brand extensions

Coming to Vegas: Nobu Expands Brand With First Hotel

Posted by Mark J. Miller on June 13, 2012 11:55 AM

For decades, new Las Vegas hotel/casinos have been incredibly over-the-top and, let's face it, garish: a pyramid, a pirate-themed one, a mini re-creation of New York City, King Arthur’s castle, the list goes on. But now a casino is heading in the opposite direction by leveraging the Nobu brand to attract a new clientele.

Nobu Hospitality partners including Chef Nobu Matsuhisa, Robert De Niro and Meir Teper, along with designer David Rockwell and principals from Caesars Palace, held a press conference this week at the original Nobu in New York City to reveal the concept for the world's first Nobu Hotel, set to open in Las Vegas late 2012.

The design for the Nobu Hotel at Caesars Palace looks to bring the zen palate of Nobu restaurants to life — an oasis for well-heeled high-rollers to calm their nerves and enjoy the good life after making (or losing) more cash at the city’s many gambling tables.Continue reading...

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Are Food Trucks America's Tastiest Export?

Posted by Sheila Shayon on June 6, 2012 01:11 PM

Food trucks have been fanning out across America, as the graphic above from the National Restaurant Association shows. But they're also starting to span the globe, bringing gustatory delight to Paris and London as artisanal food trucks, such as the Cantine California food truck in Paris, dispense tacos stuffed with organic meat (and brand USA) overseas.Continue reading...

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Burger King Ready to Ditch Celebs

Posted by Dale Buss on May 30, 2012 11:32 AM

The King is dead. Scratch that: he's back. Long live the King! Regardless of whether Burger King re-gains a long-term lead over Wendy's as the No. 2 U.S. burger chain — both of them trail McDonald's by a mile — the short-term renaissance of the brand has made things interesting in a QSR business that has lacked excitement lately.

Burger King correctly called that involving celebrities in its marketing would create buzz, visibility and interest. So in new ads running over the last few weeks, BK fans and non-fans alike have been intrigued to see familiar faces including Mary J. Blige and David Beckham, Sofia Vergara and Salma Hayek, even Aerosmith's Steven Tyler, shilling for the King.

The fast food chain says it will discontinue the celebrity-studded campaign promoting its new menu this summer. But in the meantime, it has helped create enough interest that Burger King's same-store sales have posted solid gains, while Wendy's have dropped off again, on a relative basis. Burger King once again, at least for a while, has usurped the "Avis" position that it gave up to Wendy's last year.Continue reading...

brands under fire

Asia Pulp & Paper Swipes Back at Greenpeace Rainforest Protests

Posted by Sheila Shayon on May 30, 2012 10:02 AM

Greenpeace and Asia Pulp & Paper have been battling for years over the issue of brands using APP for packaging, as the eco-activists believe the company is one of many brands contributing to the deforestation of “critical habitats and last remaining biodiversity hotspots” by using what it sees as unsustainable packaging materials sourced by APP. 

Greenpeace's latest campaign against APP, via its global KFC protests, prompted the paper supplier to send us a rebuttal from Ian Lifshitz, Sustainability Manager for APP in the Americas.

“APP has been taking into account the critical issues raised by our international stakeholders, and we’ve announced important milestones in our business policies. Namely, on May 15, we announced the suspension of natural forest clearance in Indonesia, and that we will begin holding ourselves and our suppliers to the internationally-recognized high standards of HCVF (high conservation value forest)."Continue reading...

brands under fire

Greenpeace Accuses KFC of Supporting Deforestation in Global Protest

Posted by Sheila Shayon on May 25, 2012 01:09 PM

Greenpeace activists recently scaled the headquarters of the KFC headquarters building in Louisville, Kentucky to hang a giant banner with a Sumatran tiger saying: “KFC Stop Trashing My Home.” A second banner was deployed on the lake the KFC building, dubbed “the White House” due to its resemblance to 1600 Pennsylvania Avenue NW, Washington, DC, overlooks, bearing a similar message.

“We're here today to expose KFC's secret recipe. KFC customers worldwide will be horrified to learn that the fast food giant is using rainforests to make its packaging,” said Greenpeace Forest Campaign Director, Rolf Skar, about the protest action, which has gone global including a protest stunt in China and London this week. “The decisions being made here at KFC HQ are fuelling the destruction of some of the world’s last remaining rainforests, driving climate change and pushing the Sumatran tiger closer to extinction.”Continue reading...

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Serendipity 3 Lands Guinness World Record for Priciest Burger (for a Cause)

Posted by Sheila Shayon on May 25, 2012 10:55 AM

Ask any New Yorker or any savvy visitor where to find the best frozen hot chocolate in Manhattan and they’ll tell you Serendipity 3 on the tony Upper East Side.

Also famous for serving hamburgers since 1954 to Marilyn Monroe, Grace Kelly, Cary Grant, Andy Warhol, as well as more contemporary celebs including everyone from President Bill Clinton and Sarah Palin to Madonna and Justin Bieber, Serendipity 3 today announced a new Guinness World Record: its $295.00 hamburger (limited edition with 48-hour notice) is now the world's priciest. What, pray tell, merits a $300 burger, besides the solid gold toothpick that accompanies it?

Honoring National Hamburger Month, and dubbed Le Burger Extravagant, it’s a culinary extravaganza — check it out below — combining Japanese Waygu beef infused with 10-herb white truffle butter. But wait, there's more!Continue reading...

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Taco Bell Swings for the Fences with Beefy Nacho Burrito

Posted by Dale Buss on May 24, 2012 10:57 AM

Just when you thought there was not another possible way for Taco Bell to combine cheese, ground beef, beans and corn chips, the renascent chain has introduced the Beefy Nacho Burrito. Not only that, but they're doing it for 99 cents — and with a marketing tie-in with Major League Baseball.

Taco Bell is now rolling out its latest menu item nationwide, featuring "seasoned beef, warm nacho cheese, cool sour cream and [new] queso strips, all wrapped in a warm flour tortilla." For those of you who have lost count over the years of the many different ways in which Taco Bell can combine such basic ingredients, the innovation here, the company said in a release, is that the company "has found a way to put nachos into a burrito."Continue reading...

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From Waiters to iPads, McDonald’s UK is Breaking Its Own Mold

Posted by Mark J. Miller on May 16, 2012 03:06 PM

As the fast-casual sector continues to rise and wallet-watching consumers keep seeking out culinary alternatives that don’t break the bank, the fast-food nation is trying to find ways to keep drawing in customers.

McDonald’s, in the midst of a $3 billion global image upgrade, is trying to impress Chinese consumers with specialized promotions. And now it's completely turning the fast-food experience on its head in the UK, where it's in the spotlight as the official restaurant sponsor of the London 2012 Summer Olympics.

Its British franchisees have been offering limited "Great Tastes of America" menu items evoking regional favorites, from Texas BBQ and Chicago to this week's Arizona Nacho Grande.

Now the word from the Daily Mail's ThisIsMoney website is that Mickey D’s is testing out waiter service at a handful of its 1,200 UK outlets. “If you have lots of bags, kids or are a large group, table service can be easier and less stressful,” commented McDonald's top UK exec Jill McDonald.Continue reading...

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