Posted by Mark J. Miller on July 6, 2011 01:30 PM
Coca-Cola isn't the only big brand to erect a green billboard.
Richoh, known for its "managed document services" (based on its copiers and fax machines business), isn’t the first company you’d think of when you think of who is going green, but it's pulling out the stops to show the world that it is serious about lowering the company’s environmental impact by one-eighth of its 2000 levels by 2050.
Last year, Ricoh put up the first solar-powered billboard in New York's Times Square. And now EarthTechling.com notes that Ricoh has installed “the very first 100% eco-powered billboard in London.”Continue reading...
Posted by Mark J. Miller on June 14, 2011 03:00 PM
Oregon’s motto is “she flies with her own wings.” And now she’ll fly with digitally enhanced ones.
The state's legislature has just agreed to allow digital billboards along all state roadways, according to the Oregonian. The newspaper points out that while some Oregon cities already allows such billboards, this law will allow for such advertising along all of the state highways.
Digital billboards are a hot topic of debate around the US.Continue reading...
Posted by Mark J. Miller on June 14, 2011 01:30 PM
Looking for a high-speed branding opportunity? Now may be your chance.
New Jersey Transit is hurting for cash and the Newark Star-Ledger reports that the agency is intending “to sell advertising rights to its stations, terminal facilities, and locomotives.” Corporations, presumably, don’t have enough places to showcase their brands already.
The state's transit authority — the third largest in the US — has been taking bids from advertising agencies that wanted to handle the bids and received a number of offers. However, a protest has just been lodged by one of the bidders that didn’t make it into the final round.Continue reading...
Posted by Abe Sauer on May 30, 2011 01:30 PM
Come on, Target, you are is killing us.
(Photo from Minneapolis, Lake Street Target)
Posted by Barry Silverstein on April 26, 2011 03:00 PM
You might say Vlasic is in a pickle.
The pickle brand is familiar to Americans thanks to a cartoon stork mascot that was introduced in 1974 with attitude and voice inspired by Groucho Marx. It's still got the stork, but trying to avoid a classic case of being overlooked by consumers.
Pickles, after all, are made to be on the side, an accompaniment to the main event; like a condiment, they are meant to complement other foods. As a result, pickles may become relegated to the bottom of a consumer's shopping list, or worse, left off altogether. Shopping lists (or nowadays, shopping apps) have become increasingly essential to consumers as rising prices force them to manage their food purchases.
That's why Vlasic is fishing where the fish are — or shopping where the shoppers are. The brand is paying for signage in grocery stores, using in-store shelf ads near related products such as ground beef and burger buns in a new effort to beef up market share. In choosing which items it wants to flank, Vlasic cites researching showing that around 80% of pickles consumed by Americans accompany a hamburger or sandwich.Continue reading...
Posted by Sheila Shayon on April 15, 2011 02:00 PM
Last year we wrote about interactive billboards in Japan that recalled the interactive ads featured in the Tom Cruise thriller, Minority Report. Today we bring you Immersive Labs, a New York-based advertising technology startup that produces dynamically tailored ad messages to passerby.
The anonymous facial detection is nuanced enough to parse ads by gender, age, distance, attention time and gaze, weather, time of day, and day of week. The technology is invisible to the viewer and works one-on-one or with crowds.Continue reading...
Posted by Sheila Shayon on March 1, 2011 01:00 PM
The Holy Grail for advertisers is coming ever closer - interactive billboards that recognize and target passers-by with custom ads, as imagined and portrayed for the 2002 neo-noir film, Minority Report starring Tom Cruise.
Digital posters that scan face-traffic and change the display when an onlooker’s attention is caught are now appearing in train stations, on bus stops and on the sides of buildings, but remain generic ads for a limited suite of products.
Digital dressing rooms, allowing shoppers to virtually see outfits superimposed on their likeness are already installed as a "look finder" feature in 77kids, the children’s subsidiary of clothing retailer American Eagle Outfitters.
The underlying technology, Radio-Frequency Identification, was developed by electronics company NEC and is now being researched by Panasonic, Samsung, IBM and others.
RFID employs facial recognition software to determine gender and age and serve up ads that match the demo. The technology, as we've noted, is so sophisticated it can catch the nuance of a frown, a nod, or a raised eyebrow.Continue reading...
Posted by Sheila Shayon on September 21, 2010 11:30 AM
The first Foursquare application for digital signage networks has been developed by ScreenScape, a Canadian company that enables businesses to recognize and reward consumers, in real-time, on in-store displays.
Its Foursquare widget offers deeper granularity for hyper-local, in-venue marketing. The ability to influence decisions at the point of sale is proving increasingly effective, with the digital echo reverberating on social networks collateral gold.
ScreenScape, built on open-Internet technology, is delivered as software-as-a-service (SaaS) enabling each business venue to deliver location-specific content while all company digital screens show the same Foursquare promotion. Take a look after the jump.Continue reading...