Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: BlackBerry Challenged, GE Rises, NBA Stalls

Posted by Dale Buss on October 21, 2011 09:02 AM

In the News

BlackBerry owner RIM challenged on BBX name.

Buffalo Wild Wings succeeds with strong attachment to football-watching.

Capital One targets small businesses with Spark credit-card program.

Chipotle growth beats expectations.

Cinnabon makes TV advertising debut.

DirecTV threatens to pull Fox networks amid carriage dispute.

Facebook royalty Randi Zuckerberg breaks out on her own.Continue reading...

brand news

In the News: Apple Honors Jobs, Bank of America Loses Top Spot & more

Posted by Shirley Brady on October 19, 2011 08:55 AM

In the News

Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.

Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.

Audi-Ford price gap is widest since 1999.

Bank of America is no longer America's largest bank.

Deezer to launch music streaming service in more than 100 countries.

Diageo triumphs in alcohol brand battle.

Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...

brand news

In the News: CEO Shuffle, Apple's Core, Mattel Eyes HIT

Posted by Shirley Brady on October 18, 2011 08:45 AM

Air France replaces CEO, Mercedes-Benz USA CEO is ousted in Daimler exec shuffle, and Olympus shares plunge as its CEO is fired.

Apple sells 4 million iPhone 4S units in first weekend, as Samsung sues to block the device in Japan and Australia and HTC loses Apple patent case in US. Steve Jobs' Silicon Valley memorial service reportedly filled with humor and music, as company prepares to honor late co-founder and report earnings on Tuesday. Starbucks and Apple are also partnering in the UK on free music downloads.

Mattel eyes UK's HIT Entertainment, home to Thomas the Tank Engine and other kids' properties.

Bank of America posts $6.2 billion quarterly profit, while Goldman Sachs reports $428 million loss.

BlackBerry customers receive free apps and tech support to make amends for outages.Continue reading...

brand bites

Brand Bites: Apple, Bushmills, Steelers, Steve Jobs, Sara Lee, Facebook UK & Hollywood Jackets

Posted by Abe Sauer on October 14, 2011 12:01 PM

Who says sincerity is dead? Pro Infirmis bear hug ad will punch your heart in the face. (via)

That KFC-like OFC "Obama Fried Chicken" in China has changed its name to the much more sensible "UFO."

India music darling Bon Iver part of Bushmills whiskey campaign.

Harvard physician speculates that Steve Jobs doomed self with alternative therapies.

A Tmblr for Apple's new Siri program: "Sh*t That Siri Says."

A look into the Pittsburgh Steelers iconic "Terrible Towel" campaign. Continue reading...

brand news

In the News: NBA, Madonna, Walmart China & more

Posted by Dale Buss on October 11, 2011 09:01 AM

In the News

Apple seeks Qualcomm patent documents to shore up Samsung legal defense, as Apple sets date for employee celebration of Steve Jobs' life.

BMW expands luxury-car sales lead globally.

Cinemark chain threatens not to show Tower Heist over Universal's video-on-demand window.

Cosi battle with shareholder escalates.

Diageo nods to Brazil's growing might with new Johnnie Walker campaign.

Dollar Thrifty takes itself off the market.

General Mills says its can cut only so much sugar out of cereals.Continue reading...

logo-a-gogo

Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"

Posted by Abe Sauer on October 9, 2011 12:02 PM

One constant of the outpouring of grief over the death of Steve Jobs has been modified Apple logos, including creative use of apples in front of Apple stores. What few realize is that this capacity to fiddle with Apple's most recognizable bit of brand identity, and at the same time not lose any of that identity, speaks to the power of even the simplest element of what the Apple brand is.

But it wasn't always this way. The history of Apple's logo mirrors that of a brand that started off with promise, faltered at times, and went back to core principles to achieve global iconic status.Continue reading...

brand of crazy

How Low Can Steve Jobs Tributes Go?

Posted by Abe Sauer on October 8, 2011 11:59 AM

Who knew that Steve Jobs' iconic black turtlenecks came from St. Croix? Who cares? St. Croix, that's who — apparently the mock tnecks touted on its homepage are selling like hotcakes, with 20% of the proceeds going to the American Cancer Society. And if you think that's tacky, check out the Jobs tribute below.Continue reading...

week in review

Top 10 Stories of the Week: Steve Jobs, iPhone 4S, Starbucks Stimulus, and more

Posted by Michael Waltzer on October 7, 2011 04:23 PM

Our most-read blog posts of the week include The iPhone 4S, Steve Jobs' Passing, Friendly's, Starbucks' Howard Schultz, and more:

#1 Coca-Cola Puts Fans on the Can in Australia

#2 Steve Jobs 1955-2011

#3 Who's Siri Now? Apple Unveils iPhone 4S, iCloud and Tim Cook [Video]

#4 Apple's Core: Steve Jobs, Remembered

#5 Apple Rises Into Top 10 on Best Global Brands Ranking

#6 Google Launches First Branded Store in London

#7 Nielsen to Marketers: Get Over TV and Click-Throughs

#8 Unfriendly Economy Eats Friendly's Lunch

#9 When it Comes to Sports Brands, Michael Jordan is Still the King

#10 Starbucks' Howard Schultz for President?

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