brand innovation

Microsoft Unites Rugby Fans with Skype-Enabled 'Hole in the World' Activation

Posted by Mark J. Miller on June 28, 2013 02:36 PM

Sports rivalries can get pretty intense when fans take to the streets, but Microsoft has found a way to make a series of rugby matches between Australia and Wales into not just a peaceful exchange between rivals, but one of the coolest fan interactions ever.

To celebrate a series of matches between the Australian and UK rugby sides, the Seattle-based tech brand is using its Skype technology to enable a virtual "Hole in the World" that allows supporters from both countries to look into an eight-foot-wide “hole” and see fans from the other side, in real-time, thus creating an opportunity for exchanges between the two groups.Continue reading...

brand makeovers

Microsoft Plans to Adopt Windows Design Across Brands

Posted by Mark J. Miller on April 29, 2013 12:43 PM

When there are more than a billion people already using your products, it doesn’t seem like a natural time for a rebrand. But Microsoft is apparently sick of being portrayed as an old fuddy duddy to Apple’s hip, young counterpart. 

After all, “the consensus among analysts seems to be that Microsoft is a company in transition, experiencing growing pains and pockets of great promise as it moves from dominance in a world centered on Windows and PCs to becoming a company that delivers services and devices,” the Seattle Times reports.

That transition means some big changes for the way the company presents itself. According to Windows Phone design studio general manager Albert Shum and Wolff Olins creative director Todd Simmons, Microsoft is planning to rebrand Bing, Skype, Yammer and Xbox, Gizbot reports.

After all, Microsoft refreshed the visual identity for Windows and Office last year, and the company in the midst of a big plan to align all of its products across design and marketing.Continue reading...

viral buzz

April Fools' Day 2013: Google Leads Brand Pranks Sweeping the Web

Posted by Mark J. Miller on April 1, 2013 05:54 PM

Every April 1st, Google tries to outdo itself with a new array of April Fools' Day pranks, and this year was no different.

Users of Google quickly spotted a “Google Nose” link that appeared on April 1st that invited consumers to smell what they are seeing on the site, whether it is a campfire or a flower. Or, at least, it would let them “leverage new and existing technologies to offer the sharpest olfactory experience available.”Continue reading...

brand news

In the News: Walmart, Diageo, HSBC and more

Posted by Dale Buss on March 4, 2013 08:46 AM

In the News

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.

India develops a taste for premium beer while officials approve $2 billion Diageo deal.

HSBC set for $23 billion profit as turnaround gains traction.

AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.

AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.

Alfa Romeo reboot marks tough road for Fiat.

American Airlines drops below 60,000 employees for the first time since 1987.

AOL's new Brand Group CEO Susan Lyne lays out her goals.

Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...

brand news

In the News: Apple, New York Yankees, Skype and more

Posted by Dale Buss on July 25, 2012 09:02 AM

In the News

Apple launches Mountain Lion OS and fires pre-trial salvo including $2.5 billion damage claim at Samsung while reporting cooling iPhone sales soft earnings report.

New York Yankees look to leverage Ichiro Suzuki's personal brand.

Skype founders break up as eavesdropping concerns arise.

American Airlines ready to evaluate merger possibilities.

Ann Taylor brings back Kate Hudson for fall campaign.

Canon cuts full-year outlook.

Caterpillar begins to wear down some unionists in strike.Continue reading...

response mechanism

Android Tops LGBT-Favored Brands in U.S.

Posted by Sheila Shayon on June 21, 2012 02:02 PM

Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.

The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.

“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...

brand news

In the News: Lance Armstrong, Facebook Ad Exchange and more

Posted by Shirley Brady on June 13, 2012 06:14 PM

Brands to Watch

Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.

Facebook prepares to launch real-time bidding for ads.

Skype starts interrupting video chats with advertising.

AIG is ready to use its own name again.

Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.

Duran Duran announce first digital premiere on Facebook.

Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...

social media watch

Airtime Wants to Be a Livelier Skype/Google+ Hangout

Posted by Sheila Shayon on June 6, 2012 05:02 PM

As promised last month, Sean Parker and Shawn Fanning's Airtime has gone live, with the tagline "Create shared experiences with the people you know, and the people you want to know." The social video chat service from Shawn Fanning and Sean Parker is officially on the air, launching at a New York press conference with Jim Carrey, Julia-Louis Dreyfus, Ed Helms, Joe McHale, Jimmy Fallon, Olivia Munn, Alicia Keys and Snoop Dogg in attendance.Continue reading...

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