chew on this
Posted by Dale Buss on June 19, 2013 06:42 PM
"Meat" may be out in some quarters, but protein certainly is in. Taco Bell is testing a new "Power Protein" menu this summer in another move signaling its interest in offering healthier fare.
The preponderance of beef and chicken on Taco Bell's menu has been one of its main attractions for young males (along with low prices) for decades, but the Yum! Brands chain now is offering a new interpretation that it presumes is more in keeping with the times.
Millennials are seeking items that have more protein but also less fat, Taco Bell CEO Greg Creed told reporters this week, according to Advertising Age, adding that the new items are a step to become a better and more relevant Taco Bell to that core demographic.Continue reading...
Posted by Dale Buss on June 19, 2013 09:24 AM
Facebook hits 1 million active advertisers and Zuckerberg talks partnerships with Samsung.
Tesla recalls some Model S cars for seat-mount defect.
Dish Network drops pursuit of Sprint Nextel, clearing way for SoftBank.
Alcatel-Lucent plans to streamline.
Amazon rolls out Facebook social gift card.
Chevrolet returns to Oscars with user-generated ad.
Dell sees Carl Icahn raise stake in company.
Johnny Rockets is acquired.
Lifestyle Lift changes national marketing practices after probe.Continue reading...
chew on this
Posted by Dale Buss on June 6, 2013 03:22 PM
It used to be that Taco Bell was about the only fast-food brand concerned with hitting all the "day parts" in the business. But with customers and profits harder to come by these days, McDonald's has been making noise lately about emphasizing opportunities during the graveyard shift and maybe even extending its breakfast availability.
In the latest such wrinkle, McDonald's reportedly is testing an "After Midnight" menu between midnight and 4 a.m. at some of its 24-hour locations that offer patrons the chance to order either dinner items, breakfast selections—or both—from a menu of favorites from each day part.
"Our customers want convenience around the clock," McDonald's said in a statement about the move, according to USA Today, though the chain didn't offer specifics. Millennials, especially, want convenience 24/7 and they want to be able to eat pretty much whatever they want, whenever they want, convention or otherwise.Continue reading...
Posted by Dale Buss on June 6, 2013 09:02 AM
P&G makes race to succeed Lafley clearer with executive moves.
Apple plans to sell audio ads on rumored iRadio.
Verizon sees US government track phone records of its customers, report says.
Chili's is pleased with rollout of pizza and flatbreads.
Disney puts seven Radio Disney stations up for sale.
Edmunds.com launches price guarantee for online shoppers.
GM rejoins S&P 500 as US Treasury plans to sell more shares.
General Mills gets OK reception for potentially "controversial" ad for Cheerios.
Kimpton Hotels holds pet photo contest.
McDonald's experiments with breakfast and dinner after midnight.Continue reading...
Posted by Dale Buss on June 5, 2013 09:03 AM
Apple faces a limited ban on product sales in wake of court victory by Samsung.
Toyota recalls nearly a quarter-million Prius and Lexus hybrids.
Allegiant Air emerges as most profitable airline in America.
Amazon plans major expansion of grocery delivery, report says, while it is attacked by French culture minister as "destroyer of bookshops" and reaches deal with Viacom to stream kids' shows.
Bloomberg begins fund to invest in startups.
Carl's Jr and Hardee's go after McDonald's disaffected Angus customers.
Chrysler challenge of federal recall effort on Jeeps is unusual.
Delta plans to reduce operations at Memphis hub.Continue reading...
Posted by Dale Buss on May 23, 2013 09:15 AM
PepsiCo rethinks soda pricing strategy in the US.
Discovery plans to launch online video network.
Sergio Garcia catches serious heat from sponsors Adidas, TaylorMade after Woods "chicken" comment.
Borders customers are stuck with their gift cards, judge rules.
ESPN layoffs show network's vulnerability.
Equal sweetens its look.
Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.
GE weighs selling off large parts of financing arm.Continue reading...
Posted by Dale Buss on May 20, 2013 09:17 AM
Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.
Buick Motor Co. celebrates 110 years.
P&G launches major review of its advertising ROI.
Actavis acquires Warner Chilcott in $5 billion pharma deal.
Billabong sees brand value drop after failed buyout attempts.
Campbell Soup meets high earnings hopes.
Chrysler quality now rivals Toyota, exec claims.
DirecTV considers bid for Hulu.
Domino's debuts DVD that smells like pizza.
GM accelerates financial and operational streamlining, CFO says.
Google may allow branded apps for Glass.Continue reading...
Posted by Dale Buss on May 16, 2013 09:20 AM
Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...