brands under fire
Posted by Sheila Shayon on August 29, 2013 12:03 PM
Fast-food workers in 50 US cities plan to walk off their jobs today in the latest—and largest—demonstration to pressure employers to allow workers to organize, and increase the minimum wage from $7.25 to $15 per hour.
While a movement has been building since last year, employers have witnessed a resurgence in the demands for greater pay and unionized benefits, with a multi-city protest organized at the end of July.
"The workers are responding to total failure on behalf of the federal government to raise the minimum wage to keep up with inflation and the cost of living," Tsedeye Gebreselassie, attorney at the National Employment Law Project, told Reuters.
Employees of McDonald’s, Wendy's, Burger King and other QSR companies will be joined in protest by retail employees from stores such as Macy's, Sears, and Dollar Tree.Continue reading...
Posted by Sheila Shayon on August 27, 2013 01:47 PM
Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels.
More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports.
Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...
Posted by Dale Buss on August 26, 2013 09:18 AM
Turner Broadcasting turns attention to 'Upwave' wellness network.
American Express ranks highest in credit-card customer satisfaction.
Toyota hustles to remedy low crash ratings.
Amgen buys Onyx for $10 billion in cancer drug play.
Duck Dynasty's calculated push into entertainment has turned out well.
ESPN returns Keith Olbermann today.
Facebook opts to dump physical gifts from platform.
GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.
Gamestop wins from new Xbox and Play Station.
Hillshire Brands brings "spontaneous consumption" to meat aisle.
Hormel battles high pork-belly costs.Continue reading...
Posted by Dale Buss on August 22, 2013 09:17 AM
Whole Foods Markets shaves price points.
Nike celebrates 25 years of "Just Do It."
Saab gets ready to re-start production.
Abercrombie & Fitch profit drops by one-third and outlook dims.
Bill Ackman explains himself.
American Greetings turns to One Direction.
Coca-Cola loses North America marketing exec.
Eli Lilly now is subject of bribery investigation in China.
Farmers Insurance partnership with NASCAR pays off.
Fox News fires top communications executive.
GM keeps refreshing Opel models to boost brand.
HP can't stem slide in PC sales.Continue reading...
chew on this
Posted by Dale Buss on August 14, 2013 03:37 PM
Has Taco Bell played out the Doritos Locos Tacos space? The Yum! Brands fast-feeder will soon see as it has just announced the third installment in its wildly successful co-branded campaign.
Taco Bell announced that its Fiery "DLT" will be officially available nationwide next Thursday, with a marketing campaign following soon. It's the next step in the company's campaign to build on the huge success of the first flavor of the popular Doritos Locos Taco when it came out last year, Nacho Cheese, and the Cool Ranch flavor that Taco Bell revealed earlier this year. The brand will be offering taste tests through social media, and will make the new taco available early on August 19—a move that didn't go so well during the Cool Ranch launch.
The chain already has sold more than 500 million DLTs in total, almost single-handedly energizing its results over the last 17 months, so the next flavor will be crucial. And for the first time, Taco Bell chose not to borrow an exact flavor profile and product name directly from a chip already marketed by PepsiCo's Doritos brand.Continue reading...
Posted by Dale Buss on August 14, 2013 09:22 AM
Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.
Coca-Cola defends safety of artificial sweeteners in new ad.
Adidas gains on Nike in China by balancing performance with fashion.
AB InBev disputes MillerCoors claims about superiority of Coors Light cans.
AOL apologizes over public firing of Patch director.
Absolut launches artistic redesign of flavored-vodka range.
Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.
Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.
BMW uses humorous new campaign to boost diesel.
Chipotle faces shortage of "responsibly raised" meat.
Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...
chew on this
Posted by Dale Buss on August 7, 2013 02:48 PM
If Taco Bell really wants to reach its goal of doubling global revenues to $14 billion, the answer might not be within its Doritos Locos Tacos or Cocoon-like Super Bowl commercials, but rather the chain's ability to convince some of its cheap-lunch munching, late-night eating fans to drive through for breakfast.
The Yum! Brands-owned chain is adding to and extending a long test of breakfast items, including the "waffle taco." The test will extend to about 100 units in three markets, along with other potential additions and tweaks to its still-in-progress breakfast menu, according to Nation's Restaurant News.
The waffle gambit is interesting. In their increasingly crucial searches for innovative products and ways to spread their menu to other day parts, other QSRs also have picked up on the potential of the waffle. Popeye's Louisiana Kitchen, for instance, is testing waffle batter-coated chicken tenders.Continue reading...
Posted by Dale Buss on August 7, 2013 09:01 AM
Yahoo will debut new logo next month.
Target acquires online skin-care retailer DermStore.
Taco Bell adds waffle taco to breakfast-menu test.
AOL acquires online-video company Adap.tv
AT&T will replace water-damaged Samsung Galaxy S4 Actives.
British Airways targets India ex-pats.
Chrysler won't invest in EVs until pricing improves.
Darden faces foodborne-illness lawsuit.
Evian still struggles for relevance in US market.
Facebook gets transparent about news-feed issue.
Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.
GE quits solar panels and sells technology.Continue reading...