chew on this
Posted by Shirley Brady on February 4, 2013 09:55 AM
Scoring a victory with its Super Bowl XLVII commercial, Taco Bell is giving away free churros with any purchase today in the U.S. (via a Facebook coupon). And in another sweet treat, Kraft's JELL-O brand is giving away free pudding cups on Tuesday in San Francisco, as promised in its post-Game ad, above.
Why console the losing team's hometown in Sunday's Super Bowl? JELL-O's pitch: "We're funning up the runner-up. Because nothing masks the bitter taste of defeat quite like the sweet taste of pudding. http://www.funthingsup.com #puddingdrop"
Taco Bell also adds steak to its new Cantina Bell menu partnership with chef Lorena Garcia today — more on that in the spot below:Continue reading...
Posted by Dale Buss on February 1, 2013 04:51 PM
The Super Bowl is either an excuse for a phantasmagoria of purposeless eating, or the stage for a veritable symphony of snacking. Either way, QSR and CPG brands have been gearing up for Sunday for months — and not just in the game-day advertisements that are being run at great expense by Anheuser-Busch, Pepsi, Coke, Doritos, Wonderful Pistachios and other kings of Super Bowl consumption.
Take Pizza Hut and Taco Bell, for example, both owned by Yum! Brands. This week, Pizza Hut expanded its "Hut. Hut. Hut" Super Bowl campaign it's been promoting on Facebook by offering all Americans a free sample of its latest "product innovation" on Tuesday afternoon at any of its 6,200 U.S. locations. The chain wouldn't reveal the nature of this innovation but said it'll become apparent by being integrated into the content of CBS's pregame show. All that is necessary to activate this promotion is for one of the quarterbacks to yell "Hut!" during the game — which seems very likely.
On the Taco Bell side of the company, the brand plans to introduce the new Cantina Bell Steak Burrito in a pregame ad and, of course, already has released its Super Bowl ad featuring young-at-heart seniors. Copy at the end of the ad points viewers to Taco Bell's Facebook page, where consumers can participate in a "Live Mas Monday" on Feb. 4, during which a free churro willl be given away with any purchase during regular storehours at U.S. locations.Continue reading...
Posted by Dale Buss on January 30, 2013 09:04 AM
RIM prepares for BlackBerry 10 global launch this morning.
UPS acquisition of TNT formally blocked by EU.
Boeing had concerns about batteries before Dreamliner failures.
Taco Bell and Volkswagen get heat over their Super Bowl ads as Kia unveils full Space Babies spot.
Toyota recalls 1M Corollas and Lexus sedans.
AT&T bites deeper into Vampire Diaries with social "rehash."
American Airlines signals serious merger intentions with United Airways.
Apple refused bigger damages from judge in Samsung case.
Bob Evans plans to sell Mimi's Cafe.Continue reading...
Posted by Shirley Brady on January 29, 2013 08:02 PM
In this era of Super Bowl commercial sneak peeks—making coy marketers like Chrysler stand out in comparison—on YouTube and social media ahead of the Big Game, at least one brand has already bowed to complaints.
Taco Bell pulled a commercial criticizing Super Bowl party guests who arrive bearing veggie trays following complaints that the spot, well, bashes vegetables. The spot, which supported the brand’s Taco 12 Pack, ran during the college football’s Bowl Championship Series (BCS) and in general rotation. The quick-serve restaurant brand (now whetting fans appetites for Cool Ranch Doritos Tacos) is not, however, pulling its official Super Bowl spot, "Viva Young," above.
The brand's Chief Marketing & Innovation Officer, Brian Niccol, defends the online pre-Game Day reveal, stating: “By releasing 'Viva Young' online before the Super Bowl, we’re rewarding our biggest fans and bringing them inside the brand. We want to share the spot with our Team Members, franchisees and online fans first so they’re in the know before Super Bowl Sunday, so we can engage with them in social and digital spaces.”
Volkswagen, meanwhile, is defying critics who feel its early Super Bowl spot, featuring a faked Jamaican accent, is racist and should be pulled—even though Jamaica's minister of tourism apparently loves it:Continue reading...
Posted by Dale Buss on January 22, 2013 12:43 PM
The Big Game is still a good bit away. But now that pre- and post-game social-media campaigns have become at least as important as TV ads during the Super Bowl itself, the walkup period has become a crucial one for brands to shape and optimize their game-day messaging.
Take Taco Bell. The chain has unveiled a teaser video for its 60-second ad during the third quarter of the Feb. 3 game. The teaser and spot, titled "Viva Young," shows an 87-year-old man having the time of his life tearing up a football field on his souped-up motorized scooter. "Taco Bell is about memories and experiences," Taco Bell's CMO said in a release.
Meanwhile, the pressure is on Volkswagen to come up with a memorable Super Bowl ad for the third year in a row. Its 2011 ad for the Passat sedan, nicknamed "Little Darth Vader," was such a huge hit that it was awarded as one of the most memorable auto-related TV ads of the past 25 years at this year's Detroit Auto Show. And last year's VW ad, about the new Beetle, also was enthusiastically received.Continue reading...
chew on this
Posted by Dale Buss on January 21, 2013 10:31 AM
It's like staying up too late, watching Jerry Springer or not being nice to your mother: Many Americans don’t exactly feel good about visiting McDonald’s after they’ve done so, but they’re more than likely to do it again.
That’s one interesting conclusion from the latest survey by Consumer Edge Insight of Americans’ ratings of the biggest fast-food brands and the various attributes of their visits to the QSR chains.
McDonald’s placed No. 1 in the firm's latest poll in the category of "good value," with 57 percent. Subway earned 53 percent, and Taco Bell posted 48 percent.
David Decker, president of the research firm, commented on what factors made the grade:Continue reading...
Posted by Dale Buss on January 9, 2013 01:14 PM
Super Bowl XLVII is getting closer, so more heavyweight brands are making the required heavyweight commitment to advertise during the Big Game on CBS on February 3.
The network said today that all of the available spots are sold out at around $4 million per 30 seconds, with the latest returning brands including Chrysler from last year and Taco Bell from three years ago.
Budweiser plans to debut Budweiser Black Crown, an amber lager with higher alcohol content, with a 30-second spot during the game. Anheuser-Busch InBev introduced Bud Light Platinum during last year's game, while Black Crown was developed via last year's Project 12 regional brewmaster challenge.
Taco Bell had a very good year with a snap-back in sales on the strength of new produccts such as Doritos Locos Tacos, and so the Yum!-owned brand has confirmed it's suiting up for the Super Bowl for the first time since 2010. The chain's 60-second spot will "support the brand’s 'LIVE MÁS' tagline and spirit."
Doritos, meanwhile, tapped actress Ali Landry, who rose to fame during her 2008 Super Bowl commercial debut with the brand, to announce the five finalists for its fan-voted "Crash the Super Bowl" creative commercial challenge.Continue reading...
Posted by Dale Buss on December 7, 2012 09:02 AM
Aston-Martin sells stake to Italian private-equity firm.
Citigroup sees CMO depart for Gilt.
YouTube relaunches site to feature original channels.
Coca-Cola relaunches Glaceau Vitimanwater in the UK.
Daily Beast considers charging for web content as Washington Post also plans paywall.
Delta faces California suit over app.
Ford finds opportunities in "social shifting."
Google to rein in free Google Apps.Continue reading...