Posted by Mark J. Miller on November 15, 2012 01:04 PM
It's nice to be the world's most popular soccer team.
Footie powerhouse Manchester United, which is currently undefeated and in first place in both the English Premier League and its Champions League grouping, is starting to really flex its financial muscle to score a premium for its brand. ManU listed itself on the New York Stock Exchange back in August and it has been extremely busy in its first quarter. The team’s massive debt load dropped 18% down to $570 million, the AP reports. ManU also had a big influx of cash recently from an agreement with Comcast to broadcast all of its games in the United States over the next three seasons for $250 million, which is much better than the deal worth $80 million for three years that the team just had with Fox, which reaches fewer American homes than Comcast.
The club signed 10 new sponsorships during the quarter, according to SeekingAlpha.com. One new deal was with the largest telecommunications company in Azerbaijan, Bakcell, which will allow more than 2.5 million consumers to watch ManchesterUnitedTV there during the next three years. And if you’re looking for the team’s official soft drink in Japan, look no further than fruit and veggie drink specialist Kagome. The most notable deal, though, was a pre-IPO arrangement with General Motors, which agreed to pay $559 million to have Chevrolet’s logo grace the front of the team’s jerseys.
The team also just broke up with a sponsor, DHL, which had agreed to pay $65 million to place its logo on the team’s practice jerseys. Now its management team is eager to wring more cash from uniform supplier (home and away) Nike, which gets to push its swoosh next to jersey sponsor AON as part of a 13-year, £303m ($480.3 million) contract with ManU that ends in 2015. That’s a measly $36.9 million a year!Continue reading...
sports in the spotlight
Posted by Mark J. Miller on October 24, 2012 05:13 PM
In 2002, Nike agreed to fork over £303 million ($485 million) and give a share of retail sales to Manchester United so its iconic swoosh could grace the home kit, away kit and related apparel of the world's most popular soccer team. But their 13-year agreement comes to an end in 2015, and the word from the Daily Mail is that the two sides are in the midst of negotiating a new deal that could pay the Red Devils a massive £1 billion ($1.6 billion).
If signed, it’ll be the largest sponsorship deal in all of sports. Not too shabby for a team that Forbes ranked as the top of its annual ranking of the world’s 50 most valuable sports teams. Forbes valued ManU at $2.23 billion, $350 million more than the second team on the list, Real Madrid.
Nike will have a six-month window to negotiate, the Mail reports. Sure to be mentioned in the talks is the fact that GM's Chevrolet division agreed this summer to shell out $559 million over seven years so Manchester United would sport Chevy's logo on the front of the shirt — the terms of which contributed to the ouster of GM's former CMO, Joel Ewanick.Continue reading...
Posted by Shirley Brady on August 14, 2012 05:05 PM
David Beckham was all over the London 2012 Olympics, bringing the torch to the Olympic stadium in a boat, photo-bombing Adidas-sponsored local marketing, "directing" the brand's last commercial, hyping Samsung's Galaxy III and cheering on wife Victoria's Posh Spice revisited turn at the Closing Ceremony. He was even projected onto England's iconic white cliffs of Dover wearing only his H&M skivvies, a controversial stunt that foreshadowed the latest phase of his underwear campaign for the brand that continues this week.
Nine larger-than-life 11-foot statues of Beckham are coming to Los Angeles, New York's Flatiron District and San Francisco as H&M looks to drive sales of Beckham's bodywear line. (Follow the hashtag #HMBeckham for details on a related contest.) He's also the Paralympics brand ambassador for British grocer Sainsbury's, with a new campaign breaking Thursday that promotes the Games' UK telecast on Channel 4. Check it out below.Continue reading...
Posted by Dale Buss on July 30, 2012 12:13 PM
Suddenly, Joel Ewanick is done knocking over all of the furniture in General Motors' marketing world — because he's gone. The company's strong-headed global CMO proved to be only a shooting star after GM ousted Ewanick (technically, he resigned, as GM tersely stated) over the weekend following a drama-filled two-year stint.
GM surprised Detroit, Madison Avenue and Wall Street by announcing on Sunday that Ewanick had "failed to meet expectations the company has for its employees" and elected to resign. Outlets including Ad Age and the Wall Street Journal reported that the trigger for Ewanick's sacking was that he failed to properly vet the financial details of Chevy's five-year deal with the iconic Manchester United soccer franchise, which was announced six weeks ago in a high-profile partnership that encompassed China, an international commitment to football and, somehow, Sting.
Today, Man United and Chevy detailed the jersey branding part of the deal, with GM's North American VP Alan Batey quoted instead of Ewanick. Ewanick has shed little additional light on what led to his abrupt exit, although he did tweet that it "has been a privilege & honor to work with the GM Team," and then tweeted the link to the Wall Street Journal report on his exit.Continue reading...
Posted by Mark J. Miller on July 23, 2012 10:54 AM
The AT&T MLS All-Star Game taking place this week (July 25) in Philadelphia will be the world's first "smart soccer match" and will feature the new adidas micoach professional soccer team tracking system, billed as the next step in player performance analysis technology.
The tool measures everything an athlete does, and the All-Star game is a prelude to a broader rollout with Major League Soccer in 2013. That's when all 19 Major League Soccer teams will start using the micoach Elite System in a bid to make MLS the world's first smart sports league.Continue reading...
Posted by Matthew Moore on July 20, 2012 02:09 PM
In winning Euro 2012, Spain's national team redeemed Barcelona's defeat at the hands of England's Chelsea in the 2012 Champions League final. But the English have come out on top again in Forbes' ranking of the wealthiest sports franchises with Manchester United's value pegged at $2.23 billion. Spanish giants Real Madrid and Barcelona also make Forbes' top 10, coming in at #2 and #8, respectively.
Manchester United may be the most valuable sports franchise, but Deloitte's Football Money League ranks the club only third, behind Real Madrid and Barcelona, in terms of revenue amongst global soccer clubs.Continue reading...
Posted by Mark J. Miller on July 13, 2012 11:01 AM
Brazilian soccer star Ronaldinho was the FIFA World Player of the Year back in 2004 and 2005, but the 32-year-old is starting to show his age a bit and didn’t even get placed on the nation’s Olympic team. He left his last club team, Flamengo, and sued them, only to be countersued.
Now he’s got another problem. He has a sponsorship deal with Coca-Cola that paid him $750,000 annually through 2014. That should be a good thing, right? Well, it was until Ronaldinho was spotted having a cola at a news conference. A Pepsi cola. Not his strongest move.Continue reading...
sports in the spotlight
Posted by Sheila Shayon on May 29, 2012 06:04 PM
‘It’s all about you!’ is the rallying cry for the new UEFA.com website, giving fans one-stop shopping for all things UEFA EURO 2012, delivering coverage of the upcoming Union of European Football Associations tournament in 12 languages and confirming the official 23-player squad lists.
Content for all UEFA digital/mobile platforms and publications for more than 160 journalists, correspondents, editors, photographers, coordinators, web producers, translators and interpreters working from eight host cities, combines with innovative features for the final tournament, kicking off June 8, including:
- Customisable MatchCentre - expert commentary, live photos and tweets, videos, polls, statistics, lineups and heat maps and a Tournament Map as an interactive guide to EURO.
- Player Browser - users can compare and contrast the 16 squads and browse the editorial and data profiles of all 368 players
- Facebook, Foursquare, Google+, YouTube and Twitter links, and fans can tweet questions in the continuing #Ask feature that has featured Xavi Hernández, Steve McManaman and Pierluigi Collina.
The International Broadcast Centre in Warsaw is the editorial, coordination and production hub, coordinating with UEFA HB and with ICT for hosting and live applications. The French, German, Italian, Portuguese, Russian and Spanish sites are managed from the IBC and produced and monitored at respective agencies in Lyon, Munich, Milan, Lisbon, Riga and Madrid. The Chinese, Japanese and Korean sites will be taking the finals to Asian markets.Continue reading...