Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: AT&T, Groupon, Maker's Mark and more

Posted by Dale Buss on December 2, 2011 09:04 AM

In the News

American Airlines parent AMR bankruptcy could foist huge losses on key creditors.

Apple co-founder Steve Jobs honored with exhibition highlighting his patents and trademarks.

AT&T blasts federal critique of T-Mobile deal, as AT&T, Sprint and T-Mobile deal with Carrier IQ privacy concerns.

Barnes & Noble continues to struggle financially with digital transition.

Chili's drives menu changes and sales with retrofit.

Disney raises dividend to highest level in 20 years.

Fiat closes plant as European demand falls.

GM offers to buy back Volt from owners.Continue reading...

brand news

Brands to Watch: Apple, H&M, Crocs & more

Posted by Shirley Brady on November 15, 2011 05:29 PM

In the News

Apple warms up to business markets, as Disney CEO Bob Iger joins board and Steve Jobs' position as chairman is filled.

Chrysler Ram named official truck of Detroit Red Wings.

Conde Nast debuts private ad exchange.

Crocs revamps retail store design.

Dell sales disappoint.

Dunkin' Donuts promotes single-serve holiday campaign on Facebook.

Foursquare adds features to enhance city guides.

H&M's next guest designer may be Tom Ford.Continue reading...

week in review

Top 10 Stories of the Week: Steve Jobs' iYacht, HP's TouchPad, Angry Birds and More

Posted by Michael Waltzer on November 11, 2011 04:36 PM

Our most-read blog posts of the week include Steve Jobs' iYacht, HP's TouchPad and more:

#1 i, iCaptain: Steve Jobs’ Unrealized Dream was the iYacht

#2 HP's TouchPad: The Discontinued Tablet That Won't Go Away

#3 Angry Birds Hits Half A Billion Downloads

#4 Burger King's New Kids Meals Highlight Play and Philanthropy

#5 ASICS Cheers on New York City Marathon with Transit Experience

#6 J&J, Under Fire, Commits to Formaldehyde-Free Johnson's Baby Products

#7 Mercedes Don't Run Over 99%ers, 1%ers Run Over 99%ers

#8 Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more

#9 Sale of New Marlins Gear Awaits New Logo Announcement

#10 UNTHINK, the Facebook Alternative

extreme branding

i, iCaptain: Steve Jobs’ Unrealized Dream was the iYacht

Posted by Mark J. Miller on November 8, 2011 05:06 PM

Steve Jobs may have changed the world through his innovations, but there is one dream he didn’t realize in his lifetime: the creation of the iYacht. 

LuxuryLaunches.com reports that Jobs was working with Dutch luxury boat builder Feadship to create what was known as iYacht. It would have had a “minimalist and sleek design” featuring “40ft long glass walls,” according to CharterWorld.com.

Feadship, of course, isn’t spilling any beans on the project as it protects the privacy of Jobs. Not known for being showy — or publicly charitable, for that matter — with his mountains of cash (Jobs preferred dinner with his family at home to going to tony eateries with celebs), the floating Apple showcase would have offered a floating sanctuary of sorts for Jobs, especially from the prying lenses of the media as his health failed in recent years.Continue reading...

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brand news

In the News: Bank of America, Zynga, Big Tobacco & more

Posted by Shirley Brady on November 7, 2011 07:01 PM

Brands to Watch

Michael Jackson's personal physician, Conrad Murray, found guilty of involuntary manslaughter.

Republican presidential wannabe Herman Cain slapped with more charges of sexual harassment.

U.S. district judge sides with tobacco companies and finds FDA's proposed graphic cigarette packages unconstitutional.

Bank of America must pay $410 million to settle debit card overdraft class action suit.

Coca-Cola named Ad Age's marketer of the year.

Facebook CEO Mark Zuckerberg tells Charlie Rose that Steve Jobs was an advisor (but says Apple didn't attempt to buy him out).

Google's head lobbyist steps down.

National Geographic Channels names new U.S. president and CMO.

New York Times top digital exec announces retirement.

& Zynga reportedly plans post-Thanksgiving IPO, on Nov. 24.

in the spotlight

Steve Jobs: A Tribute to a World Changing Brand Visionary

Posted by Michael Waltzer on October 24, 2011 06:36 PM

"Because the people who are crazy enough to think they can change the world, are the ones who do." This quote from Apple's Think Different commercial filled all of the ears of Apple employees as Tim Cook, Apple's new CEO, played the commercial's audio at Steve Jobs' company memorial on October 19th.

Apple last week closed its stores so employees worldwide could tune into a company-wide tribute to Jobs at Apple HQ in Cupertino, CA, which was recorded and is now posted on Apple's website.

The tribute began with Cook introducing Steve Jobs' wife, Laurene Powell Jobs. He went on to describe the many achievements of Jobs, including the Mac, the iMac, the iPod, the iPhone, the iPad, and PIXAR. Cook was constantly reminding the audience on how Jobs wanted to company to do "what was right," and not "what Steve Jobs would have wanted."Continue reading...

week in review

Top 10 Stories of the Week: From Facebook Stalking to PlayStation Vita

Posted by Michael Waltzer on October 21, 2011 04:29 PM

Our most-read blog posts of the week include Air France's new logo, Motorola's new RAZR, Sony's new PSP, and more:

#1 Take This Lollipop Spooks Facebook Users

#2 Toby Keith Late to the Party with Solo Red Cup Anthem

#3 Air France Logo Gets Makeover

#4 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"

#5 Netflix Quashes Qwikster and Gets On With It

#6 Ikea App Uses Facebook Profiles to Design Dream Bedrooms

#7 Footloose Product Placement Stays Loyal to Original, Almost

#8 Hyundai Taking Lead in Automotive Brand Loyalty

#9 Motorola, Aiming for Cutting Edge, Revives RAZR Brand

#10 Sony Sets PS Vita Release, But Are Gamers Game?

brand bites

Brand Bites: WikiLeaks Gets Priceless, Burberry Flakes, Sappy Nappies and more

Posted by Abe Sauer on October 21, 2011 12:16 PM

Wikileaks spoofed Mastercard's "Priceless" campaign this week. Watch the spot below, along with new perfume commercials featuring Scarlett Johansson and Christina Aguilera, plus place branding with a twist and more.Continue reading...

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