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tech style

Google Glass Captures SXSW at Developer Panel

Posted by Sheila Shayon on March 12, 2013 02:59 PM

Of all the big brands making a marketing push at SXSW, Google may be the most popular. The internet giant is happily showing off the many capabilities of Google Glass, and has revealed the first set of app integrations available for the futuristic glasses (which are even adding prescription lenses).

At the Project Glass SXSW developer panel, Google has revealed some of the technology behind the unified "Timeline cards" interface, which displays bursts of information in a user's peripheral vision in combination with Google's Mirror API, which allows users to pull down the data. 

News headlines, photos and text can be delivered hourly to the Glass headset accessed via the "look up" head gesture. At the panel, Google developer advocate Timothy Jordan demonstrated an application that pulls in headlines and short news clips from various New York Times articles. Glass allows postings to Skitch, Evernote and Path, as well as Gmail, letting users respond to emails right from the headset. "You can still have access to the technology that you love, but it doesn't take you out of the moment," said Jordan, adding, "We want to choose services that improve your life."Continue reading...

event marketing

Big Brands Take Over SXSW to Mixed Fanfare

Posted by Sheila Shayon on March 11, 2013 03:30 PM

SXSW epitomizes how the cutting-edge becomes the status quo and eventually (but not yet) borders on the edge of passé. This year, “the event has a different feel, nearly as much a marketing event as it is about tech,” notes Digiday

The week-long festival in Austin, Texas is ever more a breeding ground for flashy campaigns, giveaways and concerts, a far cry from the festival's roots as a geeky tech meet-up. Brian Solis, principal analyst at Altimeter Group told CNET, "The original posse is probably aghast at what [SXSW] has turned into." While there is still plenty of tech and start up presence, the event is now, more than ever, a joint digital venture between the marketing teams of the biggest brands and emerging tech stars peddling cool products and innovations.Continue reading...

digital marketing

Google Reimagines Advertising, Invites Brands Into Art Copy & Code Digital Lab

Posted by Sheila Shayon on March 8, 2013 11:36 AM

Google’s latest project, Art, Copy & Code, is an experiment in creativity and technology to re-imagine advertising with some of "today's most iconic brands and innovative marketers,” such as Volkswagen, Burberry and Adidas.

In addition to well-known brands, the project will also collaborate with filmmakers, creative directors and technologists, leveraging the full range of digital tools from ads and mobile apps to social experiences.Continue reading...

brand strategy

Doritos Crashes the Stage with SXSW, Taco Bell and Global Branding Trifecta

Posted by Dale Buss on March 7, 2013 05:08 PM

Emboldened by the performance of its ads during the Super Bowl, riding the wave of the massive marketing push for its Doritos Locos Tacos partnership with Taco Bell and bolstered by PepsiCo's increasing moves toward global brand platforms, Doritos is adopting a new, more consistent look across the 37 countries where the chips are sold and is launching a new worldwide marketing campaign.

Doritos is planning to punctuate its new plans with a four-story-high, Twitter-controlled rap concert (hashtag: #boldstage) on its boldly branded vending-machine stage at SXSW next week.

"For the Bold" is the tagline for Doritos' first global marketing campaign. It'll start with the U.S. launch of a new ad on cable TV networks beginning in mid-month.

Called "Best Summer Job," the commercial will tell the story of a "college-aged valet making bold choices which lead to an epic joyride, inspired by Doritos chips," as Ram Krishnan, VP of marketing for PepsiCo's Frito-Lay North America, told Ad Age.Continue reading...

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

tech in the spotlight

SXSW 2013: How Sponsors and Attendees are Adjusting to the Festival's Changing Landscape

Posted by Sheila Shayon on March 5, 2013 04:23 PM

As this year’s South by Southwest—running March 8-17 in Austin, Tex.—gears up, brands and agencies are pulling out all the stops to catch the attention of thousands of trendsetters that attend the yearly event. Nearly 25,000 people, about 7 percent more than in 2012, are expected to register for the interactive part of the festival alone. 

Some SXSW pioneers question the growing popularity as lessening the value of the event, which started out mainly as a music festival. “What was once an under-the-radar affair has become a trendy, mainstream gala, raising concerns that going may no longer be worthwhile for entrepreneurs looking to meet investors, potential co-founders or others who could potentially have a significant impact on their businesses," the Wall Street Journal reports

John Frankel, partner at ff Venture Capital in New York, which backs two to three startups a year disagrees. “If you just stick with companies recommended to you, you can miss out on some amazing [investment opportunities]. I’m a great believer in happenstance.”

For brands looking to make a connection with tech-savvy millennials, (who isn't?) SXSW is a feeding ground for viral campaigns and unique marketing stunts. Here's a sampling of what some sponsors and participants have in store for attendees: Continue reading...

brand news

In the News: Walmart, Diageo, HSBC and more

Posted by Dale Buss on March 4, 2013 08:46 AM

In the News

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.

India develops a taste for premium beer while officials approve $2 billion Diageo deal.

HSBC set for $23 billion profit as turnaround gains traction.

AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.

AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.

Alfa Romeo reboot marks tough road for Fiat.

American Airlines drops below 60,000 employees for the first time since 1987.

AOL's new Brand Group CEO Susan Lyne lays out her goals.

Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...

mobile commerce

Oh Mighty Isis: Verizon, T-Mobile and AT&T Mobile Wallet Rolls Out

Posted by Shirley Brady on October 22, 2012 11:07 AM

As Engadget puts it, "Three carriers, nine phones, one long way to go." AT&T, Verizon and T-Mobile finally launched their joint venture Isis Mobile Wallet app for smartphone payments and discounts at "hundreds" of participating merchants (basically, "wherever contactless payments are accepted" according to a tweet) in Austin, Texas (where it hit SXSW earlier this year) and Salt Lake City, Utah.Continue reading...

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