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mobile commerce

Retailers Sign Up for NFC Mobile Payments Tests

Posted by Sheila Shayon on May 16, 2012 02:12 PM

The race for NFC-based mobile payments is heating up with projections for 2013 exceeding $13 billion globally, up from just over $7 billion in 2011, according to Gartner research.

Isis, the mobile-payments joint venture backed by AT&T, T-Mobile and Verizon, has signed up Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker (and its subsidiary Champs Sports) and Jamba Juice, as well as hundreds of local retailers in Texas and Utah who will start accepting Isis payments by this summer.

Both Isis and competitor Google Wallet use NFC chips that store user’s credit card data or pre-loaded digital cash. Both companies are also working with check-out scanners and retailers including Gap, Office Max, Toys ‘R’ Us and Walgreens. 

Google Wallet is currently available on four Sprint handsets and none from the mobile operators backing Isis. Sprint is the only U.S. carrier backing Google Wallet and to that end just released the LG Optimus Elite for Virgin Mobile.Continue reading...

mobile brands

Sprint CEO Appeases Mobile Customers and Board

Posted by Mark J. Miller on May 10, 2012 10:01 AM

Sprint has been moving into more specialized mobile content in recent years, such as the Sprint NBA Mobile offering designed to bring playoffs action direct to fans' smartphones. Now Reuters reports that Sprint has another plan to please mobile customers: “a new mobile advertising policy to reassure customers that they have control over whether or not they receive ads on their cell phone.”

When announcing the update to its mobile ad policy on Tuesday at an annual wireless showcase, Sprint Nextel CEO Dan Hesse pointed out that consumers don’t really have a whole lot of trust for mobile operators. "Even cable and oil industries rate higher with consumers than we do," Hesse stated. "It's very troubling." 

Also troubling for Hesse personally is that he is taking a $3.25 million cut to his paycheck in order to appease shareholders, who are upset that he’s been reelected to the board and concerns that the company may have overpaid Apple for the rights to sell the iPhone.

"I do not want ... to penalize Sprint employees for the company's investment with Apple, so I will forego this adjustment to my compensation," Hesse, who still has $12.35 million in salary, bonuses and stock-based compensation, said in a letter to shareholders on Friday, according to CNN.com.

brand news

In the News: Barclays, Harley-Davidson, Made in China and more

Posted by Dale Buss on May 7, 2012 09:01 AM

In the News

ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.

American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.

Amtrak enlists iPhone as service tool.

Apple may be ready to settle iPad China trademark dispute. 

AT&T CEO regrets unlimited data iPhone plan.

Barclays enters U.S. banking fray with online service.

Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.

CBS steers younger viewers to 60 Minutes.

Chinese consumers are rejecting "Made in China."Continue reading...

brand news

In the News: Apple, Burger King, Groupon and more

Posted by Shirley Brady on April 25, 2012 09:01 AM

In the News

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.

Benetton founder hands reins to son.

bmi airline future hangs in the balance.

BMW stretches 3-Series for China.

Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.

Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.

Facebook may be developing a smartphone with HTC.

Ford faces UK strike action.Continue reading...

digital marketing

The Digital Dilemma: How to Determine Campaign Effectiveness?

Posted by Sheila Shayon on March 28, 2012 03:12 PM

comScore has been polling major brands such as Best Buy (see above) about their biggest concerns when it comes to digital marketing. Their biggest concern is how to ensure effectiveness: where their ads delivered in-view, to the right target audience, in the right geography, in a brand-safe environment and absent of fraudulent delivery?

It's an issue the research firm addresses in a new white paper, released this week to support its Validated Campaign Essentials offering to validate digital campaign delivery.Continue reading...

brand ambassadors

Are CEOs Effective Front Men (or Women)?

Posted by Sheila Shayon on March 20, 2012 06:05 PM

Is the head of a company or brand the most effective spokesperson? Not every CEO, after all, can be Richard Branson or "Papa John" Schnatter.

Ace Metrix’s latest white paper, “CEOs in Advertisements: What Happens When the Boss Steps into the Spotlight?” reveals that the CEO doesn't need to have a cult of personality and be a household name to help put a positive face on the brand.Continue reading...

brand news

In the News: Apple, Disney, PayPal and more

Posted by Dale Buss on March 16, 2012 09:04 AM

In the News

Airbus sees more jet orders held up in emissions row with China.

American Airlines races against clock in bankruptcy court.

Apple faces pressure over app store fraud as fans line up around the world for new iPad.

BCE buys Astral Media for $3 billion, shakes up Canadian media landscape.

Centers for Disease Control launches grisly new anti-smoking ad campaign.

China corporate espionage makes cover of Bloomberg Businessweek.

Cisco increases focus on video delivery with purchase of NDS.

Derek Lam resigns as creative director of Tod's.

Disney pulls in movie production reins after John Carter flops.Continue reading...

brand extensions

Virgin Mobile Taps Young Richard Branson for Self-Mocking US Pitch

Posted by Barry Silverstein on March 7, 2012 12:04 PM

If nothing else, it has to be a lot of fun being associated with businesses owned by Virgin. Behind them all, whether it's Virgin Bingo or Virgin Hotels or another of the myriad Virgin-branded businesses, you can always bank (literally) on the sometimes loony but always shrewd iconic entrepreneur, Richard Branson, Virgin's brander-in-chief. Don't think of them as brand extensions so much as Branson extensions — reflections of the Virgin founder's personality, passions and interests.

You can pretty much depend on Branson's trademark wit and showmanship in the promotion of a Virgin brand. The latest campaign from Virgin Mobile USA is testament to that, going so far as to depict what it must have been like "growing up Branson."Continue reading...

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