Posted by Dale Buss on February 6, 2013 04:14 PM
BlackBerry 10 phones are available in Canada as of today. It's the company's home market, and the first place in North America where consumers can put the devices into action.
"Today is a day that many Canadians, especially members of Team BlackBerry, will never forget," the company blogged.
The debut is a significant moment for BlackBerry as it attempts to rebound in the mobile phone market it once pioneered. Its Super Bowl ad did not create much buzz, and the arrival of the keyboard-equipped BlackBerry Q10 in the crucial U.S. market is not expected until May or June, its CEO, Thorsten Heins, said today. (The Z10 is expected in the U.S. by mid-March.)
Without disclosing sales figures, the company released a statement by Heins that the Z10, which also launched last week in the UK, is off to a better sales start than all of its predecessors:
"In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada. In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone."Continue reading...
Posted by Shirley Brady on January 31, 2013 07:55 PM
The Old Spice Man is no longer on a horse, but he's got a few other creatures at his back.
The latest W+K effort by director Tom Kuntz for the P&G-owned brand promises unbridled (yet elegant) animal magnetism with The Wild Collection, a trio of manly new scents: Wolfthorn, Hawkridge and Foxcrest. The tagline, naturally, is "Answer the smell of the wild."
Watch the first two spots, featuring tuxedo-clad gents and their wolf and hawk companions, along with their social messaging, below. Update: According to Ad Age, the Wolfthorn spot will run during the Super Bowl — but only in Alaska, home to America's biggest wolf population.Continue reading...
Posted by Dale Buss on January 23, 2013 06:02 PM
If you're Tim Allen, you might be hoping that your return to television comedy in ABC's Last Man Standing continues to be well-received. Because there are more hints that your long-standing and respected gig as the mellifluous voiceover for Chevrolet's "Chevy Runs Deep" campaign has reached its end.
Chevy plans to break the first TV spots under its new "Find New Roads
" tagline as early as Super Bowl Sunday, February 3, or even before. And while GM has stuck with its pledge made last spring not to place commercials during the actual Big Game itself, Chevrolet executives clearly are eager to begin to execute against the new brand positioning that is replacing the less-than-effective "Chevy Runs Deep."
"That hasn't been determined yet," Chris Perry, Chevy's CMO, told brandchannel at the North American International Auto Show in Detroit. The company said upon unveiling the new slogan recently that creative executions would begin occurring during the first quarter, and "Find New Roads" already is appearing in Chevrolet's exhibit at the Detroit show as well as on the web site for its new 2014 Chevrolet Corvette Stingray that was unveiled several days ago.Continue reading...
Posted by Mark J. Miller on January 18, 2013 06:10 PM
Superstorm Sandy devastated much of the New Jersey shoreline and crippled parts of New York City. Many are still recovering, and will be for some time. On Staten Island, many storm victims remain living in a shelter.
Part of the region's recovery will inevitably depend on branding efforts that must override images of utter destruction from the public's mind, just as the need for donations remains as the rebuilding continues.
On the larger scale, New Jersey is deploying its first post-Sandy branding effort to woo tourists back in summer.Continue reading...
Posted by Dale Buss on January 18, 2013 03:30 PM
Throughout a series of recent mishaps, Ford executives have seemed confident that their brand and products would come through in fine shape with American consumers.
Now, a couple of new assessments of automotive brand loyalty indicate their confidence was well-considered.
Ford has placed No. 1 in loyalty rate of any brand among consumers in 2012, according to a tracking of car-registration data by Polk Automotive. Ford sported a 61 percent loyalty rate while the industry average hovered at 48 percent.
The automaker also finished No. 1 in brand loyalty in an annual survey by Experian Automotive, which found 44 percent brand loyalty overall for Ford, seven of its models in the top 10 of the survey overall.Continue reading...
sip on this
Posted by Shirley Brady on January 16, 2013 08:46 PM
Following the US TV debut of its anti-obesity campaign on cable news networks Monday night, Coca-Cola revealed its new anti-obesity commercial in primetime broadcast TV, with the "Be OK" 30-second commercial (watch below) debuting on FOX's American Idol Wednesday evening and shared on Twitter. According to the Associated Press, this latest commercial will also run before the Super Bowl on CBS.
The spot aims to debunk notions that a can of Coke is high-calorie, with the message that one can of Coke "= 140 happy calories to spend on extra happy activities: 25 minutes of letting your dog be your GPS + 10 minutes of letting your body do the talking [shown over dancing] + 75 seconds of laughing out loud + 1 victory dance. Coca-Cola: 140 calories."Continue reading...
Posted by Shirley Brady on January 14, 2013 07:43 PM
The Coca-Cola Company on Monday evening began airing a two-minute spot (watch below) on U.S. cable news networks. The subject, in a first for the company: America's obesity debate, in a bid to defend its brands ahead of looming beverage size controls in New York City and Cambridge, Mass.
The world's biggest beverage company debuted the "Coming Together" commercial during a prime-time ad buy on the highest-rated shows on CNN, Fox News and MSNBC "in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health," the Associated Press reported. The theme ties into the company's "Live Positively" and "Open Happiness" campaigns.
"The well-being of our families and communities concerns everyone," Coca-Cola describes the spot. "And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen." A URL at the end of the spot promotes a website, coca-cola.com/cometogether, for more information.Continue reading...
Posted by Dale Buss on January 11, 2013 04:31 PM
Scrambling to get their teams on the field as kickoff nears, the drum beat from brands getting ready for the upcoming Super Bowl continues:
MilkPEP is going long with its plans to run its first ever TV commercial—a 30-second spot for its "Got Milk?" campaign—during the Big Game on February 3. Consumption of fluid milk in the U.S. continues to drop even as Americans keep eating more cheese and yogurt, so MilkPEP, the Milk Processor Education Program funded by the nation's dairy companies, is producing a spot featuring Dwayne Johnson, known as the Rock. He goes a long way to get his kids to have milk for their breakfast cereal.
This group has some branding chops, including the long-running campaign that adds milk mustaches to the upper lips of celebrities in print ads and includes its iconic slogan. But as the New York Times notes, until now, its Super Bowl marketing participation has been confined to running newspaper ads before or after the game.
It's also partnering with the National Dairy Council and the NFL, including New York Giants star receiver Victor Cruz, to get kids to eat better and be more active, under the league's Fuel Up to Play 60 campaign.
In addition to joining forces with Pepsi for a bigger Super Bowl retail push, Budweiser has unveiled more of its plans for its six Super Bowl ads. In addition to debuting a new Budweiser Black Crown brand — a higher-alcohol, more upscale version of Bud aimed at evening consumption — AB InBev will be plugging new beer brand Beck's Sapphire. It also will bring back the venerable Clydesdales, the iconic giant horses that have been associated with Bud for decades.Continue reading...