Posted by Abe Sauer on March 16, 2012 12:19 PM
Ben & Jerry's supports gay marriage in the UK with "Apple-y Ever After" ice-cream and Facebook app.
How do you promote a parking app at South by Southwest? Fake parking boots!
Of course there's a "woody" Toyota Prius.
Lingerie retailer Figleaves escapes outdoor ad ban.Continue reading...
Posted by Mark J. Miller on March 16, 2012 11:39 AM
L.A. rapper Snoop Dogg may be best known for his tunes — he performed Thursday night at the Doritos Jacked six-story vending machine stage at SXSW — but the guy sure likes his sports. A few years ago, he started the Snoop Youth Football League to help get underprivileged kids playing the game.
That little venture got him some good publicity when it launched but then caught him the other way back in November when the Pilson jets in Chicago had its players “banned from taking part in a playoff game,” allegedly because of a “$22,000 bill for the team's equipment (that) had been left unpaid.”
It may be a Dogg eat Dogg world, but he's not giving up on sports team ownership — Fuse TV reports that he's becoming a part owner of the Los Angeles Riderettes of the brand new Lady Arena Football League.Continue reading...
Posted by Sheila Shayon on March 15, 2012 03:03 PM
Launching Doritos' new "Jacked" product line via a giant vending machine isn't the only thing PepsiCo has been up to at SXSW. The CPG giant, and its brands, have been all over Austin this past week.
“What I love about SXSW is it’s a place where culture breaks — and specifically digital culture,” Josh Karpf, PepsiCo’s Global Director of Digital and Social Media, told brandchannel. “We get to see the latest technologies 12-18 months before they hit the consumer consciousness. We’re getting it earlier which makes it a key part of the calendar.”
It’s PepsiCo’s fourth year at SXSW and its corporate and brand presence is larger than ever with four of its "billion-dollar" brands on-site, including festival novice Doritos plus SXSW veterans Pepsi, Mountain Dew and Brisk.Continue reading...
chew on this
Posted by Dale Buss on March 15, 2012 12:05 PM
The new Doritos have a larger-than-life flavor, so what better way for PepsiCo's snack brand to introduce them to the world than with a larger-than-life "vending machine"?
At the cauldron of brand and music and digital fervor that is the annual SXSW festival in Austin, Texas, Doritos is unveiling its latest innovation: Doritos Jacked tortilla chips, which are 40 percent larger than conventional Doritos and come in two flavors, Enchilada Supreme and Smokey Chipotle BBQ. As it's been promoting on Twitter and Facebook, Doritos promises that Jacked Tortilla chips (hitting stores on March 26th) will deliver a "one-two punch of intense flavors up front, followed by a twist of spice or tanginess that packs the ultimate crunch."
To drive home the point, Doritos is promoting the Jacked chip line with a 56-foot-high vending machine at SXSW. Consumers at the festival, while sampling the new chips, can get "larger-than-life Doritos-branded quarters" via Foursquare and Twitter.Continue reading...
Posted by Shirley Brady on March 13, 2012 08:45 AM
Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.
AT&T expands 4G LTE rollout.
Audi said to be in talks to buy Ducati.
BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.
Bob Lutz defends the Chevy Volt.
China promotes its homegrown brands.
Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.
Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.
Friendly's ice cream chain expands ordering and loyalty online.
Intel reportedly eyes web TV service.
Jeremy Lin may endorse Volvo in China.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on March 12, 2012 05:14 PM
So what else is buzzing at South by Southwest Interactive, apart from the Homeless Hotspots blow-up? A few tidbits:
• Rumors that CNN will buy Scottish social media pin-up Pete Cashmore's website Mashable for more than $200 million.
• Highlight has proved a highlight of the festival, is an iPhone app that informs you when you’re near someone else with even a remote social media connection, redefining the burgeoning people discovery market. "You learn about new people you're about to meet before you meet them," says founder Paul Davison. "It's about life's connections. We've given the world a new sixth sense."Continue reading...
social media watch
Posted by Sheila Shayon on March 12, 2012 04:38 PM
Two words — "Homeless Hotspots" — are causing an uproar in Austin, Texas. Billed as “a charitable experiment” by BBH, it's not part of the official South by Southwest Interactive agenda, but it's getting mixed reviews and lots of attention.
Bartle Bogle Hegarty's BBHLabs skunkworks unit partnered with Front Steps Shelter to equip homeless people with 4G MiFi devices to serve as walking hotspots or pay-per-use Wi-Fi purveyors for attendees at the SXSW Interactive conference now taking place in Austin, TX.
The experiment was to see how much SXSWi attendees would donate (suggested donation: $2 per 15 minutes) — assuming attendees didn't oppose the notion of fundraising via hotspots (vs., say, hot meals) for the homeless.Continue reading...
Posted by Dale Buss on March 12, 2012 09:01 AM
American Apparel may have a knight in shining armor: George Soros.
American Express sees millions of Twitter Sync coupons redeemed within first five days.
Ann Taylor tweaks brand lineup.
Apple finds iPhone falling behind Samsung in China.
BBC America bets on New Yorkers as tastemakers for new cooking show.
Barnes & Noble tests Penguin publishing boutiques in its stores.
CNN reportedly in talks to acquire Mashable.
Chevrolet shows off networked car at SXSW.
Chevron plays catch-up in shale gas.
Chipotle gets a big bang for the little buck.Continue reading...