice with Apple's staunch no-nudity clause. 

The new Playboy for iPhone app positions the brand as digital bespoke of the Playboy lifestyle with articles on travel, clothes, food, cars and girls. "As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style," said CEO Scott Flanders in a press release.

The rebuilt app is designed to feed new Gen Y fans the content they crave—and that's not just graphic photos of the lady of the month. The app is targeting younger men who’d "rather consume the content digitally on their device than on their couch in paper form," Altimeter Group’s mobile strategy analyst, Chris Silva told Freep.com. "The way people are consuming and buying their media has totally changed."Continue reading...

brand take over

Google Returns Frommer’s Back to its Rightful Owner

Posted by Sheila Shayon on April 4, 2013 04:32 PM

Google has sold the rights to the eponymous Frommer's travel guidebook series… to Arthur Frommer, the creator of the brand. Frommer initially sold his rights to Simon & Schuster in 1977, and several brand changes later, Google snapped it up in 2012 amidst speculation that the search giant might fold it into Zagat, which they bought in 2011, with aspirations of owning the SEO on geo-location-travel.

Travel website Skift broke the news that Google would stop publishing print editions of several Frommer's series just seven months after it acquired Frommer’s from John Wiley & Sons for a rumored price of $25 million, however the sale of the naming rights will now allow Arthur Frommer to continue to publish print guide books and content on Frommers.com. 

A Google spokesperson told Skift, “We’re focused on providing high-quality local information to help people quickly discover and share great places, like a nearby restaurant or the perfect vacation destination. That’s why we’ve spent the last several months integrating the travel content we acquired from Wiley into Google+ Local and our other Google services. We can confirm that we have returned the Frommer’s brand to its founder and are licensing certain travel content to him.”Continue reading...

traveling brands

Lonely Planet Sold to Reclusive Billionaire Who Vows to Continue Storied Journey

Posted by Mark J. Miller on March 20, 2013 01:33 PM

BBC Worldwide has only been the sole owner of the Lonely Planet brand since 2011 after buying 75 percent of it in 2007, but it's been ready for some time to let it go.

For $42 million less than it had purchased it for—and after years of partnering with Melbourne, Australia-based founders Tony and Maureen Wheeler to build the business into a strong global brand—BBC Worldwide this week sold the world's biggest travel publisher for $77.7 million. The buyer is NC2 Media, which vaguely describes itself as “primarily engaged in the creation, acquisition and distribution of quality digital content and the development of the technologies to make that possible.”

The media company is run by a billionaire Kentucky recluse who supposedly doesn’t use email, made a good chunk of money from selling low-cost cigarettes before selling them off and renouncing tobacco, and is one of the top five landowners in the U.S. with 1.7 million acres to his name, Brad Kelley.Continue reading...

brand news

Time Warner Spins Off Time Inc.: A Sign of the Times?

Posted by Sheila Shayon on March 7, 2013 01:23 PM

Time Warner is spinning off Time Inc., turning the 90-year-old publisher of Time, People and Sports Illustrated into a separate, publicly held company worth as much as $3.2 billion. 

"A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," said CEO Jeff Bewkes. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base."Continue reading...

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