brand news

Brand News: Amazon, Infiniti, Applebee's and more

Posted by Dale Buss on July 11, 2014 09:41 AM

TOP STORIES

Amazon is sued by FTC over in-app purchases by children and seeks federal approval for testing of 50-mph drones.

Reynolds American is in merger talks with Lorillard to create No. 2 tobacco company.

Johan de Nysschen leaves Infiniti; could Cadillac be his next stop?

Applebee's files trademark for "No Tech Tuesday" as it rolls out tabletop tablets nationwide. 

Volkswagen halts sales of new Golf and GTI to check safety defect.

MORE BRAND NEWS

Airbus promises 14 percent fuel-efficiency boost in new wide-body jet.

Alibaba starts to move down path toward IPO.

Crumbs Bake Shop may get financial rescue lifeline.

Dum Dums creates drumming app.

Exxon spars with state of Pennsylvania over fracking.

Fiat re-ups partnership with “Funny Or Die.”Continue reading...

brand news

Brand News: Moshi Monsters Network, Apple Gears Up for iWatch and more

Posted by Shirley Brady on July 4, 2014 10:48 AM

TOP STORIES

BBC veteran family entertainer Rolf Harris jailed for sexually abusing minors as News Corp. sees former News of the World editor sentenced in phone hacking trial.

Apple poaches Tag Heuer sales exec ahead of iWatch launch.

Moshi Monsters launches walled garden social network for kids called Popjam.

YouTube does U-turn over blocking independent music labels.

US privacy watchdog files FTC complaint over Facebook psychological research.

MORE BRAND NEWS:

Amazon gets caught up in EU tax crackdown.

Berkeley, CA, readies America’s first soda tax

Bitcoin faces backlash as EU tells banks to steer clear.

Bonobos lands $55 million in backing to open brick and mortar stores.

Canada’s CRTC receives deluge of complaints following anti-spam law.Continue reading...

brand news

Brand News: Burger King's Pride Burger, Hobby Lobby, T-Mobile and more

Posted by Shirley Brady on July 2, 2014 09:14 AM

TOP STORIES

Amazon defends stance against publishers.

Burger King unveils Gay Pride-themed "Proud Whopper" in limited test.

Google buys online music service Songza for reported $39 million.

Hobby Lobby ruling sparks mixed reactions by US business-owners.

T-Mobile accused by FTC of adding bogus charges to bills.

MORE BRAND NEWS

American Apparel founder Dov Charney fights to regain control of brand.

BMW plans billion-dollar factory in Mexico.

Budweiser owner AB InBev strengthens trademark position by buying Czech Budweiser brewer.

Consumer Reports survey slams KFC, Taco Bell and McDonald's.Continue reading...

brand news

Brand News: Ballmer's Clippers, Amazon Streams, Google Forgets EU

Posted by Shirley Brady on May 30, 2014 08:56 AM

TOP 5 STORIES

Microsoft's former CEO Steve Ballmer wins bidding war, buys Los Angeles Clippers for $2 billion.

Amazon Prime to offer music streaming this summer.

Google stuggles with diversity, implements EU "right to be forgotten" policy.

Facebook's Mark Zuckerberg donates $120 million to California schools.

Tesco signs China retail deal.

MORE BRAND NEWS

Abercrombie & Fitch cuts back on scents to make dollars.

Apple issues first conflict minerals report.

Bonobos finds an edge in brick-and-mortar.

Chevron, attacked by faux protesters, retreats on clean energy.

Dish Network plans to accept bitcoin payments.Continue reading...

brand news

Brand News: Abercrombie & Fitch, HP, Taco Bell and more

Posted by Shirley Brady on May 23, 2014 09:18 AM

TOP 5 STORIES

Brands to Watch

Abercrombie & Fitch is getting more modest.

Amazon hires more robots, escalates battle with Hachette.

Barclays fined $44 million over gold price fix.

HP to lay off up to 16,000 workers as results disappoint.

Taco Bell spin-off won’t get beer milkshakes after all.

MORE BRAND NEWS

Acura renews Jerry Seinfeld web series for four more seasons.

American Express sees a $25 trillion opportunity in mobile.

ANA acquires Brand Activation association.

Arby’s sells the sizzle in record-breaking 13-hour commercial bid.

Boeing is taking a page from Apple's design philosophy book.Continue reading...

brandcameo

Brandcameo: Watch Godzilla Eat, Crush and Terrorize 16 Brands

Posted by Abe Sauer on May 13, 2014 02:39 PM

Every few years it seems, Godzilla pops up again to do what he's always done. No, not destroy metropolises. Pitch product.

While there is already speculation about whether or not this year's Godzilla reboot will flop badly enough to kill the movie franchise, one thing is for sure, Godzilla will always be back as the spokescreature for something. After all, the big guy has had a far more lurcrative career in advertising than in Hollywood.

Below, a look back at some of Godzilla's greatest hits, and a peek at the product placement in store for the new Godzilla movie.Continue reading...

social marketing

Instagram Ads Take Off as Gap, Expedia Sign Up to Promote on Pinterest

Posted by Sheila Shayon on May 12, 2014 05:14 PM

In a world where cameras fall by the wayside for snap-happy smartphones, Instagram is proving that a picture is still worth a thousand words.

“When it comes to click-through rates on Facebook and Instagram, Instagram is annihilating Facebook in the contests of CTR and engagement," according to Business2Community.com.  

For brands like Taco Bell and Hollister, Instagram campaigns have seen success among particular genders like never before. A favorite of young men, Taco Bell's month-long campaign helped boost followers by 45 percent with engagement rates up to 400 percent higher than organic posts, Adweek reports. “We felt like this was a great investment, one that complemented our overall media strategy," said Juliet Corsinita, Taco Bell's marketing VP and head of media.

Meanwhile, Hollister's teen girl-focused campaign saw similar success, setting the clothing brand up for an even bigger spending budget with the photo-sharing app through the summer. 

As Instagram prepares to expand beyond its current 15-brand capacity thanks to its major deal with Omnicom, Jim Squires, director, market operations, assured Business Insider that the network won't be overrun thanks to strict rules imposed by the service. "We're being very methodical and deliberate," he said, "which is why you're not seeing a lot of ads in your feed."Continue reading...

brand news

Brand News: Apple, GM, Publicis/Omnicom and more

Posted by Dale Buss on May 9, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Apple is in talks to buy Beats Electronics for $3.2 billion, report says.

GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.

Publicis and Omnicom call off agency mega-merger.

Alibaba starts a clock for CEO Marissa Mayer at Yahoo.

Fiat Chrysler plans to move headquarters to London.

 

MORE BRAND NEWS:

Airbnb releases first global campaign.

Audi mulls largest SUV.

Barclays reins in ambitions with massive job cuts.

Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.

CNN ratings rise with smarter data strategy.

Google sends moving Mother's Day message via Glass.

Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...

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