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brand aspiration

Skype Readies Itself for IPO and Business Market

Posted by Barry Silverstein on December 21, 2010 01:00 PM

"Skype me" isn't as off-color as it sounds. Now part of the everyday vernacular among consumers, it may refer to asking someone to make a corporate phone or video conference call using the Web ... if Skype has its way, that is.Continue reading...

media meltdown

Gawker Password Hack: A Branding Opportunity For Other Sites

Posted by Abe Sauer on December 18, 2010 09:00 AM

That's how a Friday email from Woot.com began. I know this because I received the email. It seems, brands are turning the Gawker into a consumer engagement opportunity. An hour later, I got another email. Continue reading...

brand news

Brands to Watch: Google, Versace, WikiLeaks and more

Posted by Caroline Smith on December 6, 2010 05:00 PM

Brands to Watch

AT&T deemed worst wireless carrier in the US by 58,000 Consumer Reports readers.

Citigroup loses US government backing.

Continental is "held responsible" for 2000 Concorde crash.

GetGlue secures $6 million backing to aid social entertainment expansion.

Google formally launches its e-book store, gets Australian pass on Street View charges.

Hertz to offer electric vehicle rental by the hour.Continue reading...

brand news

In the News: GOP, GM, Facebook + more

Posted by Dale Buss on November 3, 2010 09:00 AM

In the NewsThe Republican Party won big in Tuesday’s elections, capturing a majority in the U.S. House of Representatives, neutralizing the Democratic Party in the U.S. Senate, seizing a handful of key governorships and state legislatures across the country and marking the ascendancy of the Tea Party. Among other industries, the shift has big implications for the branding and marketing community. 

AOL revenue drops 26% on slumping ad sales.

Apple's iPad dominated 95% of the market for tablet computers last quarter.

Bugatti launches Veyron model in India, priced at $3.6 million.

Chase partners with DreamWorks for Megamind 3D movie.

Discovery Communications notches huge gains in ad sales.Continue reading...

brand news

Brands to Watch: Twitter, Google, Skype

Posted by Shirley Brady on October 4, 2010 06:00 PM

Brands to Watch

Google TV announced its programming partners, including TV networks HBO and CNBC (but not, notably, ABC, CBS, Fox and NBC) and Web players including Twitter. Google also launched a microsite to highlight the new offering.

In addition to the Google TV partnership and formally launching promoted tweets today, Twitter CEO Evan Williams announced he's stepping down from the top spot to focus on product strategy. As expected, COO Dick Costolo is moving up to the CEO's role.

The U.S. Justice Department sues American Express (Visa and MasterCard settled) for alleged anti-competitive practices that prevent merchants from offering discounts and raise prices for consumers.

Cisco exec Tony Bates is the new CEO of Skype, which is reportedly in integration talks with Facebook.Continue reading...

brand news

Brands to Watch: Discovery + more

Posted by Shirley Brady on September 1, 2010 06:00 PM

Discovery Communications HQ in Silver Spring, MD, was stormed today by a lunatic gunman, James Lee, who felt the Discovery Channel needed to better address environmental issues and overpopulation. The building's 1,900 employees were evacuated, along with a childcare center on the premises, before a stand-off with police led to Lee being shot and killed. Three hostages were reportedly safely removed.

Apple's upgraded iPods (featuring unified packaging) and improved/cheaper Apple TV announcements today have "raised the stakes," according to the Financial Times, in the battle for multiplatform TV and video viewing.

Sony's Qriocity, a subscription-based music and video service launching in the UK this year, aims to take on Apple's iTunes.

India asks RIM, Google and Skype to set up local servers as country's BlackBerry ban looms, despite truce.Continue reading...

brand news

Brands to Watch: Gmail Calls, Apple TV, Amazon Re-Kindles + more

Posted by Dale Buss on August 25, 2010 06:30 PM

* Google expanded Google Voice to all Gmail users, who can now make free VoIP phone calls to any number from Gmail (competing with Skype). The launch is being promoted with Google Voice-branded red phone booths at colleges and airports.

* Apple is about to unveil a new TV/video offering and nearing a deal with News Corp.'s Fox and Disney's ABC for streaming TV series on iTunes as rumors swirl about Sept. 1 press conference. (Industry reaction, according to AP: 99-cent TV shows not a "game-changer.")

* Amazon talks up Kindle sales, but won't divulge numbers, as latest version makes its debut.Continue reading...

brand news

Brands to Watch: RIM, GM, HP + more

Posted by Shirley Brady on August 13, 2010 06:20 PM

BlackBerry-maker Research in Motion has agreed to cooperate with India security offiicials, a government official tells the Wall Street Journal. The government "also has security concerns" about Google's Gmail service and Internet telephony from companies such as Luxembourg-based Skype, the official told reporters.

BP is going ahead with its relief well in the Gulf of Mexico following tests. "Everybody is in agreement that we need to proceed with the relief well," retired Coast Guard Admiral Thad Allen tells Reuters. "The question is how to do it." The decision came as Alabama announced it was suing BP for the "catastrophic harm" that the spill had caused the state.

GM is seen as filing for its IPO next week, sources tell AP.

HP's next CEO should come from within the company — or IBM — according to top technology execs who were polled about the company's future. The majority felt HP should hire from within and stay the course.

IBM, meanwhile, today announced it's buying Unica, a seller of marketing software, for $451.7 million in cash, the latest in a string of acquisitions for the tech giant. IBM is also forecasting an increase in U.S. electronics and appliance sales.

Lan and Tam today announced they're combining to form Latin America's biggest airline.Continue reading...

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