app watch
Posted by Sheila Shayon on August 6, 2012 10:18 AM
‘Million Moments’ is the latest free photo viewer app for smartphones from Sony Digital Network Applications (SDNA), enabling users to organize their cherished smartphone photos in a magazine-like format with a variety of layouts. The upgrade, available through the App Store and Google Play enables a changeable book cover photo, photo rotation, and chosen order of display from 'Oldest first' or 'Newest first.'
Users can also add 'labels' to specific photos to build albums with just these 'labeled' photos, creating millions of moments worth keeping. Supported languages include English, French, German, Italian, Spanish, Portuguese, Russian, Chinese (Traditional), Korean and Japanese.
Over at LG, meanwhile, the brand's mission is to show the best things in life are even better in 3D. LG 3D Studio plays with the possibilities, and 3D Newsfeed, their first app, puts your Facebook wall in 3D, as you can see below:Continue reading...
brand news
Posted by Dale Buss on August 3, 2012 08:59 AM

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.
Sony attributes weak financials to PlayStation sales slump.
Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.
ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.
ADM profits slide on higher corn costs.
Amtrak losses examined by Congress.
Apple requests sanction for Samsung as court battle heats up.
AT&T to acquire NextWave Wireless.
Beyonce plans to direct and star in film about her life.Continue reading...
More about: Brand News, ABC, ADM, Airbus, Amtrak, Apple, AT&T, Boar's Head, Boeing, Boots, British Airways, Bristol-Myers, Chick-fil-A, Daffy's, Disney, GLAAD, GM, IAG, Iberia, Jamba Juice, Jurassic Park, NASA, NBC, Olympics, P&G, PlayStation, Procter & Gamble, Saban Brands, Samsonite, Samsung, Singapore Airlines, Sony, SpaceX, Tide, Toyota, Betty White, Walgreens, Beyonce, Marilyn Monroe, Annie Liebovitz
brand vs. brand
Posted by Mark J. Miller on July 30, 2012 01:16 PM
It’s becoming much more difficult for Apple to maintain any element of surprise with its new products, although the brand's new "Genius" commercials running during NBC's Olympics coverage in the U.S. have been drawing attention — although not as much as the speculation around the new iPhone reveal as soon as Sept. 12th, with video and images leaking all over the web.
Until then, Apple fans are enjoying the spectator sport that is Apple and Samsung squaring off in a patent dispute that kicks off in court today and has been making public key design prototypes and secrets they'd rather not reveal. Now the pair's IP spat has dragged Sony into the fray.
In order to plead its side in the federal court getting underway in San Francisco today, Samsung had "charged Apple with copying Sony smartphone and Walkman designs with its iPhone," according to CNET. Apple, however, has fought back with iPhone concept images from 2005 called "Purple," while the Sony design in question came out in 2006, according to Apple.Continue reading...
More about: Apple, iPhone, Samsung, Sony, Legal, IP, Trademark, Design, Technology, Mobile, Advertising, London 2012, Olympics
that's entertainment
Posted by Sheila Shayon on July 12, 2012 02:05 PM

The annual San Diego Comic-Con (SDCC) kicks off today, and as ever, it's a massive promotional platform for brands.
Founded as the "Golden State Comic Book Convention" in 1970 by a group of San Diegan comic book fans, the annual fanfest has evolved to include video games, toys and other forms of genre entertainment. That's why Hollywood beats a path south to the show every year — to generate buzz among the estimated 250,000 comic book, sci-fi, fantasy, anime, and video game fans hitting town for the four day pop-culture fix.
One of the biggest movies being touted this year: The Twilight Saga: Breaking Dawn - Part 2, which marks the cast's last appearance as Kristen Stewart, Robert Pattinson and Taylor Lautner hyping the Nov. 16th final bow with a 1pm ET (above) panel. Also red-hot: Iron Man 3, with Robert Downey Jr. and co-stars on hand to promote the movie scheduled for May 3rd of next year.Continue reading...
More about: San Diego Comic-Con, Entertainment, Movies, TV, Online, Toys, Video Games, Comics, Games, Licensing, Characters, Fans, Marvel, DC Comics, Disney, Twilight Saga, Hotel Translyvania, Stan Lee, YouTube, Spider-Man, Peter Jackson, Sony, The Hobbit, Superman, Warner Bros., Iron Man, Iron Man 3, Judge Dredd, Arnold Schwarzenegger, AMC, HBO, Viral Marketing
brandcameo
Posted by Abe Sauer on July 9, 2012 12:22 PM

HuffPost called it "when product placement goes wrong." Bloomberg called it "a curious cameo." Slashgear said it "makes us giggle." Another declared it Spider-Man fans' biggest gripe.
But more than anything, Bing's product placement in the new #1 movie at the box office, The Amazing Spider-Man, is turning out to be an amazing missed opportunity for Microsoft to defend itself and its search engine.Continue reading...
More about: Brandcameo, Entertainment, Movies, Product Placement, The Amazing Spider-Man, Microsoft, Bing, Google, Sony, Vaio, Xperia, Technology
brandcameo
Posted by Abe Sauer on July 3, 2012 12:06 PM
As tentpole movies increasingly become vehicles to move items off store shelves, one "product" that has excelled at leveraging onscreen placements is "geography." And when it comes to comic book titles and their real life cities, probably no hero is better at local marketing than Spider-Man.
No surprise then that, with a brandtastic new Spider-Man reboot hitting cinemas today, Sony and Marvel marketers leveraged Peter "Spider-Man" Parker's real life New York City home as part of its amazing marketing campaign, with one mild-mannered exception.Continue reading...
More about: Brandcameo, Entertainment, Movies, Product Placement, The Amazing Spider-Man, New York, Sony, Marvel, Queens, Place Branding, Local Marketing, Characters, Licensing, Tourism
brand news
Posted by Dale Buss on July 3, 2012 09:00 AM

Barclays CEO resigns as banking scandal spreads.
Best Buy stock rises on speculation of founder takeover.
Chrysler June sales beat estimates for five-year record.
Amazon buys 3D mapping startup.
Apple, Google and Facebook are engaged in a "message" war.
Boeing boosts long-term forecast for jet market, while jumbo jet demand wanes.
Cargill helps food companies reduce sodium.Continue reading...
More about: Brand News, Amazon, Apple, Barclays, Beset Buy, Boeing, Cargill, Chrysler, Darden, Dell, Elpida Memory, Facebook, Fiat, Full Tilt Poker, Google, McDonald's, Micron, Microsoft, NASCAR, NBC, Olive Garden, Quest Software, Red Lobster, Sony, Sports Illustrated, US Navy, Waitrose
brand news
Posted by Shirley Brady on July 2, 2012 08:45 AM

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.
Barclays scandal forces out chairman, saying "the buck stops with me."
Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.
Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.
AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.
Applebee's rolls out fresh menu, look and campaign.Continue reading...
More about: Brand News, AB InBev, Accutane, AMC, AMC Networks, Amylin, Apple, Applebee's, AT&T, Banana Republic, Barclays, Beats, BMX, Bristol-Myers Squibb, Citroen, Constellation Brands, Crocs, Diet Coke, Dish Network, Everlane, Facebook, General Mills, Grupo Modelo, Hexbug, Hot Wheels, IBM, Intel, iPad, Laura Ashley, Mars, Mercedes-Benz, Microsoft, NASDAQ, Nestle, News Corp., Pedigree, Pilgrim, Proview, Roche, Samsung, Sindy, Sony, Superman, Tesco, UEFA, Union Pacific, Wall Street Journal, WSJ, Walmart, Wendy's, Xbox, Yahoo, Tom Cruise, Katie Holmes, Rupert Murdoch, Elizabeth Smart, Tiger Woods, Australia, China, India, Mexico, Spain