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Celebrity Brandmatch: Justin Bieber and Rihanna vs. Kim and Khloe Kardashian

Posted by Shirley Brady on February 11, 2011 03:00 PM

The celebrity-branded beauty brigade is running full-tilt before Valentine's Day.

Sephora is stocking up on Justin Bieber's million-selling One Less Lonely Girl nail polish and a pink-haired Lady Gaga drops her new single and hits newsstands on the cover of Vogue.

Rihanna also released the above video for her Reb'l Fleur perfume; meant to be played backwards, it's best viewed as an interactive video on her website.

Not to be left out, the Kardashians — Kim and Khloe — are also vying for attention, promoting their respective perfumes with racy new videos.Continue reading...

brand news

Brands to Watch: BBC, Chanel, Disney and more

Posted by Shirley Brady on January 26, 2011 06:30 PM

Brands to WatchAssociated British Foods, Coca-Cola, Kraft, Premier Foods and P&G join UK waste reduction pledge.

BBC to trim World Service.

Chanel's Karl Lagerfeld goes more casual with latest runway collection.

Coca-Cola hit by Venezuela strike.

Disney cuts back at videogame division.

Egypt continues blocking Twitter, Facebook, YouTube, Google and Ustream as two die in Cairo protests.

Facebook beefs up security after Mark Zuckerberg's FB page was hacked.Continue reading...

brand extensions

Sephora, OPI Put Hands Together with Glee

Posted by Jennifer Sokolowsky on January 20, 2011 11:30 AM

Gleeks (you know, fans of the hit TV series Glee) have been showing their devotion with Glee-inspired manicures.

Now nail color brand OPI, which has always kept customers chuckling with polish names such as "My Chihuahua Bites" and "Manicurist of Seville," is getting into the game. Its Sephora by OPI collection is taking a note from Glee with a nail polish collection that pays tribute to the award-winning series.

The new line will bear the hallmarks of OPI's usual cleverness, with inside-joke names like Miss Bossy Pants, a rich raspberry, Slushied, an opaque blue, and Sue vs. Shue, a navy blue. The colors will be available individually as well as in 6-color minisets this spring in Sephora stores.Continue reading...

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brand news

Brands to Watch: BP, GM, Credit Suisse and more

Posted by Shirley Brady on January 11, 2011 07:00 PM

Brands to Watch

Almost nine months after the the massive oil spill in the U.S. Gulf of Mexico, a White House panel faulted BP and contractors, and called for a dramatic overhaul of the way the U.S. regulates off shore drilling.

GM CMO Joel Ewanick signs 2012 Olympic ad deal with NBC, becoming one of only two automakers (with BMW) at the London summer Olympics.

Credit Suisse plans to launch a stock market for long-term investors.

ESPN to see more love from advertisers in 2011.

Facebook paid $8.5M to acquire fb.com from the American Farm Bureau.

Glock pistol sales jump in wake of Arizona massacre.Continue reading...

brand extensions

The High-Low Genius of Karl Lagerfeld Comes to Macy's

Posted by Ana Terzi on December 2, 2010 02:30 PM

He's got a "contract for life" at Chanel, but that hasn't stopped haute designer Karl Lagerfeld from extending his personal brand to Orrefors crystal, not to mention his image to become a videogame character and a silhouette on Coca-Cola bottles. A talented photographer, he also just shot the latest (risque) calendar for Pirelli.

And he's so well-established beyond fashion, a fake Twitter account of supposed Kaiser Karl musings boasts more than 300,000 followers.

Now the designer is going truly "masstige" with his latest venture: designing a capsule collection for Macy’s.Continue reading...

brand news

In the News: eBay, Fox, GE, Viacom

Posted by Dale Buss on November 1, 2010 09:00 AM

In the News

3M balances old and new, inside and outside as it diversifies.

AIG is ready to repay $37 billion in taxpayer bailout money.

AOL adds human touch to homepage.

Apple sues Motorola over smart-phone patents. 

Audi plans to add diesels to more vehicles.

BlackBerry services can continue in India.Continue reading...

brand news

In the News: McDonald's, Geico, H&M

Posted by Dale Buss on September 30, 2010 09:00 AM

In the News

Absolut unveils limited edition crystal bottle.

AIG strikes a deal to repay billions in taxpayer dollars.

American Airlines, Levi's, Progressive and Wells Fargo received GLAAD awards last night in New York.

Ford touts 40-mpg 2012 Focus at Paris Auto Show.

Geico tops new consumer survey of auto insurers.

H&M slows store openings amid construction slump that has constricted new mall locations.Continue reading...

brand news

Headline Roundup: A Needed Boost

Posted by Sara Zucker on March 9, 2010 07:19 AM

ABC viewership increased by 14 percent thanks to the Academy Awards. [LA Times]

Payless ShoeSource is extending its brand to include a cosmetics line. [WWD]

Online series 'Married on MySpace' has attracted a variety of advertisers. [Brandweek]

Mayor Bloomberg calls for a tax on soft drinks to be passed in New York. [Daily Mail]

Toyota stands up against declarations that its electronics are flawed. [Reuters]

A new eBay campaign promotes buying used to save the planet. [NY Times]Continue reading...

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