2014 Brandcameo Product Placement Awards

brand news

In the News: Boeing, Barnes & Noble, Dreamliner and more

Posted by Dale Buss on January 28, 2013 09:04 AM

In the News

Boeing sees Dreamliner pass a battery inspection in Japan but planes are still grounded, and company faces possiblity of a $5-billion writedown.

Barnes & Noble plans to close as many as one-third of its retail stores over next several years.

Daimler, Ford and Nisssan ink deal on fuel-cell cars.

ABC sees advertisers such as Hyundai and University of Phoenix connect with network for Oscars telecast.

Apple shares may not be as important as IBM stock in terms of a market bellwether.

CBS scores nearly $4 million for average Super Bowl spot.

Cracker Barrel rolls out plan to expand into groceries.Continue reading...

chew on this

McDonald's Brand Strength Keeps Its U.S. Customers Coming Back for More

Posted by Dale Buss on January 21, 2013 10:31 AM

It's like staying up too late, watching Jerry Springer or not being nice to your mother: Many Americans don’t exactly feel good about visiting McDonald’s after they’ve done so, but they’re more than likely to do it again.

That’s one interesting conclusion from the latest survey by Consumer Edge Insight of Americans’ ratings of the biggest fast-food brands and the various attributes of their visits to the QSR chains.

McDonald’s placed No. 1 in the firm's latest poll in the category of "good value," with 57 percent. Subway earned 53 percent, and Taco Bell posted 48 percent.

David Decker, president of the research firm, commented on what factors made the grade:Continue reading...

brand news

In the News: Hostess, Hulu, NHL and more

Posted by Shirley Brady on January 7, 2013 07:02 AM

Hostess is in talks to sell off bread brands, as makers of Thomas' English muffins and Tastykake snacks emerge as two of the bidders for Wonder Bread according to the Wall Street Journal.

Hulu CEO resigns as web TV startup faces impasse.

NHL resolves labor dispute, faces shortened season.

Apple envy one of Fast Company's suggested New Year's Resolutions for brands.

Bank of America settles with Fannie Mae for $10 billion.

BMW is paring back car discounts in Germany.

CES lures brands and marketers to Las Vegas.Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

brand news

In the News: BBC, McDonald's, AdWords and more

Posted by Dale Buss on October 23, 2012 09:02 AM

In the News

BBC sees editor step aside amid Jimmy Savile sex scandal as director goes before government inquiry.

McDonald's teams up with Rovio for Angry Birds promotion in China.

Google defends trademark challenge to its AdWords service.

Adobe campaign uses blunt language.

Apple tests ability to stay ahead of the curve with new iPad reveal today.

Brand India is promoted with China trade show.

Denny's launches menu inspired by The Hobbit.

DuPont cuts outlook and plans to cut 1,500 jobs.

Facebook surges in fan engagement with restaurants.Continue reading...

logo-a-gogo

Wendy's New Logo Leads Transformation for Brand

Posted by Dale Buss on October 11, 2012 02:06 PM

Customers will notice something different about Wendy's starting in March: A new logo that updates the pig-tailed, red-haired "Wendy" in the brand's first revamp of its iconic brand face in 29 years.

Yes, in the tradition of Betty Crocker and Aunt Jemima, Wendy — the name comes from the daughter of late founder Dave Thomas — gets a smoother new 'do and more stylish freckles. It's the first logo change for Wendy's since 1983 for the Dubin, Ohio-based fast food brand, and just the tip of the iceberg for changes coming to the burger chain, which last year dethroned Burger King for #2 spot in America.Continue reading...

brand news

In the News: Avon, Mondelez, Foxconn and more

Posted by Dale Buss on October 8, 2012 09:02 AM

In the News

Avon's Jung to leave board early, shifting focus to new CEO.

Mondelez creates Oreo and Cadbury Dairy Milk hybrid chocolate bar, acquires Italian biscuit maker from Danone.

Foxconn faces more unrest at iPhone factory as new battle brews between Apple and Samsung.

BAE deal with EADS is questioned by major shareholder.

Baxter looks to its medical-product pipeline to sustain growth.

Budweiser donates to military families via tie-in with Major League Baseball.

BuzzFeed bets on online sharing of sponsored content.

Coca-Cola India signs Bollywood star Salman Khan as brand ambassador.Continue reading...

brand news

In the News: Steve Jobs, James Bond Day, Starbucks and more

Posted by Dale Buss on October 5, 2012 09:01 AM

In the News

Adele captures iTunes download record overnight with Skyfall theme song release at 00:07 on global James Bond Day.

Apple pays tribute to Steve Jobs as his legacy celebrated on the one-year anniversary of his death.

Starbucks to allow digital tipping.

American Airlines keeps finding more seat problems.

Arby's fixes TV spot that dissed Subway and angered Iowans.

Chipotle voted favorite Mexican chain in survey.Continue reading...

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