2014 Brandcameo Product Placement Awards

brand news

In the News: BP, iPad, AIG and more

Posted by Dale Buss on March 5, 2012 09:02 AM

In the News

Ace Hardware debuts first-ever paint campaign.

AIG sells $6 billion in AIA shares to help repay bailout loan.

Angie's List creates rare success with paid-content model.

Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.

BP stock rises on proposed $17.6 billion settlement in oil spill.

Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.

Facebook asks advertisers for big investments in exchange for expanding fan base.

Frontier low-cost airline may be relaunched or sold.

GlaxoSmithKline expands in China.

GM struggles to make Volt a sustainable business.Continue reading...

ad watch

Under the Tentpoles: Oscars Boosted Tech Brands; Super Bowl Drove Auto Brands

Posted by Dale Buss on March 2, 2012 05:31 PM

While some automotive advertisers were toting up their marketing gains from ads that they ran during Super Bowl XLVI last month, some tech brands were gaining affirmation of their own strategies for Sunday's appearances in another "tentpole" TV event, the Oscars.

Volkswagen, for example, generated 1.9 billion media impressions through its Super Bowl advertising and associated activities, including 32 million views on YouTube of its much-touted video for the game, including the "Star Wars" canine teaser and its "The Dog Strikes Back" ad for the Volkswagen Beetle (above). That produced a "media-equivalent value" of $62 million compared with the estimated cost of $3.5 million to $4 million for 30 seconds of Super Bowl time.

"That was a strong payback from what was a significant investment in Super Bowl presence," Volkswagen of America CEO Jonathan Browning told reporters on Thursday.Continue reading...

brand news

In the News: Apple vs. Proview, Google+, Nokia, more

Posted by Shirley Brady on February 28, 2012 08:55 AM

In the News

Amazon settles suit with college bookstores.

Apple slapped with escalating legal challenge by China's Proview, which wants iPad name globally.

AT&T seeks fees from developers for users' data use.

Bank customers are increasingly switching to avoid fees.

Billabong rejects $906 million bid.

Buddy Media acquires London startup.

Chevrolet declared America's favorite performance brand.

Coca-Cola's Olympic security concerns revealed by Wikileaks.Continue reading...

brand news

In the News: iPad, Mars, GM and more

Posted by Dale Buss on February 16, 2012 08:55 AM

In the News

Amazon removes resellers' iPads from sale in China, at Apple's request, as more cities block sales.

Apple tightens rules to protect iPhone users contacts from apps.

Peter Arnell and Omnicom settle their suit.

AT&T, Verizon and Sprint see SEC reject their view on net neutrality.

British Airways staff receive iPads for lowdown on VIP passengers.

CBS head Les Moonves anticipates $4 million per Super Bowl spot.

CNN severs remaining ties with Larry King.

Facebook to release Timeline for brands this month.

GM reports weaker than expected results, eliminates pensions for salaried workers.Continue reading...

brand news

In the News: Avon, Pringles, Tropicana and more

Posted by Dale Buss on February 15, 2012 09:04 AM

In the News

Apple slashes iAd pricing again as mobile ad share declines as its stock price and size cloud analysts' view of the rest of the economy.

Avon names new CFO to steer it through scandal and layoffs as it woos HSN CEO Mindy Grossman to take over.

Boeing locks in biggest order with Lion Air.

Carnival Cruise social-media strategy examined in wake of Italy disaster.

Embraer shows off Jackie Chan jet in China.

Heineken to cut costs, invest in emerging markets.Continue reading...

that's entertainment

Sundance Film Festival Sponsors are Back in Force

Posted by Mark J. Miller on January 20, 2012 11:01 AM

The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.

Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...

tech innovation

Sprint Plays Catch-Up with AT&T 4G LTE

Posted by Shirley Brady on January 5, 2012 05:11 PM

AT&T has launched its fastest wireless network speed, 4G LTE (Long Term Evolution), in 11 additional markets, including New York, San Francisco and Los Angeles. Today's announcement makes AT&T 4G LTE available to the company's subscribers in a total of 26 markets covering 74 million consumers. 

“We’re building a 4G LTE network that’s blazing fast, and we offer dual layers of 4G technologies to provide customers with a more consistent speed experience,” said John Stankey, President and Chief Executive Officer—AT&T Business Solutions, at Citi’s 22nd Annual Global Entertainment, Media and Telecommunications Conference in San Francisco. “Our network, together with our unsurpassed 4G device portfolio and innovative applications, will give our customers an industry-leading mobile broadband experience.”Continue reading...

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

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