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brand news

In the News: Facebook, Disney, T-Mobile and more

Posted by Dale Buss on April 26, 2012 08:59 AM

In the News

Ancestry.com acquires Archives.com for $100 million.

Anheuser-Busch warns UFC about fighters' inappropriate comments.

Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.

Bausch & Lomb shifts focus from contact lenses.

Bottega Veneta launches personalized fashion.

Burberry passes New York Times critique of designer lines for kids.

Burger King faces higher costs after decision to go cage-free.

Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...

auto motive

Audi Looks to Buy Ducati as T-Mobile Goes for a Ride Too

Posted by Dale Buss on April 17, 2012 12:26 PM

It's doubtful that the new T-Mobile US campaign flashing a Ducati bike (above) made the difference, but Audi appears poised to snap up the Italian motorcycle brand for about $1 billion, according to Bloomberg News.

Bloomberg hears that the board of Volkswagen AG, Audi's parent, is expected to ignite the deal for the maker of luxury motorbikes at the same meeting on Wednesday where it is set to endorse the choice of a site in Mexico for building its first North American plant. Both moves represent a further coming of age of the nascent Audi brand.

Buying Ducati would mark a significant step toward its goal of becoming the world-leading premium luxury brand, and would give BMW's own venerable cycle brand some competition. Ducati has been the apple of the eye of VW Chairman Ferdinand Piech for some time, and he publicly expressed interest in buying the brand in 2008 before losing out to Investindustrial SpA of Italy.Continue reading...

celebrity brandmatch

Apple's Siri Matches Wits with Zooey Deschanel and Samuel L. Jackson as T-Mobile Ditches the Pink [Updated]

Posted by Shirley Brady on April 17, 2012 09:56 AM

Apple's all-knowing Siri declines to verbally mangle "Zooey" (it's pronounced "Zoe") in a co-branded (above, for AT&T) new campaign for the iPhone 4S personal assistant, who Ms. Deschanel calls on to cater to her quirky whims. The commercial follows the actress/singer's previous "Fabric of our lives" promo for cotton, and her makeup campaigns for Rimmel London.

AT&T's celeb spot is launching head-to-head with another quirky brunette's mobile pitch: the new campaign for T-Mobile featuring Canadian model Carly Foulkes, who ditches her good girl in pink guise for a Ducati-driving "No More Mr. Nice Girl" black leather-clad babe in its new campaign — check it out below — while Siri also lends a hand to another celeb in a second new spot, featuring actor Samuel L. Jackson.Continue reading...

ad watch

Ad Watch: ESPN Finds Real Michael Jordan, T-Mobile Girl Loses Pink Dress

Posted by Shirley Brady on April 16, 2012 07:05 PM

ESPN's new Michael Jordan commercial, above, features a different Jordan, hilariously.

Below, P&G's new Tide commercial promotes its support of US athletes at the London 2012 Olympic Games, T-Mobile spokesmodel ditches the pink dress, Planters goes nuts with Men's Health, and more new campaigns:Continue reading...

mobile commerce

Mighty Isis: What Does Mobile Commerce Have to do with an Egyptian Goddess?

Posted by Mark J. Miller on February 28, 2012 02:02 PM

Isis may be the ancient Egyptian goddess of nature and magic, but she would surely have her lid flipped if she were given a digital wallet that only needs to be tapped in order to pay for something.

Such is the power of Isis, the name of the mobile commerce joint venture launched by a trio of U.S. mobile operators — AT&T Mobility, T-Mobile USA, and Verizon Wireless — to bring financial services brands' credit, prepaid, and banking customers to mobile. The venture this week signed Chase, Capital One and Barclaycard US, expanding on charter credit card members Visa, MasterCard, and American Express.

It's a "testament to the vision and commitment of Chase, Capital One and Barclaycard to make mobile commerce a real and positive experience for their customers," stated Michael Abbott, CEO of Isis. "Mobile commerce is more than a new way to pay; it's about extending the relationships consumers enjoy with their banks and merchants into a powerful and convenient new form factor."

Sprint, the fourth major player in the U.S. mobile-phone industry, has instead partnered with Google on its Google Wallet, which PC Mag notes has some kinks to work out. PayPal is also promoting its digital wallet to retailers and other businesses.Continue reading...

brand news

In the News: Do Not Track, Michael Jordan, Tide Pods and more

Posted by Dale Buss on February 23, 2012 09:03 AM

In the News

Airbus and Boeing are building too many planes, plane-leasing exec warns.

Amazon pulls some independent titles from Kindle in dispute.

Campbell Soup counts on new products for turnaround.

Fuller Brush files for bankruptcy.

GM hopes Peugeot can help solve riddle of European market.

Google agrees to add "Do Not Track" button and support coalition of Internet companies.

HP continues struggles with PC business.

Hyundai prepares for its own show during Oscars.Continue reading...

brand news

In the News: Facebook IPO, Exxon Mobile, News Corp. & more

Posted by Shirley Brady on January 30, 2012 08:50 AM

In the News

Facebook appears ready to go public with $10 billion IPO in early February, despite ire at leak.

Exxon Mobil sells Japanese subsidiary for $4 billion in move to cut refining.

News Corp. reportedly woos Bloomberg exec as Twitter-happy Murdoch sees weekend arrests at The Sun tabloid.

ABB buys Thomas & Betts for $4 billion.

Angry Birds boss doesn't fear piracy.

Apple aims to sell 40 million iPhones in China next year.

Altria sees tobacco users embrace discount brands.

Bank of America shakes up investment banking division.

Barnes & Noble takes on Amazon with fifth Nook device.

Beyonce sees university class focus on her.Continue reading...

that's entertainment

Sundance Film Festival Sponsors are Back in Force

Posted by Mark J. Miller on January 20, 2012 11:01 AM

The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.

Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...

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