branding together

Walmart, Tesco Cozy Up to Restaurant Partners

Posted by Mark J. Miller on January 9, 2013 04:28 PM

Ordering fast food is pretty easy to do, but fast-food marketing execs are aiming to make it even easier for consumers, while also saving a bundle on real estate by opening their new locations under someone else's roof.

Nation’s Restaurant News reports that a few fast-food chains aren’t spending all the bucks of creating new standalone locations but instead investing in opening up new eateries inside existing supermarkets, retailers, and convenience stores. While nested within a retailer's branded storefront, bringing their food services directly to shoppers also helps to differentiate the stores from their competitors. Such U.S. fast-food brands as Checkers Drive-In, Fazoli’s and Huddle House are “investing in nontraditional partnerships,” NRN notes, in order to “reach more customers and better serve their franchisees.”

As part of its franchising push with sister brand Rally's, Checkers has opened two in-store Walmart locations and is looking into adding more. “It has to be the right type of partnership,” commented Jennifer Durham, VP of franchise development for Checkers and Rally’s. “With Checkers and Rally’s being the most value-relevant brands in QSR and Walmart being the most value-relevant retailer, it made sense to join forces. We wouldn’t go into a Nieman-Marcus, because that’s not where our consumers live.”Continue reading...

retail

Why Tesco's Fresh & Easy US Chain Failed

Posted by Barry Silverstein on December 5, 2012 11:14 AM

It turns out that Fresh & Easy was neither, in the end.

Tesco, the third largest retailer in the world, has announced that is ready to pull up stakes and close its 200 Fresh & Easy supermarkets in California and Nevada after a largely unsuccessful five-year run.

As Tesco CEO Phil Clarke put it about why the US grocery store brand is "under strategic review," "It just became clear to us that the journey to sustainable returns was going to take too long. ... It's likely but not certain that our presence in America will come to an end."

Tim Mason, deputy chief executive in charge of the U.S. business, has left the company, effective immediately, after 30 years of service. But as we reported back in July, the writing has been on the wall for Tesco's US expansion.Continue reading...

brand news

In the News: Netflix, GSK, Tesco and more

Posted by Dale Buss on December 5, 2012 09:05 AM

In the News

Disney and Netflix sign landmark agreement for the web streaming service.

GlaxoSmithKline begins assembling new global branding effort on its impact around the world.

Tesco bails out of Fresh & Easy venture in U.S.

AOL's Advertising.com group acquires Buysight.

Apple upgrades iTunes, secures USPTO patent for "retina."

Beer tax dispute heats up in Europe.

Blu Dot tests Twitter game of musical chairs.

BMW has US luxury auto sales crown in its sights.

Campbell Soup Company donates $500K to Salvation Army.

Citigroup announces 11,000 job cuts and $1B charge.Continue reading...

brand news

In the News: CNN, Groupon, LinkedIn and more

Posted by Dale Buss on November 28, 2012 09:02 AM

In the News

CNN seen naming Jeff Zucker, former head of NBCUniversal, as its chief.

Groupon sees board meet on new CEO.

LinkedIn wants to solve world's skills gap.

Aldi stretches brand promise for hunger challenge.

Angry Birds sparks export boom from Finland.

Apple continues shakeup over iOS 6 maps app mishap as brand hit with patent suit over headphones.Continue reading...

brand news

In the News: AT&T, McDonald's, Coca-Cola and more

Posted by Dale Buss on November 8, 2012 08:59 AM

In the News

AT&T sees end of copper-wire era, and agrees to pay fee to settle overcharging dispute.

McDonald's monthly sales drop for first time in nearly a decade.

Coca-Cola plans to boost corporate social responsibilty as growth key.

Burberry rethinks small-cities push.

CNN edges Fox News in overall election-night cable ratings.

Carlsberg says SAB Miller faces organizational "challenges" in Russia.

Dunkin' Donuts partners with Universal to tap into Latin music.Continue reading...

mobile commerce

Santa Goes Mobile: Walmart and Mattel Test Virtual Toy Store in Canada

Posted by Shirley Brady on November 5, 2012 07:31 PM

Tesco made headlines a year ago when its HomePlus retail subsidiary in South Korea tested a virtual store in a Seoul subway station, showcasing items that could be scanned and ordered by smartphone for home delivery, while Peapod is testing virtual grocery shopping in the U.S.

Now Walmart is testing a similar idea in Toronto in partnership with Mattel. The retail and toy giants are teaming up on what's described as Canada's first pop-up virtual toy store, enabling QR code-based shopping of Mattel brands — including hot toys from Barbie, Hot Wheels, Fisher-Price and Thomas & Friends brands — to holiday shoppers.

The pop-up is located in the city's massive PATH underground walkway, a retail concouse that connects downtown buildings and and an array of businesses to Toronto's Union Station rail commuter hub. It may find a ready pool of virtual shoppers, as it will run for four weeks in the same location where Wells.ca tested a QR-enabled store in April.Continue reading...

campaign tactics

Discounts Are Go: Tesco Woos British Boomers With Thunderbirds Campaign

Posted by Sheila Shayon on October 23, 2012 11:01 AM

Tesco’s first television campaign from newly appointed agency Wieden + Kennedy, as shared on W+K London managing direct Neil Christie's YouTube channel, presents a clear shift in brand tactics ahead and a tease for a major pre-Christmas push announced by CEO Philip Clarke.

The 20-second spot isn't visually grabbing, but it's all about the audio. It features the theme music and countdown from Gerry Anderson's classic Thunderbirds series, which will be instantly recognizable to British boomers, and supports a current promotion offering customers a £5 voucher for every £40 spent, online and in-store, up until Thursday, October 25.

The commercial debuted during Channel 4’s Homeland on Sunday, and teases Tesco’s Christmas 2012 campaign. The proverbial coin countdown, “five, four, three, two, one…” positions the brand as a salvo for cash-strapped families, and repositions their tagline of two decades, “Every little helps,” replacing the word ‘little’ with a stack of coins.Continue reading...

response mechanism

Tesco CEO Seeks Transparency Through Blogging, Not Twitter

Posted by Sheila Shayon on September 19, 2012 03:20 PM

Tesco CEO Philip Clarke told the World Retail Congress in London today that the "tectonic plates are shifting" in retail and residual from financial woes in the euro zone is requiring companies to adopt new technologies or lose their competitive edge.

"We are in the first downturn of the digital age," Clarke stated, adding "consumption is weakening" in China, Thailand and South Korea, regions previously earmarked for growth but reeling from economic turmoil in Europe. "[These economies] are vulnerable to the crisis in the euro zone, as well as inflation caused by high commodity prices.

"Digital technology gives us the opportunity for a warmer, more meaningful conversation with our customers, local communities, our colleagues and the suppliers we work with.” That's why Clarke, who started as Tesco CEO in March 2011, has just launched a corporate blog, Talking Shop, in an effort to build trust and, as he puts it, "explain what we are thinking and how we see the world."

He's not much of a tweeter, though he likes writing bylined op-ed pieces (such as this week's FT column). So why blog?Continue reading...

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