Best Global Green Brands 2014

branding together

Coca-Cola Taps Spotify to Open Musical Happiness via Facebook

Posted by Sheila Shayon on April 18, 2012 04:08 PM

Coca-Cola is mounting a massive music-based global marketing campaign pegged to the London 2012 Olympics, so it makes sense that Coke would partner with the leading musical app (Spotify) on the biggest social network (Facebook) to bring free music to countries worldwide, expanding on a relationship that started last year.

A message posted on Coca-Cola's corporate Twitter feed confirmed the partnership following Spotify's CEO keynote at the Ad Age digital summit this morning in New York: “What goes better with Coke? Music. Daniel Ek just announced @Spotify and Coke partnership.”

The details were forthcoming at a post-keynote press conference: Spotify will be the primary technology for Coca-Cola Music worldwide, with its app integrated into Coke's Facebook presence and Timeline for a ‘seamless social music experience.’

Coca-Cola will leverage the Spotify API and platform through a variety of applications, the first of which was built by independent developers during a two-day Spotify/Coca-Cola “hackers den” held in New York City this past weekend, which will be unveiled at the 2012 Olympics in London.Continue reading...

sports in the spotlight

Nike for NFL: Gentlemen, Start Talking Uniforms!

Posted by Mark J. Miller on April 6, 2012 02:02 PM

The NFL and Nike have been gearing up for months for the big unveiling of new uniforms for all 32 teams this week, an opportunity for every team to refresh its image and spirit (and make a ton of extra bucks, to boot) — including the NFL.

And while there were plenty who loved the new looks and plenty who didn’t, the general coverage seemed to agree that the uniforms on the whole didn’t change too dramatically.Continue reading...

sports in the spotlight

Fast is Faster: Nike's New NFL Uniforms Tout Technology

Posted by Shirley Brady on April 3, 2012 07:04 PM

As part of its own image evolution, the NFL unveiled its new uniforms today in New York, with a player from each of the 32 franchises modeling his team's look by new league apparel partner, Nike.

According to the Associated Press report, most teams' new cutting edge Nike Elite 51 uniforms (tagline: "Fast is Faster") aimed to combine "tradition with innovation," but one team stood out.Continue reading...

brand bites

Brand Bites: Madonna's Censored TV Commercial & Bacontastic Branding

Posted by Abe Sauer on March 30, 2012 12:05 PM

Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.

Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...

brand news

In the News: Aziz Ansari for AMEX, Nike Sues Reebok Over Tim Tebow, News Corp Faces Hacking Charges

Posted by Shirley Brady on March 28, 2012 12:02 PM

American Express has tapped comedian and uber-tweeter Aziz Ansari for brand's first Twitter Sync TV campaign, which breaks tonight. Check out the :15 version of the commercial below, along with other headlines this hour.Continue reading...

sports in the spotlight

NFL Hypes “Image Evolution” With New Apparel Deals, NYC Pop-Up Shop

Posted by Mark J. Miller on March 28, 2012 10:01 AM

The NFL is always good at bringing the hype. The league has mastered the buildup of everything from draft day right up to the Super Bowl. So why not put the same kind of effort into the fact the league is about to start seven new apparel deals?

According to Ad Age, the NFL Hype Machine is in full drive for the switch, which happens next week, with the event being positioned as “an image evolution.” On Monday April 2nd, “NFL Commissioner Roger Goodell will cut the ribbon and ring up the first sale as the league opens an NFL pop-up shop in Manhattan to herald the launch of its new apparel deals,” Ad Age reports. The NFL is referring to the pop-up store — called the NFL Shop at Draft, given than it will be located a few blocks south of the 2012 NFL Draft action at Radio City Music Hall — as nothing less than a "huge NFL energy space."Continue reading...

brand vs. brand

London 2012 Watch: Sponsorship Friction Rises Between Nike and Adidas

Posted by Mark J. Miller on March 8, 2012 04:01 PM

The Olympic creed states that “the most important thing … is not to win but to take part, just as the most important thing in life is not the triumph but the struggle.”

Well, that’s just fine for the athletes, but for Nike and Adidas, they are looking not just to fight well, but to conquer.

Business Review Europe reports that “relations between the sportswear giants (are) even more frosty than usual over their access to leading Olympic stars including Paula Radcliffe, Mo Farah and Mark Cavendish.”

The problem stems from the fact that Adidas is an official London 2012 sponsor, and doesn’t want to be giving Nike any kind of free publicity.

In the past, there has been a gentleman’s agreement made between the two sides to allow athletes to get their medals with their own sponsors’ shoes on their feet, but the growing acrimony has kept that from happening this time around.Continue reading...

brand bites

Brand Bites: Old Spice Man Video-Bombs Other Commercials

Posted by Abe Sauer on February 3, 2012 11:46 AM

Old Spice Man is back — this time, it's Terry Crews — in a trio of commercials directed by comic writers Tim Heideker and Eric Wareheim from Tim and Eric Awesome Show, Great Job! 

Crews video-bombs other P&G brand spots: for Charmin, Bounce and, for fun, a vending machine full of snacks.Continue reading...

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