Posted by Abe Sauer on March 30, 2012 12:05 PM
Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.
Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...
Posted by Shirley Brady on March 28, 2012 12:02 PM
American Express has tapped comedian and uber-tweeter Aziz Ansari for brand's first Twitter Sync TV campaign, which breaks tonight. Check out the :15 version of the commercial below, along with other headlines this hour.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on March 28, 2012 10:01 AM
The NFL is always good at bringing the hype. The league has mastered the buildup of everything from draft day right up to the Super Bowl. So why not put the same kind of effort into the fact the league is about to start seven new apparel deals?
According to Ad Age, the NFL Hype Machine™ is in full drive for the switch, which happens next week, with the event being positioned as “an image evolution.” On Monday April 2nd, “NFL Commissioner Roger Goodell will cut the ribbon and ring up the first sale as the league opens an NFL pop-up shop in Manhattan to herald the launch of its new apparel deals,” Ad Age reports. The NFL is referring to the pop-up store — called the NFL Shop at Draft, given than it will be located a few blocks south of the 2012 NFL Draft action at Radio City Music Hall — as nothing less than a "huge NFL energy space."Continue reading...
brand vs. brand
Posted by Mark J. Miller on March 8, 2012 04:01 PM
The Olympic creed states that “the most important thing … is not to win but to take part, just as the most important thing in life is not the triumph but the struggle.”
Well, that’s just fine for the athletes, but for Nike and Adidas, they are looking not just to fight well, but to conquer.
Business Review Europe reports that “relations between the sportswear giants (are) even more frosty than usual over their access to leading Olympic stars including Paula Radcliffe, Mo Farah and Mark Cavendish.”
The problem stems from the fact that Adidas is an official London 2012 sponsor, and doesn’t want to be giving Nike any kind of free publicity.
In the past, there has been a gentleman’s agreement made between the two sides to allow athletes to get their medals with their own sponsors’ shoes on their feet, but the growing acrimony has kept that from happening this time around.Continue reading...
Posted by Abe Sauer on February 3, 2012 11:46 AM
Old Spice Man is back — this time, it's Terry Crews — in a trio of commercials directed by comic writers Tim Heideker and Eric Wareheim from Tim and Eric Awesome Show, Great Job!
Crews video-bombs other P&G brand spots: for Charmin, Bounce and, for fun, a vending machine full of snacks.Continue reading...
Posted by Michael Waltzer on January 30, 2012 06:01 PM
Not only will the NFL's uniforms change partners from Reebok to Nike, it looks like the Panthers are taking advantage of this opportunity with the team's first logo change ever since entering the NFL in 1995.
The idea was to modernize the logo without "losing the dramatic essence of the mark," says Carolina Panthers President Danny Morrison. The logotype has also been changed (below) to integrate the logo into the type itself. Also watch their Logo Evolution video below.Continue reading...
Posted by Mark J. Miller on January 26, 2012 10:22 AM
Reebok signed a $250 million deal to be the distributor of all NFL apparel back in 2000. That agreement is about to run out in April and Reebok will be handing over the tailoring duties to another sportswear giant, Nike, which signed its deal with the National Football League back in 2010.
The New York Times reported when the Nike deal was struck that “nearly half of the NFL’s income from licensed goods comes from apparel and headwear,” according to Ira Mayer, the editor of The Licensing Letter. The rest of it came from “video games, trading cards, and novelty goods”
Nike Brand President Charlie Denson told CNBC at the time that the company would be “changing the NFL jersey dramatically,” which left some wondering, such as the armchair quarterbacks at Pro Football Talk, just what was going to happen to NFL jerseys under the Nike Pro Combat "system of dress."
“Logos are controlled by teams and the NFL,” league spokesman Brian McCarthy told PFT. “That will not change. Teams have to apply to league to make changes to logos and colors. We anticipate new uniform technology (i.e., performance-driven, lighter materials). That’s what Nike’s Denson was referring to in his interview in 2010 regarding changes.”Continue reading...
Posted by Shirley Brady on January 16, 2012 12:47 PM
Since signing a sponsorship deal in 2010, Reebok has sponsored the annual CrossFit Games — an elite competition for those addicted to CrossFit's punishingly tough workouts that push the body to the point of pain — and now it's rolling out a new collection of CrossFit shoes and apparel, which it's promoting on Twitter with a #reebokcrossfit hashtag.
The brand's description on its new commercial, above: "The Sport of Fitness has arrived. Fitness that's about retraining your body and rewiring your mind. This is about altering your definition of exercise. Reebok wants you to become part of a thriving community, where people are passionate about fitness. Where anyone, from world-class athletes to stay-at-home moms, can see drastic improvements and measurable results through hard work. This is a place where everyone you see, talk to, and sweat with becomes part of your fitness lifestyle. Welcome to the community Reebok has embraced. The CrossFit community. 3, 2, 1 ... GO."
For more, watch Reebok's 'making of' and intro to CrossFit videos below.Continue reading...