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brand news

In the News: Ochocinco, Arco, Cosmo and more

Posted by Shirley Brady on August 14, 2012 08:56 AM

In the News

Apple rumor created by Swedes as a prank goes viral.

BP nets $2.5bn in deal to sell Californian refinery business and Arco brand.

Canada's media ownership concentration criticized in new report.

Chad Johnson negates powerful personal brand as VH1 series cancelled.

Cosmopolitan founder Helen Gurley Brown passes, remembered, at 90.

Dewar's global brand ambassador chats with the New York Times.

Ford banks on 2013 Fiesta.

GE and Chobani take gold in Ace Metrix Olympics ad ranker.

HarperCollins plans pop-up record store to promote new book.Continue reading...

auto motive

Jaguar Nudges Fearless, Future F-Type Convertible Out Of Its Lair [VIDEO]

Posted by Dale Buss on July 6, 2012 05:01 PM

Jaguar has been letting its cars out to play, so to speak, in its latest marketing campaign, dubbed "Alive." The extensive brand makeover features, among other things, significant changes to Jaguar's iconic "leaper" and "growler" logos.

But so far, no number of feline stunts have moved American consumers. They haven't been all that responsive to "Alive" or to Jaguar's global aims to rise again under ownership of India's Tata Motors group: Sales in June were down 26 percent for Jaguar in the American market, and for the year to date they're only flat.

Now, Jaguar is going further to try to stir up interest among luxury buyers in the U.S. and beyond with new teaser videos of its new F-Type roadster.Continue reading...

auto motive

IPO Speculation Mounts as Tata Looks to Leverage Jaguar Land Rover

Posted by Dale Buss on April 20, 2012 11:01 AM

Tata Group long has been regarded as a great way to invest in the burgeoning economy and population of India, because the industrial conglomerate is the dominant business in that fast-growing country. But now, some investors are looking at Tata and its Jaguar Land Rover operation instead as a promising way to participate in the economic boom in China, in the commercial possibilities of Russia, and even in economic resurgence in the United States.

That's because Tata's $2.5 bilion purchase of the tattered Jaguar and Land Rover brands from Ford in 2008 has resulted in a turnaround of those venerable automotive enterprises — and has created rising expectations in the global investment community — as Bloomberg reports — that Tata will opportunize that progress with an IPO, floating an intial sale of shares in a reconstituted Jaguar Land Rover.Continue reading...


Thoughts on Jaguar's New Leaping Logo?

Posted by Mark J. Miller on March 14, 2012 10:55 AM

Perhaps you thought the Jaguar brand was dead. The luxury-car manufacturer most certainly doesn’t want you to think that — hence its new "Alive" marketing campaign and roaring "Machines" TV commercial.

As part of that effort, Jaguar’s biggest marketing push since being sold to India’s Tata by Ford in 2008, the automaker also has redesigned its logo. The shiny metallic logo extends to a reflective new font for the Jaguar name below the brand's iconic leaping jaguar.

Thoughts on the corporate identity? Post yours below.

auto motive

Tata Finally Gets Serious About Jaguar

Posted by Dale Buss on March 1, 2012 04:34 PM

Never mind that recent commercial with three Jaguars playfully gliding through the countryside and turning doughnuts like baby versions of their namesake big cat, cavorting in the wild. Tata Group wants to get serious about reviving the venerable Jaguar brand so that it has a chance of gaining not only long-term feasibility but perhaps share in a U.S. luxury-auto market that seems to be on the upswing.

With that in mind, the brand is breaking in a substantial overhaul under the rubric "Alive," which includes not only a refreshed logo, but a new global advertising campaign launching this month. It's Jaguar's biggest branding campaign in seven years.

Jaguar could only embark on "Alive" after redoing the product line, which has left the marque with three fine models ranging in price from about $53,000 to about $138,000: the XF sports sedan, the XJ full-size luxury sedan, and the XK coupe and convertible.Continue reading...

brand news

In the News: Chick-fil-A, P&G, Sara Lee and more

Posted by Dale Buss on March 1, 2012 09:02 AM

In the News

Activision Blizzard to cut 600 game-making jobs.

Apple helps Nasdaq hit milestone.

Audi expects flat profit, citing uncertainties.

BYD suffers from pressures in Chinese auto and solar industries.

Buick touts technology in new Veron compact sedan.

Chevron talks with Russia about Arctic exploration.

Chick-fil-A, Starbucks and Subway top customer experience ranking.

Chrysler sales rise post-Super Bowl.Continue reading...

brand news

In the News: Apple, Louboutin, Roche & more

Posted by Dale Buss on January 25, 2012 09:01 AM

In the News

Apple's blockbuster quarter puts iPhone ahead of Google smartphones in the U.S.

Brinker International expands value strategy at Chili's.

Christian Louboutin makes the IP case for its red-soled shoes.

Davos kicks off with worries about eurozone crisis.

Del Frisco's Restaurant plans IPO.

Fiat launches ad for new Panda into Italian austerity zeitgeist.Continue reading...

brand revival

Jaguar Roars Again, But Who's Listening?

Posted by Dale Buss on December 7, 2011 01:31 PM

If a Jaguar growls in the automotive jungle, will anyone notice? That's the challenge faced by the venerable ultra-luxury brand as it attempts to become globally relevant again after a few years "away" — and as its competitors largely have stepped up their games.

India's Tata industrial conglomerate picked up Jaguar and Land Rover in 2008 as Ford was disassembling its stable of European luxury brands, and Tata automotive executives have gradualy been restoring some of the luster to the two fabled marques since then. The combined Land Rover Jaguar North American sales rose by 17 percent in November over a year earlier, and were up by 10 percent year to date. Jaguar finally began national advertising in TV in the U.S. last spring.

But a new campaign that kicked off last week, created by Jaguar's new global ad agency of record, Los Angeles-based Spark44, represents Jaguar's most robust attempt yet at returning forcefully to the American luxury-market conversation. Over the last three years, high-end competition from Mercedes-Benz, Audi and others has grown, while shaky global finances have kept even the best-heeled car shoppers a bit off balance.Continue reading...

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