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auto motive

Jaguar Says It's 'Your Turn' for F-Type with New Campaign

Posted by Dale Buss on May 13, 2013 07:22 PM

Jaguar is trying to emerge from its musty past and zoom into direct competition with Porsche with a new advertising campaign to back its all-new F-Type sports car. Utilizing outlets from digital media to TV spots, and featuring partners ranging from San Francisco 49ers quarterback Colin Kaepernick to Playboy, the brand is pulling out all the stops in its "Your Turn" campaign to attempt to get America's young and upscale car buyers to embrace a marque that hasn't been especially relevant in the US market for several years.

"It's not creating a brand from scratch; it has a storied history," Rob Filipovic, general manager of product planning for Jaguar North America, told brandchannel. "It's more about reconnecting with the performance and design attributes that Jaguar used to stand for, and bringing them to the forefront for a new generation that isn't necessarily familiar with our brand or cars."

Even in launching the new effort behind an all-new vehicle, Jaguar has reached a high-water mark under its ownership by Tata, the India-based industrial conglomerate that bought Jaguar and Land Rover brands nearly five years ago from Ford, which was battening down the hatches for the tough global economy at the time. Since that purchase, Tata has brought the brands through the subsequent financial collapse and Great Recession, fought through its own unfamiliarity with luxury auto brands and suffered from the continuing recession in Europe.Continue reading...

brand news

In the News: Mike Bloomberg, Starbucks, Pepsi/Mondelez and more

Posted by Shirley Brady on March 24, 2013 01:02 PM

New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.

Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.

PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."

Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.

FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.

Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...

brand news

In the News: Apple, Facebook, HSBC and more

Posted by Dale Buss on March 5, 2013 09:01 AM

In the News

Apple value dips as Google soars.

Facebook sued over bungled IPO.

HSBC, now Europe's biggest bank, sheds personal loan assets.

Carmakers at Geneva Auto Show express fears on European recovery.

AARP ramps up YouTube marketing.

Ally Financial says U.S. is probing its retail-financing practices.

Amazon launches first TV effort, for fashion unit; leads mobile retail sales.

American Suzuki gets OK of bankruptcy plan by U.S. court.

Baileys slims down its bottle.

BBC Worldwide reportedly in talks to sell Lonely Planet stake.

Best Buy and Facebook focus on next-generation mobile marketing.

Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...

car talk

Jaguar F-Type Gets Its Own Star Turn in Ridley Scott's Brand Mini-Movie

Posted by Dale Buss on February 1, 2013 10:34 AM

It's not exactly James Bond and his Aston-Martin. But British TV star Damian Lewis is just fine with playing a co-lead role with the new Jaguar F-Type sports car in a new promotional mini-movie for the new model.

Called Desire, the film is being made in collaboration with director Ridley Scott and features music by Lana Del Rey. Appearing alongside Golden Globe winner Lewis, who stars stars in Homeland, will be American actress Shannyn Sossamon. Jaguar is slowly revealing aspects of the mini-movie with behind-the-scenes featurettes, the latest of which (above) was posted this week.

The production echoes how BMW innovated in branded content about a decade ago with an online-only series of short films for the web.Continue reading...

brand strategy

Starbucks Smells the Money With 3,000 New Locations - and $450 Gift Card

Posted by Dale Buss on December 5, 2012 02:01 PM

Starbucks is certainly feeling bullish these days. Just a few years after scaling back its US retail footprint in a rocky economy, the coffee giant is now eyeing "accelerated global growth" with plans to open thousands of new locations. It's even offering a luxe "superpremium" gift card that'll cost $450 to put in a Christmas stocking.

In a presentation at the company's biennial investor conference today, Starbucks CEO Howard Schultz glowed with the news that he plans to boost the number of Starbucks cafes in the Americas by more than 20 percent — opening more than 3,000 new shops over the next five years, including 1,500 in the United States, still its biggest market.Continue reading...

sip on this

Starbucks Expands to India With Mumbai Flagship Opening

Posted by Mark J. Miller on October 19, 2012 04:18 PM

Forget yoga — India now has a whole new way to keep its energy up. Yes, Starbucks has just opened its first store in the market.

While the drinks list at the world’s newest Starbucks will look pretty familiar to anybody who has ordered a grande skim latte elsewhere on the planet, the food features no beef or pork and a lot of old faves with local twists, such as a chicken tikka panini sandwich, a croissant with cardamom and the milk-based sweet mawa, according to the Wall Street Journal. In a sign of respect for its vegetarian customers, the non-veg food items will be sold at another counter and prepared in a completely different oven.

The world’s largest coffee chain is expanding into the world’s second-most populated country with the help of India's venerable Tata Group just as revenues in America are slowing, and the number of India’s consumers of coffee is nearly twice what it was a decade ago.Continue reading...

auto motive

Jaguar Gets Back to Roots With Red Hot F-TYPE

Posted by Dale Buss on September 28, 2012 04:21 PM

One of the most exciting (and highly teased) debuts at the Paris Auto Show is the new Jaguar F-TYPE, which Global Brand Director Adrian Hallmark calls the brand's "first sports car in 50 years" and many fans hail as a return to Jag's roots.

While the new arrival was feted at the Musee Rodin this week at an affair graced by the presence of American singing sensation Lana Del Rey and Hollywood director Ridley Scott, the highlight for auto enthusiasts was the unveiling of the F-TYPE to assembled global car media by Hallmark and other Jaguar executives.

Owned and being revived by Tata Motors after the Indian industrial conglomerate bought it from Ford, Jaguar is counting on F-Type to turn heads and keep its strong sales momentum going, reports the Wall Street Journal. In the effort, the all-new two-seater is a front-engined, rear-wheel-drive convertiblewith three powertrain options, including a V8S version that will reach 60 mph in 4.2 seconds and has a top speed of 186mph.Continue reading...

auto motive

Evoque the F-Type: Tata Defies Critics with Jaguar Land Rover Turnaround

Posted by Dale Buss on September 4, 2012 01:55 PM

Tata Group long has been one of India's most successful enterprises, a family-owned industrial conglomerate with its fingers in many aspects of a booming Indian economy. That included Tata Motors, which made (mostly) inexpensive little cars, including the "world's cheapest," the Nano.

But when Tata took over Jaguar Land Rover by buying the double-headed bastion of Britishness from Ford for $2.3 billion in June 2008, few western analysts gave the company a chance of succeeding where a huge American auto company had not been able to. Previous forays by powerhouse companies from emerging markets buying western outfits hadn't fared well, including Tata Steel's own acquisition of Corus Steel in 2007.

Doubters sniffed that Tata Chairman Ratan Tata, a car buff, had become too enamored of buying global brands, as Tata acquired Tetley Tea, Daweoo Commercial Vehicles, and the Pierre Hotel in New York. But Tata Motors has confounded those skeptics.Continue reading...

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