Interbrand IQ: The Best Asian Brands Issue

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In the News: Groupon, BofA, Square & more

Posted by Dale Buss on June 29, 2011 09:00 AM

In the News

Bank of America agrees to mortgage settlement.

Campbell Soup exits Russian market.

Caribou Coffee eyes expansion beyond Midwest US.

Chrysler loses bid to prevent retailer from selling “Imported from Detroit” merchandise.

Ford says Europe’s debt woes cloud market’s auto outlook.

Groupon cedes market share to LivingSocial.Continue reading...

brand news

In the News: Carrefour, Daimler, PepsiCo & more

Posted by Dale Buss on June 28, 2011 09:00 AM

In the News

Carrefour receives merger offer in Brazil.

Daimler looks to deepen Renaul-Nissan partnership.

Facebook hires celebrated hacker.

Google CEO expresses confidence against antitrust probe as the company is sued by a French competitor.

Koss nears settlement of shareholder suits in wake of $34-million embezzlement.

Los Angeles Dodgers opens new front in war with Major League Baseball after filing for bankruptcy.Continue reading...

brand news

In the News: Philip Morris, Pixar, LA Dodgers & more

Posted by Dale Buss on June 27, 2011 09:00 AM

In the News

Chipotle raises prices.

Disney's Pixar nabs No. 1 spot at weekend box office with Cars 2.

Dunkin’ Donuts and LinkedIn IPOs boost Wall Street morale.

Duracell and Energizer miss out on personal-device boom.

Hulu weighs possible sale of site (without Comcast's approval) and looks to UK for content.

Jeep sponsors Dave Matthews festival.

JetBlue sponsors PBS kids’ summer-reading program.Continue reading...

brand news

In the News: Harry Potter, Best Buy, Levi Strauss & more

Posted by Shirley Brady on June 23, 2011 09:00 AM

In the News

Apple's "app store" trademark suit likely to fail; COO Tim Cook visits China to talk 4G, may offer new iPhone in September.

Bacardi and Live Entertainment partner for social promotion.

Best Buy launches Music Cloud service.

BP faces fresh fingerpointing by Transocean.

China plans a cloud computing zone.

Clearasil reaches out to teens via Facebook and Lollapalooza.

CSN Stores rebrands as Wayfair.com.Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

games people play

Engaging Customers and Employees With Games

Posted by Sheila Shayon on April 6, 2011 02:00 PM

"Instead of providing gamers with better and more immersive alternatives to reality, I want all of us to be become responsible for providing the world with a better and more immersive reality.” That’s the theme of Jane McGonigal’s TED Talk, above.

Games are a serious business, projected to grow from $100 million this year to $1.6 billion in 2015, according to M2 Research. That's why brands are getting on board, and not just as a marketing tool.Continue reading...

brand news

In the News: Google, Toyota, Amazon and more

Posted by Dale Buss on April 5, 2011 09:00 AM

In the News

Google may be the target of a Us antitrust probe,  as brand's bid for Nortel’s patent assets coincides with Larry Page’s first day back as CEO.

Japan sets new radiation safety level for seafood after nuclear plant spews highly contaminated water into sea as Tepco shares plunge to record low. Also, Toyota reports misunderstanding over US impact and Honda targets rise in US sales but faces supply restrictions.

Amazon, Costco and Kohls are top brands for customer service in a new survey

BAT to develop “safer” nicotine products for long-term use. 

Boeing and Southwest deal with aftermath of fuselage tear.Continue reading...

brand news

In the News: ING, NPR, Adidas and more

Posted by Dale Buss on March 9, 2011 09:00 AM

In the News

AARP sues over reverse mortgages. 

Adidas opens women's concept store in Seoul.

Asahi hits roadblock in Australia push.

BMW to expand lineups of EVs and hybrids.

Daimler and Rolls-Royce launch bid for Tognum.

Dynegy faces Chapter 11.Continue reading...

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