Posted by Dale Buss on August 29, 2011 12:01 PM
It took Korean brands Hyundai and Kia 15 years to attain their current levels of market acceptance among American auto buyers. If the Chinese and Indian auto brands now entering the U.S auto market don't want to wait until 2025 to pick up significant shares, they need to pick up the pace of their product and brand penetration.
According to a new study by GfK, only one-third of American vehicle buyers are willing to consider Indian and Chinese auto manufacturers, compared to 95 percent who are willing to consider U.S. manufacturers. Potential Chinese and Indian brand invaders face considerable skepticism from consumers about quality. Of course, Korean brands were able to overcome a reputation for poor quality, which initially dogged Hyundai when it entered the United States in the late 80's and 90s. The Korean brand addressed this with a trail-blazing 100,000-mile powertrain warranty, and American consumers' perception of Hyundai's quality has climbed steadily in recent years. But it's no sure bet that any auto brand can turn around its quality story if things begin badly: Exhibit No. 1 in this regard is Yugo, which briefly flashed across the American landscape a quarter-century ago. Continue reading...
Posted by Dale Buss on July 27, 2011 09:00 AM
Aetna rises despite drop in demand for medical care.
Boeing beats estimates, boosts outlook.
Borders woes parsed in post-mortems.
Delta Airlines cuts capacity on rising fuel costs.
Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.
Dow Chemical quarterly profit up 74%.
Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...
Posted by Barry Silverstein on June 24, 2011 11:00 AM
When U.S. and European brand marketers are talking about opportunities for global growth, India, which is promoting its own brand image, is often mentioned as a most desirable emerging market, second only to China. But brands from outside India apparently have a lot of work to do to penetrate this market.
According to a new survey, seven of the ten top brands in India, at least in terms of "thought leadership," are brands born and bred in India. The "Index of Emerging Market Thought Leaders" surveyed Indian government ministers, directors of leading companies, and newspaper editors and was conducted by the TLG consultancy in collaboration with international research firm GlobeScan.
Survey respondents were asked "to identify corporate brands with the power to change the attitudes and behavior of consumers, employees or politicians," according to The Economic Times of India.Continue reading...
Posted by Dale Buss on April 13, 2011 09:00 AM
AT&T introduces first prepaid smartphone with LG.
BP readies to argue about financial assessment of Gulf spill damage, and scrambles to save deal with Rosneft.
Cisco cheered on Wall Street for killing the Flip video camera.
JPMorgan quarterly profit surges.
Kroger fuels up gas-reward program.
Levi Strauss plans to bring Denizen jeans brand to U.S. after Asian success.
Method launches new green campaign.Continue reading...
Posted by Dale Buss on April 6, 2011 09:00 AM
Aflac casting call for duck role inspires American Idol-type passions.
Apple asks Toyota to pull Scion-branded ad campaign for jailbroken iPhones.
Berkshire Hathaway and Warren Buffett are dogged by conflict-of-interest charges.
Blockbuster sells to Dish Network at auction for $320M.
BMW has a huge “green” advantage over rival Daimler, says analyst.
BP prepares to face investors’ wrath as Transocean executives to donate safety bonuses to families of Gulf blast victims.Continue reading...
Posted by Dale Buss on March 17, 2011 09:00 AM
US announces Japan evacuation plan as more "heroic workers" battle radiation crisis.
Acura extends cross-promotion deal with W Hotels.
Amazon pressured to pay state sales taxes from brick-and-mortar retailers including Wal-Mart and Target.
Citi tops list of banks that received federal aid.
Coca-Cola sees Diet Coke overtake Diet Pepsi for the first time.
GE, eBay and Aflac ranked among the world’s “most ethical” companies.
Groupon said to discuss IPO with valuation of up to $25 billion.Continue reading...
Posted by Dale Buss on January 13, 2011 09:00 AM
AOL strikes web-programming deal.
AT&T sees $2.7B charge in the fourth quarter from pension change.
Borders tries to win back publishers' trust.
FedEx takes on UPS with long-range China jets.
Ford wins coveted brand-loyalty award.
Gap to open first store for web-incubated Athleta brand.Continue reading...
Posted by Dale Buss on December 10, 2010 09:00 AM
Apple's iPhone threatens domestic brands Samsung and LG in South Korea.
Atkins Nutritional Holdings is sold (yet again), this time to a private-equity firm.
Boeing faces increased federal scrutiny of its 757 airliners.
Borders loss widens as sales drop.
Dean Foods pays $30 million to settle Vermont antitrust suit.
Domino’s looks overseas to drive growth in 2011.Continue reading...