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brand news

In the News: Netflix Nixes Qwikster, Disney CEO, American Apparel Gains

Posted by Dale Buss on October 10, 2011 08:59 AM

In the News

Netflix abruptly abandons plans to rent DVDs and kills Qwikster brand before it launches.

Disney CEO Bob Iger announces he will step down in 2015.

American Apparel finds new fans in Europe.

Apple iPhone pre-sale orders sell out, while overall iPhone sales may not be so rosy.

Chrysler plans to pare minivan offerings as part of brand rationalization and product-portfolio streamlining  as the company winds up talks with UAW.

Conde Nast to develop video and online content.Continue reading...

brand news

In the News: Amazon, McGraw-Hill, Pawlenty & more

Posted by Dale Buss on September 12, 2011 08:57 AM

In the News

America and the world grieve and reflect on tenth anniversary of 9/11 on Sunday.

Amazon gets one-year sales-tax reprieve from California legislature; displaces Apple in brand loyalty survey; and may be working on a Netflix for books.

AOL and Yahoo struggle for identity.

AT&T revamps stores for tablet push.

Coca-Cola brings PlantBottle packaging to the UK.

Facebook, Skype and YouTube head "breakaway brands" report.Continue reading...

brand news

In the News: Burger King Sacks, Chevrolet Complains, Pan Am Rises

Posted by Dale Buss on August 22, 2011 08:53 AM

Anheuser-Busch InBev goes back to the drawing board with Bud Light account.

Apple cracks down on U.S. brand counterfeiters; shuns user-tracking tool in new software.

AutoNation dealership staffs to get tablets.

Burger King exiles the King in new commercials.

Ford uses Twitter to engage youth market.

Gatorade grapples with getting its complete lineup on store shelves.

General Electric raises nuclear-proliferation fears by seeking to build uranium-enrichment plant in North Carolina.

General Motors CMO publicly knocks ad work for Chevrolet by new agency Goodby Silversein.Continue reading...

brand bites

Brand Bites: BMW, Zuckerberg and NSFW Lunchables

Posted by Abe Sauer on August 5, 2011 11:59 AM

Breaking: There is a new Microsoft Excel champion, British teen Rebecca Rickwood. And yes, there is a Microsoft Excel "championship."

TV product placement-spotting: Betty White hypes Skype for iPad in TVLand's Hot in Cleveland; while over on NBC, Chuck product places Bing in... Chuck.Continue reading...

week in review

Top 10 Stories of the Week: From The Starbucks' "Black Guy" Receipt Scandal to Skype on Facebook

Posted by Michael Waltzer on July 8, 2011 04:00 PM

Our most-read blog posts of the past week range from the Starbucks' "Black Guy" Receipt Scandal to Skype on Facebook:

#1 Starbucks Latest to Suffer "Black Guy" Receipt Scandal

#2 Transformers 3 Product Placement: If Tom Hanks Gets a Pass, Michael Bay Does Not

#3 BP Returns to TV

#4 Facebook Launches Video Calling With Skype

#5 Petite Lap Giraffe: A Tiny Viral Marketing Success

#6 Coke and WWF Green the Philippines with “Living Billboard”

#7 Target Aims Logo at Chicago Landmark

#8 Duane Reade Opens Premium Drugstore 'Experience' on Wall Street

#9 How Moleskine Converts Fans (and Retailers) to Brand Ambassadors

#10 Colgate Puts Teeth Into Social Marketing

branding together

Facebook Launches Video Calling With Skype

Posted by Sheila Shayon on July 6, 2011 03:30 PM

It’s fitting that Facebook founder Mark Zuckerberg streamed his brand's latest "awesome" news: the integration of Skype-powered video chat into the new improved Facebook Chat, which has been souped up to also support multi-person group chats (though not yet in video for that piece — yet).

“A few months ago, we started working with Skype to bring video calling to Facebook,” said Phillip Su, an engineer on the video calling team, on Facebook’s blog post about the Video Calling announcement. “We built it right into chat, so all your conversations start from the same place.”

“Now it’s easier to find your friends and start a conversation,” he added.

The new feature lets Facebook’s 750 million users initiate a Skype-enabled video call (in 70 different languages) by selecting the ‘video call’ button at the top of any Facebook Chat window.

As pointed out on FB's Twitter feed, only friends can call each other; and if one friend doesn't have video chat enabled, the other can leave a video message in their inbox.Continue reading...

brand news

In the News: UBS, Skype, VW & more

Posted by Dale Buss on July 5, 2011 09:00 AM

In the News

Baidu and Microsoft team up for English search in China.

BMW widens US luxury sales lead over Lexus.

Coca-Cola emphasizes content over advertising in reaching consumers.

Craftsman pitches tools to the unhandy.

Diageo switches focus to emerging markets.

Disney looks to King of the Elves.

Exxon Mobile leaks oil in to Yellowstone River.

Facebook is reportedly launching Skype video chat this week.Continue reading...

app watch

Skype for iPad: The Leaked Promo

Posted by Shirley Brady on June 27, 2011 11:30 AM

Microsoft (so far) is letting this leaked glimpse at Skype's upcoming iPad app remain on YouTube.

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