brand news

In the News: McDonald's Mad Men Uniforms and more

Posted by Shirley Brady on June 21, 2012 08:51 AM

In the News

McDonald's UK will introduce Mad Men-inspired uniforms at London 2012 Olympics venue.

Kia Soul scores in J.D. Power auto quality study while Lexus repeats as #1 overall and Ford and Chrysler slip in key automotive rankings.

Starbucks to open first tea-only store under Tazo brand.

Facebook Credits system is being phased out for new payment platform, while IPO attracts Capitol Hill inquiry, "like" button migrates to third-party mobile apps, and unique visitors drop.

Apple fined in Australia for misleading iPad advertising.

BlackBerry-maker RIM downsizes workforce.

Cabot to buy Norit for $1.1 billion.

Cannes Lions announces winners for creative effectiveness, media, mobile and outdoor.Continue reading...

brand news

In the News: PepsiCo, Foxconn, Samsung and more

Posted by Dale Buss on June 7, 2012 09:01 AM

In the News

PepsiCo wins fight with Coca-Cola in German court over bottle design.

Foxconn sees arrests after unrest at Apple plant in China.

Samsung names new CEO.

Alibaba foresees strong growth.

ASKY pan-African airline faces tough take-off.

Baker & Taylor signs e-books distribution deal with Harry Potter-based Pottermore site.

Bob Evans looks to restaraunt remodels and value pricing for sales traction.

Facebook faces scrutiny as it goes for younger kids as NASDAQ chief apologizes for stock exchange's role in IPO debacle.

Fanatics.com sports-apparel site valued at $1.5 billion.Continue reading...

brand news

In the News: Microsoft, Iron Man 3, Rihanna for Vita Coco and more

Posted by Shirley Brady on June 4, 2012 12:34 PM

Microsoft takes the stage at E3 to talk up Xbox.

Marvel starts production on Iron Man 3.

Vita Coco unveils new campaign with Rihanna (right).

Aon Hewitt finds positive shift in internal brand engagement.

Black & Decker coffee machines recalled following 1,300 complaints.

BlackBerry parent RIM shares drop below $10.

Celsius mobile phone with embedded Swiss timepiece retails for $312K.

Coca-Cola and McDonald's hit back at Mike Bloomberg's NYC big soda ban.

Corning expands on Gorilla Glass with thinner Willow Glass.

Facebook shares tumble to new low on Sanford Bernstein questions.

Ford crowdsources Focus ST commercial.

Google's Project Glass codename? Wingman.

Got Milk? and California Dairy Council partner for consumer education campaign.Continue reading...

brand news

In the News: GM, Ducati, Facebook and more

Posted by Dale Buss on June 4, 2012 08:55 AM

In the News

GM pressures TV networks for discounts in upfront.

Ducati is booming in North America.

Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.

Adidas sues Merrell over three-stripe design.

Apple/Motorola patent trial will feature Steve Jobs 'testimony.'

Big Tobacco goes to war in California.

BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...

brand news

In the News: NASDAQ, Facebook, BP and more

Posted by Dale Buss on June 1, 2012 08:59 AM

In the News

Apple strikes pre-paid iPhone deal with Cricket as Foxconn woes continue.

BMW creates department-store feel at concept showroom in Paris.

BP reveals internal discord over oil spill estimates, and plans to sell stake in Russian venture.

Chrysler misses May sales target despite U.S. sales bump.

Corona invests in major outdoor and digital campaign for summer.

Disney names new film studio chairman.

Exxon Mobil plans major U.S. chemical plant.

Facebook sells "likes" in promoted posts move, and adds admin functions and post scheduling.

Formula One IPO may be delayed.Continue reading...

mobile brands

RIM Keeps On Keeping On Despite Dire Outlook for BlackBerry

Posted by Sheila Shayon on May 31, 2012 05:06 PM

The headline on Forbes.com today says it all: "Should Research in Motion Sell BlackBerry and Call It Quits?"

Even as the company celebrated separate developments today — the right to use the BBM brand in its homeland of Canada and the opening of its first innovation zone in India — the once-darling of the mobile world is teetering on the edge of defeat with a dire profit warning and a looming writedown on unsold stock.

RIM CEO Thorsten Heins’ recent update confirmed the company is expecting an operating loss for Q2 of $125m, while revenue plunged 25% from the year-ago quarter. The message suggests this quarter will be even worse with "challenging" conditions for the next few quarters. "The on-going competitive environment” impacting RIM, "in the form of lower volumes and highly competitive pricing dynamics in the marketplace," has led to the losses.

Now RIM has engaged JP Morgan Securities and RBC Capital Markets for a strategic review of the business to see which parts are most saleable. The company also plans to cut headcount, from 16,500 to 10,000, but will be hiring in "key areas," such as the BlackBerry10 team, and an upcoming operating system revamp.Continue reading...

brand news

In the News: GM, Nike, RIM and more

Posted by Dale Buss on May 31, 2012 09:01 AM

In the News

GM expected to announce Manchester United sponsorship today.

Nike is selling its Cole Haan and Umbro brands.

RIM shareholders see outright sale as best option for BlackBerry maker.

Amazon may end up sharing California tax as NJ tax collection kicks in.

American Idol owner rebrands.

CBS says Super Bowl advertising is more than half sold.

Caterpillar sees strikers hunkering down.

Chevron is sued in Canada by Amazonians.Continue reading...

brand news

In the News: BlackBerry Crushed, Walmart Targets Best Buy and more

Posted by Shirley Brady on May 30, 2012 05:42 PM

BlackBerry-maker Research in Motion saw its shares slump today after warning Wall Street that it's forecasting an operating loss for the first quarter. With the company hiring bankers at JPMorgan and RBC to explore a sale, investors worried and layoffs looming, the Canadian government dismissed rumors of a possible takeover.

Other brand news:

Best Buy store closures spur Walmart ads.

NYC mayor Michael Bloomberg bans sale of large sodas and sugary drinks.

GM is shifting Chevrolet ad budget from Super Bowl to sponsoring the popular Manchester United soccer team.

Disney Channel joins the TV Everywhere brigade.

Exxon Mobil shareholders approve executive pay.Continue reading...

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