china

"I am Jeremy Lin": A Sneak Peek at Lin's First Commercial for Volvo in China

Posted by Abe Sauer on September 4, 2012 12:08 PM

Does anyone remember Linsanity? The media melee last spring engulfed NBA fans in NYC and beyond when an unknown player and Harvard grad of Taiwanese parents rocketed to stardom with the New York Knicks. The term "Linsanity" came to describe the Jeremy Lin phenomenon. Brands, sensing an opportunity to tap into the China market via the NBA's new Asian sensation, rushed to cash in on Lin. One of those brands was Volvo. 

Volvo? Yes, Volvo. Now, Lin's first Volvo commercial for the China market has finally been released. While Volvo is trying to appeal to well-heeled Chinese consumers about their aspirations versus the status quo, it's less than Linspiring.Continue reading...

brand news

In the News: Samsung, Komen, Lego and more

Posted by Shirley Brady on September 3, 2012 08:48 AM

In the News

It's Labor Day in the U.S., a public holiday which has become America's biggest retail sales day of the year.

Apple takes aim at Samsung's Galaxy S III in amended patent complaint, as Samsung stock takes a beating and company's culturestrategy, labor practices and PR tactics come under fire in wake of California ruling. Samsung and other Apple mobile rivals including Nokia are rushing new smartphone announcements ahead of expected Sept. 12th new iPhone reveal.

Abercrombie & Fitch brand cools, prompting store closures.

Allstate plans addressable TV campaign in U.S.

Apple offer to Amazon revealed in European e-books price-fixing inquiry.

Barack Obama plans to focus on issues at Democratic National Convention this week as jobs debate heats up this Labor Day.

BP's former CEO Tony Hayward returns to the spotlight.Continue reading...

auto motive

Spotlight Turns to Manchester United IPO and GM Lawsuits Post-Ewanick

Posted by Dale Buss on August 8, 2012 12:59 PM

General Motors is scrutinized daily by thousands of automotive and business journalists as well as investors and U.S.-government policymakers and a whole host of other people, and yet there remains a mystery about exactly why GM CMO Joel Ewanick became persona non grata so abruptly on July 29th. The latest disclosures, via Bloomberg News, paint a picture of a relationship betweeen Ewanick and his CEO that unraveled in part over lack of decorum.Continue reading...

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

brand news

In the News: American Airlines, Trojan, Dish and more

Posted by Dale Buss on August 7, 2012 09:01 AM

In the News

AMC tries to enlist consumers in standoff with Dish Network.

Amazon expands use of delivery lockers and expands into social gaming.

American Airlines faces record $162 million in penalties.

Apple plans to pull YouTube app from iPhone and iPad in growing rift with Google as it grills the head of strategy for Samsung in court.

Best Buy founder moves on estranged company.

Chuck E. Cheese starts new campaign aimed at moms.

Coca-Cola deals with kick-out threats from Bolivia.Continue reading...

brand news

In the News: Lance Armstrong, Facebook Ad Exchange and more

Posted by Shirley Brady on June 13, 2012 06:14 PM

Brands to Watch

Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.

Facebook prepares to launch real-time bidding for ads.

Skype starts interrupting video chats with advertising.

AIG is ready to use its own name again.

Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.

Duran Duran announce first digital premiere on Facebook.

Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...

brand news

In the News: Apple, RIM, Pepsi and more

Posted by Dale Buss on May 30, 2012 09:00 AM

In the News

Apple gears up for "incredible" new products and focuses on TV.

RIM prospects dim further as BlackBerry wanes.

Pepsi inks biggest marketing deal yet for Twitter.

Airbus woes give Boeing some breathing room on next plane.

Allstate leads insurers to best start in nearly a decade in wake of fewer natural disasters.

BYD defends electric car after crash.

British Airways touts "height cuisine."

Caterpillar faces resistance to deal from stirking machinists.

Charles Schwab confronts impulse buying in social campaign.

CNN signs Anthony Bourdain to weekend show.Continue reading...

brand news

In the News: Apple, Saab, Oprah and more

Posted by Dale Buss on February 14, 2012 08:55 AM

In the News

Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."

Angry Birds lands on Facebook.

Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.

Burt's Bees launches spinoff aimed at Gen Y.

Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.

Ford may have last laugh over Chevrolet with Super Bowl truck ad.

Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...

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