Posted by Mark J. Miller on April 26, 2012 02:04 PM
All J.C. Penney — sorry, JCPenney jcpenney jcp — wanted to do was shake up its image a little with a visual refresh in the first quarter, but one faction of the marketplace is now not looking too kindly on the retailer. Lighting design and branding firm Hudson + Broad is suing the U.S. retailer for $40 million over its new Fair and Square icon that was unveiled in January, according to the Chicago Tribune.
The New York-based store fixtures and lighting firm says in its suit that, as part of the store’s attempt to change its look, Penney had them create “large, square fixtures made with Plexiglas and LED lights that J.C. Penney is placing around its stores to mirror its new sharp-edged logo.” But then, the suit claims that the retailer is now “farming out production to other manufacturers.”Continue reading...
chew on this
Posted by Dale Buss on April 6, 2012 12:58 PM
Remember all that stuffy marketing from Kraft brands like Oreo, Trident and Tang? Well, once the newly named Mondelēz unit gets its freedom from Kraft in a spinoff of the company's fast-growing, internationally oriented snacks business, expect the marketing chiefs to push the envelope.
The brands to be deposited into Mondelēz — including the aforementioned Oreo, Trident and Tang — "tend to have a younger, vibrant appeal that allow us to push the edge of the marketing much further than some of the classic, traditional, more Midwestern-focused brands," said Mary Beth West, Kraft's chief marketing officer, in an interview with the Chicago Tribune. "That's not a value judgment," she insisted.
But West herself does plan to leave "Midwest" parent company Kraft Foods — based in Northfield, Ill. — to join Mondelēz. And she will be taking Dana Anderson, Kraft Foods SVP of marketing strategy and communications to join Kraft Foods CEO Irene Rosenfeld, who is also decamping to Mondelēz.Continue reading...
Posted by Shirley Brady on April 2, 2012 12:15 PM
JCPenney introduces Emeril Lagasses as its latest celebrity ambassador in a new TV commercial, above. The Bam-tastic chef is putting his name on his first line of cookware, which will be sold exclusively at JCP, which re-re-rebranded in January and produced a series of commercials featuring Ellen DeGeneres for the Academy Awards broadcast in February.
Posted by Shirley Brady on April 2, 2012 12:15 PM
JCPenney introduces Emeril Lagasse as its latest celebrity ambassador in a new TV commercial, above. The Bam-tastic chef is putting his name on his first line of cookware, which will be sold exclusively at JCP, which re-re-rebranded in January and produced a series of commercials featuring Ellen DeGeneres for the Academy Awards broadcast in February.
Posted by Mark J. Miller on March 28, 2012 04:36 PM
American civil rights tourism is starting to be big business. The National Civil Rights Museum in Memphis is in the midst of a $27 million reno that’ll be finished in 2013 and the Smithsonian is opening a $500 million National Museum of African American History in D.C. in 2014, the same year that the $100 million National Center for Civil & Human Rights is set to open in Atlanta.
All that said, there are still some places that haven’t quite gotten to the museum-building part yet and are still just trying to just shake their own awful pasts. One Arkansas town that ran most of its black residents out of town back in 1905, burning down homes and shooting out windows, is hoping to let bygones be bygones and recast itself. The small town of Harrison, Arkansas, is now trying to rebrand itself now as a place that’s open to minorities of all stripes, the Associated Press reports.
In a town of 13,000, there are currently only 34 visible minorities that currently live in Harrison, but the town would like to draw more residents and businesses regardless of skin color, the AP adds. Town leaders have created a task force on race relations, invited a civil-rights speaker come in, and printed posters about the city’s past difficulties. But is it all whitewashing?Continue reading...
Posted by Dale Buss on March 21, 2012 01:43 PM
What's in a name? Kraft Foods is about to find out, after announcing today that Mondelēz International is the moniker of the corporate global snack-foods unit that it will spin off by the end of this year, as announced last August.
"Mondelay," you say? Nay, nay! No need to dust off your high school French. The new name — pronounced "Mohn-dah-LEEZ" — is a Kraft-coined word that, the company explained in a press release, is intended to evoke the idea of "delicious world."
"Monde" derives from the Latin (and French) word for "world," the company explained, and "dēlez" is a "fanciful expression of 'delicious.'" And, of course, "International" captures "the global nature of the business."
Even though it won't be consumer-facing, pronunciation will be a challenge ("mon-de-lay," "mon-de-less," or "mon-de-leez"?) for the new name which was, as it turns out, employee-sourced.
Last fall, Kraft invited staffers around the world to suggest names and received suggestions from more than 1,000 employees. The winner was inspired by separate suggestions from two employees, one in North America and one in Europe.Continue reading...
Posted by Michael Waltzer on February 21, 2012 04:28 PM
Friendly technology. It may sound like an oxymoron to some, but through thoughtful branding and visual design, it can be portrayed as exactly that. Nitro, which offers a PDF conversion product, has just rebranded for that very reason.
The brand, which started in Australia in 2005 and is now headquartered in San Francisco, felt its visual identity did not reflect its culture, products, or approach. In short, they wanted a brand "we could be proud of." Below, find out how they rebranded and why.Continue reading...
Posted by Mark J. Miller on February 2, 2012 02:35 PM
The University of Tennessee-Knoxville is currently listed as the 46th best national public university on the highly influential U.S. News & World Report annual rankings, a listing that prospective students and their parents are constantly checking and rechecking while trying to figure out their futures.
For those of you keeping score at home, that puts the school that launched Peyton Manning's football career into a dead tie with the University of Oregon, University of Oklahoma, University of New Hampshire, University of Nebraska-Lincoln, University of Kansas, Florida State, and, if that weren’t enough, North Carolina State-Raleigh.
But who wants to be 46th? Not the University of Tennessee, that’s for sure. Last year, when it was ranked 47th, the university set itself a goal to get into the top 25. Clemson, Rutgers, and the University of Minnesota-Twin Cities can do it so why can’t they? A major rebranding effort that launched this week should help get them there.Continue reading...