brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

mobile brands

T-Mobile Readies iPhone Sales with Big Promotion [Updated]

Posted by Mark J. Miller on April 10, 2013 11:50 AM

T-Mobile may be in fourth place when it comes to cell-phone carriers in the United States, but it is making a big move on April 12th in an attempt to change its position.

That's when T-Mobile will finally become an iPhone distributor, and it is asking current iPhone owners to come turn theirs in and upgrade to the new phone. The incentive to switch phone companies? For those who trade in their iPhone 4S or iPhone 4, they can get a iPhone 5 for $0 down plus monthly payments, according to a press release. If the phone is in decent shape, the consumer will get a $120 credit to apply to the payments, buy accessories with or pay off a T-Mobile bill.

Couple that with T-Mobile’s recent acquisition of MetroPCS and its announcement that it wouldn’t hold consumers to annual contracts and the company is clearly doing all it can [update: including new ads, below] to pull itself up into the ranks of Verizon, AT&T and Sprint.Continue reading...

mobile brands

T-Mobile Unleashes 4G, iPhone in Latest Bid for Mobile Market

Posted by Mark J. Miller on March 27, 2013 11:28 AM

In the past week, two second-tier mobile companies have made their move to get to the top. Blackberry (the mobile company formerly known as Research In Motion) just released its Z10 smartphone in the U.S, which didn’t cause too much fanfare out on the open market. That isn’t good news for the company, whose stocks tumbled after the debut flopped. 

T-Mobile on the other hand, is hoping for a much better return on its latest brand efforts. Long the resident of fourth place in the U.S. mobile market, the German company not only announced this week that it will offer bargain plans with no contracts but also started to roll out is 4G LTE service and announced that it will start offering the iPhone 5 to consumers on April 12.Continue reading...

brand news

In the News: American Airlines, Deutsche Bank, Google Babble and more

Posted by Alicia Ciccone on March 20, 2013 09:15 AM

In the News

American Airlines defends $20-million severance pay to CEO.

Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.

Google will package and brand chat services as Babble.

T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.

7-Eleven sues 7-SEVEN chain for trademark infringement.

Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...

brand news

In the News: HSBC, Avon, FedEx and more

Posted by Dale Buss on December 12, 2012 09:02 AM

In the News

HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.

Avon leaves South Korea and Vietnam in $400M cost-cutting move.

FedEx is accused of overcharging.

Amazon strikes sales-tax deal with Massachusetts.

Apple tests new TV designs.

Audi launches driving tech simulation game for Sony PlayStation.

Bausch & Lomb explores selling itself.

Bentley opens boutique at brand HQ.

Cinnabon reaches 1,000th bakery milestone.Continue reading...

name game

Subscribers Disconnect as Sprint Hangs Up on Nextel Brand Name

Posted by Barry Silverstein on November 7, 2012 01:08 PM

Japanese technology giant Softbank's $20 billion takeover of Sprint is already proving to be an uphill battle. Sprint reported that it lost 423,000 U.S. subscribers from July 1 to Sept. 30, while only gaining 19,000 non-contract subscribers, the smallest number in over three years. That churn contributed to Sprint losing $767 million in the quarter, compared to a $301 million loss for the same period a year ago.

The downward spiral for Sprint was even more obvious in comparison to its two main competitors, Verizon Wireless, which added 1.8 million subscribers, and AT&T, which added 228,000 subscribers. In addition, Verizon Wireless and AT&T saw a spike in iPhone 5 sales while Sprint's activation of iPhones in Q3 was flat. Ironically, the 2012 American Customer Satisfaction Index ranked Sprint first among all national carriers in customer satisfaction and most improved, across all 47 U.S. industries, during the last four years.

In an attempt to shore up its flagging business, Sprint is acquiring PCS broadband spectrum and customers in parts of Illinois, Indiana, Michigan, Missouri and Ohio from smaller wireless competitor U.S. Cellular for $480 million. Sprint CEO Dan Hesse stated that "Acquiring this spectrum will significantly increase Sprint's network capacity and improve the customer experience in several important Midwest markets including Chicago and St. Louis." Even though U.S. Cellular is exiting the Chicago market, its brand name will remain on the city's U.S. Cellular Field stadium and it will maintain its corporate headquarters in the market.

Being acquired by Softbank means Sprint, meanwhile, will officially shed the Nextel part of its corporate name.Continue reading...

branding together

SoftBank's "Speed Freak" CEO Sprints into US

Posted by Sheila Shayon on October 15, 2012 12:53 PM

Japanese firms, fueled by a strong yen and low interest rates, have spent $75bn this year on foreign deals with no evidence of a slowing down. Now Japanese mobile operator SoftBank has agreed to pay $20.1 billion for a 70 percent stake in Sprint, marking the company's largest overseas acquisition to date.

“This transaction provides an excellent opportunity for SoftBank to leverage its expertise in smartphones and next-generation high speed networks, including LTE, to drive the mobile internet revolution in one of the world’s largest markets," stated SoftBank's billionaire founder and chief, Masayoshi Son, in a joint press release

"As we have proven in Japan, we have achieved a v-shaped earnings recovery in the acquired mobile business and grown dramatically by introducing differentiated products to an incumbent-led market. Our track record of innovation, combined with Sprint’s strong brand and local leadership, provides a constructive beginning toward creating a more competitive American wireless market.”Continue reading...

brand news

In the News: Sprint, Santander, Microsoft and more

Posted by Dale Buss on October 15, 2012 09:01 AM

In the News

Japan's Softbank acquires 70 percent of Sprint for $20 billion.

Santander walks away from $2.7 billion RBS deal.

Microsoft makes new push into music via Xbox.

Red Bull basks in post-skydive glory.

ABA sues New York City over soda ban.

Advent offers to buy beauty retailer Douglas.

Allstate scores points with peers with "Mayhem" campaign.

Amazon flags e-book refunds.Continue reading...

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