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In the News: AIG, J&J, Samsung and more

Posted by Dale Buss on January 8, 2013 09:01 AM

In the News

AIG considers suing U.S. government despite federal bailout aid.

J&J sells Roloaids brand to Sanofi.

Samsung caps best year ever.

ABC spurs questions for marketers with move of Jimmy Kimmel's show.

Apple sees CEO Tim Cook make second visit  to China as mainland footprint doubles.

Bacardi snaps up St-Germain liqueur brand.

Bank of America extends retreat from mortgages.Continue reading...

corporate citizenship

Bangladesh Factory Fire Highlights Brands' Supply Chain of Ethics

Posted by Sheila Shayon on December 7, 2012 03:21 PM

As countries like Bangladesh move up the food chain from aid to trade, the global eco-system fueling the fire, literally and figuratively, is largely the retail fashion industry, feeding the western world’s insatiable appetite for fashion. 

The November 24th factory blaze that killed 112 garment workers in an illegal factory in Bangladesh showed the world, as Reuters puts it, that “pressure from big Western brands to produce huge volumes of apparel fast and at rock-bottom prices, [is making] Bangladeshi suppliers routinely sub-contract their orders.”

As the victims — many of them young women and mothers, all of them poor — are mourned and the Clean Clothes Campaign organizes vigils at C&A and beyond as part of a bigger shame campaign for brands whose labels were found in the ashes, what’s really on trial, as the New York Times points out in a scathing article today, is ethical sourcing and a severely out-of-balance equation claiming the lives of impoverished workers with no options.Continue reading...

black friday

Apps Help Fuel Black Friday as Cyber Monday Morphs Into "Mobile Monday"

Posted by Barry Silverstein on November 21, 2012 12:02 PM

The annual holiday shopping hysteria is upon us, and this year's Thanksgiving madness promises to be more mobile than ever. In fact, a new survey indicates 28 percent of adult consumers who own smartphones or tablets will use them to shop on Thanksgiving day. That's nearly double last year's percentage.

As 20 percent of shoppers definitely plan to shop on Black Friday, they'll be enabled by QR codes (although almost 60 percent of shoppers don't know how to use them) as well as apps from websites and retailers catering to shoppers with smartphones and tablets. And beyond Black Friday throughout the holiday season, more so than ever this year.

"Apps will play a particularly strong role for driving commerce this holiday season," reports Mobile Commerce Daily. Nearly a third of smartphone owners will download a shopping app to use for holiday shopping, according to a Pricegrabber study and of those, over 80 percent will use their smartphones this holiday season in an effort to save money on purchases. eMarketer puts that figure at about 53%.

This year, retailers have resigned themselves to the fact that "showrooming" (checking out merchandise at stores and purchasing online) is the new competitive environment. "Consumers have been empowered by shopping apps," said Alexander Muse, founder of the Future Of Retail Alliance. "They've been armed with more product knowledge than clerks in most retail stores have. Retailers used to be threatened by this; now, they are finding ways to capitalize on it — such as through aggressive price-matching, as well as ship-to-store and other omnichannel strategies. That's the big difference between Black Friday 2011 and Black Friday 2012."Continue reading...

retail watch

How Target's Entering Canada: Politely, and Bearing Gifts

Posted by Barry Silverstein on November 21, 2012 11:13 AM

What's the best way for a well-known retailer to introduce its brand to a new country? Come bearing gifts. That, apparently, is Target's strategy. In advance of its spring 2013 launch in Canada, the retail chain is laying the groundwork with PR-positive initiatives, including a push to support Canadian charities, sustainable stores, and a focus on Canadian fashion designers.

Target has pledged to give $1 million to six local Canadian charities in food, active play, education, and the arts. Visitors to Target's Canadian Facebook page through December 9 can select any of the six charities and Target will make a $100 donation and add the donor's photo to its "Gallery of Giving." Facebook visitors can also specify the province where they would like the money to go. The "Give with Target" campaign just launched on November 20 and has already raised over $250,000.

Will using corporate citizenship as a calling card convince Canadians to forgo Walmart and homegrown faves such as The Bay, Sears (which just refreshed its branding ahead of Target's arrival) and Canadian Tire?Continue reading...

brand news

In the News: Priceline, Jeep, Walmart and more

Posted by Dale Buss on November 9, 2012 09:06 AM

In the News

Priceline to buy Kayak.

Chrysler recalls Jeeps over faulty airbags.

Walmart faces probe in India.

Axe sponsors comedy tour.

Boeing is on track to outsell Airbus for first time in six years.

Diageo finally reaches deal for stake in United Spirits.

GM stake becomes a challenge for re-elected President Obama as Chevrolet finds a home in Russia.Continue reading...

brand news

In the News: Jeep, iPad Mini, Barclays and more

Posted by Dale Buss on November 2, 2012 09:07 AM

In the News

Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.

Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.

Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.

Australian court rejects free range trademark move.

BlackBerry 10 is on schedule for early next year, RIM says.

Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...

brand news

In the News: AIG, T-Mobile, Boeing and more

Posted by Dale Buss on October 3, 2012 08:47 AM

In the News

AIG unveils new corporate logo as part of rebranding.

Sprint left behind as T-Mobile talks about merging with MetroPCS.

Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.

Air Canada debuts plans for low-cost carrier.

Airtime startup by Napster founders stumbles.

Alexander McQueen show sets Paris abuzz.

American Airlines finds seat problems on six aircraft.

Better Place CEO resigns from EV-charging-station startup.Continue reading...

brand news

In the News: Facebook, BlackBerry, Beckham and more

Posted by Dale Buss on September 28, 2012 08:54 AM

In the News

Facebook launches "Gifts" under crafty data play and deletes fake "likes," dropping page views, as it teams up with Gates Foundation to launch apps for future college students.

BlackBerry maker RIM reports loss but sees cash pile grow.

Chrysler backs Motown musical.

Coca-Cola partners with Olympic medalist for soccer camp.

David Beckham nets hugely from his sponsorship deals.

GE is upbeat on industrial outlook.Continue reading...

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