Posted by Shirley Brady on June 28, 2010 08:15 AM
Can Facebook withstand the coming Facebook movie?
Kia and Nissan run ads noting England's World Cup defeat in U.K. newspapers.
McDonald's eyes beverages to take on Starbucks and Dunkin' Donuts.Continue reading...
can't buy me love
Posted by Abe Sauer on June 25, 2010 05:15 PM
The fallout is complete. There is one clear winner and one clear loser in the recent scandal involving America's (now former) military commander in Afghanistan and Rolling Stone magazine. But could there be another, under the radar, winner?
The controversial Rolling Stone profile that led to his ouster this week notes that the general "prefers Bud Light Lime (his favorite beer) to Bordeaux."
Apparently one of the reasons Stanley McChrystal and his staff were so frank (read: career-suicidally open) with Rolling Stone's reporter was that they were "stuck on a bus" with him from Paris to Berlin, all the while "drinking case after case of Bud Light Lime."Continue reading...
Posted by Shirley Brady on June 23, 2010 08:00 AM
BP today puts U.S. managing director Robert Dudley, above, in charge of its Gulf spill operations, reporting to embattled CEO Tony Hayward.
An analyst tells the New York Times, “He’s not only a good ol’ boy, but he’s from Mississippi and he doesn’t have a British accent,” a reference to Hayward.
Spirit Airlines, meanwhile, is being criticized for ad campaign that spoofs the BP oil spill.
More brands in the news after the jump.Continue reading...
stake your turf
Posted by Sheila Shayon on April 26, 2010 10:00 AM
A new digital turf war is being waged between traditional ad agencies and media companies.
Conde Nast is now offering its creative services unit, CND Studios, as an agency for Conde Nast clients and/or any client, no matter where the ad buy is being made. In fact, Conde recently created content for Kenneth Cole’s website, Facebook page and YouTube channel (such as the spot above).
Hearst Corp. is reportedly closing a deal to buy the digital marketing firm iCrossing, one of the last remaining independent agencies with search expertise.
The reason, reports AdAge: publishers are increasingly being asked by advertisers to build and tailor digital ads that don’t conform to traditional display ad standards. But do advertisers want one-stop shopping?Continue reading...
close of business
Posted by Sara Zucker on April 16, 2010 04:32 PM
Toyota engineers in Japan confirm the Lexus GX 640 issue flagged by Consumer Reports. [NY Times]
Airlines' revenue loss from ash disaster: $200 million a day. [Bloomberg]
Consumer sentiment may be turning negative. [The Atlantic]
Rolling Stone archives issues if readers want to pay up. [AP]
Google wants to help consumers with their spelling. [NY Times]
Jennifer Convertibles is having a bad week. [Racked NY]
Do health insurance and fast food consumption relate? [Consumerist]
Posted by Sheila Shayon on March 25, 2010 10:10 AM
If you don’t have a tween or pre-tween in your house, keep reading. If you do – you already know.
Justin Bieber is arguably the biggest pop star ever launched by YouTube. Bieber’s personal brand has leveraged social media to new heights.
The 16-year-old Canadian singer was catapulted from anonymity to superstardom in three years. Living in Stratford, Ontario, at the tender age of 13 he competed in “Stratford Idol” and posted the videos on YouTube. Ten million views later, he was signed by Usher. Following a breakthrough single, "One Time", with his debut release of “My World” last November, Bieber had topped 100 million YouTube views.Continue reading...
Posted by Ben Berkon on March 2, 2010 06:34 PM
Remember magazines? They used to be those bound packets of paper filled with glossy photos of celebrities, stimulating articles – and of course, lots of advertisements. Big brand magazines like People, Vogue, ESPN, and many others have been actively promoting a collective ad campaign called the “power of print,” hoping that it will save them from their inevitable kowtow to the digital world.
With the introduction to Apple’s iPad a few months ago, it appeared that Apple was throwing all print media – magazines in particular – a much-needed life line. However, with the recent pro-magazine propaganda push, magazines could very well be taking for granted the very market forces that may indeed save them.Continue reading...