sporting brands

Adidas Ready to Make History in 2013

Posted by Mark J. Miller on December 21, 2012 03:03 PM

This was supposed to be an off year for Adidas. After all, its Reebok subsidiary was set to lose the NFL apparel deal that it had had since 2001 to Adidas archrival Nike. Plus, NHL players wear Reebok and that league’s season hasn’t started yet due to financial differences between the owners and players. That’s not a help to an area that generally brings in $132 million annually. So last month, CEO Herbert Hainer had to tell investors that the company was adjusting its sales expectations for the year.

However, the Financial Times notes, Hainer also had some good news to share: “We will see record sales and earnings in 2013,” he said. “All that I hear from the markets is that we are winning market share in each and every country.” And, adjustments or no, things didn’t go badly for the sportswear giant this year. Its stock price is up 40 percent from the same point last year.

The FT attributes the stock price staying strong for Adidas partially because of the strong confidence of Hainer and his “shrewd instinct about where the sports goods business must go next to expand its appeal to customers.” Serving an aging market as well as helping people deal with the obesity epidemic are two areas that are helping the bottom line at Adidas.Continue reading...

brand challenges

Adidas Pushes Reebok to Trim Workforce, Become More Fiscally Fit

Posted by Mark J. Miller on December 5, 2012 03:06 PM

Reebok’s shoes are generally made for athletic use, but the brand now means something else for 150 of its employees across the globe. That’s the number of folks that were sent packing in a recent company restructuring, according to the Boston Herald.

About 65 of those folks came from the company’s US headquarters in Canton, Mass. “Today, we continued this reorganization with the implementation of a new global-direct operating model between the global organization in Canton and our markets, and a streamlining (of) our satellite creation activities,” Matt O’Toole, Reebok’s chief marketing officer, stated.

It also eliminated its European HQ in Amsterdam and its Asia-Pacific office in Hong Kong. That’s too bad, considering the company that is now a subsidiary of Adidas got started in the United Kingdom way back in 1895. Still, Reebok has been a drag on Adidas since its acquisition in 2006, as the Wall Street Journal noted last month. Now it's time for a little fiscal, and physical, fitness.Continue reading...

brand news

In the News: Priceline, Jeep, Walmart and more

Posted by Dale Buss on November 9, 2012 09:06 AM

In the News

Priceline to buy Kayak.

Chrysler recalls Jeeps over faulty airbags.

Walmart faces probe in India.

Axe sponsors comedy tour.

Boeing is on track to outsell Airbus for first time in six years.

Diageo finally reaches deal for stake in United Spirits.

GM stake becomes a challenge for re-elected President Obama as Chevrolet finds a home in Russia.Continue reading...

brand news

In the News: Windows 8, iPad Mini, Lance Armstrong and more

Posted by Shirley Brady on October 21, 2012 05:12 PM

Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.

Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.

Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.

Apple sued over deal locking iPhone to AT&T network.

AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.

Audi may help Mercedes-Benz overtake BMW in US.

Banana Boat recalls sunscreen due to flammability threat.

BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...

sporting brands

NFL Players Finding Nike Uniforms a Little Too Form-Fitting

Posted by Shirley Brady on October 3, 2012 01:23 PM

"I hate them. They are built for thin guys. It makes me look like I have big old love handles." So complains Alex Boone, a 300-pound starting guard for the San Francisco 49ers, complains about the NFL's switch from Reebok to Nike's more form-fitting uniforms this season, to the Wall Street Journal.

The uniforms were pitched as "Fast is Faster" to the NFL, but to heavier players it might as well be "Fast is Fatter," it seems.Continue reading...

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brand news

In the News: iPhone5Day, Reebok, Amazon and more

Posted by Dale Buss on September 21, 2012 09:01 AM

In the News

Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.

Adidas cuts Reebok revenue forecast.

Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.

BASF buys U.S. seed-technology company Becker Underwood.

BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.

BSkyB deemed fit to hold license by U.K.

CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...


The Other Shoe Drops: Adidas, Nike and Asics Ban eBay and Amazon

Posted by Mark J. Miller on July 12, 2012 10:01 AM

For marketers these days, it's all about digital and taking advantage of all it has to offer. Adidas, though, is pulling its wares off two of the web's major e-commerce hubs — Amazon and eBay — because it's convinced such sites are cheapening its image and damaging its brand value. According to the UK's Marketing Week, the ban goes into effect in January and will extend to its Reebok brand.

Adidas, on a high coming out of Euro 2012 and heading into the Olympics, isn't the only major brand that's pulling back on e-commerce sites — Nike and Asics are also restricting Internet sales, a move that has drawn the attention of German competition authorities. "Adidas isn't the first, and they're definitely not going to be the last to do what they did," said Wes Sheperd, CEO of Channel IQ, an online services provider catering to manufacturers, distributors and retailers, according to "There's a storm brewing here."Continue reading...

brand news

In the News: Microsoft Tablet, Kirin, Dr Martens and more.

Posted by Shirley Brady on June 18, 2012 08:50 AM

In the News

Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.

Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.

Dr Martens owners seeks up to £200m from potential buyers.

AirAsia plans to follow Virgin model with brand extensions.

Android relaunches user interface.Continue reading...

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