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brand news

In the News: Apple Honors Jobs, Bank of America Loses Top Spot & more

Posted by Shirley Brady on October 19, 2011 08:55 AM

In the News

Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.

Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.

Audi-Ford price gap is widest since 1999.

Bank of America is no longer America's largest bank.

Deezer to launch music streaming service in more than 100 countries.

Diageo triumphs in alcohol brand battle.

Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...

brand news

In the News: NBA, Madonna, Walmart China & more

Posted by Dale Buss on October 11, 2011 09:01 AM

In the News

Apple seeks Qualcomm patent documents to shore up Samsung legal defense, as Apple sets date for employee celebration of Steve Jobs' life.

BMW expands luxury-car sales lead globally.

Cinemark chain threatens not to show Tower Heist over Universal's video-on-demand window.

Cosi battle with shareholder escalates.

Diageo nods to Brazil's growing might with new Johnnie Walker campaign.

Dollar Thrifty takes itself off the market.

General Mills says its can cut only so much sugar out of cereals.Continue reading...

brand news

In the News: Netflix Nixes Qwikster, Disney CEO, American Apparel Gains

Posted by Dale Buss on October 10, 2011 08:59 AM

In the News

Netflix abruptly abandons plans to rent DVDs and kills Qwikster brand before it launches.

Disney CEO Bob Iger announces he will step down in 2015.

American Apparel finds new fans in Europe.

Apple iPhone pre-sale orders sell out, while overall iPhone sales may not be so rosy.

Chrysler plans to pare minivan offerings as part of brand rationalization and product-portfolio streamlining  as the company winds up talks with UAW.

Conde Nast to develop video and online content.Continue reading...

auto motive

Chinese, Indian Brands Face Obstacles in Mimicking Hyundai-Kia Success

Posted by Dale Buss on August 29, 2011 12:01 PM

It took Korean brands Hyundai and Kia 15 years to attain their current levels of market acceptance among American auto buyers. If the Chinese and Indian auto brands now entering the U.S auto market don't want to wait until 2025 to pick up significant shares, they need to pick up the pace of their product and brand penetration.

According to a new study by GfK, only one-third of American vehicle buyers are willing to consider Indian and Chinese auto manufacturers, compared to 95 percent who are willing to consider U.S. manufacturers. Potential Chinese and Indian brand invaders face considerable skepticism from consumers about quality. Of course, Korean brands were able to overcome a reputation for poor quality, which initially dogged Hyundai when it entered the United States in the late 80's and 90s. The Korean brand addressed this with a trail-blazing 100,000-mile powertrain warranty, and American consumers' perception of Hyundai's quality has climbed steadily in recent years. But it's no sure bet that any auto brand can turn around its quality story if things begin badly: Exhibit No. 1 in this regard is Yugo, which briefly flashed across the American landscape a quarter-century ago. Continue reading...

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brand news

In the News: Walmart, Disney, Dunkin' & more

Posted by Dale Buss on July 27, 2011 09:00 AM

In the News

Aetna rises despite drop in demand for medical care.

Boeing beats estimates, boosts outlook.

Borders woes parsed in post-mortems.

Delta Airlines cuts capacity on rising fuel costs.

Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.

Dow Chemical quarterly profit up 74%.

Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...

market movers

Top Brands in India are Home Grown

Posted by Barry Silverstein on June 24, 2011 11:00 AM

When U.S. and European brand marketers are talking about opportunities for global growth, India, which is promoting its own brand image, is often mentioned as a most desirable emerging market, second only to China. But brands from outside India apparently have a lot of work to do to penetrate this market.

According to a new survey, seven of the ten top brands in India, at least in terms of "thought leadership," are brands born and bred in India. The "Index of Emerging Market Thought Leaders" surveyed Indian government ministers, directors of leading companies, and newspaper editors and was conducted by the TLG consultancy in collaboration with international research firm GlobeScan.

Survey respondents were asked "to identify corporate brands with the power to change the attitudes and behavior of consumers, employees or politicians," according to The Economic Times of India.Continue reading...

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brand news

In the News: AT&T, JPMorgan, Levi's and more

Posted by Dale Buss on April 13, 2011 09:00 AM

In the News

AT&T introduces first prepaid smartphone with LG.

BP readies to argue about financial assessment of Gulf spill damage, and scrambles to save deal with Rosneft.

Cisco cheered on Wall Street for killing the Flip video camera.

JPMorgan quarterly profit surges.

Kroger fuels up gas-reward program.

Levi Strauss plans to bring Denizen jeans brand to U.S. after Asian success.

Method launches new green campaign.Continue reading...

brand news

In the News: NFL, Netflix, Cisco and more

Posted by Dale Buss on April 6, 2011 09:00 AM

In the News

Aflac casting call for duck role inspires American Idol-type passions.

Apple asks Toyota to pull Scion-branded ad campaign for jailbroken iPhones. 

Berkshire Hathaway and Warren Buffett are dogged by conflict-of-interest charges.

Blockbuster sells to Dish Network at auction for $320M.

BMW has a huge “green” advantage over rival Daimler, says analyst.

BP prepares to face investors’ wrath as Transocean executives to donate safety bonuses to families of Gulf blast victims.Continue reading...

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