2014 Brandcameo Product Placement Awards

brand news

In the News: Burger King Sacks, Chevrolet Complains, Pan Am Rises

Posted by Dale Buss on August 22, 2011 08:53 AM

Anheuser-Busch InBev goes back to the drawing board with Bud Light account.

Apple cracks down on U.S. brand counterfeiters; shuns user-tracking tool in new software.

AutoNation dealership staffs to get tablets.

Burger King exiles the King in new commercials.

Ford uses Twitter to engage youth market.

Gatorade grapples with getting its complete lineup on store shelves.

General Electric raises nuclear-proliferation fears by seeking to build uranium-enrichment plant in North Carolina.

General Motors CMO publicly knocks ad work for Chevrolet by new agency Goodby Silversein.Continue reading...

brand bites

Brand Bites: BMW, Zuckerberg and NSFW Lunchables

Posted by Abe Sauer on August 5, 2011 11:59 AM

Breaking: There is a new Microsoft Excel champion, British teen Rebecca Rickwood. And yes, there is a Microsoft Excel "championship."

TV product placement-spotting: Betty White hypes Skype for iPad in TVLand's Hot in Cleveland; while over on NBC, Chuck product places Bing in... Chuck.Continue reading...

week in review

Top 10 Stories of the Week: From The Starbucks' "Black Guy" Receipt Scandal to Skype on Facebook

Posted by Michael Waltzer on July 8, 2011 04:00 PM

Our most-read blog posts of the past week range from the Starbucks' "Black Guy" Receipt Scandal to Skype on Facebook:

#1 Starbucks Latest to Suffer "Black Guy" Receipt Scandal

#2 Transformers 3 Product Placement: If Tom Hanks Gets a Pass, Michael Bay Does Not

#3 BP Returns to TV

#4 Facebook Launches Video Calling With Skype

#5 Petite Lap Giraffe: A Tiny Viral Marketing Success

#6 Coke and WWF Green the Philippines with “Living Billboard”

#7 Target Aims Logo at Chicago Landmark

#8 Duane Reade Opens Premium Drugstore 'Experience' on Wall Street

#9 How Moleskine Converts Fans (and Retailers) to Brand Ambassadors

#10 Colgate Puts Teeth Into Social Marketing

branding together

Facebook Launches Video Calling With Skype

Posted by Sheila Shayon on July 6, 2011 03:30 PM

It’s fitting that Facebook founder Mark Zuckerberg streamed his brand's latest "awesome" news: the integration of Skype-powered video chat into the new improved Facebook Chat, which has been souped up to also support multi-person group chats (though not yet in video for that piece — yet).

“A few months ago, we started working with Skype to bring video calling to Facebook,” said Phillip Su, an engineer on the video calling team, on Facebook’s blog post about the Video Calling announcement. “We built it right into chat, so all your conversations start from the same place.”

“Now it’s easier to find your friends and start a conversation,” he added.

The new feature lets Facebook’s 750 million users initiate a Skype-enabled video call (in 70 different languages) by selecting the ‘video call’ button at the top of any Facebook Chat window.

As pointed out on FB's Twitter feed, only friends can call each other; and if one friend doesn't have video chat enabled, the other can leave a video message in their inbox.Continue reading...

brand news

In the News: UBS, Skype, VW & more

Posted by Dale Buss on July 5, 2011 09:00 AM

In the News

Baidu and Microsoft team up for English search in China.

BMW widens US luxury sales lead over Lexus.

Coca-Cola emphasizes content over advertising in reaching consumers.

Craftsman pitches tools to the unhandy.

Diageo switches focus to emerging markets.

Disney looks to King of the Elves.

Exxon Mobile leaks oil in to Yellowstone River.

Facebook is reportedly launching Skype video chat this week.Continue reading...

app watch

Skype for iPad: The Leaked Promo

Posted by Shirley Brady on June 27, 2011 11:30 AM

Microsoft (so far) is letting this leaked glimpse at Skype's upcoming iPad app remain on YouTube.

brand news

Brands to Watch: RIM, BMW, FDA & more

Posted by Shirley Brady on June 20, 2011 06:00 PM

Brands to Watch

Apple is bigger than the Greek economy.

Barack Obama steps up with personal tweets.

BlackBerry parent RIM's financial woes see executives and developers exit.

BMW faces tougher competition from Audi and Mercedes-Benz.

Colgate completes acquisition of Sanex personal care brand.

Foursquare passes 10 million user mark.

Google will digitize 250,000 out-of-copyright titles for the British Library.

HopStop adds 20 cities.

IBM readies social media tracking solution.Continue reading...

tech innovation

Skype Video Calling on TV a Game-Changer for Comcast

Posted by Sheila Shayon on June 14, 2011 06:00 PM

Want to chat on the phone and IM while you watch TV?

Comcast customers will soon be able to do just that thanks to a new deal with Skype brings a Skype-on-TV feature into America’s living rooms — or at least those living rooms found in Comcast cable-subscribing households, which will soon be able to access Skype on XFINITY, as the service will be branded.

It's the first big deal for Skype in the wake of its recent acquisition by Microsoft, which acquired the European VoIP giant for $8.5 billion in cash, and plans to integrate Skype into its devices including Xbox and Kinect, Xbox Live, the Windows Phone, Lync and Outlook, as well as non-Microsoft systems.Continue reading...

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