Today marks 100 days to the start of the 2012 Olympic Games in London on July 27th. To mark the occasion, the 2012 USA Olympic Team held an event today in New York City's Times Square, with sponsor AT&T on hand for the celebrations with athletes and fans. AT&T also announced today that it will provide networking services to NBC for its cross-networks Olympics telecasts this summer.

Procter & Gamble’s ongoing global "Thank you, Mom" campaign is getting a fresh push 100 days prior to the Opening Ceremony of the London 2012 Olympic Games. Centered around a dedicated Facebook page, P&G is celebrating the power behind the glory, success and dedication of many an Olympic athlete — his or her mother — in the biggest campaign in P&G’s 174-year history, which will run from now through the end of the Olympic Games.Continue reading...

As London's Olympics organizers celebrate the one-year countdown to the 2012 Summer Games, BMW has embarked on one of the most extensive and important sponsorships of an Olympic team in the history of the movement.

But the German luxury automaker isn’t backing young swimmers or milers from Deutschland — it has become the sole premium automotive sponsor of Team USA for the 2012 Summer Olympics as part of a six-year overall sponsorship deal with the team.

The brand is also the official automotive partner overall for the London 2012 Olympic and Paralympic Games, and the official mobility sponsor, with an Olympics bike as part of its 2012 fleet.Continue reading...