Posted by Mark J. Miller on May 1, 2012 03:01 PM
Nike has taken over the NFL’s jerseys from Reebok and redesigned them entirely, but don’t go thinking it’s the only North American football league that’s going through this process this year.
The Canadian Football League is going to have its own “re-engineered jerseys” from Reebok before the CFL's June training camps kick off, according to Canada's National Post.
The eight teams of the CFL will each get new jerseys designed by Reebok as part of the league’s 100th anniversary celebration of the Grey Cup, the championship of the CFL.
“While we will mark this historic milestone in many ways, we have also worked with Reebok to re-engineer team jerseys for the way the game is played today — and to help our athletes succeed tomorrow,” commissioner Mark Cohon said in a statement.Continue reading...
Posted by Dale Buss on April 19, 2012 09:01 AM
Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.
American Airlines parent AMR outlines non-union cutbacks.
California Pizza Kitchen plans new prototype and brand renewal.
Citigroup faces executive-pay dilemma after shareholder vote.
Dick Clark's career celebrated as entertainment legend dies at 82.
eBay continues comeback, citing PayPal.Continue reading...
Posted by Sheila Shayon on April 18, 2012 04:08 PM
Coca-Cola is mounting a massive music-based global marketing campaign pegged to the London 2012 Olympics, so it makes sense that Coke would partner with the leading musical app (Spotify) on the biggest social network (Facebook) to bring free music to countries worldwide, expanding on a relationship that started last year.
A message posted on Coca-Cola's corporate Twitter feed confirmed the partnership following Spotify's CEO keynote at the Ad Age digital summit this morning in New York: “What goes better with Coke? Music. Daniel Ek just announced @Spotify and Coke partnership.”
The details were forthcoming at a post-keynote press conference: Spotify will be the primary technology for Coca-Cola Music worldwide, with its app integrated into Coke's Facebook presence and Timeline for a ‘seamless social music experience.’
Coca-Cola will leverage the Spotify API and platform through a variety of applications, the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hackers den” held in New York City this past weekend, which will be unveiled at the 2012 Olympics in London.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on April 6, 2012 02:02 PM
The NFL and Nike have been gearing up for months for the big unveiling of new uniforms for all 32 teams this week, an opportunity for every team to refresh its image and spirit (and make a ton of extra bucks, to boot) — including the NFL.
And while there were plenty who loved the new looks and plenty who didn’t, the general coverage seemed to agree that the uniforms on the whole didn’t change too dramatically.Continue reading...
sports in the spotlight
Posted by Shirley Brady on April 3, 2012 07:04 PM
As part of its own image evolution, the NFL unveiled its new uniforms today in New York, with a player from each of the 32 franchises modeling his team's look by new league apparel partner, Nike.
According to the Associated Press report, most teams' new cutting edge Nike Elite 51 uniforms (tagline: "Fast is Faster") aimed to combine "tradition with innovation," but one team stood out.Continue reading...
Posted by Abe Sauer on March 30, 2012 12:05 PM
Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.
Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...
Posted by Shirley Brady on March 28, 2012 12:02 PM
American Express has tapped comedian and uber-tweeter Aziz Ansari for brand's first Twitter Sync TV campaign, which breaks tonight. Check out the :15 version of the commercial below, along with other headlines this hour.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on March 28, 2012 10:01 AM
The NFL is always good at bringing the hype. The league has mastered the buildup of everything from draft day right up to the Super Bowl. So why not put the same kind of effort into the fact the league is about to start seven new apparel deals?
According to Ad Age, the NFL Hype Machine™ is in full drive for the switch, which happens next week, with the event being positioned as “an image evolution.” On Monday April 2nd, “NFL Commissioner Roger Goodell will cut the ribbon and ring up the first sale as the league opens an NFL pop-up shop in Manhattan to herald the launch of its new apparel deals,” Ad Age reports. The NFL is referring to the pop-up store — called the NFL Shop at Draft, given than it will be located a few blocks south of the 2012 NFL Draft action at Radio City Music Hall — as nothing less than a "huge NFL energy space."Continue reading...