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brand news

In the News: Airbus, Bratz, Facebook, NRA and more

Posted by Dale Buss on January 12, 2011 09:00 AM

In the News

AIG agrees to $2.2B sale of Taiwan unit.

AMD’s ouster of CEO Dirk Meyer attributed to mobile strategy.

Airbus lines up biggest order ever, boosting A320 upgrade.

Ann Taylor selects actress Katie Holmes as its new “face.”

Apple and Verizon deal (which "took years" to reach) sparks iPhone users to mull switching from AT&T.

BYD rises as Warren Buffett’s pick in the Chinese auto derby.Continue reading...

social media watch

Social Media Breeds Ugly Brand: Indifference

Posted by Sheila Shayon on January 10, 2011 02:00 PM

Recognize the name Simone Back? She's a celebrity, but for the saddest of reasons, and a grim reminder of the down side of the so-called connectedness that social networking fosters. The 42-year-old British woman became the face of a new social media brand — virtual, communal indifference — when her so-called friends on Facebook ignored her intention to commit suicide.

A Facebook spokesperson noted the site's Help Center (which most users would take as tech help, not a crisis hotline) in a comment to the Huffington Post:

“We were deeply saddened to hear of the recent suicide of Simone Back. We have a close working relationship with the Samaritans and have a process in place whereby friends and family who are concerned about someone can report it to us through the Help Centre. A team of trained professionals are then able to review the case and the Samaritans will make contact with the person at risk. The safety of people who use Facebook is of paramount importance to us and this system is just one of number of tools we have in place to help them stay safe.”

It's no secret that social sites are increasingly used as a platform to announce fatal harm to one's self and/or others.Continue reading...

breaking news

TLC Ends Sarah Palin's Alaska as Controversy Swirls

Posted by Shirley Brady on January 9, 2011 10:00 PM

The two-hour season finale of Sarah Palin's Alaska on Discovery-owned TLC — the reality series' final bow, as it's apparently not being renewed — unfolded on-air tonight as the former governor of Alaska and US vice-presidential candidate refudiated charges that her rhetoric was in any way responsible for the shooting of Arizona congresswoman Gabrielle Giffords and 17 others on Saturday morning at a Safeway store in Tucson. Palin expressed her condolences to Giffords and the other victims of the shooting on her Facebook page. Walmart was also caught in the tragedy, as one of its stores reportedly sold gunman Jared Lee Loughner the ammunition for the massacre.

brand news

In the News: Amazon, F1, Tesco & more

Posted by Dale Buss on December 9, 2010 09:00 AM

In the News

Amazon girds for hacktivists attack today as WikiLeaks cyberwar rattles prospective targets.

Apple's iPad makes inroads with medical companies.

Borders’ bid for Barnes & Noble raises questions about future of book retailing.

Crayola expands from crayons to digital.

Dean Foods faces challenges to dairy empire.

Dr Pepper Snapple expands Sun Drop soda.

F1 moves to greener engines to gooses sponsorships.Continue reading...

brand targets

MasterCard Knocked Offline by WikiLeaks Hacktivists; Visa Next? (Update: Yes, Visa)

Posted by Shirley Brady on December 8, 2010 03:00 PM

In what appears to be the biggest coordinated cyber-siege on brands to date, supporters of embattled WikiLeaks founder Julian Assange have staged an unprecedented chain of online attacks on brands that have stopped doing business with WikiLeaks.

MasterCard's site was targeted and knocked offline this morning following denial of service attacks on Amazon.com, PostFinance and EveryDNS — and PayPal, which clarified why it's restricting WikiLeaks but released its remaining funds today, following an exec's comments at a tech conference in Paris.

Those sites had dropped WikiLeaks in the wake of the thousands of leaked U.S. State Department cables distributed by WikiLeaks last week. MasterCard said the attack didn't affect customers' ability to use their cards, although the BBC heard otherwise.

Next in line for web takedown by the Operation Payback hacktivists: Visa, which (like MasterCard), was attacked after cutting ties with WikiLeaks.Continue reading...

brand news

In the News: AT&T, Amazon, S.C. Johnson and more

Posted by Dale Buss on November 24, 2010 09:00 AM

In the News

ABC's Dancing With the Stars crowns actress Jennifer Grey over Bristol Palin. 

AT&T offers "buy one get one" Black Friday deal (vs. Amazon's $50 each) on Windows Phone.

Bruce Willis pitches Russia's National Bank Trust.

CBS wins November TV sweeps in a big way.

Chrysler plans major upgrade of Indiana operations after President Obama's visit.

Cracker Barrel rides customer-service initiative.

Fox to use Hulu inventory for advertiser “make-goods.”Continue reading...

brand news

In the News: BP, HP, J. Crew and more

Posted by Shirley Brady on November 23, 2010 09:00 AM

In the News

Apple announces Black Friday sale.

BP's $2 billion Gulf compensation fund fails to quell critics.

Citi launches "financial capability" site to educate consumers.

Coty is buying Philosophy, one of of Oprah's "Ultimate Favorite Things" brands.

Disney's video games chief steps down.

Gawker forced to remove Sarah Palin book excerpts.

GM plans 100-dealer network for Baojun in China.Continue reading...

celebrity brandcasting

Bristolgate: Tonight's the Night

Posted by Dale Buss on November 22, 2010 12:40 PM

No doubt, a lot of energy and thought already have been expended on the question of whether Bristol Palin “deserves” to be a finalist in the Dancing With the Stars competition that climaxes tonight. But before we move on to the next celebrity-brand tempest in a teapot, ponder this: Isn’t ABC getting exactly what it wants?Continue reading...

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