Posted by Mark J. Miller on March 14, 2012 10:55 AM
Perhaps you thought the Jaguar brand was dead. The luxury-car manufacturer most certainly doesn’t want you to think that — hence its new "Alive" marketing campaign and roaring "Machines" TV commercial.
As part of that effort, Jaguar’s biggest marketing push since being sold to India’s Tata by Ford in 2008, the automaker also has redesigned its logo. The shiny metallic logo extends to a reflective new font for the Jaguar name below the brand's iconic leaping jaguar.
Thoughts on the corporate identity? Post yours below.
Posted by Dale Buss on March 1, 2012 04:34 PM
Never mind that recent commercial with three Jaguars playfully gliding through the countryside and turning doughnuts like baby versions of their namesake big cat, cavorting in the wild. Tata Group wants to get serious about reviving the venerable Jaguar brand so that it has a chance of gaining not only long-term feasibility but perhaps share in a U.S. luxury-auto market that seems to be on the upswing.
With that in mind, the brand is breaking in a substantial overhaul under the rubric "Alive," which includes not only a refreshed logo, but a new global advertising campaign launching this month. It's Jaguar's biggest branding campaign in seven years.
Jaguar could only embark on "Alive" after redoing the product line, which has left the marque with three fine models ranging in price from about $53,000 to about $138,000: the XF sports sedan, the XJ full-size luxury sedan, and the XK coupe and convertible.Continue reading...
Posted by Dale Buss on March 1, 2012 09:02 AM
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Posted by Dale Buss on January 25, 2012 09:01 AM
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Posted by Dale Buss on December 7, 2011 01:31 PM
If a Jaguar growls in the automotive jungle, will anyone notice? That's the challenge faced by the venerable ultra-luxury brand as it attempts to become globally relevant again after a few years "away" — and as its competitors largely have stepped up their games.
India's Tata industrial conglomerate picked up Jaguar and Land Rover in 2008 as Ford was disassembling its stable of European luxury brands, and Tata automotive executives have gradualy been restoring some of the luster to the two fabled marques since then. The combined Land Rover Jaguar North American sales rose by 17 percent in November over a year earlier, and were up by 10 percent year to date. Jaguar finally began national advertising in TV in the U.S. last spring.
But a new campaign that kicked off last week, created by Jaguar's new global ad agency of record, Los Angeles-based Spark44, represents Jaguar's most robust attempt yet at returning forcefully to the American luxury-market conversation. Over the last three years, high-end competition from Mercedes-Benz, Audi and others has grown, while shaky global finances have kept even the best-heeled car shoppers a bit off balance.Continue reading...
Posted by Shirley Brady on October 19, 2011 08:55 AM
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Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...
Posted by Dale Buss on October 11, 2011 09:01 AM
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BMW expands luxury-car sales lead globally.
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Dollar Thrifty takes itself off the market.
General Mills says its can cut only so much sugar out of cereals.Continue reading...
Posted by Dale Buss on October 10, 2011 08:59 AM
Netflix abruptly abandons plans to rent DVDs and kills Qwikster brand before it launches.
Disney CEO Bob Iger announces he will step down in 2015.
American Apparel finds new fans in Europe.
Apple iPhone pre-sale orders sell out, while overall iPhone sales may not be so rosy.
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