chew on this

Taco Bell Spices Up Doritos Locos Tacos Franchise with New Fiery DLT

Posted by Dale Buss on August 14, 2013 03:37 PM

Has Taco Bell played out the Doritos Locos Tacos space? The Yum! Brands fast-feeder will soon see as it has just announced the third installment in its wildly successful co-branded campaign. 

Taco Bell announced that its Fiery "DLT" will be officially available nationwide next Thursday, with a marketing campaign following soon. It's the next step in the company's campaign to build on the huge success of the first flavor of the popular Doritos Locos Taco when it came out last year, Nacho Cheese, and the Cool Ranch flavor that Taco Bell revealed earlier this year. The brand will be offering taste tests through social media, and will make the new taco available early on August 19—a move that didn't go so well during the Cool Ranch launch. 

The chain already has sold more than 500 million DLTs in total, almost single-handedly energizing its results over the last 17 months, so the next flavor will be crucial. And for the first time, Taco Bell chose not to borrow an exact flavor profile and product name directly from a chip already marketed by PepsiCo's Doritos brand.Continue reading...

brand news

In the News: Taco Bell, Coca-Cola, Adidas and more

Posted by Dale Buss on August 14, 2013 09:22 AM

In the News

Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.

Coca-Cola defends safety of artificial sweeteners in new ad.

Adidas gains on Nike in China by balancing performance with fashion.

AB InBev disputes MillerCoors claims about superiority of Coors Light cans.

AOL apologizes over public firing of Patch director.

Absolut launches artistic redesign of flavored-vodka range.

Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.

Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.

BMW uses humorous new campaign to boost diesel.

Chipotle faces shortage of "responsibly raised" meat.

Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...

chew on this

Taco Bell May Count on Waffle Taco to Anchor Expanding Breakfast Effort

Posted by Dale Buss on August 7, 2013 02:48 PM

If Taco Bell really wants to reach its goal of doubling global revenues to $14 billion, the answer might not be within its Doritos Locos Tacos or Cocoon-like Super Bowl commercials, but rather the chain's ability to convince some of its cheap-lunch munching, late-night eating fans to drive through for breakfast.

The Yum! Brands-owned chain is adding to and extending a long test of breakfast items, including the "waffle taco." The test will extend to about 100 units in three markets, along with other potential additions and tweaks to its still-in-progress breakfast menu, according to Nation's Restaurant News.

The waffle gambit is interesting. In their increasingly crucial searches for innovative products and ways to spread their menu to other day parts, other QSRs also have picked up on the potential of the waffle. Popeye's Louisiana Kitchen, for instance, is testing waffle batter-coated chicken tenders.Continue reading...

brand news

In the News: Yahoo, Target, Taco Bell and more

Posted by Dale Buss on August 7, 2013 09:01 AM

In the News

Yahoo will debut new logo next month. 

Target acquires online skin-care retailer DermStore.

Taco Bell adds waffle taco to breakfast-menu test.

AOL acquires online-video company Adap.tv

AT&T will replace water-damaged Samsung Galaxy S4 Actives. 

British Airways targets India ex-pats.

Chrysler won't invest in EVs until pricing improves.

Darden faces foodborne-illness lawsuit.

Evian still struggles for relevance in US market.

Facebook gets transparent about news-feed issue.

Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.

GE quits solar panels and sells technology.Continue reading...

chew on this

Taco Bell Teases New DLT Flavor with Social Media, Mystery Box

Posted by Dale Buss on August 2, 2013 11:52 AM

Will the third time be as charmed as the previous two for Taco Bell's Doritos Locos Tacos? The chain is teasing the identity of its third flavor, which will be introduced August 22.

Not surprisingly, the Yum! Brands-owned chain is stoking all the buzz it can for the newest development under the Doritos Locos Tacos sub-brand, which has energized Taco Bell sales over the last couple of years in a struggling QSR market. The introduction of DLTs in their first flavor, Nacho Cheese, sparked the new chapter, and last spring's launch of the second flavor, Cool Ranch, proved a worthy sequel.

Now, Taco Bell is teasing DLT fans via Twitter, Vine and Instagram, saying that it will bring "mas heat" this summer with the arrival of the third flavor. In June, the brand used Instagram and Vine videos to spell out "New DLT" in flames. Taco Bell also is pulling out all the PR stops with deliveries of a mystery box to media outlets (brandchannel being one of them).Continue reading...

brand news

In the News: Walgreens, AT&T, Taco Bell and more

Posted by Dale Buss on August 2, 2013 09:17 AM

In the News

Walgreens opens training center for young workers with autism.

AT&T seeks warmer shopping experience at its stores.

Taco Bell tries building buzz by holding back on third Doritos Locos Tacos flavor.

American Express launches 13th "Unstaged" concert.

Apple still searches for new head of retail stores as ITC delays ruling in its import case against Samsung.

Avon says feds rejected its settlement offer in bribery probe.

Baxter found expense violations in China as Sanofi and AstraZeneca report new government scrutiny there.

Chick-fil-A surpasses KFC as top chicken QSR in US.Continue reading...

brands under fire

Fast Food Workers Kick-Off Nationwide Strikes in NYC in Support of Higher Pay, Unions

Posted by Sheila Shayon on July 29, 2013 05:32 PM

And the wage wars continue. Hundreds of workers at fast food chain outlets across New York City took to the streets Monday to strike for higher wages, demanding the standard wage be raised to $15 per hour, more than twice the $7.25 minimum wage that fast food employees currently earn. 

Organizers from New York-based Fast Food Forward said the strike affected around 60 restaurants operated by McDonald's, Wendy's, KFC and Burger King. "A lot of the workers are living in poverty, not able to put food on the table or take the train to work. They are striking because they can't continue to maintain their families on the wages they're being paid in the fast food industry, said director Jonathan Westin, according to AFP. 

Protests are scheduled to take place this week in Chicago, Detroit, Flint, Mich., Kansas City, Milwaukee and St. Louis. "It will be by far one of the biggest actions (in the sector) this country has seen so far," Westin predicted.Continue reading...

chew on this

Taco Bell Drops Kids' Meals as it Looks to Corner Millennial Market

Posted by Dale Buss on July 23, 2013 01:47 PM

Maybe we should have seen it coming when, in its most recent Super Bowl commercial, Taco Bell celebrated a bunch of old geezers' night on the town. Or maybe it was evident in the brand's years and years of incessant messaging to teenage males.

In any event, it's hardly a surprise that Taco Bell is dumping its kids' meals so that it can focus even more on the maws and fast-food needs of the vital Millennial demographic. It's actually a bit more jarring that other QSR brands are undercutting their own kids'-marketing efforts by sending their well-known mascots—including the Colonel—the way of the dinosaur.

Yum! Brands-owned Taco Bell plans to drop kids meals and toys at all of its US restaurants by around January, USA Today reported. "The future of Taco Bell is not about kids' meals," Taco Bell CEO Greg Creed told the newspaper. "This is about positioning the brand for Millennials."Continue reading...

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