chew on this
Posted by Dale Buss on October 17, 2013 10:54 AM
Over the last few years, Domino's has retooled its pizza crust, broadened its menu to include more non-pizza items and, most recently, rolled out a new pan-style fresh pizza to rave reviews—and strong sales.
Yet now Domino's CEO J. Patrick Doyle says that the brand's growth in the future will be less dependent on a steady flurry of new products and more reliant on another, perhaps surprising advantage that the company has gained over most of the pizza world: its digital prowess.
That includes recent innovations such as the creation of Domino's "pizza profiles" online to facilitate ordering, and its experimentation with live cameras to show customers via web video their pizza as it is actually being made.Continue reading...
let's make a deal
Posted by Mark J. Miller on October 16, 2013 12:57 PM
When the Chicago Bulls take on the champion Miami Heat on Oct. 29 for the NBA season opener, viewers can be sure to have a hankering for a beefy, crunchy burrito or a sweet churro before the final buzzer sounds.
Taco Bell has been the official QSR partner of the league for the last four years and now the pair have announced an extension of that deal that includes prominent placement during telecasts and online through all of the NBA, WNBA, and D-League platforms.
The multiyear deal will also include a new digital/social media program on NBA.com and other platforms dubbed "Buzzer Beaters" that will aggregate video of game-winning shots, according to Ad Age.Continue reading...
Posted by Dale Buss on October 10, 2013 04:27 PM
McDonald's certainly can't win with some critics. Its new promotion involves giving away millions of books that will advance both children's literacy and their understanding of healthy eating. But all some people see are a cynical way to sell more fast food.
Which, of course, is what McDonald's is in business to do. It'd be tough to make a mass business, employ all those workers and pay all those taxes with a trade that offered only, say, hand-made artisan sandwiches of artichokes and avocados with a chaser of kombucha.
In lieu of toys, McDonald's US plans to distribute more than 20 million paperback books inside its Happy Meals in the US during the first half of November, a gambit which could make it the country's "largest children's book publisher for the month," as Ad Age observed.
The move is "yet another effort to appease criticis who have lambasted its Happy Meals for the food quality, the licensed toys and kid-targeted marketing," noted USA Today. The brand launched a similar effort back in the UK back in January, where it received much the same criticism.Continue reading...
Posted by Dale Buss on October 9, 2013 06:27 PM
"Pay It Forward," meet "Open It Back Up." Starbucks—which rarely misses a zeitgeist-related marketing ploy—is offering a free tall cup of coffee to any patron who buys a drink for another customer, in what CEO Howard Schultz somehow intends to translate into a moral example for those responsible for the federal government curtailment in Washington, D.C.
Schultz previously has tilted at budget-deficit gridlock in Washington and spoke out in support of gay marriage in various ways associated with the iconic brand. This time, he said, Starbucks aims to push citizens to "support and connect with one another, even as we wait for our elected officials to do the same for our country." No word on why he believes that Americans haven't already been supporting and connecting with one another.
Anyway, such exhortations are just one way that Schultz has been moving Starbucks way beyond its original java base since he shored the chain up a few years ago.Continue reading...
chew on this
Posted by Dale Buss on October 4, 2013 03:46 PM
Dunkin' Donuts has revitalized growth in large part by being just a bit contrarian. As in not caring as much about offering "value" or even healthy eating as other fast-feeders seem to.
That approach was texturized this week for attendees at an industry summit by Paul Carbone, CFO of the Massachusetts-based chain. He didn't glaze over the necessity for Dunkin' to pay attention to its value proposition or to care about better-for-you treats. But he made it clear that Dunkin's recent and ongoing focus has been on generating new sales and taking market share by focusing on new products, especially limited-time offerings.
"It's not like we ignore value, but it's all about differentiated product" such as Dunkin's limited-time wraps and sandwiches, Carbone said, according to FoodBusinessNews.net. "We're constantly taking winners [and interchanging them]. This is the idea of winning begets winning."Continue reading...
Posted by Abe Sauer on October 4, 2013 12:39 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This (National Day holiday) week: Andy Lau is everywhere… how to fake a gold iPhone… Adidas sells more freedom… Shanghai Free Trade Zone from a kid's POV… Volvo booms… hybrids bust… General Tsao comes to Shanghai… China Open turns 10… 7-Eleven is the new Radio Shack… and more.Continue reading...
chew on this
Posted by Dale Buss on October 3, 2013 06:21 PM
One blogger doesn't mince any words about how big a deal the new KFC Go Cups are. "Everything is going to change," wrote Mary Beth Quirk of Consumerist.com. "EVERYTHING."
Forgive her for getting a bit carried away, but it does seem that the fast feeder is on to something with Go Cups, plastic containers that can conveniently fit a KFC chicken entree into the cup holders of what the chain said amount to 83 percent of US cars. There are five selections in the Go Cup lineup for $2.49 each, including potato wedges.
But wait, there's more: The chicken and potatoes are kept separate by a divider, and the Go Cup not only has a base that fits into most holders but also a wider top so that it can accommodate more food. And most of the food sits up high for easy access.Continue reading...
Posted by Dale Buss on October 3, 2013 04:42 PM
Burger King is staking a lot on fries these days, now extending to a social media campaign in which the chain pretended to change its name—to Fries King.
The brand put photos on Facebook showing the unveiling of a seemingly new corporate identity, with signs on a BK outlet and that sort of thing. Its website shows a redone company logo with an upright pouch of its new Satisfries replacing the familiar stylized hamburger and the words "Fries King" in place of "Burger King."Continue reading...