Posted by Barry Silverstein on November 16, 2011 01:58 PM
Two years ago, we reported that the Salvation Army, a charitable brand best known for its red kettles and bell ringers that appear outside stores during the holiday shopping season, was implementing credit card processing in 120 U.S. cities. The reason? Shoppers just didn't seem to carry much disposable cash around anymore.
The experiment was a bold one for an organization that started 150 years ago. Truth be told, it wasn't a smashing success. Major George Hood of the Salvation Army tells the New York Times, "The credit card terminals really haven't been a blockbuster, I'll be candid. The winter elements have been a negative, people have to go through a process of entering data, and it's just generally more cumbersome."
But that isn't stopping the Salvation Army from keeping up with the times. During this year's holiday shopping season, the kettles will be ever-present, but the Salvation Army hopes to cash in on a new idea — a variation on accepting credit cards that should make it much easier for the consumer.
In ten locations in Chicago, Dallas, New York, and San Francisco, Salvation Army bell ringers will be equipped with Android smartphones, donated by Sprint Nextel, that have a kind of micro-terminal attached to them powered by Twitter co-founder Jack Dorsey's Square.
Consumers simply swipe their debit or credit card through Square and their donation of any amount they choose goes to the Salvation Army. The tiny reader is portable and allows secure transactions, just like any retail credit card terminal. As the Salvation Army noted in a blog post, "With more families in need of Salvation Army services this year than ever before, we hope implementing this new technology will provide ease and incentive for new and existing donors."Continue reading...
Posted by Dale Buss on October 27, 2011 08:50 AM
Absolut launches gay pride campaign.
Amazon creates new name and URL for China.
Apple is 'sizzling' in Asia.
China moves to restrict social media and bloggers, which doesn't stop one NBA star.
Facebook to build server farm near Arctic Circle.
Google reveals massive spending spree.
Groupon culls its sales staff.
Iconix acquires Sharper Image brand.
Nokia's Lumia smartphone translates badly in Spanish.
Pontiac owners are staying loyal to GM.
Samsung granted expedited hearing against Galaxy Tab ban in Australia.
Sony buys Ericsson out of mobile phone venture.
Sprint needs billions to cover iPhone investment.
Warner Bros withholds films from Blockbuster, matches Netflix and Redbox 28-day release window.
YouTube is preparing to launch celebrity and branded channels to promote original content.
Posted by Dale Buss on October 11, 2011 09:01 AM
Apple seeks Qualcomm patent documents to shore up Samsung legal defense, as Apple sets date for employee celebration of Steve Jobs' life.
BMW expands luxury-car sales lead globally.
Cinemark chain threatens not to show Tower Heist over Universal's video-on-demand window.
Cosi battle with shareholder escalates.
Diageo nods to Brazil's growing might with new Johnnie Walker campaign.
Dollar Thrifty takes itself off the market.
General Mills says its can cut only so much sugar out of cereals.Continue reading...
Posted by Abe Sauer on October 10, 2011 01:55 PM
This week's number one film Robot Rocky Real Steel is a litmus test for which generation one belongs to.
In one generational corner are those who joke that the film as a live adaptation of the old board game Rock 'Em Sock 'Em Robots. In the opposite corner are those who jest that Real Steel is just a boxing movie about the NFL on FOX robot mascot, Cleatus.
But when it comes to the latter, one wonders why FOX's gridiron cyborg wasn't even involved in the film's promotion despite having done similar robot movie tie-ins in the past.Continue reading...
Posted by Shirley Brady on September 27, 2011 06:14 PM
Apple confirms Oct. 4th iPhone 5 announcement.
AT&T and T-Mobile launched cell phone service pilot in NYC's subway.
Disney launches Appmates iPad toy line with Cars.
Goldman Sachs prepares "deeper cuts" as CEO Lloyd Blankfein's personal data is leaked.
LinkedIn town hall with President Obama called "a coup" for the social network.
YouTube founders Chad Hurley and Steve Chen relaunch Delicous.
And in other news: All Saints boss quits ... Facebook defends tracking logged out users ... Merrill Lynch targets wealthy with luxury yacht mag ... RIM gains on speculation Carl Icahn may buy stake ... Sprint vows to keep unlimited data plans, even for the iPhone ... Starbucks stock rally sets seven-year high ... Walmart loses top online execs ... Yammer raises $17M led by former Facebook exec.
Posted by Shirley Brady on September 19, 2011 02:46 PM
Google Wallet was announced in May—an app that makes your phone your wallet—with Citi, MasterCard, Sprint and First Data. With Google Wallet, you can tap, pay and save using your phone and near field communication (NFC). Following testing, today today Google released the first version of the app to Sprint, with the app available on all Sprint Nexus S 4G phones. Google also announced that Visa, Discover and American Express are joining Citi and Mastercard in signing up for o future versions of Google Wallet.Continue reading...
Posted by Mark J. Miller on September 12, 2011 03:01 PM
Having the exclusive contract to be the wireless network for the Apple iPhone was a pretty sweet deal for AT&T, but that ended earlier this year when Verizon was allowed to start servicing the devices. That as a good part of the reason that AT&T had a 10% net income drop in the second quarter from the same period of time last year.
Soon, Sprint will be offering iPhones as well, meaning another potential rough time financially to get through. According to USA Today, the company that hauled in $124 billion last year is hoping to find its next bump in revenue from iPads and other tablets.
“From April to June, AT&T gained 627,000 new connected-device customers — not counting its 5.6 million in smartphone sales,” USA Today reports. AT&T rolls out the $480 Acer Iconia today, while Amazon's Kindle is “the fastest-growing connected device on AT&T’s wireless network.”Continue reading...
Posted by Dale Buss on September 8, 2011 01:06 PM
Well, at least General Mills thinks that Aaron Rodgers is worthy of an endorsement contract: The cereal maker is featuring the Green Bay Packers Super Bowl MVP quarterback on boxes of Wheaties for a month, along with the team's defensive star, linebacker Clay Matthews. But only in Wisconsin.
The Wheaties deal illustrates one of the most interesting marketing twists of the new, almost-delayed season of NFL football.
Rodgers did the Walt Disney World parade thing on the day after his team's Super Bowl victory in February, appeared on the David Letterman show and did some of the other PR duties usually attendant to a good-looking, articulate, "elite" quarterback after leading such a march to the championship.
But for some reason, Rodgers has been slow to catch on as a spokesman for national brands in the way that the league's other top field generals, past and present, have done.Continue reading...