Posted by Sheila Shayon on March 7, 2013 01:23 PM
Time Warner is spinning off Time Inc., turning the 90-year-old publisher of Time, People and Sports Illustrated into a separate, publicly held company worth as much as $3.2 billion.
"A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," said CEO Jeff Bewkes. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base."Continue reading...
Posted by Mark J. Miller on February 21, 2013 02:50 PM
It has been nearly 16 years since the episode of “Ellen” that found its main character, as played by Ellen DeGeneres, come out of the closet and tell the world that she was gay, followed up by the historic "Yep, I'm Gay" cover of TIME.
That, of course, was a watershed moment and plenty has happened since. States have legalized gay marriage. Gay characters that don’t fall into ancient stereotypes actually populate mainstream films and television shows. Those in the 18- to 44-year-old demographic are mostly all for gay marriage, leading many to assert that, with time, it will be fully integrated into American culture.
That same demographic is the target of most marketers, which has led to a rapid growth in gay-themed ads. Anti-gay sentiment clearly isn’t dead, though, and marketers take the risk of getting one faction of its fans upset when it goes that route, a fact Kraft’s Oreo brand found out last summer when it put a rainbow-themed Oreo on its Facebook page and then discovered a massive fight occurring in its comments section.
Amazon has now stepped in to show that it’s happy to have its products, specifically Kindles, used by gays or straights. In a new ad campaign that broke this week, a shirtless man and bikini-wearing woman sit next to each other at a resort looking at their e-readers. While he squints at what looks like an iPad in the sunlight, she can see her Kindle Paperwhite just fine. He decides to purchase a Kindle from his device and after, suggests that they should celebrate. She says that her husband is bringing her a drink right now. His response? “So is mine.” Touché.Continue reading...
Posted by Shirley Brady on February 19, 2013 02:43 PM
BlackBerry's new global creative director for the revamped company is featured in the first video for her part of the "Keep Moving Projects" cultural influencer project. The Grammy Award-winning musician is asking fans to use the video-editing feature on the new BlackBerry Z10 to contribute to local crowdsourced videos showcasing her current global tour.
Watch BlackBerry's video pitch to Keys fans, along with the first two episodes of author Neil Gaiman's BlackBerry project, below:Continue reading...
Posted by Sheila Shayon on February 19, 2013 01:26 PM
Reader’s Digest is filing for bankruptcy for the second time in three and a half years.
"Under a restructuring agreement supported by Wells Fargo & Co., $465 million of remaining senior notes will all convert to equity," explained CEO Robert Guth to Bloomberg. "The key message here is that we have a lot of confidence in the future of the business based upon the success of the ongoing operational transformation, but we haven’t had as much success with the balance sheet side of it and we need this process to help accelerate that."
"The Chapter 11 process, which will facilitate a significant debt reduction, will enable us to continue to redefine our business by focusing our resources on our strong North America publishing brands, which have shown a new vitality as a result of our transformation efforts, particularly in the digital arena," Guth stated in the press release announcing the restructuring.Continue reading...
Posted by Mark J. Miller on January 25, 2013 04:53 PM
Print publications have been cutting back in various ways in recent years, including employing smaller staffs and printing on smaller paper sizes. Now the 119-year-old Billboard is unveiling a total redesign that involves its own chopping down.
In the redesign, which debuts Saturday, the brand’s iconic capital “B” loses a bit of ink and be lowercased. Business Insider points out it follows a recent design trend that's seen brands like Arby’s, Weight Watchers, Lifetime and the brand formerly known as as J.C. Penney’s, jcp.
The longstanding colors inside Billboard’s lettering will disappear on the print publication to give it a more grownup feel, but remain mostly the same on the brand’s website (though the blue in the “a” is lighter and now the “b” will get a touch of green). Each letter will also be much thicker.Continue reading...
Posted by Sheila Shayon on January 17, 2013 02:42 PM
Apple’s clean, simple, cutting-edge approach to retail has influenced the storefront designs of several other brands, including Microsoft. But do digital books and sleek environments signal the imminent future of libraries?
Officials in Bexar County, which surrounds San Antonio, Texas, seem to think so. The San Antonio Express-News reports the county on Tuesday night approved the creation of "the nation's first bookless public library system," with a prototype location expected to open in fall.
"If you want to get an idea what it looks like, go into an Apple store," said Nelson Wolff, a Bexar County judge who propelled the idea forward after reading Walter Isaacson's recent biography of the late Apple visionary Steve Jobs.Continue reading...
Posted by Sheila Shayon on January 15, 2013 05:40 PM
The one percent is alive, well and being targeted by The Wall Street Journal with a new magazine insert: WSJ Money, a spin-off of WSJ Magazine, which calls itself "the world's largest luxury magazine."
"It's for people who are voyeuristically interested in the high end, and are at the high end," Mike Miller, a Journal senior deputy managing editor overseeing the magazine, told Adweek.
Scheduled to debut March 9 and publish quarterly, the glossy will focus on personal finance and be distributed in the Journal's weekend edition in the U.S., which has a current circulation of 2.3 million. The edit/ad plan is to publish 50 pages per issue: 30 for editorial and 20 for ads.
The announcement follows the recent launches of Bloomberg Pursuits and Dujour, which joined Departures and ForbesLife in the category.Continue reading...
Posted by Dale Buss on January 10, 2013 02:24 PM
McDonald's spent a good portion of last year in the U.K. promoting exercise for kids with tie-ins to the 2012 London Olympics. It also introduced a fruit-juice-based drink called Fruitizz as part of its Happy Meal revamp.
Now, McDonald's U.K. is pivoting to feed kids' minds as well. It has launched a new campaign called Happy Readers to put millions of kids' books into the hands of families and to help make reading fun.Continue reading...