Posted by Dale Buss on March 2, 2012 05:31 PM
While some automotive advertisers were toting up their marketing gains from ads that they ran during Super Bowl XLVI last month, some tech brands were gaining affirmation of their own strategies for Sunday's appearances in another "tentpole" TV event, the Oscars.
Volkswagen, for example, generated 1.9 billion media impressions through its Super Bowl advertising and associated activities, including 32 million views on YouTube of its much-touted video for the game, including the "Star Wars" canine teaser and its "The Dog Strikes Back" ad for the Volkswagen Beetle (above). That produced a "media-equivalent value" of $62 million compared with the estimated cost of $3.5 million to $4 million for 30 seconds of Super Bowl time.
"That was a strong payback from what was a significant investment in Super Bowl presence," Volkswagen of America CEO Jonathan Browning told reporters on Thursday.Continue reading...
Posted by Shirley Brady on February 28, 2012 08:55 AM
Amazon settles suit with college bookstores.
Apple slapped with escalating legal challenge by China's Proview, which wants iPad name globally.
AT&T seeks fees from developers for users' data use.
Bank customers are increasingly switching to avoid fees.
Billabong rejects $906 million bid.
Buddy Media acquires London startup.
Chevrolet declared America's favorite performance brand.
Coca-Cola's Olympic security concerns revealed by Wikileaks.Continue reading...
Posted by Dale Buss on February 16, 2012 08:55 AM
Amazon removes resellers' iPads from sale in China, at Apple's request, as more cities block sales.
Apple tightens rules to protect iPhone users contacts from apps.
Peter Arnell and Omnicom settle their suit.
AT&T, Verizon and Sprint see SEC reject their view on net neutrality.
British Airways staff receive iPads for lowdown on VIP passengers.
CBS head Les Moonves anticipates $4 million per Super Bowl spot.
CNN severs remaining ties with Larry King.
Facebook to release Timeline for brands this month.
GM reports weaker than expected results, eliminates pensions for salaried workers.Continue reading...
Posted by Dale Buss on February 15, 2012 09:04 AM
Apple slashes iAd pricing again as mobile ad share declines as its stock price and size cloud analysts' view of the rest of the economy.
Avon names new CFO to steer it through scandal and layoffs as it woos HSN CEO Mindy Grossman to take over.
Boeing locks in biggest order with Lion Air.
Carnival Cruise social-media strategy examined in wake of Italy disaster.
Embraer shows off Jackie Chan jet in China.
Heineken to cut costs, invest in emerging markets.Continue reading...
Posted by Mark J. Miller on January 20, 2012 11:01 AM
The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.
Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...
Posted by Shirley Brady on January 5, 2012 05:11 PM
AT&T has launched its fastest wireless network speed, 4G LTE (Long Term Evolution), in 11 additional markets, including New York, San Francisco and Los Angeles. Today's announcement makes AT&T 4G LTE available to the company's subscribers in a total of 26 markets covering 74 million consumers.
“We’re building a 4G LTE network that’s blazing fast, and we offer dual layers of 4G technologies to provide customers with a more consistent speed experience,” said John Stankey, President and Chief Executive Officer—AT&T Business Solutions, at Citi’s 22nd Annual Global Entertainment, Media and Telecommunications Conference in San Francisco. “Our network, together with our unsurpassed 4G device portfolio and innovative applications, will give our customers an industry-leading mobile broadband experience.”Continue reading...
Posted by Shirley Brady on January 5, 2012 08:50 AM
BMW projected to beat Mercedes-Benz for US luxury crown.
PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.
Kodak bankruptcy report in WSJ slams stock price.
Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.
Australia's Commonwealth Bank crowdsources customer ideas.
Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.
Audi's China sales outstrip Germany.
Boeing closes premier factory in Wichita.
Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...
Posted by Dale Buss on December 5, 2011 09:02 AM
Arnold Palmer re-brands for a generation who never knew the golfing legend.
Audiovox rebrands to Voxx International.
BlackBerry-maker RIM warns about profit outlook.
BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.
Boeing takes its Dreamliner on a "world tour."
Chick-fil-A spat with t-shirt maker hits the New York Times.
Corona brings beach experience to London.Continue reading...