mobile brands

Sprint, T-Mobile Announce Competitive Promotions

Posted by Mark J. Miller on July 12, 2013 12:46 PM

From AT&T to Verizon Wireless and every Sprint and T-Mobile in between, smartphone companies are doing everything they can to attract and retain customers in this never-ceasing battle. The most recent punches were thrown by Sprint and T-Mobile.

Sprint, hoping to jump up from its position in third place in the US, announced that it would be guaranteeing unlimited data services for the lifetime of an account, Reuters reports. Verizon Wireless and AT&T ditched the unlimited idea toward the end of last year and most folks were thinking Sprint would eventually follow them.

"We are distinctly different in our market position (from) AT&T and Verizon," Sprint Chief Executive Dan Hesse told the Associated Press.Continue reading...

brand news

In the News: P&G, Chobani, Walt Disney and more

Posted by Dale Buss on July 12, 2013 09:12 AM

In the News

P&G changes Tide Pods packaging to look less like candy.

Chobani lures Kellogg exec to run day-to-day operations.

Walt Disney says transactional wristbands raise sales at Disney World.

ABC sees The View retain vital role in daytime TV.

AT&T pitches Mariano Rivera promo to Yankees fans.

BP blanches at bill for Gulf cleanup.

DDB Chicago CEO heads to Chobani for chief marketing role. 

Dell eyes more R&D as key to revival while Carl Icahn says he'll sweeten his offer for company.

GM seen not adding to ownership in Peugeot.Continue reading...

media meltdown

TNT Takes Heat from NASCAR Fans Over Commercial-Riddled Broadcast

Posted by Mark J. Miller on July 9, 2013 06:46 PM

NASCAR fans are pretty unhappy with TNT’s coverage of the Coke Zero 400 in Daytona Saturday night. The network apparently interrupted the broadcast to run commercials during the 400-mile race except for the final 30 laps, which went uninterrupted. 

Previously, the Coke Zero 400 and other races had been broadcast with the network's "Wide Open Coverage" format, with commercials appearing side by side with the race rather than interrupting the broadcast. Fans, apparently, were partial to the old way and let NASCAR know it via Twitter and other social media channels, according to sports blogs After the Whistle and Awful Announcing.

“Fans would get to watch 4 laps of racing, which would then be interrupted by a 2-3 minute commercial break,” After the Whistle wrote. “Even when a crash broke out, TNT refused to leave commercials, leaving fans confused as to what happened on the race track.” Awful Announcing pointed out that the criticism of TNT’s use of commercials has been going on “throughout the summer and in the past.”Continue reading...

brand news

In the News: Barnes & Noble, BlackBerry, Shell and more

Posted by Dale Buss on July 9, 2013 09:16 AM

In the News

Barnes & Noble CEO resigns amid digital setbacks.

BlackBerry faces leadership questions at annual meeting today.

Shell picks refining chief to become its new CEO.

Alibaba sets sights on mobile.

Apple's App Store celebrates five-year anniversary with free apps.

Esurance expands US Open tennis sponsorship.

Ford finds that F-250 pickup is new favorite of auto thieves.

Hasbro buys 70 percent stake in mobile gaming company Backflip for $112 million.

Hostess Twinkies return aiming for more ubiquity.

Hulu attracts at least three takeover bids.

Infiniti nudges launch date of new Q50 sedan.Continue reading...

brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

mobile brands

ESPN Reportedly Looking to Launch Mobile Plan... Again

Posted by Mark J. Miller on May 10, 2013 02:40 PM

Ardent sports fans love having access to info as it happens. What’s the score right now? Who is winning the race? How many fouls have already been committed?

But answering questions like these along with watching videos of spectacular plays or events can use up a lot of a mobile user’s monthly data plan, but ESPN is apparently considering a way to help those poor sports-obsessed folks out.

The Wall Street Journal reports that, “ESPN is considering a plan to pay wireless carriers for the mobile content used by the sports channel's subscribers.” That way, any usage of ESPN mobile content wouldn’t count against a user’s monthly data plan. Such a deal isn’t imminent, but it has been discussed with at least one major carrier, the Journal notes.Continue reading...

brand news

In the News: Coca-Cola, Levi's, Lay's and more

Posted by Dale Buss on May 9, 2013 09:15 AM

In the News

Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.

Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.

Lay's reveals chip-flavor contest winner.

Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.

Activision Blizzard warns "World of Warcraft" is losing subscribers.

AT&T severely slashes Facebook Home phone prices.

BT enters British-sports broadcasting.

Claire's IPO will test market for debt-laden companies.

Ford takes over as title sponsor of Detroit's annual fireworks.

Google Maps will reportedly unveil new interface.Continue reading...

brand strategy

Dish Network Vies for Sprint in 11th-Hour Bidding War

Posted by Sheila Shayon on April 15, 2013 02:41 PM

Dish Network, the No. 2 US satellite television provider, has submitted a 11th-hour merger proposal to Sprint Nextel Corporation for $25.5 billion, a gutsy move that challenges a near-complete aquisition of Sprint by Japan's SoftBank Corp.

“The DISH proposal clearly presents Sprint shareholders with a superior alternative to the pending SoftBank proposal,” said Charlie Ergen, Chairman of DISH Network in a company press release. “Sprint shareholders will benefit from a higher price with more cash while also creating the opportunity to participate more meaningfully in a combined DISH/Sprint with a significantly-enhanced strategic position and substantial synergies that are not attainable through the pending SoftBank proposal.”Continue reading...

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