Posted by Sheila Shayon on June 21, 2012 02:02 PM
Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.
The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.
“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...
Posted by Shirley Brady on June 13, 2012 06:14 PM
Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.
Facebook prepares to launch real-time bidding for ads.
Skype starts interrupting video chats with advertising.
AIG is ready to use its own name again.
Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.
Duran Duran announce first digital premiere on Facebook.
Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...
social media watch
Posted by Sheila Shayon on June 6, 2012 05:02 PM
As promised last month, Sean Parker and Shawn Fanning's Airtime has gone live, with the tagline "Create shared experiences with the people you know, and the people you want to know." The social video chat service from Shawn Fanning and Sean Parker is officially on the air, launching at a New York press conference with Jim Carrey, Julia-Louis Dreyfus, Ed Helms, Joe McHale, Jimmy Fallon, Olivia Munn, Alicia Keys and Snoop Dogg in attendance.Continue reading...
Posted by Dale Buss on May 22, 2012 08:48 AM
Alibaba regains control of future with purchase of Yahoo stake.
Audi will bundle SiriusXM traffic subscriptions in select 2013 models.
Best Buy tops profit estimates on smartphone sales.
Comcast leads U.S. cable operators to create nationwide CableWiFi network of hot spots, and launches integrated local ad sales.
Crocs taps bloggers to promote new styles.
DC Comics intends to bring a major character out of the closet.
Facebook's 11 percent drop on Monday sees fingers pointed at Morgan Stanley, raises more questions about its mobile strategy and creates schadenfreude moment for News Corp.'s ill-fated MySpace acquisition.
General Mills announces layoffs.
Google seals acquisition of Motorola Mobility.Continue reading...
Posted by Shirley Brady on May 16, 2012 05:06 PM
Apple's next iPhone will have a bigger screen, sources tell Reuters.
JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.
Time Warner Cable and Viacom settle iPad dispute.
Air Pacific returns to Fiji Airways branding.
Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.
Chevron benefits from Japan's shift away from nuclear.
Comcast launches Skype in select U.S. markets.Continue reading...
Posted by Dale Buss on April 26, 2012 08:59 AM
Ancestry.com acquires Archives.com for $100 million.
Anheuser-Busch warns UFC about fighters' inappropriate comments.
Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.
Bausch & Lomb shifts focus from contact lenses.
Bottega Veneta launches personalized fashion.
Burberry passes New York Times critique of designer lines for kids.
Burger King faces higher costs after decision to go cage-free.
Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...
Posted by Sheila Shayon on April 5, 2012 11:01 AM
Skype went for the funny bone with its "Skype for String" April Fool's Day prank. But it's not aiming for chuckles with its current marketing push: a multi-channel $12 million campaign in the U.S. and the U.K. with the tagline "It's time for Skype."
Created by Pereira & O'Dell in San Francisco, "It's time for Skype" takes on competitive social media platforms with lines like the Facebook-dissing "Upgrade from a wall post to a first class conversation" and (in a swipe at Twitter) "140 characters doesn't equal staying in touch."
"It's rare that a campaign gives you the opportunity to address very relevant, timely cultural issues. Skype isn't solving the world's problems, but it has a point of view. This is more than just a marketing message with provocative headlines — our message is to help people truly connect in a genuine way," said Justin Cox, Pereira & O'Dell's senior strategic planner-mobile.
With an outdoor push including posters and wraps in the London Bank Subway, on the London Torch, electronic billboards on the Canary Wharf, digital posters on bus shelters and in the Eurostar departure terminal in London Heathrow Terminal, the tagline defines a campaign focused on social connections for family relationships and business travelers and posits that Skype puts humanity back in communication.Continue reading...
Posted by Dale Buss on April 3, 2012 09:01 AM
AFA Foods files for bankruptcy after pink-slime hit.
Apple faces UK inquiry on advertising, while stock price projections soar.
BSkyB sees resignation of James Murdoch as chairman.
Carl's Jr. and Hardee's ride the zeitgeist with Kate Upton, also in DirecTV spot.
Chrysler invests to boost quality.
Dropbox faces time to come through on hype.
ESPN reaches out to Hispanics with Spanish-language ad for SportsCenter.
Express Scripts and Medco win U.S. merger approval.Continue reading...