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Doritos Gets Jacked Up at SXSW

Posted by Dale Buss on March 15, 2012 12:05 PM

The new Doritos have a larger-than-life flavor, so what better way for PepsiCo's snack brand to introduce them to the world than with a larger-than-life "vending machine"?

At the cauldron of brand and music and digital fervor that is the annual SXSW festival in Austin, Texas, Doritos is unveiling its latest innovation: Doritos Jacked tortilla chips, which are 40 percent larger than conventional Doritos and come in two flavors, Enchilada Supreme and Smokey Chipotle BBQ. As it's been promoting on Twitter and Facebook, Doritos promises that Jacked Tortilla chips (hitting stores on March 26th) will deliver a "one-two punch of intense flavors up front, followed by a twist of spice or tanginess that packs the ultimate crunch."

To drive home the point, Doritos is promoting the Jacked chip line with a 56-foot-high vending machine at SXSW. Consumers at the festival, while sampling the new chips, can get "larger-than-life Doritos-branded quarters" via Foursquare and Twitter.Continue reading...

brand news

In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Posted by Shirley Brady on March 13, 2012 08:45 AM

In the News

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.Continue reading...

tech in the spotlight

SXSWi Buzz Brands: Mashable, Highlight, Nokia, Marvel, more

Posted by Sheila Shayon on March 12, 2012 05:14 PM

So what else is buzzing at South by Southwest Interactive, apart from the Homeless Hotspots blow-up? A few tidbits:

• Rumors that CNN will buy Scottish social media pin-up Pete Cashmore's website Mashable for more than $200 million.

Highlight has proved a highlight of the festival, is an iPhone app that informs you when you’re near someone else with even a remote social media connection, redefining the burgeoning people discovery market. "You learn about new people you're about to meet before you meet them," says founder Paul Davison. "It's about life's connections. We've given the world a new sixth sense."Continue reading...

social media watch

Homeless Hotspots at SXSW Cause Uproar

Posted by Sheila Shayon on March 12, 2012 04:38 PM

Two words — "Homeless Hotspots" — are causing an uproar in Austin, Texas. Billed as “a charitable experiment” by BBH, it's not part of the official South by Southwest Interactive agenda, but it's getting mixed reviews and lots of attention.

Bartle Bogle Hegarty's BBHLabs skunkworks unit partnered with Front Steps Shelter to equip homeless people with 4G MiFi devices to serve as walking hotspots or pay-per-use Wi-Fi purveyors for attendees at the SXSW Interactive conference now taking place in Austin, TX.

The experiment was to see how much SXSWi attendees would donate (suggested donation: $2 per 15 minutes) — assuming attendees didn't oppose the notion of fundraising via hotspots (vs., say, hot meals) for the homeless.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

brand news

In the News: Starbucks, SXSW, BBC and more

Posted by Shirley Brady on March 9, 2012 08:50 AM

In the News

AOL staffers brace for more cuts.

AT&T promotes "4G" with iPhone iOS upgrade.

BBC rumored to be working on a digital download store.

DirecTV protests Dish Network's "TV Everywhere" trademark.

Facebook approved for $8 billion credit line ahead of IPO, while site debuts Twitter-like interest lists.

Fiat's Charlie Sheen commercial is winning.

Google pushes Google Wallet on developers.

Joseph Kony online protest goes viral.

Netflix enables Apple TV subscriptions.

Nike partners with Path to socialize runs.

P&G wins advertiser of the year honors at Middle East/Africa awards.Continue reading...

branding together

American Express Promotes Twitter Sync at SXSW with Jay-Z

Posted by Sheila Shayon on March 8, 2012 11:15 AM

American Express announced an innovative social media integration with Twitter this week, enabling US cardmembers to turn customized Twitter hashtags into savings via sync.americanexpress.com. Promoted with the tagline “Sync. Tweet. Save.” the social marketing promotion is the most direct use of Twitter to date by a brand that creates a real utility for customers: couponless savings loaded directly to their synced cards and automatically delivered in a credit statement.

“With Twitter, we’ve really hit the trifecta. We have a great platform in Twitter,” said Ed Gilligan, Vice Chairman, American Express. “We know our cardmembers are engaged in Twitter. We’ve been working with them to think about how can we help them move from conversations to commerce. To turn a tweet into a transaction.”

Brands trying out Amex Sync include Best Buy, McDonald’s, Whole Foods Market, 1-800-FLOWERS.COM, Century 21, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, Seamless.com, Sports Authority, Ticketmaster, Virgin America and Zappos. They'll be closely watching the analytics on this test, with the Amex Synch API offering also supplying reports to merchants about customer spending, online and offline.

And if they're in Austin for SXSW on March 12th, they can celebrate at a concert featuring Jay-Z.Continue reading...

tech in the spotlight

SXSW Offers a Bigger Tent for Brands

Posted by Sheila Shayon on March 7, 2012 02:30 PM

The South by Southwest festival is eighteen years young, and more than 20,000 are expected to attend this week in Austin, where the SXSW Interactive and Film conferences kick off on Friday. The festival has grown from its alternative roots as a confab for a tightknit group of musicians and fans who flocked to Texas to catch the next Michelle Shocked to encompass corporate sponsors and corporate types. It's now a must-attend mainstream event and a hotbed of innovation, which makes it a must-attend for companies in the digital and tech space, especially startups.

"Some people tend to think of 'South By' as more of a [consumer-facing] event where the next big thing like Twitter gets launched. But you have a lot of B2B brands setting up booths next to B2Cs. You'll go to a panel and see the head of marketing for Adobe sitting next to Pepsi on stage. That's what makes it great," said Jesse Noyes of Eloqua. "Unlike other conferences, it's where you can get in front of both up-and-coming and established players. You want to be in that."

Twitter made an explosive debut at SXSW in 2007, followed by Gowalla and Foursquare in 2009. Last year Apple stole the spotlight with its pop-up iPad store, and this year’s star contenders include ‘people discovery’ applications Highlight and Glancee.Continue reading...

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