Posted by Sheila Shayon on September 6, 2012 09:46 AM
Richard Branson's Virgin America airline is doing it again, shaking up the status quo with its latest 'Originals' experience campaign featuring some of the airline's Elevate frequent flyers, and with more hailing from Silicon Valley than Hollywood.
"For years, flying domestically had largely become a dismal, uninspired experience. When Virgin America launched, the idea that a domestic airline could reinvent that experience – through technology, design and entertainment – was still a pretty radical notion," stated Luanne Calvert, VP Marketing at Virgin America.Continue reading...
Posted by Mark J. Miller on July 18, 2012 11:20 AM
The record company that made Sir Richard Branson the man that he is today may be back on the block soon and the billionaire who parlayed Virgin Records into a global house of brands is saying that he wouldn’t mind putting the business he sold back into his own back pocket.
Universal Music Group is attempting to purchase EMI but it may be forced to ditch Virgin the process by regulators, according to the Guardian (UMG is reportedly ready to offer concessions to get the deal done). Branson, meanwhile, has spoken with French entrepreneur Patrick Zelnik, a former Virgin exec, about buying Virgin together. Branson let it be known that he is ready to join the bid for Virgin Records if it is sold by Universal Music Group as a condition of the major label's £1.2 billion acquisition of EMI Music.
”Richard Branson and Virgin have been assessing how to get back into recorded music business for many years," said a spokesman for Virgin Group, according to the Guardian. "The potential disposal of Virgin Records by Universal Music offers a wonderful opportunity to recreate a dynamic independent label in the market."Continue reading...
Posted by Dale Buss on July 17, 2012 09:01 AM
AT&T slashes price of Lumia smartphone.
Aereo online-TV service expands in U.S.
Bank of England chief denies New York Fed chief gave warning on rate-rigging.
Richard Branson considers bid for Virgin Records.
Coca-Cola beats estimates with international sales up 5%.
Famous Dave's expands beyond U.S..
GM likely to retain Opel brand despite brand's woes.
Gap eyes Lululemon's Athletica stores with its own Athleta store openings.Continue reading...
brands under fire
Posted by Sheila Shayon on July 16, 2012 03:29 PM
The latest move in Greenpeace’s Save the Arctic campaign saw British eco-activists shutting down 74 of 119 Shell petrol stations in Edinburgh and London against the brand's plans to drill for oil in the Arctic, leading to the arrests of 24 campaigners on Monday, according to the Guardian.
The campaign is targeting Shell as prepares to begin drilling in the Arctic with Russian oil company Gazprom, a plan that U.S. activists rallied to sue and spoof campaigns to pop up. Protesters scaled the roofs of Shell stations and deployed emergency shut-off switches to stop petrol going to the pumps, removing a fuse that delays it being switched on again, while posting a message on Twitter that, "We're being careful not to destroy property. Even the carefully removed components will go back to Shell."
Greenpeace UK website elaborated, "It's part of the global week of action against Shell that kicked off with the occupation of the head office in the Hague – as well as our live TV channel, follow #tellshell on Twitter for all the latest from around the world."Continue reading...
Posted by Dale Buss on July 13, 2012 08:57 AM
JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.
Digg, a social-media pioneer, sells for pittance and gains new CEO.
Richard Branson takes on Stephen Fry in new Virgin UK campaign.
Axe replaces bikini-clad women with Kiefer Sutherland in new spot.
Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.
Olive Garden owner Darden to buy Yard House for $585 million.
Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...
Posted by Sheila Shayon on June 27, 2012 06:20 PM
The Google I/O three-day annual developer event in San Francisco today kicked off with a slew of product news.
Google is expanding its Nexus sub-brand of smart products from an Android phone (with Samsung, unveiled in October) to a streaming media player and the product that garnered the most buzz today: its first tablet, Nexus 7, a 7-inch device co-developed with Asus.
Nexus 7 is a bigger challenge to Amazon's 7-inch Kindle Fire than it is to Apple's iPad. The tablet costs $199 (8GB) or $249 (16GB) and is available to purchase now, with shipping starting in July.Continue reading...
Posted by Mark J. Miller on June 22, 2012 05:05 PM
The United Nations on Friday wrapped up the Rio+20 Earth Summit, a once-a-decade conference on sustainable development, with the message that the world needs to clean up its act. Some major-league companies signed on to put some financial muscle and their brands' influence behind the effort. PepsiCo and Coca-Cola have found something they can agree on as both have put cash behind the UN’s goals. Others involved include Microsoft, and Bank of America, according to Bloomberg.
The pledges are worth billions of dollars and will help to “curb the use of fossil fuels, conserve water and encourage wider use of renewable energy,” Bloomberg reports. There are at least 517 commitments from different companies and at minimum $2 billion will be coming from the U.S. “We won’t save the world alone, but we’ll get half of it done, and we’ll get some momentum,” said Bank of America Chairman Chad Holliday at Rio+20.
For its part, Coca-Cola is allocating $3.5 million to help create more sustainable water access in some African countries. "Access to safe water is essential for our company and our world,” stated Bea Perez, the company's Chief Sustainability Officer. “The sustainability of water resources is a top priority."Continue reading...
Posted by Sheila Shayon on June 18, 2012 11:03 AM
Richard Branson’s diary was stolen last week. Promoted on Twitter and Facebook, the so-called "crimson bandit" behind the theft posted three videos on YouTube with this comment: "As willing as I am to play this game with you and your fans in Australia, South Africa, the UK and the US, you must know there's no way for you to catch me Richard!”
The game: “Solve the puzzles left behind on the participating Virgin Company pages and you could win amazing prizes.” It shouldn't come as a huge surprise that the bandit was no other than Branson himself, as he revealed in a tweet and on his blog.
The graphics are fun, but as social media teaser campaigns go, Virgin could do a bit better than this — Americans, for instance, wouldn't know that "diary" refers to his planner or schedule.