Posted by Sheila Shayon on September 19, 2012 11:57 AM
"Keep Good Going" is the tagline and rallying cry for New York Life's new campaign. The Facebook announcement includes a Twitter hashtag and the call to action, "What inspires you? There is good all around us, and at New York Life, we believe in perpetuating that good. The people, words, videos and stories on this page have touched and inspired us. #KeepGoodGoing"
The Facebook and Twitter push promotes to a microsite featuring "found" video and photographs in "Snapshots" that highlight a cross-section of ages and customers. The digital hub for the campaign also invites visitors to ponder life lessons such as "#27 Be the man your dog thinks you are" and then share the life lessons that means the most to them.Continue reading...
Posted by Dale Buss on September 14, 2012 02:04 PM
Kellogg has been working on a comprehensive brand overhaul during the last several months, and now one of the first significant fruits of its efforts is coming out: A new campaign promoting some of its classic cereals, focused on their simplicity and goodness.
Running under the tagline "Goodness of a Simple Grain," the new campaign extols Corn Flakes, Rice Krispies and Raisin Bran in a farm-to-table positioning that is so popular these days (see: McDonald's farmer spots and Chipotle's Willie Nelson video) and combines it with simplicity messaging, emphasizing that there are only four ingredients, for instance, in Corn Flakes. One spot says Kellogg takes these products "from the seed to the spoon."
"We have a number of brands like this that we've been making for a hundred years," Doug VanDeVelde, Kellogg's SVP of morning foods, marketing and innovation, told Adweek. "But consumers weren't really aware of that, and we need to, in a very simple way, remind them."Continue reading...
Posted by Dale Buss on September 13, 2012 11:58 AM
Sergio Marchionne got Chrysler dealers from across America fired up this week by pulling the wraps off dozens of potential new models and variations of vehicles that are in the pipeline for the next few years, including aerodynamic versions of current best-selling nameplates for Jeep, a vastly improved Chrysler 200 sedan, and an all-new Chrysler 100 subcompact that would fill a niche where the brand hasn't had a credible entry for decades.
But most of the hardware that the Fiat and Chrysler CEO showed off in Las Vegas is for the future. Right now, with double-digit sales increases each month, Chrysler has been doing a great job of selling just a very few all-new or substantially overhauled models along with others that are mainly reskinned. And one reason they've been so successful is some innovative marketing.
Chrysler launched a new initiative in that regard during Fashion Week in New York, introducing a new Chrysler 300C John Varvatos Limited Edition and a Chrysler 300C Luxury Edition featuring the stylings and touches of the menswear (and now kids) designer. A native of Detroit, Varvatos was featured in a TV campaign for his 300 collaboration with the automaker.Continue reading...
now hear this
Posted by Sheila Shayon on September 12, 2012 12:02 PM
The tony Cosmopolitan hotel in Las Vegas made its name with the “Just the right amount of wrong” campaign.
Building on that theme this summer was an on-site installation that invited the public to share their "right amount of wrong" in an exhibition called "Confessions," a public art project designed by New Orleans artist and TED Fellow Candy Chang, whose public installations aim to spark conversation. Visitors were asked to share their secrets anonymously, keeping the brotherhood intact of what happens in Vegas stays in Vegas, but wooing over 1,500 confessions by exhibit end.
As artist-in-residence at The Cosmopolitan, Chang turned its P3 Studio gallery into a giant confessional, “inspired by Post Secret, Shinto shrine prayer walls, and Catholicism, people could write and submit their confessions on wooden plaques in the privacy of confession booths.” The confessional themes that emerged ran the gamut: “Over half were about sex, love, or fears of dying alone.”Continue reading...
Posted by Dale Buss on September 11, 2012 06:33 PM
Just in time to further boost Toyota's comeback in the U.S. market, the Toyota brand has come up with a new tagline — "Let's Go Places" — that it's promoting starting today on its website and other messaging.
As an exercise in gauging the wisdom of switching to a new advertising slogan, quick — what has Toyota's tagline been lately? Of course, this lack of memorability of its marketing message is one big reason for Toyota's new move. It's been "Moving Forward" since 2004.
Another reason is that the automaker wanted to reflect what it called, in a statement, its "commitment to more exciting products." Over the last several years, a paucity of new sheetmetal, and the relative lack of excitement created by the new products Toyota did introduce, have been as responsible for the brand's swoon in the U.S. market as its 2010 troubles with recalls and its problems last year as a result of the earthquake and tsunami.Continue reading...
Posted by Dale Buss on September 4, 2012 05:41 PM
Can football heroes do for Quaker Oats what rocket men couldn't? PepsiCo has added its Quaker and Tropicana brands to the stable of products covered by its big partnership with the National Football League, and for Quaker, which is partnering with the kid-oriented NFL Play 60, the tie-in couldn't have come too soon.
PepsiCo is kicking off the new NFL season, the first of its new 10-year deal with the league which includes a return to Super Bowl advertising, by deploying more NFL-themed displays than ever before and by highlighting its traditional blue-can Pepsi more than ever. The $2.3-billion deal, one of the largest sponsorships in U.S. sports history, involves the new brands as well as the original Pepsi, Gatorade and Frito-Lay brands.Continue reading...
Posted by Shirley Brady on September 4, 2012 05:24 PM
Utah-headquartered Ally Bank today released the first two commercials in its new branding campaign. Under the umbrella of "Stages," the spots play up its customer-first focus — customers take center stage, highlighting human interaction over automation — with a new tagline, "Your money needs an ally." More details are in the press release, and check out the spots, which were filmed in on the stage of the historic Orpheum Theatre in Los Angeles, below.Continue reading...
Posted by Shirley Brady on September 3, 2012 09:11 PM
Old Spice is following up on last week's viral hit — an interactive "muscle music" video with former NFL player Terry Crews — with a new campaign featuring a current NFL player who's preparing for life off the football field: the Green Bay Packers' Greg Jennings. Check out the first of seven spots featuring Jennings above.
The wide receiver, a 2006 Super Bowl champ who played with Brett Favre and has been trying his hand at acting, has fun touting Old Spice's Champion line of "man freshening" products — which were previously promoted with an Olympics-themed spot and a sand car commercial with the tagline, "Believe in your smellf."Continue reading...