ad watch
Posted by Shirley Brady on October 11, 2010 12:45 PM
Wes Anderson and Roman Coppola teamed up for the latest Euro-cool, 60's-riffing "She is a Thing of Beauty" spot for Stella Artois.
brand and bottle
Posted by Shirley Brady on August 10, 2010 02:39 PM
Stella Artois has released its latest nod to 1960's French New Wave cinema as part of its "She is a thing of beauty" campaign, with this new brother vs. brother spot from Mother London. As we recently detailed, the InBev-owned brand is getting ready to launch Stella Artois Black, a "premium-plus" beer with a darker look, taste and feel, later this year.
branded entertainment
Posted by Shirley Brady on June 2, 2010 12:15 PM
Some inspiration for aspiring filmmakers thinking about the American Express My Movie Pitch contest, below — the Up There Project, a short film about hand-painted advertising commissioned by Stella Artois. Enjoy.
brand bites
Posted by Abe Sauer on May 7, 2010 05:01 PM
Bits and bobs that caught our attention this week:
* Still think making consumers laugh is the way to connect? UK retailer John Lewis disagrees (above).
* Is that a Mini Coupe-r?
* T-Shirts for font snobs.
* "Luke, I'm your brand extension."Continue reading...
brand news
Posted by Shirley Brady on May 5, 2010 11:55 AM
BP stops one oil leak, with two to go, as all eyes are on dome-cap plan to contain spill. Bud Light will replace Coors Light as the official beer of the NFL, and blames US weather for falling sales of Becks, Budweiser, Stella Artois, and other beers. The Washington Post Co. is selling Newsweek (and looks for buyers on its home page). Other brands in the headlines:
AOL (sorry: Aol.) expands local blog network.
Comedian Ellen DeGeneres apologizes to Apple for mocking the iPhone.
Facebook scrambles to fix security hole that exposes live chats.
Ford targets Fiestas at millennials.
Gillette Venus provides dating tips to Russians.Continue reading...
More about: Anheuser-Busch, AOL, Apple, Audi, BBC, Becks, bmi, BMW, BP, Bud Light, Budweiser, Coors Light, Ellen DeGeneres, Facebook, Ford, Gillette, Google, iPhone, Mercedes-Benz, MillerCoors, NBC Universal, Newsweek, NME, Phoenix Suns, Skype, Stella Artois, Time Warner, Twitter, Uniqlo, Washington Post