brand news

In the News: Coca-Cola, J.C. Penney, Twitter and more

Posted by Dale Buss on April 16, 2013 09:59 AM

In the News

Coca-Cola posts lower net and unveils U.S.-bottler deal.

JCPenney buys time with credit line.

Twitter seeks deals with NBC and Viacom for high-quality video content.

A&W plans to move upscale and test fast-casual concept.

Amazon targets older consumers with new store.

Apple dominates in best-paid executives as board retains Jobs deputies.

BMW will debut EV brand Zinoro in China in early 2014.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand makeovers

Canada's The Bay Rebrands in Light of Target Launch

Posted by Reneé Alexander on March 11, 2013 02:07 PM

Canada’s oldest retailer launched a major rebranding effort the same week that Target christened its first stores north of the 49th parallel. Coincidence? Maybe, but probably not.

The Bay, which has its roots in Canada’s fur trade, will now be known as Hudson’s Bay. It won’t be that much of a stretch for consumers, considering the new name is a nod to its parent company, Hudson’s Bay Co., but it will mean its unique stylized-ribbon “B” in The Bay will be retired.

A return to the iconic retailer’s classic full name with a word mark—which will be used on all marketing and media materials, as well as online and on in-store displays—is its first major logo rebrand since 1965.Continue reading...

brand news

In the News: Carnival Cruise Lines, J.C. Penney, Facebook and more

Posted by Dale Buss on February 28, 2013 09:07 AM

In the News

Carnival Cruise Lines sees brand perceptions drop to all-time low.

J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.

Facebook inks deal to show ads based on shopping habits.

AC/DC rocks their own signature brand of beer.

American Express pushes e-commerce to TV commerce.

Apple preaches patience.

Boeing apologizes for Dreamliner fiasco.

Caesars looks to web gambling for financial help.

Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...

retail watch

Bracing for Moves by Target and Walmart, Canada's Sears and Best Buy Shed Jobs

Posted by Sheila Shayon on February 1, 2013 06:43 PM

Best Buy Canada will lay off 900 employees and close 15 of its stores including eight Future Shop locations, while Sears Canada will lay off 700 of its workers as both retailers brace for the arrival of Target next month and the expansion of Walmart there. Nordstrom is also launching in Canada with four stores in major cities.

“The retail landscape continues to change, and our success is dependent upon our ability to evolve along with it,” said Mike Pratt, president of Best Buy Canada. “By taking a proactive approach in transforming our operations now, I have no doubt we will be in the best position to continue innovating our store experience for consumers and grow into the next decade.”

Sears spokesman Vince Power in a statement that the imminent layoffs across Canada are “part of our initiative to right-size the organization, which is working in concert with other initiatives to make Sears successful." 

Best Buy Canada, like its American parent, faces stiff competition from online electronics retailers such as Amazon and Apple and is replicating a U.S. strategy of switching to smaller stores, which are less expensive to operate. Meanwhile, Sears Canada — which has suffered for years from falling sales and profits — is shrinking its overhead from its 360 department stores and 300 distribution centers.

While Canada's retail sector has been wobbling ever since Walmart arrived in the mid-90s, this latest round of market rumbling is spurred by Target’s immiment expansion plans, as the cheap chic retailer gets ready to open the first of its 124 stores in Canada next month.Continue reading...

brand news

In the News: AB InBev, Old Spice, Canadian retail wobbles and more

Posted by Dale Buss on February 1, 2013 09:02 AM

In the News

AB InBev sees U.S. government sue to block acquisition of Grupo Modelo.

Best Buy Canada blames Walmart and Target for closure of 15 stores as Sears Canada downsizes.

P&G launches dual Old Spice Men in new campaign.

BlackBerry touts deal with NHL and begins selling new BlackBerry 10 in U.K. as investors retreat.

AstraZeneca and Bristol-Myers deepen diabetes-marketing alliance.

Chrysler reports 16-percent increase in January sales, strongest in five years.

GM promotion with Costco proves its worth.

Google submits proposal to resolve antitrust concerns in Europe.Continue reading...

brand news

In the News: iPhone, H&M, Lance Armstrong and more

Posted by Dale Buss on January 9, 2013 09:03 AM

In the News

Apple reportedly working on a lower-end iPhone.

H&M reveals launch plans for & Other Stories store brand.

Lance Armstrong to discuss doping in exclusive live-streamed Oprah Winfrey interview as new allegations arise.

Amazon CEO Jeff Bezos doesn't care about profit margins.

American Airlines upgrades international travel.

Asus looks to share in Google Nexus glory.

Audi A7 self-driving autopilot car goes for a spin at CES.

Beauty brands including Philosophy try oxygenating products.

Best Buy's former CMO lands at LivingSocial.

Boeing sees formal probe of Dreamliner.Continue reading...

brand news

In the News: AIG, J&J, Samsung and more

Posted by Dale Buss on January 8, 2013 09:01 AM

In the News

AIG considers suing U.S. government despite federal bailout aid.

J&J sells Roloaids brand to Sanofi.

Samsung caps best year ever.

ABC spurs questions for marketers with move of Jimmy Kimmel's show.

Apple sees CEO Tim Cook make second visit  to China as mainland footprint doubles.

Bacardi snaps up St-Germain liqueur brand.

Bank of America extends retreat from mortgages.Continue reading...

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