brand news

In the News: DreamWorks, Walmart, Facebook and more

Posted by Dale Buss on May 2, 2013 09:12 AM

In the News

DreamWorks acquires Awesomeness TV, a YouTube teen network.

Walmart retools e-commerce and mobile.

Facebook says 30 percent of revenue now comes from mobile ads.

Boeing moves to upgrade popular 777 passenger jet.

Bud Light launches Music First initiative.

CBS scores big from Super Bowl ad revenues.

Cablevision adds Glenn Beck's network.

Del Taco emphasizes freshness of its food in campaign.

Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...

chew on this

LYFE Kitchen, Clover Compete in QSR Race for Healthy Millennials

Posted by Dale Buss on April 16, 2013 02:24 PM

Thanks to the efforts of a handful of entrepreneurs, American fast food is moving from a form of nutritional epithet to add an entirely new dimension: a fledgling business model that uses the quick-serve platform to get better-for-you fare into the mouths of more willing consumers.

At the same time, not to be outdone, traditional fast-food chains are tacking heavily into more nutritional fare after several years of more or less playing at it. Taco Bell, for instance, has just announced its strategy to offer healthier menu options, while McDonald's is veering more deeply into wraps.

LYFE Kitchen is probably the best known of the cluster of promising better-for-you startups which also includes Clover, Veggie Grill, Tender Greens and Native Foods Cafe. New York Times Magazine writer Mark Bittman chronicled some of what these brands are doing.

"After the success of companies like Whole Foods [and] Annie's and Kashi, there's now a market for a a fast-food chain that's not only healthful itself, but vegetarian-friendly, sustainable and even humane," he wrote. "And, this being fast food: cheap.Continue reading...

brand news

In the News: Deutsche Telekom, The Masters, Toyota and more

Posted by Dale Buss on April 11, 2013 09:16 AM

In the News

Deutsche Telekom raises bid for MetroPCS.

The Masters begins at Augusta National today with Tiger Woods again among the favorites.

Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.

Applebee's led first-quarter social media engagement by restaurants.

Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.

Justin Bieber backs a debit card for teens, from parents.

ConocoPhillips suspends Arctic drilling plan.

Daimler says worsening Europe puts its 2013 profit outlook in doubt.

Dell plans to double sales outlets in China.Continue reading...

mobile advertising

How The Weather Channel is Taking Hyperlocal Ads by Storm

Posted by Sheila Shayon on April 9, 2013 06:56 PM

Who knew The Weather Channel was such a hot commodity?

It turns out that the cable network's online and mobile properties are hot beds for advertising trends and a launch pad for hyperlocal marketing initiatives for major advertisers like Taco Bell, Delta Airlines and Jeep.

Twitter and The Weather Channel (TWC) have developed a weather-based ad-targeting product, leveraging 60 percent in the twitterverse that accesses the microblogger via smartphone, to receive Promoted Tweets related to… weather. “Based on certain forecasts, Taco Bell, Seamless, Delta Airlines, Farmers, Goodyear and others have fallen in line with Ace Hardware, targeting nearby consumers via mobile ad networks such as MoPub and Jumptap and—in a lot of cases—TWC's popular smartphone app,” notes AdWeek.Continue reading...

brand news

In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

brand news

In the News: Frommer's, Facebook, Apple and more

Posted by Dale Buss on April 4, 2013 09:37 AM

In the News

Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.

Facebook readies for rumored phone event today.

Apple's futuristic campus project runs late and $2 billion overbudget.

BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.

CVS and Rite-Aid target allergy season.

ConAgra boosts ad spending as commodity costs drop.

Detroit Electric launches Tesla rival.Continue reading...

chew on this

Doritos Launching Doritos Locos Tacos Chips in Latest Brand Collaboration

Posted by Mark J. Miller on March 27, 2013 01:13 PM

A little over a year ago, Taco Bell’s Doritos Locos Tacos hit the market. There was no way to predict that the new menu item would become a phenomenon of sorts—selling one million per day last year. Neither Taco Bell or FritoLay, Doritos' parent company, could let the potential of massive sales slip from their fingers, so they did it again, launching a Cool Ranch version earlier this month to much fanfare. 

The launch created a nationwide spectacle as ravenous consumers scoured local Taco Bell locations for the updated version, which the company teased with an 'early release' (which ended up backfiring). Unaffected, the actual launch went off without a hitch, with millions of customers walking away finger-licking happy. "Cool Ranch Doritos Locos Tacos have been one of the most anticipated new menu items we've launched, and will be the biggest in our company history," says Rob Poetsch, a Taco Bell spokesman, in an email to MSN. "We're pleased with the overwhelmingly positive reaction from our fans, in fact, we've seen twice as many social media conversations in the first few days we launched."Continue reading...

brand news

In the News: Reuters, McKee Foods, Chevy and more

Posted by Dale Buss on March 15, 2013 09:14 AM

In the News

Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.

McKee Foods picks up Drakes brand from Hostess.

Chevy chooses McCann for global advertising account.

Boeing strongly defends Dreamliner.

Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.

Coke seeks world peace via vending machines.

Disney develops unique approach to India.Continue reading...

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