brand news
Posted by Dale Buss on January 17, 2012 08:50 AM

Adidas taps Katy Perry for new campaign.
AFL-CIO launches image campaign.
Airbus posts record sales.
American Airlines stops flying to India, sacks 150 workers.
AOL leads companies testing crowdsourcing.
Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.
BASF halts its genetically modified products in Europe, including its Amflora potato.
Beats Electronics breaks up with Monster.
Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.
BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.
BMW recalls 89,000 Mini vehicles.
Burberry quarterly profits jump 22%.
Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.
M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...
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brands under fire
Posted by Mark J. Miller on January 12, 2012 10:17 AM

As Kodak's chief blogger cheerily tweets from the Consumer Electronics Show in Las Vegas this week, where it's business as usual with product news and its marketing and sales team ensconced in a booth, the company is showing gritty resolve even as it faces possible bankruptcy. It may be having its financial troubles, but it isn’t going to allow itself to be pushed around. Cue the lawyers.Continue reading...
More about: Kodak, Legal, Apple, HTC, CES, Bankruptcy, Technology, Social Marketing, Twitter, Facebook, YouTube, BlackBerry, RIM, Digital
brand news
Posted by Dale Buss on January 6, 2012 09:03 AM

Apple reportedly plans in-store branded boutiques at Target, while the iPhone's new Siri feature is said to double mobile data usage.
Porsche and Volkswagen compensation claims increase, while VW closes market cap gap with Toyota and looks to expand in China and India.
Dunkin' Donuts gears up to double number of U.S. locations.
Alcoa is scaling back.
Audi is adding models to win more U.S. market share.
Baskin-Robbins to expand to Vietnam.Continue reading...
More about: Brand News, Airbus, Alcoa, Apple, Audi, Baskin-Robbins, Best Buy, Best Western, BlackBerry, Boeing, Bravo Brio, Darden, Dunkin' Donuts, Facebook, Google, Gree, Groupon, Hot Pockets, IBM, iPhone, Kodak, Lenovo, Levi's, LinkedIn, Mercedes-Benz, Nestle, Olympus, PaperMate, PayPal, Pizza Hut, Porsche, RIM, SFO, Siri, Sony, Sony Pictures, Taco Bell, Titanic, Toyota, Twitter, Volkswagen, VW, Washington Redskins, Wendy's, Yahoo, QSR
brand news
Posted by Shirley Brady on January 3, 2012 05:41 PM

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.
Apple TV rumors generate biggest buzz heading into CES.
Bakon Vodka goes mobile.
Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.
Benetton takes edgy Unhate campaign to Tripoli.
Bentley sells more cars in China than UK.
Better Business Bureau tops its own scams of the year list.
BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...
More about: Brand News, Apple, Athleta, AT&T, Bakon Vodka, David Beckham, Ben & Jerry's, Benetton, Bentley, Better Business Bureau, BlackBerry, BPA, Canadian Pacific, CES, Chrome, Citi, Citibank, Facebook, FDA, Ford, Gap, GE, Google, Groupon, H&M, IBM, iPad, J.M. Smucker, JPMorgan, Klout, Lincoln, Mountain Dew, Netflix, PBS, PepsiCo, RIM, Samsung, Sara Lee, Stumptown, Street King, Sweden, Target, TiVo, Twitter, Verizon, Tiger Woods, Time Warner Cable, Walmart, Jason Wu, 50 Cent, China
brand news
Posted by Shirley Brady on December 21, 2011 06:09 PM

Amazon leads Klout list of most influential retailers.
Avon ousted CEO Andrea Jung's two-year exit deal criticized by former CEOs.
Bank of America settles fair-lending case for record $335 million.
Beats by Dre pumps up headphone sales.
Diddy plans to launch tequila brand.
Facebook tests private messaging between users and brand pages.
FedEx disciplines delivery man who tossed computer monitor.
Frito-Lay sued over "all natural" claims.Continue reading...
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brand news
Posted by Dale Buss on December 21, 2011 09:07 AM

AOL hears strategy slammed by activist investor.
Ancestry.com uses humor in holiday-themed campaign.
Carnival Cruise campaign focuses on first-time cruisers.
CNN's Piers Morgan gets grilled in U.K. hacking probe.
Cracker Barrel shareholders reject activist investor's bid for board seat.
EA strikes again at Activision with new video game.
Facebook plans to begin placing ads in user news feeds.Continue reading...
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brand news
Posted by Dale Buss on December 16, 2011 08:55 AM

Zynga prices IPO at $10/share (which CEO Mark Pincus played early). Its $7 billion valuation could lift all social gaming.
BlackBerry crisis mounts as troubled RIM co-CEOs announce they're deferring smartphone relaunch until late 2012.
Amazon reports selling more than 1 million Kindles a week.
Apple struggles to take a bigger bite of China.
Covidien to spin off pharmaceutical unit.
Dell abandons netbooks.
eBay counters Amazon's shopper incentive.Continue reading...
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brand news
Posted by Dale Buss on December 15, 2011 09:04 AM

American Airlines cuts flights, says not related to bankrupcy filing.
Avon looks to a new CEO to reinvigorate culture.
Chevron and Transocean encounter government suit over oil spill in Brazil.
Clint Eastwood signs on for E! reality show with his family.
Facebook tests coupon ads; embraces clean power following Greenpeace pressure.
First Solar scales back as demand for solar panels slumps.
Ford promises its new hybrids will leap ahead of Prius in fuel efficiency.
Groupon gets faint IPO support from its underwriters.Continue reading...
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