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celebrity brandcasting

Rush Limbaugh Puts the (Iced) Tea in Tea Party

Posted by Dale Buss on June 20, 2011 11:00 AM

Without apologies that may have been due one of his favorite Tea Party Republicans, Sarah Palin, Rush Limbaugh has dug up the whole Paul Revere thing again.

Only this time, instead of backstopping Palin’s arcane understanding of Revolutionary War history, the conservative-talk-show giant is launching his own iced-tea line — with a Reverian twist.Continue reading...

web watch

Wonkette Ad Boycott Takes On Ad Server Network

Posted by Abe Sauer on April 21, 2011 11:00 AM

On Monday, the editor of left-leaning political satire site Wonkette wrote a piece titled "Greatest Living American: A Children’s Treasury of Trig Crap On His Birthday." The piece lampooned what's known as the "cult of Trig," the rabid fans of Sarah Palin's Down Syndrome youngest child, and accused Palin of using her now three-year-old son as a prop.

Needless to say, many readers were offended by Jack Stuef's post and an online movement started to defund Wonkette by targeting its advertisers. The problem is that Wonkette has a lot of contextual ads, creating a headache for brands targeted in the boycott.Continue reading...

sports in the spotlight

Limbaugh Puts His Putter Where His Mouth Is

Posted by Dale Buss on January 10, 2011 04:15 PM

Tiger Woods may have closed 2010 as the most polarizing figure in golf (if not all sports). But Rush Limbaugh might open the new year by taking Tiger’s place.

Radio-talk king Limbaugh — beloved by conservatives, vilified by the Left, and a curiosity to just about everyone — will be laying bare his golf game beginning Tuesday night on the Golf Channel, as the latest celebrity to become part of The Haney Project.

The idea of the series is that Hank Haney, who teaches the pros to play, tries to take the golf game of some middling but well-intended amateur to a much higher plane.Continue reading...

brand trainwrecks

Air America Radio Loses Its Buzz

Posted by Ben Berkon on January 22, 2010 04:21 PM

Air America Radio, the progressive Democratic radio network, announced today that it has filed for Chapter 7 bankruptcy, and will immediately cease its programming.

In a press release, executives cited “difficult times,” “lack of funding,” and other economically based reasons for the collapse of the once promising left-wing station, which launched in 2004.

Even though on the surface, its economic shortcomings are valid, there is another reason for its collapse -- the radio waves to the right. Despite featuring the likes of former comedian-turned-Minnesota Senator Al Franken, and current MSNBC personality Rachel Maddow, Air America stood little chance trying to replicate the success and popularity of right-wing radio.Continue reading...

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