chew on this
Posted by Mark J. Miller on March 27, 2013 01:13 PM
A little over a year ago, Taco Bell’s Doritos Locos Tacos hit the market. There was no way to predict that the new menu item would become a phenomenon of sorts—selling one million per day last year. Neither Taco Bell or FritoLay, Doritos' parent company, could let the potential of massive sales slip from their fingers, so they did it again, launching a Cool Ranch version earlier this month to much fanfare.
The launch created a nationwide spectacle as ravenous consumers scoured local Taco Bell locations for the updated version, which the company teased with an 'early release' (which ended up backfiring). Unaffected, the actual launch went off without a hitch, with millions of customers walking away finger-licking happy. "Cool Ranch Doritos Locos Tacos have been one of the most anticipated new menu items we've launched, and will be the biggest in our company history," says Rob Poetsch, a Taco Bell spokesman, in an email to MSN. "We're pleased with the overwhelmingly positive reaction from our fans, in fact, we've seen twice as many social media conversations in the first few days we launched."Continue reading...
Posted by Dale Buss on March 15, 2013 09:14 AM
Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.
McKee Foods picks up Drakes brand from Hostess.
Chevy chooses McCann for global advertising account.
Boeing strongly defends Dreamliner.
Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.
Coke seeks world peace via vending machines.
Disney develops unique approach to India.Continue reading...
chew on this
Posted by Dale Buss on March 14, 2013 07:38 PM
McDonald's may have just tanked its apple walnut salad and Chicken Selects, but that doesn't mean the world's largest and most closely watched fast-food chain is giving up on better-for-you fare. Far from it.
The latest exhibit: McDonald's is launching a yolk-free-egg version of the classic Egg McMuffin breakfast sandwich. The "Egg White Delight" will be available nationally on April 22 and register at 250 calories compared with 300 calories for the regular sandwich.
The new item will be made with a whole-grain muffin, Canadian bacon and, apparently just to make sure there's no hint of yellow in the sandwich, white cheddar cheese. McDonald's said the egg whites will be cooked on the grill with a spatula, according to the Associated Press. Customers can request egg whites on other sandwiches, but it wasn't clear whether extra pricing would apply.Continue reading...
Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
chew on this
Posted by Mark J. Miller on March 12, 2013 02:11 PM
The secret speakeasies of the Prohibition Era hold a certain mystique. There’s something cool about knowing the password that will get you in somewhere.
Fast food joints across America are taking advantage of people’s desire to feel like insiders by offering secret menus—food that doesn’t appear on the lit-up boards behind the cashier.Continue reading...
Posted by Mark J. Miller on March 12, 2013 12:27 PM
Fried chicken lovers in China took a brief break from visiting KFC’s there after news broke in December of last year that the fast-food chain was using chicken suppliers that had violated drug rules in order to fatten up their birds.
That wasn’t good news for consumers or for a brand that had more than 4,000 outlets in the company and brought in more than 40 percent of its overall revenue from the country. In anticipation of a hefty backlash, Yum! Brands, the owner of KFC, Taco Bell and Pizza Hut, readjusted its yearly expectations downward. However, it appears that Chinese chicken consumers have short memories.Continue reading...
Posted by Sheila Shayon on March 11, 2013 03:30 PM
SXSW epitomizes how the cutting-edge becomes the status quo and eventually (but not yet) borders on the edge of passé. This year, “the event has a different feel, nearly as much a marketing event as it is about tech,” notes Digiday.
The week-long festival in Austin, Texas is ever more a breeding ground for flashy campaigns, giveaways and concerts, a far cry from the festival's roots as a geeky tech meet-up. Brian Solis, principal analyst at Altimeter Group told CNET, "The original posse is probably aghast at what [SXSW] has turned into." While there is still plenty of tech and start up presence, the event is now, more than ever, a joint digital venture between the marketing teams of the biggest brands and emerging tech stars peddling cool products and innovations.Continue reading...
chew on this
Posted by Dale Buss on March 8, 2013 07:03 PM
Taco Bell is relying on marketing media both tiny and humongous to build on the momentum of its launch of Cool Ranch Doritos Locos Tacos this week.
On the one hand, the Yum!-owned QSR staple is trying to tamp down scattered grumblings from social media mavens who got notice of the early availability of the new flavor on Wednesday—a day before the product's official launch—only to find that their local Taco Bell hadn't gotten the memo.
"I've been waiting for this taco for a long time and heard the announcement via Facebook and Twitter," one disappointed fan, Brian Terwilliger of Kissimmee, Fla., said in an e-mail to Nation's Restaurant News. "Driving around to be denied [at three Taco Bells] is outrageous considering the advertisement you guys [Taco Bell] released on this taco."