in the spotlight

Spotify is Bringing New Look and 'Tude to SXSW

Posted by Mark J. Miller on March 13, 2015 06:02 PM

The music streaming business is a bit crowded right now and every player is trying to find a way to appeal to consumers. Spotify, one of the industry’s leaders, is giving itself a new look to attract new customers and keep the old ones coming back for more.

Spotify has always used black, white, and green as its dominant colors along with an “off-the-shelf font and a little stylized sound wave as a logo,” Fast Company reports. But now Spotify is going for a big, colorful redesign to help attract more than the 60 million users it already has.

The launch will take place during the music festival portion of South by Southwest 2015 starting on March 17, the perfect cross-section of music, entertainment and tech digerati and fans. But it's the music part of its brand that it's looking to move front and center with its refreshed visual identity, not the tech part of its DNA.Continue reading...

tech in the spotlight

Meerkat Takes Over SXSW as Twitter Acquires Periscope for Streaming Video

Posted by Sheila Shayon on March 13, 2015 02:14 PM

Meerkat—this year’s breakout app at SXSW—lets users livestream whatever they happen to be doing.

The “app du jour,” as Variety calls it, automatically finds and links with a user’s Twitter followers who are also using the app, resulting in instant followers and fans.

Viewers can’t replay or save the videos, “giving it a similar ephemeral vibe as Snapchat's disappearing photos,” reports Bloomberg. “The app's icon even resembles Snapchat, with an image of the cute African carnivore instead of a smiling ghost.”

“The gamified, viral nature of the tool, combined with the ease-of use, makes this a marketer’s dream,” says BusinessWire in a blog post. “And just in time for SXSW.”Continue reading...

brand news

Brand News: Disney's Frozen 2, Kevin Bacon & Eggs, SXSW and More

Posted by Dale Buss on March 13, 2015 09:19 AM


Disney announces Frozen 2 and three more Star Wars films.

InMobi disputes Google rumor and says it wants to stay independent.

Toyota signs on as first top-level auto sponsor for Olympics in advance of 2020 Games in Tokyo.

SXSW gets rolling in Austin, where 3M kicks off global campaign among other branded buzz.

American Egg Board (finally) hires Kevin Bacon to team up for campaign.Continue reading...


#LifeWith3M: 3M Kicks Off Global Brand Campaign at SXSW

Posted by Mark J. Miller on March 12, 2015 05:05 PM

3M has turned out plenty of brands that consumers know and use on a daily basis such as Scotch tape and sponges, Command products and those ubiquitous Post-it notes as well as a few names that likely aren’t as familiar to the everyday consumer, such as Filtrete.

Now the company that has been around since 1902 would like the world to know that it’s not only behind these items that make life easier—it's also busy innovating across its brands and products.

To help bring that idea home, 3M is unleashing its first global brand campaign in 25 years. It all kicks off Friday at the SXSW Interactive festival with the nerdtastic 3M Life Lab, a booth built out of materials that 3M invented.Continue reading...

brand news

Brand News: Google, Honda, L.L.Bean and More

Posted by Dale Buss on March 12, 2015 09:07 AM

InMobi homepage


Google verges on buying InMobi for $1 billion.

L.L.Bean expands brick-and-mortar store footprint on strength of bad weather and boot sales.

Verizon signs DreamWorks for streaming video service.

Honda launches ad campaign to get owners to act on faulty Takata air bags. 

McDonald's bows to pressure over not paying musicians and will pay performers at its SXSW event.Continue reading...

brand news

Brand News: Pepsi Challenge, Google Shop, Facebook Woos Brands and More

Posted by Shirley Brady on March 11, 2015 07:01 AM


Facebook introduces topic data in outreach to (select) brand marketers in the US and UK via DataSift, while enterprise moves make Cisco nervous and company removes “Feeling Fat” status option.

J&J's McNeil Consumer Healthcare pleads guilty to misdemeanor violation and must pay $25 million in DOJ inquiry over children’s Tylenol and Motrin containing metal particles.

Apple Watch knock-offs pop up in China as company gripes about antitrust monitor and commits over $50 million to diversity efforts. Meanwhile, scientists find people don’t know Apple’s logo as well as they think they do.

Google CFO retires with viral farewell as brand launches first of three in-store shops in the UK at Currys PC World (following Chrome shop) and is reportedly in talks to buy Indian startup InMobi.

PepsiCo brings back the Pepsi Challenge as a global campaign for a new generation.Continue reading...

brand news

Brand News: Apple Watch, Nike+, Malaysia Airlines and more

Posted by Shirley Brady on March 9, 2015 08:01 AM


Today's unveiling of Apple Watch at 10 a.m. PDT event may see SVP Angela Ahrendts on-stage as Apple finally reveals ultra-luxe smartwatch line (and puts rumors to rest)—and, possibly, "one more thing."

Nike updates Nike+ running app to accommodate TomTom and other smartwatch partners. 

Malaysia Airlines begins long road to recovery as missing flight inquiry report released on first anniversary.

P&G's global brand building officer Marc Pritchard lays out ad roadmap and programmatic perspective as Tide brand focuses on HE washing machines.

UPS launches new brand campaign highlighting enterprise customers: "United Problem Solvers." Continue reading...

brand news

Brand News: PeTA vs. Ringling Bros.—Round 2—and More

Posted by Dale Buss on March 6, 2015 09:20 AM


Apple nears music subscription service powered by Beats as Apple Watch frenzy builds ahead of Monday's debut with elite brand partners getting VIP access.

CNN tests ways to mix ads with news as The New York Times invites aspiring filmmakers to produce native ads.

Amazon joins Alibaba’s Tmall as e-tailer lobbied to rename "Amazon Mom" program.

McDonald's plans to launch smartphone app as anti-antiobiotic chicken move shakes up restaurant industry.

PeTA responds to Ringling Bros. decision to retire elephants by 2018 with counter-video demanding immediate retirement.Continue reading...

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