chew on this
Posted by Shirley Brady on October 19, 2012 12:12 PM
The latest in the McDonald's Canada transparency campaign, which answers customer queries with videos posted on its YouTube channel, reveals the journey of the McDonald's French fry. The fast food giant's latest earnings report indicates that brand needs to regain global momentum.
chew on this
Posted by Dale Buss on September 20, 2012 06:24 PM
McDonald's recent emphasis on limited-time menu offerings not only is attracting customers to come in for their favorite menu items before they disappear for at least a little while. The promotional strategy is helping McDonald's quickly generate traffic for new "value" menu items in the U.S., Europe and elsewhere.
Analyst Jeffrey Bernstein of Barclays Capital sees emphasizing more low-priced menu items and platforms in both European and U.S. markets where many consumers are struggling financially as a smart way to meet immediate financial concerns while introducing them to non-value menu items. It's a classic sales strategy — get their nose in the tent — that's paying off handsomely for McD's.
"After the introduction of value platforms, customers will often heavily use the value menu based on the perception that the platform is short-term in nature and will soon no longer be an option," he wrote, according to Nation's Restaurant News. "Once customers realize the value emphasis is longer-term in nature, they increasingly use other portions of the menu, helping in the recovery of both the average check and restaurant margin."Continue reading...
sip on this
Posted by Dale Buss on September 20, 2012 10:01 AM
Green Mountain Coffee is in a pot of trouble. And that's even before Starbucks introduces Verismo, its own single-serve brewing system for consumers that's rolling out in October (and already available on Verismo.com), to challenge the iconic K-Cup system by Green Mountain that features its Keurig pods.
The brand has been a darling of consumers for several years, on a continued growth tear as K-Cups led a revolution in how Americans consume much of their coffee by making the single-serve system de rigeur in homes and offices. The company fed strong double-digit sales growth by continuing to proliferate the types of pods, to include "iced" drinks and juices as well as coffees and teas.
Green Mountain also had been a darling of investors seeking to cash in on a boom that, for the six years after the Vermont-based company acquired Keurig, managed to thrive without attracting the competitive interest of Starbucks.Continue reading...
brand and bottle
Posted by Mark J. Miller on September 17, 2012 12:25 PM
When Disney’s Magic Kingdom Park opened in 1971, getting a beer or glass of wine on the premises after a day of dragging kids around to see the animatronic weirdness of the Country Bear Jamboree and ride like lunatics on Space Mountain was a total fantasy. It’s remained that way since then but, as any Disney fan can tell you, event the craziest dreams come true.
Some beer and wine lover must have been wishing on a star somewhere because, starting in November, Orlando visitors to the Magic Kingdom will be able to finally get a little bit of alcohol with their dinner. Fittingly, park guests will have to visit New Fantasyland in order to get it. The park will limit the output to dinnertime at one new restaurant, the new French-themed Be Our Guest, which is a brand offshoot of the 1991 film, Beauty and the Beast.
The Disney Parks blog raised eyebrows by slipping in the news in a pre-opening update thusly:Continue reading...
Posted by Dale Buss on September 13, 2012 03:06 PM
Eva Longoria certainly isn't the first actress or actor to yield to the conceit that they've got a great idea for a restaurant. But she may be the first to think she can sell a steakhouse aimed at women. Thus, Longoria's part-owned SHe by Morton's is reportedly all set for launch by New Year's Eve in Las Vegas.
It replaces her old Las Vegas eatery, Beso, a failed restaurant in which she also was a part-owner, on the same site. And while she's no longer busy with Desperate Housewives, she is busy campaigning for Barack Obama, and appeared at the Democratic National Convention in Charlotte to pitch her personal story in an outreach to women and Hispanics — two groups she'd no doubt welcome to her relaunched dining concept, too.
With a 1920's theme, SHe aims to be "an updated interpretation of the gilded age when wealth and excessive opulence ruled America's upper-class combined with a modern version of art deco to create a feeling of empowerment, especially for female guests," according to a news release. While set in the era of Prohibition, it won't prohibit men — and may have a successful role model in STK, a Vegas chophouse with a sexy vibe located at the racy Cosmopolitan hotel with the tagline "Not your daddy's steakhouse," which is also aimed at high-rolling, confident women.Continue reading...
chew on this
Posted by Mark J. Miller on August 13, 2012 04:22 PM
Fast-food giants share a not-so-secret recipe: make the up sell, adding fries to your bill or talking you into some kind of combination meal.
But the up sell isn’t working quite the way it used to. Consumers aren’t asking for "the #5 with fries" anywhere near as much as they used to, Fortune reports. A study by NPD Group finds that sales of combo meals at fast-food restaurants have gone down 12% in the last five years.
That means a billion fewer combo meals were ordered in the five-year period ending this past January than were ordered up in the five years before that. The lousy economy has something to do with it, but the study also showed that consumers would like to have more options in their combos.
The grand-daddy of the combo meal is the Happy Meal, which has been holding on for dear life. Revamped in time for the London Summer Olympics healthier menu marketing, it's been hit in markets such as Chile, where the government is now prohibiting restaurants (but it might as well say "McDonald's") from including toys with meals.Continue reading...
Posted by Dale Buss on August 13, 2012 10:32 AM
Many U.S. companies, CEOs and their allies in Washington, D.C., have been warning since the end of June that the Supreme Court's upholding of most of Obamacare would impact their financial health. And they indicated that they wouldn't stand by and watch the diminishment of their bottom lines because of it.
Now, the head of one of America's biggest pizza chains, Papa John's, has dropped the other shoe: Directly because of the requirements of Obamacare once the full law takes effect, according to the Huffington Post, Papa John's customers will have to pay 11 to 14 cents more per pizza, or 15 to 20 cents more per order, said John Schnatter.
Papa John's has taken on a higher profile over the last few years, including its buzz-worthy Coin Toss Promotion during the last Super Bowl. And its ascendance has included a very public role in the chain's TV commercials for Schnatter. So he's not exactly trying to maintain a low profile. But Schnatter's direct shot at the employer-carried costs of Obamacare is sure to be noticed.Continue reading...
chew on this
Posted by Dale Buss on August 8, 2012 03:12 PM
McDonald's reported that same-store sales in July were flat worldwide, and it's getting some social-media flack because of its Olympics sponsorship — neither of which casts a rosy pall on the present reality of its business. But as the chain moves further into the new era of new CEO Don Thompson, it continues to innovate, test and probe for fresh ways to expand the brand, the franchise and its business model. Now those trials include breakfast in the wee hours of the night.
Thanks to the stagnating U.S. economy and greater competition globally, McDonald's reported that sales last month at stores open at least 13 months were unchanged worldwide while sales at domestic locations fell by 0.1 percent. Analysts had expected better on both counts. Meanwhile, because it's a purveyor of fat- and calorie-and sugar-laden products that global citizens want to eat — in contrast with the lean, healthy image of Olympians — McDonald's has been getting more criticism on Twitter than the two dozen other big Olympic sponsors, according to an analysis by WPP's MediaCom.Continue reading...