brand news

In the News: Amazon, Mondelez, Samsung and more

Posted by Dale Buss on September 25, 2013 09:14 AM

In the News

Amazon debuts "native" video ads and launches new tablets while cutting Kindle Fire HD price.

Mondelez revamps its social media strategy. 

Samsung to launch smartphones with curved displays

AT&T launches mobile broadcast network and says it's open to European acquisitions.

Airbus wins plane orders from Chinese startups.

Alibaba heads for US with mammoth IPO.

Applied Materials to acquire Tokyo Electron in huge B2B deal.

BlackBerry shoves off bankruptcy questions.

Bob Evans sees disgruntled investor call for spin-off of restaurant division.

Carlsberg kicks off three-year partnership with Premier soccer league.

Carnival cuts outlook.Continue reading...

brand strategy

McDonald's Tries a More-the-Merrier Approach with Test of 'Blitz Box'

Posted by Dale Buss on September 10, 2013 01:42 PM

With the potential lack of any blockbuster new product on the horizon, McDonald's keeps repackaging and refining its existing menu in order to attempt to jolt stubborn sales in the US and elsewhere.

The latest twists: McDonald's burgers and chicken McNuggets packaged in a box for "multiple" consumption, and steak on breakfast sandwiches. "It's like they're throwing things at a wall to see what sticks," Sam Oches, editor of trade publication QSR, told USA Today. "It looks like another move on McDonald's part to redefine value."

Well, actually, the chain is throwing a bunch of stuff into what it calls the "Blitz Box": two Quarter Pounders with Cheese, two medium fries and 10 Chicken McNuggets with dipping sauces, a total of nearly 3,000 calories overall, for a price of $14.99. Blitz Box is a football-themed specialty tied to a local promotion with the Kansas City Chiefs and scheduled to extend through the Chief's NFL season.Continue reading...

brand news

In the News: Microsoft, CBS, Taco Bell and more

Posted by Dale Buss on September 3, 2013 09:16 AM

In the News

Microsoft makes bold bid to catch up in mobile with $7B acquisition of Nokia's phone business, raising questions about future of Nokia brand.

CBS and Time Warner Cable reach deal to end blackout ahead of NFL kickoff, as the NFL prods long-time advertisers to up their game for start of season.

Taco Bell is named advertiser of the year by Ad Age.

Vodafone exit from US market with $130B Verizon Wireless sale isn't so simple for shareholders.

AT&T earns brand affection with "It's Not Complicated" campaign.

Cadillac emphasizes accessible luxury in new campaign.

Citigroup sheds its "alternative" investment holdings.

Dannon plans to return Oikos brand to Super Bowl advertising.Continue reading...

brands under fire

Fast Food Workers Organize Nationwide Protests to Fight for More Pay, Unions

Posted by Sheila Shayon on August 29, 2013 12:03 PM

Fast-food workers in 50 US cities plan to walk off their jobs today in the latest—and largest—demonstration to pressure employers to allow workers to organize, and increase the minimum wage from $7.25 to $15 per hour. 

While a movement has been building since last year, employers have witnessed a resurgence in the demands for greater pay and unionized benefits, with a multi-city protest organized at the end of July. 

"The workers are responding to total failure on behalf of the federal government to raise the minimum wage to keep up with inflation and the cost of living," Tsedeye Gebreselassie, attorney at the National Employment Law Project, told Reuters. 

Employees of McDonald’s, Wendy's, Burger King and other QSR companies will be joined in protest by retail employees from stores such as Macy's, Sears, and Dollar Tree.Continue reading...

media brands

Miley Cyrus + MTV = Record-Setting VMA Ratings

Posted by Sheila Shayon on August 27, 2013 01:47 PM

Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels. 

More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports

Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...

brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...

brand news

In the News: Whole Foods, Nike, Saab and more

Posted by Dale Buss on August 22, 2013 09:17 AM

In the News

Whole Foods Markets shaves price points.

Nike celebrates 25 years of "Just Do It."

Saab gets ready to re-start production.

Abercrombie & Fitch profit drops by one-third and outlook dims.

Bill Ackman explains himself.

American Greetings turns to One Direction.

Coca-Cola loses North America marketing exec. 

Eli Lilly now is subject of bribery investigation in China.

Farmers Insurance partnership with NASCAR pays off.

Fox News fires top communications executive.

GM keeps refreshing Opel models to boost brand.

HP can't stem slide in PC sales.Continue reading...

chew on this

Taco Bell Spices Up Doritos Locos Tacos Franchise with New Fiery DLT

Posted by Dale Buss on August 14, 2013 03:37 PM

Has Taco Bell played out the Doritos Locos Tacos space? The Yum! Brands fast-feeder will soon see as it has just announced the third installment in its wildly successful co-branded campaign. 

Taco Bell announced that its Fiery "DLT" will be officially available nationwide next Thursday, with a marketing campaign following soon. It's the next step in the company's campaign to build on the huge success of the first flavor of the popular Doritos Locos Taco when it came out last year, Nacho Cheese, and the Cool Ranch flavor that Taco Bell revealed earlier this year. The brand will be offering taste tests through social media, and will make the new taco available early on August 19—a move that didn't go so well during the Cool Ranch launch. 

The chain already has sold more than 500 million DLTs in total, almost single-handedly energizing its results over the last 17 months, so the next flavor will be crucial. And for the first time, Taco Bell chose not to borrow an exact flavor profile and product name directly from a chip already marketed by PepsiCo's Doritos brand.Continue reading...

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