brand news
Posted by Shirley Brady on June 4, 2012 12:34 PM

Microsoft takes the stage at E3 to talk up Xbox.
Marvel starts production on Iron Man 3.
Vita Coco unveils new campaign with Rihanna (right).
Aon Hewitt finds positive shift in internal brand engagement.
Black & Decker coffee machines recalled following 1,300 complaints.
BlackBerry parent RIM shares drop below $10.
Celsius mobile phone with embedded Swiss timepiece retails for $312K.
Coca-Cola and McDonald's hit back at Mike Bloomberg's NYC big soda ban.
Corning expands on Gorilla Glass with thinner Willow Glass.
Facebook shares tumble to new low on Sanford Bernstein questions.
Ford crowdsources Focus ST commercial.
Google's Project Glass codename? Wingman.
Got Milk? and California Dairy Council partner for consumer education campaign.Continue reading...
More about: Brand News, Aon Hewitt, Black & Decker, BlackBerry, Celsius, Coca-Cola, E3, Facebook, Ford, Google, Got Milk?, Kellogg, Kellogg's, Kroger, Marvel, McDonald's, Michelin, Microsoft, PepsiCo, Quaker Oats, RIM, Scion, Scooby-Doo, Slow Food USA, Weather Channel, Xbox, Iron Man 3, UN, UNEP, Vita Coco, Warner Bros., Cesar Millan, Rihanna, Coconut Water, Soda, Obesity, Michael Bloomberg
brand news
Posted by Dale Buss on June 4, 2012 08:55 AM

GM pressures TV networks for discounts in upfront.
Ducati is booming in North America.
Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.
Adidas sues Merrell over three-stripe design.
Apple/Motorola patent trial will feature Steve Jobs 'testimony.'
Big Tobacco goes to war in California.
BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...
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brand news
Posted by Dale Buss on June 1, 2012 08:59 AM

Apple strikes pre-paid iPhone deal with Cricket as Foxconn woes continue.
BMW creates department-store feel at concept showroom in Paris.
BP reveals internal discord over oil spill estimates, and plans to sell stake in Russian venture.
Chrysler misses May sales target despite U.S. sales bump.
Corona invests in major outdoor and digital campaign for summer.
Disney names new film studio chairman.
Exxon Mobil plans major U.S. chemical plant.
Facebook sells "likes" in promoted posts move, and adds admin functions and post scheduling.
Formula One IPO may be delayed.Continue reading...
More about: Brand News, Apple, Asos, BlackBerry, BMW, BP, Chrysler, Corona, Cricket, Disney, Exxon Mobil, Facebook, Formula One, F1, Foxconn, Google, iPhone, JCPenney, Liberty Media, Louis Vuitton, LVMH, Mars, NASDAQ, Paramount, RIM, Sesame Street, Sesame Workshop, Sirius, Snickers, Topshop, Viacom, Virgin, Walmart
mobile brands
Posted by Sheila Shayon on May 31, 2012 05:06 PM

The headline on Forbes.com today says it all: "Should Research in Motion Sell BlackBerry and Call It Quits?"
Even as the company celebrated separate developments today — the right to use the BBM brand in its homeland of Canada and the opening of its first innovation zone in India — the once-darling of the mobile world is teetering on the edge of defeat with a dire profit warning and a looming writedown on unsold stock.
RIM CEO Thorsten Heins’ recent update confirmed the company is expecting an operating loss for Q2 of $125m, while revenue plunged 25% from the year-ago quarter. The message suggests this quarter will be even worse with "challenging" conditions for the next few quarters. "The on-going competitive environment” impacting RIM, "in the form of lower volumes and highly competitive pricing dynamics in the marketplace," has led to the losses.
Now RIM has engaged JP Morgan Securities and RBC Capital Markets for a strategic review of the business to see which parts are most saleable. The company also plans to cut headcount, from 16,500 to 10,000, but will be hiring in "key areas," such as the BlackBerry10 team, and an upcoming operating system revamp.Continue reading...
brand news
Posted by Dale Buss on May 31, 2012 09:01 AM

GM expected to announce Manchester United sponsorship today.
Nike is selling its Cole Haan and Umbro brands.
RIM shareholders see outright sale as best option for BlackBerry maker.
Amazon may end up sharing California tax as NJ tax collection kicks in.
American Idol owner rebrands.
CBS says Super Bowl advertising is more than half sold.
Caterpillar sees strikers hunkering down.
Chevron is sued in Canada by Amazonians.Continue reading...
More about: Brand News, Amazon, American Idol, CBS, Caterpillar, Chevron, Cole Haan, FDA, Facebook, Gaylord Entertainment, GM, JCPenney, LinkedIn, Manchester United, Marriott, Microsoft, Morgan Stanley, Nike, Pep Boys, Prudential, RIM, Super Bowl, Talbots, Teen Vogue, Umbro, Windows 8
brand news
Posted by Shirley Brady on May 30, 2012 05:42 PM

BlackBerry-maker Research in Motion saw its shares slump today after warning Wall Street that it's forecasting an operating loss for the first quarter. With the company hiring bankers at JPMorgan and RBC to explore a sale, investors worried and layoffs looming, the Canadian government dismissed rumors of a possible takeover.
Other brand news:
Best Buy store closures spur Walmart ads.
NYC mayor Michael Bloomberg bans sale of large sodas and sugary drinks.
GM is shifting Chevrolet ad budget from Super Bowl to sponsoring the popular Manchester United soccer team.
Disney Channel joins the TV Everywhere brigade.
Exxon Mobil shareholders approve executive pay.Continue reading...
More about: Brand News, Best Buy, BlackBerry, RIM, Chevrolet, Disney, Disney Channel, Exxon, Exxon Mobil, Facebook, GM, Groupon, Guinness, Harlem Globetrotters, HP, Kayak, Levi Strauss, Manchester United, News Corp., Oracle, PayPal, Planned Parenthood, Sally Hansen, Sony, Square, Starbucks, Unilever, Viacom, Virgin, Virgin Galactic, Walmart, Wikileaks, Julian Assange, Barack Obama, Michael Bloomberg, Mitt Romney, Corporate Citizenship
brand news
Posted by Shirley Brady on May 28, 2012 08:59 AM

BlackBerry-maker RIM plans to slash staff.
P&G will change candy-resembling Tide Pods on child safety concerns.
Formula One wins court challenge overturning 'F1' trademark.
Amazon will sell pre-paid wireless service in Japan.
Apple applies for patents on advanced stylus.
Two years after BP oil spill, tourists return to US Gulf.
Cisco pulls the plug on its Cius tablet.
ExxonMobil to vote on gay protections.
Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...
More about: Brand News, Amazon, Apple, BlackBerry, BP, Cisco, eBay, ExxonMobil, Facebook, F1, Formula One, Google, Graff Diamonds, Groupon, IT, Linsanity, Lotus, Microsoft, Mountain Dew, New York Knicks, Olay, P&G, PayPal, PlayStation, RIM, Sony, Tide, Tide Pods, Trader Joe's, Versace, Windows, The Dark Knight, IPO, London 2012, Olympics, Jeremy Lin
brand news
Posted by Dale Buss on May 22, 2012 08:48 AM

Alibaba regains control of future with purchase of Yahoo stake.
Audi will bundle SiriusXM traffic subscriptions in select 2013 models.
Best Buy tops profit estimates on smartphone sales.
Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.
Crocs taps bloggers to promote new styles.
DC Comics intends to bring a major character out of the closet.
Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.
General Mills announces layoffs.
Google seals acquisition of Motorola Mobility.Continue reading...
More about: Brand News, Alibaba, Apple, Audi, Best Buy, Cheez-It, Comcast, Crocs, Facebook, General Mills, Google, Greenpeace, Gucci, Guess, Hellman's, IBM, Infiniti, Kimberly-Clark, Kodak, McDonald's, Microsoft, MillerCoors, Morgan Stanley, Motel 6, Motorola Mobility, MySpace, News Corp., Nissan, Pinterest, RIM, SiriusXM, Skype, Sony, SpaceX, Unilever, Webby Awards, Yahoo, 7-Eleven