social media watch
Posted by Sheila Shayon on June 24, 2013 12:48 PM
Nik Wallenda and social media are a match made in heaven—and Discovery Channel was happy to be the beneficiary of Sunday night's record-breaking relationship. Wallenda’s 1,400 foot “Skywire” walk—strung 1,500 feet over a section of the Grand Canyon without a safety harness—was broadcast live in the US and 223 countries and generated quite a buzz on social media.
While it may not have reached the heights achieved by Red Bull's 2012 "skyjump" stunt featuring Austrian skydiver Felix Baumgartner, the conclusion of Wallenda's successful trip across the wire, reporters touted the stats for the stunt: 40,000 tweets per minute; 700,000 tweets in total; 1.5 million streams on Discovery.com; and an estimated 13 million TV viewers watching the event on Discovery Channel.
“This was certainly history in the making,” stated Eileen O’Neill, Group President Discovery and TLC Networks.Continue reading...
Posted by Dale Buss on June 3, 2013 09:32 AM
Starbucks prohibits smoking up to 25 feet from cafes.
Apple faces start of e-book antitrust trial as it's said to be pressing for internet-radio deals.
P&G cuts online display-advertising costs.
Arby's searches for new CMO.
Chrysler sales in May rose 11 percent on strong Dodge brand sales.
Dannon teams with IBM to use big data against yogurt out-of-stocks.
Infiniti shelves EV and scales back short-term expectations.
Intel looks to shed Atom brand as it moves on from netbooks.Continue reading...
brands under fire
Posted by Abe Sauer on May 2, 2013 12:32 PM
For its ad stereotyping Asians, GM has offered the standard 'we're sorry you're so easily offended' apology, with a brand spokesperson saying, "Our intent was not to offend anyone and we’re deeply sorry if anyone was offended."
In fact, it really is not a surprise that GM wouldn't immediately recognize the ad as offensive. While brands now go out their way to avoid racism targeting many groups, Asians are still typically not on the vigilance radar. Heck, even Iron Man 3, a film that has been criticized for pandering to Chinese interests, couldn't resist throwing a little barb in about how poor the Chinese are at English. (see above; "Man Iron").
GM added that it would make sure "this never happened again." Maybe not at GM, but this will happen again. It was just in 2002 that popular youth clothing line Abercrombie & Fitch was slammed for a line of Asian-themed shirts including one reading, "Wong Brothers Laundry Service—Two Wongs Can Make It White." The brand's response? "It's never been our intention to offend anyone." Sound familiar?Continue reading...
Posted by Dale Buss on April 3, 2013 01:02 PM
The idea of launching the Axe Face Line with a Facebook promotion obviously was too literal. So the Unilever brand is launching its new line of facial-care products instead with a "Facescore" campaign on Tumblr as a social face-off, supported by ads running on various media websites — and, of course, a presence on Facebook too.
In doing so, Axe is entering a segment of the men's care business of the first time — a more challenging territory than when it had a fairly singular focus on helping young guys simply smell great so they could attract hordes of women.
The launch of the Axe Face Line—including a face wash, shave gel, and post-shave hydrator in four variants—also gives the brand a chance to circle back to promoting Unilever's "Astronaut" marketing platform for the Axe brand (and Lynx brand, in certain territories) grand giveaway of 22 trips to space in 2015.
"Research has shown that a majority of guys don't use facial cleanser; they reach for bar soaps or shampoos or other things to wash their face," Mark Link, Axe US brand manager for Unilever, told brandchannel. "We're launching [the Face line] to address their skincare needs."Continue reading...
Posted by Dale Buss on March 15, 2013 09:14 AM
Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.
McKee Foods picks up Drakes brand from Hostess.
Chevy chooses McCann for global advertising account.
Boeing strongly defends Dreamliner.
Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.
Coke seeks world peace via vending machines.
Disney develops unique approach to India.Continue reading...
Posted by Dale Buss on March 11, 2013 10:54 AM
At the Geneva Auto Show last week, global auto executives tacked warily between handwringing about the awful car market in Europe and cajoling praise for their latest upscale models.
At least Lamborghini and Ferrari don't have to worry about displaying any pretense of concern about the mainstream auto business in Europe. Instead, as the Geneva show opened to the public, the two brands were battling in their very rarefied niche for the attention only of the very, very rich.
To that end, Lamborghini has rolled out an "extremely exclusive" Veneno two-seater automobile whose speeds exceed 350 km/h and whose pre-tax price of 3 million Euros ($3.9 million) exceeds the pocketbook of just about everyone on the planet. That's why the Volkswagen Group-owned brand plans to build only three Venenos—and all are pre-sold. Continue reading...
Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
Posted by Abe Sauer on February 20, 2013 10:29 AM
When Gold Medal skier Lindsey Vonn's uplifting Facebook post from rehab carried the Instagram/Twitter hashtag #givesyouwings, it was just the latest example of how injury has become another opportunity for athlete spokespeople to service their brands.
Vonn posted the positive message alongside a picture of herself working out her abs as she is recovering from knee surgery after a brutal injury. The picture included her Red Bull water bottle. (She later tweeted a graphic picture of her post-op knee).
Yes, Red Bull is a Lindsey Vonn sponsor, but the fact that the four-time World Cup champion might not strap on skis for another six to eight months isn't stopping her endorsement duties. In fact, as many brands are learning, there may be as much to gain from a sponsor's thrill of victory as there is from his or her agony of defeat.Continue reading...