brands under fire
Posted by Sheila Shayon on November 2, 2012 04:01 PM
To run or not to run — that has been the burning question in the aftermath of Superstorm Sandy in New York this week.
As New York continues the massive clean-up and restoration of a wounded, limping city, with millions still without power, food, water and transport, Mayor Michael Bloomberg was adamant the ING New York City marathon (rededicated as a "Race to Recover" with proceeds to relief efforts) would go on, even though the starting line is in hard-hit Staten Island. The refusal to reschedule the race has been widely protested, while observers are questioning the impact on title sponsor ING, and fellow sponsors including Timex and Asics.
“The city is a city where we have to go on,” stated Bloomberg in a press conference on Thursday, arguing that the race must go on for the cash and morale infusion. "There's an awful lot of small businesses that depend on these people. We have to have an economy,” Bloomberg said in a news conference Thursday. "It's a great event for New York, and I think for those who were lost, you know, you've got to believe they would want us to have an economy and have a city go on for those that they left behind."
Update: At 5:21 pm Friday, the mayor's office confirmed media rumors that the race will not go ahead on Sunday. Bloomberg told the press, "We would not want a cloud to hang over the race or its participants, and so we have decided to cancel it." And while this means there will be no 2012 NYC marathon, New York Road Runners president Mary Wittenberg said canceling was the right move, telling AP, "This is what we need to do and the right thing at this time." ING also supported the cancellation, commenting, "ING U.S. understands that many people, businesses, as well as its own New York-based employees have been impacted by Hurricane Sandy this week. The company encourages everyone to consider making a donation or to volunteer with a nonprofit that is helping with disaster-relief effort if they are able to do so."Continue reading...
sports in the spotlight
Posted by Mark J. Miller on October 24, 2012 05:13 PM
In 2002, Nike agreed to fork over £303 million ($485 million) and give a share of retail sales to Manchester United so its iconic swoosh could grace the home kit, away kit and related apparel of the world's most popular soccer team. But their 13-year agreement comes to an end in 2015, and the word from the Daily Mail is that the two sides are in the midst of negotiating a new deal that could pay the Red Devils a massive £1 billion ($1.6 billion).
If signed, it’ll be the largest sponsorship deal in all of sports. Not too shabby for a team that Forbes ranked as the top of its annual ranking of the world’s 50 most valuable sports teams. Forbes valued ManU at $2.23 billion, $350 million more than the second team on the list, Real Madrid.
Nike will have a six-month window to negotiate, the Mail reports. Sure to be mentioned in the talks is the fact that GM's Chevrolet division agreed this summer to shell out $559 million over seven years so Manchester United would sport Chevy's logo on the front of the shirt — the terms of which contributed to the ouster of GM's former CMO, Joel Ewanick.Continue reading...
Posted by Mark J. Miller on October 24, 2012 12:07 PM
The Tour de France is turning 100 next year, its organizers hope with a clean slate. It will be the first one to take place after the historic removal of Lance Armstrong’s seven straight wins from 1999 to 2005, even if it can't do much about its yellow (jersey) branding that recalls Armstrong's Livestrong yellow.
The Tour announced its route for next summer’s big race on Wednesday. Tour de France President Jean-Etienne Amaury said organizers will keep fighting the “plague” of doping, even as he didn't mention Armstrong by name.
One thing the Tour has got to be thankful for is that, unlike the many sponsors of Armstrong that have quickly ended their relationships with him, none of their sponsors have cut the cord just yet, the Associated Press reports.
"We don't sponsor a team or an individual, we sponsor a sporting event that each year attracts great public enthusiasm," stated French bank LCL spokesman Pierre Baillot, the AP reports. "The wider public knows how to draw a distinction."Continue reading...
in the spotlight
Posted by Mark J. Miller on October 22, 2012 10:01 AM
It took years of work and sacrifice to win seven straight Tours de France, but it only took a minute for all seven to be taken off the record of the now-disgraced Lance Armstrong.
The announcement finally came Monday morning that cycling’s governing body, the International Cycling Union (which couldn't catch Armstrong red-handed through 218 tests) was erasing the famed rider’s slate since there was plenty of evidence that Armstrong himself hadn’t exactly been clean during his cycling days, and was banning him for life from competing in the sport.
The man who made the Nike anti-doping commercial above has denied it vehemently, of course, but his fellow riders have one by one decided to talk about what they saw him do and how they were, well, Strongarmed into cooperating, as the New York Times reported in a damning recap of their testimony.In the wake of the ICU decision, one of Armstrong's last remaining sponsors — Oakley — announced it's severing ties with the cyclist.Continue reading...
Posted by Shirley Brady on October 19, 2012 05:05 PM
Dodge Dart's new commercial road-tests its 2013 model with NASCAR's Red Bull Racing driver Travis Pastrana, who races in a 2013 Dodge Dart Rallycross:Continue reading...
sip on this
Posted by Dale Buss on October 19, 2012 11:37 AM
Slowly and perhaps surely, it looks like Pepsi is coming back against Coke in North America. By the time Beyonce headlines the Pepsi-sponsored halftime show during the telecast of the next Super Bowl in February, the brand may be celebrating more than her performance.
Pepsi had flat sales volume when taking into account a calendar shift during the third quarter, company executives told analysts on a conference call on Wednesday, but market share improved by volume and dollars. It's one of the first tangible signs that a significant recommitment to the brand by PepsiCo CEO Indra Nooyi, launched last year, is gaining some traction.
At the same time, Nooyi told the analysts that PepsiCo's overall organic revenue was only flat during the period on a 3-percent decline in volume, which she blamed on a 7-percent volume drop in non-carbonated drinks that on longer were profitable. "It's important that we don't chase unprofitable businesses and unprofitable categories," she said, according to the Wall Street Journal.Continue reading...
brands under fire
Posted by Mark J. Miller on October 17, 2012 10:29 AM
A week after the United States Anti-Doping Agency let loose a thousand pages of painful details about how Lance Armstrong and pretty much every other top American bicycle pro of the last decade doped, Nike has finally released its own news on the matter.
Following a protest at its Beaverton, Ore., HQ yesterday, Nike this morning confirmed it's dropping the athlete with two terse paragraphs, serving up a serious financial blow to Armstrong even though still continuing to support the Livestrong philanthropic brand he founded. The sports giant just released a limited-edition collection to celebrate the 15th anniversary of Livestrong, which promotes cancer awareness and healthy living, as part of a licensing deal that will continue.
Just as Joe Paterno's name was scrubbed from the Nike campus, Armstrong will also see his name removed from the fitness center on the Nike campus in Oregon, as CNN is reporting that Nike will remove his name from the building. In tandem with Nike's news, the disgraced cyclist also announced this morning that he was stepping down from his role as chairman of Livestrong.
The news prompted a mass exodus from Team Armstrong. On the heels of Nike's announcement, sponsor Anheuser-Busch announced it's dropping the cyclist when his deal as a Michelob Ultra brand ambassador ends on Dec. 31st. The Giro brand, which produced a custom $15,000 bike helmet for Armstong's 2010 Tour de France race and a branded line of helmets, also quit Team Armstrong, along with the Honey Stinger brand and, as the Wall Street Journal reports, RadioShack .
In all, Bloomberg estimates that Armstrong stands to lose $30 million as his sponsors flee.Continue reading...
Posted by Shirley Brady on October 16, 2012 05:31 PM
Pepsi announced on Twitter and Facebook that it is returning to Super Bowl advertising with a big pop.