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brand news

Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

corporate responsibility

Michelle Obama and Jill Biden Salute Sears for Military Support

Posted by Shirley Brady on April 19, 2011 03:00 PM

As part of the White House's new "Joining Forces" campaign to rally support for service members and their families, First Lady Michelle Obama, Dr. Jill Biden and Secretary of Labor Hilda Solis visited the Sears Distribution Center in Columbus, Ohio today.

As shown in the clip above, they applauded the retailer's ongoing commitment to the military, and a new "Permanent Change of Duty Station" policy that enhances the company's recruiting and HR programs that already support miltary service members and their families.Continue reading...

brand news

Brands to Watch: Applebee's, American Apparel, CBS and more

Posted by Shirley Brady on April 14, 2011 06:00 PM

Brands to Watch

ABC cancels legendary US daytime dramas All My Children and One Life to Live.

Airbnb offers country rental with Liechtenstein offer for $70K. 

American Apparel founder Dov Charney, profiled in NYT, says he refuses to be pushed aside.

Applebee's sued by parents of child served alcoholic beverage.

Best Buy expands Buy Back program.

CBS accused of greenwashing.Continue reading...

retail watch

Home Improvement Retailers Spring into Action

Posted by Dale Buss on March 25, 2011 01:00 PM

There are still winter storm warnings in parts of the country, but Home Depot, Lowe’s, Sears and other brands already are putting a big sell behind spring.Continue reading...

brand news

In the News: BlackBerry, Yoplait, Peet's and more

Posted by Dale Buss on March 18, 2011 09:00 AM

In the News

As Japan nuclear crisis continues, Tokyo Electric Power downgraded by Moody's.

BlackBerry owner RIM locks horns with wireless carriers over mobile-payment data.

Disney reminds TV advertisers that Mom is watching too.

General Mills is in talks to buy $1.1 billion stake in Yoplait for more than 50% of brand.

GM considers expanding into dealer-inventory financing.

Honda tries to patch supply chain back together in Japan, while GM shutters Louisiana pick-up truck plant due to parts shortage from Japan.Continue reading...

brand news

In the News: Apple, GM, WikiLeaks and more

Posted by Dale Buss on February 24, 2011 09:00 AM

Branding News

American Idol voting comes to Facebook.

Apple updates MacBook Pro.

Ford uses innovation tools in R&D. 

GE and Siemens target electric-car charger business. 

GM caps profitable year, reporting first annual profit since 1994.

Google penalizes Overstock for SEO practices.Continue reading...

corporate responsibility

Transgender Transjudging: Brands' HR Policies in the Spotlight

Posted by Sheila Shayon on February 22, 2011 05:00 PM

Are inclusive HR policies good for a brand's PR and corporate image? That's a question many major brands are asking these days.

Consider a hot-button issue such as gender resassignment surgery, a major life change that not all companies support — or want their diversity policies known externally.

AP, reporting on the latest Corporate Equality Index published by by the Human Rights Campaign, notes that major employers including Wells Fargo, Coca-Cola, Campbell Soup and Walt Disney all now (quietly) provide transgender-inclusive health benefits for employees undergoing a sex change. 

Eighty-five others, including AT&T, Sears, Yahoo!, American Express, Kraft, Kodak — which isn't alone in taking public pride in its GLBT Pride program — Morgan Stanley, PricewaterhouseCoopers, General Motors and State Farm pay for a minimum of one surgery during sex reassignment, which is now considered “medically indicated” according to the American Medical Association, and not optional.Continue reading...

brand news

In the News: BMW, BBC, BP and more

Posted by Dale Buss on February 21, 2011 09:00 AM

Branding News

Academy Awards aims to capture TV/Twitter audience.

Adidas invites fans to name matchball at London 2012 Olympics.

Aldi takes a bite out of the Big Apple. 

Apple may bring out new Macbook Pro line this week.

BBC scraps BBC America newscast, looks to expand US distribution for BBC World  News channel.

BMW to unveil new model.Continue reading...

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