Interbrand IQ: The Best Asian Brands Issue

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In the News: Bank of America, Liz Taylor, Facebook and more

Posted by Shirley Brady on October 24, 2012 06:15 PM

Brands to Watch

Bank of America slapped with U.S. lawsuit over billion-dollar "hustle" of Freddie Mac and Fannie Mae.

Elizabeth Taylor is Forbes' new Top-Earning Dead Celeb thanks to Christie's auction.

Apple's iPad mini already has a Chinese knock-off, while US judge says Samsung infringed four Apple patents.

Facebook wins back Wall Street, affirms social dominance and shares soar as looks to rebuild confidence.

AT&T beats estimates in latest quarterly earnings report.

BlackBerry loses grip as go-to phone for US federal government.

Buzzfeed taps Rdio for "social music advertising."

Cisco will fund 12,000 meals for World Food Program via Facebook app.

Tom Cruise sues gossip magazines for defamation of character.Continue reading...

brand news

In the News: 2012 Best Global Brands Revealed, Samsung v Apple, and more

Posted by Shirley Brady on October 2, 2012 08:45 AM

In the News

Interbrand's 2012 Best Global Brands report sees Coca-Cola on top, Apple and Samsung make gains, Disney and HP decline, and BlackBerry lose 39 percent of brand value.

Samsung files to add iPhone 5 to Apple patent lawsuit as US court lifts injunction against Galaxy Tab sales and Galaxy S3 outsells iPhone 5 in UK.

Amazon plans to hire 10,000 British temp employees for the holidays.

American Airlines accuses pilots of sabotage as loose seats embarrass execs.

American Express ordered to refund $85 million to customers and pay $27.5 million in penalties.

Apple's iPad Mini rumored for Oct. 17 unveiling.

Cadbury wins exclusive right to its signature purple color in legal battle.

Disney unveils new homepage with entertainment focus.

Facebook sells more access to members as part of ad analytics push; Wall Street approves.

Google's stock market value passes Microsoft's for the first time.

Guinness launches "cloud TV" campaign.Continue reading...

brand challenges

Avon, American Airlines Put on Brand Deathwatch

Posted by Mark J. Miller on October 1, 2012 04:09 PM

Advertising Week kicked off in New York Monday morning with a "Memoriam for Advertising." Now Declan Stone may need to update his new Logo R.I.P. book sooner than expected.

If 24/7 Wall Street's soothsayers have an accurate crystal ball, it’s time to slather on some Avon products, pull on some Pacific Sunwear shades and an Oakland Raiders jersey while reading Salon.com’s story about American Airlines on your BlackBerry.

These are six of the 10 brands mentioned in 24/7 Wall Street’s new list of what 10 big name brands could disappear in 2013. The others? MetroPCS, Suzuki, Talbots, and Current TV. 24/7, ever so slightly tongue in cheek but in a wake-up call, too, believes these brands will either be bought out or go out of business before the big ball in Times Square drops at the end of 2013.

According to the website's prognosis, American Airlines is “inefficient.” BlackBerry-maker RIM has “lost its edge.” Pacific Sunwear “no longer has the capital to compete.” At MetroPCS, “investors have abandoned.”

All 10 of the companies suffered from at least one of the following:Continue reading...

brand news

In the News: Facebook, BlackBerry, Beckham and more

Posted by Dale Buss on September 28, 2012 08:54 AM

In the News

Facebook launches "Gifts" under crafty data play and deletes fake "likes," dropping page views, as it teams up with Gates Foundation to launch apps for future college students.

BlackBerry maker RIM reports loss but sees cash pile grow.

Chrysler backs Motown musical.

Coca-Cola partners with Olympic medalist for soccer camp.

David Beckham nets hugely from his sponsorship deals.

GE is upbeat on industrial outlook.Continue reading...

brand news

In the News: NFL, Tempur-Pedic, American Greetings and more

Posted by Dale Buss on September 27, 2012 09:06 AM

In the News

NFL settlement with referees clears the way for marketers.

Tempur-Pedic goes to the mattresses to buy Sealy for $228.6 million.

American Greetings hears buyout offer from founding family and CEO.

Amazon rejects false advertising claim in Apple app store suit.

Apple-Google maps talks failed on voice navigation.

BAE proposed merger with Airbus parent EADS hits snag in Germany.

Bayer partners with feline vets.

BlackBerry 10 will determine RIM's fate as company courts app developers.Continue reading...

brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...

web watch

Changes "R" Us: Marissa Mayer Gets Busy at Yahoo!

Posted by Mark J. Miller on September 19, 2012 02:08 PM

Yahoo! CEO Marissa Mayer only been running the company since the middle of July but she’s got plenty of items ticked off on her to-do list: Bringing In Cash, Doling Out Phones, Changing Logo.

First off, her company just pulled in $4.3 billion after taxes from its “deal to sell part of its stake in Alibaba back to the Chinese Internet giant,” according to Wired. That’s pretty sweet, considering the company has been struggling financially for the last year. Instead of using it make acquisitions and build a big nest egg, though, Yahoo! is handing out $3.65 billion of it to its once-suffering investors, and hanging onto just $646 million. And what can you get for that?

The company will also now be saving a little bit of dough every time it prints something out on letterhead. Mayer also approved removing the registered trademark symbol from the company’s logo. Mayer posted an image of a deposed ® to her Instagram feed on Monday. It looks like it is waiting to gather with its R brethren to be put off in the backyard, like the Russians did with the fallen statues of its former heroes.Continue reading...

brand news

In the News: Ochocinco, Arco, Cosmo and more

Posted by Shirley Brady on August 14, 2012 08:56 AM

In the News

Apple rumor created by Swedes as a prank goes viral.

BP nets $2.5bn in deal to sell Californian refinery business and Arco brand.

Canada's media ownership concentration criticized in new report.

Chad Johnson negates powerful personal brand as VH1 series cancelled.

Cosmopolitan founder Helen Gurley Brown passes, remembered, at 90.

Dewar's global brand ambassador chats with the New York Times.

Ford banks on 2013 Fiesta.

GE and Chobani take gold in Ace Metrix Olympics ad ranker.

HarperCollins plans pop-up record store to promote new book.Continue reading...

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