brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

mobile brands

ESPN Reportedly Looking to Launch Mobile Plan... Again

Posted by Mark J. Miller on May 10, 2013 02:40 PM

Ardent sports fans love having access to info as it happens. What’s the score right now? Who is winning the race? How many fouls have already been committed?

But answering questions like these along with watching videos of spectacular plays or events can use up a lot of a mobile user’s monthly data plan, but ESPN is apparently considering a way to help those poor sports-obsessed folks out.

The Wall Street Journal reports that, “ESPN is considering a plan to pay wireless carriers for the mobile content used by the sports channel's subscribers.” That way, any usage of ESPN mobile content wouldn’t count against a user’s monthly data plan. Such a deal isn’t imminent, but it has been discussed with at least one major carrier, the Journal notes.Continue reading...

brand news

In the News: Coca-Cola, Levi's, Lay's and more

Posted by Dale Buss on May 9, 2013 09:15 AM

In the News

Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.

Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.

Lay's reveals chip-flavor contest winner.

Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.

Activision Blizzard warns "World of Warcraft" is losing subscribers.

AT&T severely slashes Facebook Home phone prices.

BT enters British-sports broadcasting.

Claire's IPO will test market for debt-laden companies.

Ford takes over as title sponsor of Detroit's annual fireworks.

Google Maps will reportedly unveil new interface.Continue reading...

brand strategy

Dish Network Vies for Sprint in 11th-Hour Bidding War

Posted by Sheila Shayon on April 15, 2013 02:41 PM

Dish Network, the No. 2 US satellite television provider, has submitted a 11th-hour merger proposal to Sprint Nextel Corporation for $25.5 billion, a gutsy move that challenges a near-complete aquisition of Sprint by Japan's SoftBank Corp.

“The DISH proposal clearly presents Sprint shareholders with a superior alternative to the pending SoftBank proposal,” said Charlie Ergen, Chairman of DISH Network in a company press release. “Sprint shareholders will benefit from a higher price with more cash while also creating the opportunity to participate more meaningfully in a combined DISH/Sprint with a significantly-enhanced strategic position and substantial synergies that are not attainable through the pending SoftBank proposal.”Continue reading...

brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

mobile brands

T-Mobile Readies iPhone Sales with Big Promotion [Updated]

Posted by Mark J. Miller on April 10, 2013 11:50 AM

T-Mobile may be in fourth place when it comes to cell-phone carriers in the United States, but it is making a big move on April 12th in an attempt to change its position.

That's when T-Mobile will finally become an iPhone distributor, and it is asking current iPhone owners to come turn theirs in and upgrade to the new phone. The incentive to switch phone companies? For those who trade in their iPhone 4S or iPhone 4, they can get a iPhone 5 for $0 down plus monthly payments, according to a press release. If the phone is in decent shape, the consumer will get a $120 credit to apply to the payments, buy accessories with or pay off a T-Mobile bill.

Couple that with T-Mobile’s recent acquisition of MetroPCS and its announcement that it wouldn’t hold consumers to annual contracts and the company is clearly doing all it can [update: including new ads, below] to pull itself up into the ranks of Verizon, AT&T and Sprint.Continue reading...

mobile brands

T-Mobile Unleashes 4G, iPhone in Latest Bid for Mobile Market

Posted by Mark J. Miller on March 27, 2013 11:28 AM

In the past week, two second-tier mobile companies have made their move to get to the top. Blackberry (the mobile company formerly known as Research In Motion) just released its Z10 smartphone in the U.S, which didn’t cause too much fanfare out on the open market. That isn’t good news for the company, whose stocks tumbled after the debut flopped. 

T-Mobile on the other hand, is hoping for a much better return on its latest brand efforts. Long the resident of fourth place in the U.S. mobile market, the German company not only announced this week that it will offer bargain plans with no contracts but also started to roll out is 4G LTE service and announced that it will start offering the iPhone 5 to consumers on April 12.Continue reading...

brand news

In the News: American Airlines, Deutsche Bank, Google Babble and more

Posted by Alicia Ciccone on March 20, 2013 09:15 AM

In the News

American Airlines defends $20-million severance pay to CEO.

Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.

Google will package and brand chat services as Babble.

T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.

7-Eleven sues 7-SEVEN chain for trademark infringement.

Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...

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