2014 Brandcameo Product Placement Awards

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: Starbucks, SXSW, BBC and more

Posted by Shirley Brady on March 9, 2012 08:50 AM

In the News

AOL staffers brace for more cuts.

AT&T promotes "4G" with iPhone iOS upgrade.

BBC rumored to be working on a digital download store.

DirecTV protests Dish Network's "TV Everywhere" trademark.

Facebook approved for $8 billion credit line ahead of IPO, while site debuts Twitter-like interest lists.

Fiat's Charlie Sheen commercial is winning.

Google pushes Google Wallet on developers.

Joseph Kony online protest goes viral.

Netflix enables Apple TV subscriptions.

Nike partners with Path to socialize runs.

P&G wins advertiser of the year honors at Middle East/Africa awards.Continue reading...

branding together

American Express Promotes Twitter Sync at SXSW with Jay-Z

Posted by Sheila Shayon on March 8, 2012 11:15 AM

American Express announced an innovative social media integration with Twitter this week, enabling US cardmembers to turn customized Twitter hashtags into savings via sync.americanexpress.com. Promoted with the tagline “Sync. Tweet. Save.” the social marketing promotion is the most direct use of Twitter to date by a brand that creates a real utility for customers: couponless savings loaded directly to their synced cards and automatically delivered in a credit statement.

“With Twitter, we’ve really hit the trifecta. We have a great platform in Twitter,” said Ed Gilligan, Vice Chairman, American Express. “We know our cardmembers are engaged in Twitter. We’ve been working with them to think about how can we help them move from conversations to commerce. To turn a tweet into a transaction.”

Brands trying out Amex Sync include Best Buy, McDonald’s, Whole Foods Market, 1-800-FLOWERS.COM, Century 21, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, Seamless.com, Sports Authority, Ticketmaster, Virgin America and Zappos. They'll be closely watching the analytics on this test, with the Amex Synch API offering also supplying reports to merchants about customer spending, online and offline.

And if they're in Austin for SXSW on March 12th, they can celebrate at a concert featuring Jay-Z.Continue reading...

tech in the spotlight

SXSW Offers a Bigger Tent for Brands

Posted by Sheila Shayon on March 7, 2012 02:30 PM

The South by Southwest festival is eighteen years young, and more than 20,000 are expected to attend this week in Austin, where the SXSW Interactive and Film conferences kick off on Friday. The festival has grown from its alternative roots as a confab for a tightknit group of musicians and fans who flocked to Texas to catch the next Michelle Shocked to encompass corporate sponsors and corporate types. It's now a must-attend mainstream event and a hotbed of innovation, which makes it a must-attend for companies in the digital and tech space, especially startups.

"Some people tend to think of 'South By' as more of a [consumer-facing] event where the next big thing like Twitter gets launched. But you have a lot of B2B brands setting up booths next to B2Cs. You'll go to a panel and see the head of marketing for Adobe sitting next to Pepsi on stage. That's what makes it great," said Jesse Noyes of Eloqua. "Unlike other conferences, it's where you can get in front of both up-and-coming and established players. You want to be in that."

Twitter made an explosive debut at SXSW in 2007, followed by Gowalla and Foursquare in 2009. Last year Apple stole the spotlight with its pop-up iPad store, and this year’s star contenders include ‘people discovery’ applications Highlight and Glancee.Continue reading...

brand news

In the News: Carnival, Murdoch, Beckham & more

Posted by Dale Buss on January 20, 2012 09:02 AM

In the News

AT&T risks customer defections with higher data pricing.

Baskin-Robbins utilizes coquettish voice of Mad Men's Christina Hendricks.

David Beckham, happily back with LA Galaxy, mulls becoming Major League Soccer franchise owner.

Carnival suspends some cruise marketing in wake of Italian shipwreck.

Chevrolet launches Game Time App for "immersive" Super Bowl marketing experience.

Fox makes American Idol available by VOD as first-week ratings dip.

GM claims 2011 global sales crown (incl. record for Chevrolet) but sparks dust-up over tally.Continue reading...

branding together

Let's Make a Deal: American Express Offers Foursquare Exclusives

Posted by Shirley Brady on June 22, 2011 10:00 PM

Following a trial run at the South by Southwest digital conference in March, Foursquare and American Express are teaming up to offer discounts across the US to AmEx cardholders. AmEx commented tonight on Twitter: "Amex and Foursquare go national! Sync, explore, save... GET STARTED NOW."

As the New York Times notes, "Foursquare users are accustomed to receiving awards in the form of coupons and digital merit badges. But more substantial deals like those being offered to American Express cardholders may bring Foursquare and other location-based services further into the mainstream."

“In 2010, it was all about the check in,” commented eMarketer analyst Noah Elkin to the Times. “Now, it’s about checking out.”Continue reading...

health matters

Steve Case and Jerry Levin Reunite for Health

Posted by Sheila Shayon on June 10, 2011 03:00 PM

The former chief executives who engineered the ill-fated AOL-Time Warner merger in 2000, Jerry Levin and Steve Case, are back in business together again.

This time around, they're partnering around a health and wellness venture, StartUp Health.

Levin, a board member for the health information startup OrganizedWisdom, is partnering with Startup America Partnership, a White House initiative chaired by Case to boost innovation and entrepreneurship in the US.

They're launching StartUp Health as a resource for healthcare entrepreneurs to access funding, information and education — and because health and wellness are topics near and dear to both their hearts.Continue reading...

tech innovation

PepsiCo Seeks Digital Innovators in Europe

Posted by Mark J. Miller on June 8, 2011 05:00 PM

PepsiCo wants to get in on the virtual ground floor in Europe. The company is rolling out a program that it found success with in the United States last year: finding and partnering with up to 10 technology startups that can help spread the word about Pepsi and its products.

The beverage giant is looking to fund European startups that have “a ready-to-go product or service technology in social media and/or community-based marketing, mobile marketing, tablets, location-based marketing, digital video, gaming and/or learning.”Continue reading...

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