Posted by Dale Buss on March 7, 2013 09:18 AM
Facebook plans to announce facelift of its News Feed.
Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today.
Time Warner to spin off Time Inc. as CEO Laura Lang exits.
Adidas posts weaker earnings on Reebok.
Baskin-Robbins plans to triple franchise size in Australia with new partnership.
Birds Eye commended for healthy eating campaign.
Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.
Costco backs minimum-wage increase.
Cracker Barrel adds lower-calorie items.
Dell sees buyout deal threatened by activist investor Carl Icahn.
DirecTV bemoans rising program costs.
Google expands Street View in Europe.
Jamba Juice looks to fresh juice to boost sales.
Lego eyes tie-up with "The Simpsons" on Fox.
Moe's Southwest Grill readies first national ad campaign. Continue reading...
tech in the spotlight
Posted by Sheila Shayon on March 5, 2013 04:23 PM
As this year’s South by Southwest—running March 8-17 in Austin, Tex.—gears up, brands and agencies are pulling out all the stops to catch the attention of thousands of trendsetters that attend the yearly event. Nearly 25,000 people, about 7 percent more than in 2012, are expected to register for the interactive part of the festival alone.
Some SXSW pioneers question the growing popularity as lessening the value of the event, which started out mainly as a music festival. “What was once an under-the-radar affair has become a trendy, mainstream gala, raising concerns that going may no longer be worthwhile for entrepreneurs looking to meet investors, potential co-founders or others who could potentially have a significant impact on their businesses," the Wall Street Journal reports.
John Frankel, partner at ff Venture Capital in New York, which backs two to three startups a year disagrees. “If you just stick with companies recommended to you, you can miss out on some amazing [investment opportunities]. I’m a great believer in happenstance.”
For brands looking to make a connection with tech-savvy millennials, (who isn't?) SXSW is a feeding ground for viral campaigns and unique marketing stunts. Here's a sampling of what some sponsors and participants have in store for attendees: Continue reading...
Posted by Dale Buss on March 4, 2013 08:46 AM
Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.
India develops a taste for premium beer while officials approve $2 billion Diageo deal.
HSBC set for $23 billion profit as turnaround gains traction.
AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.
AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.
Alfa Romeo reboot marks tough road for Fiat.
American Airlines drops below 60,000 employees for the first time since 1987.
AOL's new Brand Group CEO Susan Lyne lays out her goals.
Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...
Posted by Shirley Brady on October 22, 2012 11:07 AM
As Engadget puts it, "Three carriers, nine phones, one long way to go." AT&T, Verizon and T-Mobile finally launched their joint venture Isis Mobile Wallet app for smartphone payments and discounts at "hundreds" of participating merchants (basically, "wherever contactless payments are accepted" according to a tweet) in Austin, Texas (where it hit SXSW earlier this year) and Salt Lake City, Utah.Continue reading...
Posted by Shirley Brady on April 18, 2012 12:31 PM
Above, watch Ingrid Vanderveldt's interview with Zappos CEO Tony Hsieh at the recent SXSWi confab in Austin, which Dell just released on its YouTube channel. Watch the video and read Ingrid's takeaways below.Continue reading...
Posted by Dale Buss on March 28, 2012 02:02 PM
Car brands have become intent upon roping in reluctant consumers from the Millennial generation. That's why Ford has decided to set up shop, literally, in Silicon Valley, and why General Motors has turned to MTV for advice.
Today's twenty-somethings have looked like trouble for a while to America's automakers because they can't be counted on to swoon about cars they way their parents did — and often still do. Of course, the importance of digital connectivity to this generation has been well-established, and Ford has managed to capitalize on it with its trail-blazing Sync infotainment platform.Continue reading...
chew on this
Posted by Dale Buss on March 19, 2012 11:29 AM
When Luke Dunphy began eating an amalgamation of Oreos as if it were corn on the cob in an episode of ABC's Modern Family last week week, it put a cap on a frenetic and impactful season of marketing for Kraft and its assorted brands.
Having the kid character pig out on Oreo cream was a winning bit of TV-sitcom placement befitting the 100th anniversary of the iconic cookie introduced by Nabisco, which later was acquired by Kraft. But Kraft also has been getting more aggressive about promoting other and some newer brands as well, ranging from the new BelVita Breakfast Biscuits to a line extension of its Mio drink-mix-in brand to the launch for its Planters Peanut Butter.
What's going on here? For one thing, the venerable company likely is trying to juice the performance of many of these reliable brands before it divides them between a North American grocery business and a global snacks firm by the end of this year, to try to create better financial results for the whole.Continue reading...
Posted by Abe Sauer on March 16, 2012 12:19 PM
Ben & Jerry's supports gay marriage in the UK with "Apple-y Ever After" ice-cream and Facebook app.
How do you promote a parking app at South by Southwest? Fake parking boots!
Of course there's a "woody" Toyota Prius.
Lingerie retailer Figleaves escapes outdoor ad ban.Continue reading...