brand news

In the News: Twitter, Red Bull, Target and more

Posted by Dale Buss on September 26, 2013 09:21 AM

In the News

Twitter and NFL agree to sell video-ad packages together as Twitter introduces emergency alert system

Red Bull refuses to pull controversial ad using Titanic in UK.

Target rolls out its movie-streaming service.

Air Products looks for new CEO.

Boeing works to fix 787 glitches.

Daimler launches US campaign for Car2Go car-sharing service.

Darden Group defends pay practices for restaurant employees.

EBay buys Braintree global payment platform.

Elle and Cosmopolitan plan to include actual vials of perfume with next issues.

Fonterra pushes forward with own-brand in China despite recall. 

Groupe Danone faces bribery allegations in China.Continue reading...


The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

Posted by Abe Sauer on September 13, 2013 01:53 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC beefs up… Jane Zhang for Skoda… Jet-setting iPhone… GM, BMW conquer car sales… McLaren moves in… Moutai droops… Toilet restaurant?… Sotheby's in Hong Kong… China's "social traveler"... Luxury car seats... Counterfeit Red Bull... Moon view flights... and more.Continue reading...

brand news

In the News: Daily Beast, Mondelez, Pandora and more

Posted by Dale Buss on September 12, 2013 09:31 AM

In the News

The Daily Beast loses Tina Brown.

Mondelez strikes unique deal with Twitter for in-house experts. 

Pandora names new CEO.

AT&T slammed for 9/11 tweet.

Aetna takes stand for health-cost reform.

Apple sees investors slam its "low-end" strategy as Google patent suit may get new life.

BlackBerry sees service business targeted by rivals.

Boston Market opens first new restaurant in seven years.

Chipotle targets "Big Food" with brand documentary.

Colgate campaign says "there's something in your Tweet."

Facebook gets stronger engagement on mobile than on PCs as FTC probes company on privacy issues.

Gorilla Glue branches out with first national TV ad campaign. 

Hilton files for IPO of up to $1.25 billion.Continue reading...

brand news

In the News: Penguin Random House, Harley-Davidson, Toyota and more

Posted by Dale Buss on August 19, 2013 09:21 AM

In the News

Penguin Random House diversifies to TV.

Harley-Davidson launches biggest new product initiative.

Toyota lets dealers drop sagging Scion brand.

AB InBev and MillerCoors bet on boozier brews.

Al Jazeera America vows sober look at news when it debuts Tuesday.

American Airlines and US Airways are left in lurch by US over merger.

Coca-Cola begins marketing herbal drink in Thailand.

Cosi admits its service stinks.

Eight O'Clock Coffee ups marketing to refresh brand.

Eli Lilly enters unusual patent dispute.

Five Star Feature Films finds a flop in Jobs.Continue reading...

Red Bull Continues Dare Devil Streak with Global Flugtag Contests

Posted by Mark J. Miller on July 30, 2013 07:02 PM

Russian Yuri Gagarin made history when he became the first man launched into outer space back in 1961. It seems a number of other Russians—and Red Bull fans around the world—have high-flying ambitions as well. And Red Bull is happy to give them the opportunity to test their nerve.

The energy-boosting beverage company sponsors worldwide Flugtag (German for "flight day") contests, where fans and flying enthusiasts can launch themselves off high platforms in homemade flying machines. The company's recent Moscow event fulfilled all expectations. After all, Red Bull has a reputation for high-octane entertainment.Continue reading...


In India, Fledgling Domestic Brands Pose Growth Challenge for Global Competitors

Posted by Dale Buss on July 16, 2013 03:18 PM

The stakes for brands are ever-rising in India—both for multinational companies and the home-grown competitors that are attempting to rival them.

Nissan is the latest foreign brand to throw a spotlight on the crucial emerging market in India, today unveiling the Go five-door hatchback, its first model under the revived Datsun brand. Nissan CEO Carlos Ghosn revealed Go at an event in New Delhi as part of the company's push to target the growing middle classes in emerging markets, according to Bloomberg, saying the car will be sold for under $6,700 and will "contribute significantly" to the brand's plans for high-growth markets.

Datsun—the venerable marque that Nissan used decades ago and is reviving for this new effort in emerging markets—will have to overcome initial lack of brand recognition in India and elsewhere. And there's the prospect of competition from India's Tata Industrial Group, the company's most diverse and best-known industrial conglomerate, which happens to own the Jaguar and Land Rover brands.Continue reading...

brand news

In the News: Samsung, Tiffany & Co., Maserati and more

Posted by Dale Buss on July 4, 2013 09:31 AM

In the News

Samsung could call its line of wearable tech Samsung Gear, according to trademark filings.

Tiffany & Co. is the preferred jewelry brand of wealthy women, according to a survey by The Luxury Institute.

Maserati plans to launch "entry-level" sedan.

Brother touts big things in small printers.

Deoleo stakes for sale as Spanish banks seek exit from olive-oil giant.

Deutsche Bank is warned about brokerage operations by South Korea.

New England Patriots reveal new, streamlined logo

Rupert Murdoch vows revenge against UK police in secret recording.

Pepsi is rapped by environmental group over health dangers of caramel coloring.Continue reading...

social media watch

Discovery Channel Scores Big Social Win as Nik Wallenda Soars on Wire

Posted by Sheila Shayon on June 24, 2013 12:48 PM

Nik Wallenda and social media are a match made in heaven—and Discovery Channel was happy to be the beneficiary of Sunday night's record-breaking relationship. Wallenda’s 1,400 foot “Skywire” walk—strung 1,500 feet over a section of the Grand Canyon without a safety harness—was broadcast live in the US and 223 countries and generated quite a buzz on social media.

While it may not have reached the heights achieved by Red Bull's 2012 "skyjump" stunt featuring Austrian skydiver Felix Baumgartner, the conclusion of Wallenda's successful trip across the wire, reporters touted the stats for the stunt: 40,000 tweets per minute; 700,000 tweets in total; 1.5 million streams on; and an estimated 13 million TV viewers watching the event on Discovery Channel.

“This was certainly history in the making,” stated Eileen O’Neill, Group President Discovery and TLC Networks.Continue reading...

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