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brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

brand news

In the News: Microsoft, Boots, Spotify and more

Posted by Dale Buss on June 19, 2012 09:01 AM

In the News

Microsoft unveils Surface tablet to take on iPad.

Walgreen is buying 45% stake in European pharmacy chain Boots for $6.7 billion.

Spotify rolls out free mobile radio for iPhone and iPad in U.S. to take on Pandora.

Caribou Coffee revels in being alternative to Starbucks.

Carrefour CEO offers turnaround plan.

Cisco expands use of WebEx brand.

Coca-Cola remains unbowed by New York Mayor Bloomberg's anti-soda campaign.Continue reading...

brand news

In the News: Nokia, Disney, Gmail and more

Posted by Dale Buss on June 15, 2012 09:01 AM

In the News

Nokia plans to cut 10,000 more jobs, or one in three staff, and sheds CMO as it loses market share to Apple and Samsung and threatens mobile aspirations of Microsoft.

Disney spends $1.1 billion to spruce up its Disney California Adventure theme park, including a brand-new 12-acre Cars Land and Avengers plan.

Microsoft takes a page from Gmail in email revamp as Gmail gets a facelift, too.

AOL wins proxy fight over its content strategy.

Abercrombie & Fitch takes credit for Carly Rae Jepsen's Justin Bieber-fueled viral smash.

Apple expands "emoji" with LGBT consumers.Continue reading...

sustainability

UK Retailers Turning to Bioenergy as Alternative Energy Source

Posted by Sheila Shayon on June 14, 2012 10:02 AM

Fish heads and chicken fat are the latest sources of electricity for major retailers in the U.K. including Walmart, Tesco, Marks & Spencer, Waitrose, William Morrison Supermarkets and Sainsbury.

Not only is bioenergy the evolution of alternative energy sources, but the meat, fish, cooking oils and leftover food would otherwise be transported to landfill at additional cost and fuel consumption.

“Diverting food waste from landfill to anaerobic digestion is a no-brainer for the supermarkets — landfill charges and energy costs are only getting more expensive,” said Niamh McSherry, a food retail analyst at Berenberg Bank, to Bloomberg.Continue reading...

mobile marketing

Peapod Expands Virtual Grocery Shopping to Chicago

Posted by Dale Buss on May 10, 2012 12:06 PM

Home delivery of groceries is a business that at one time seemed to have so much promise, but the industry never seems to have lived up to the possibilities. One of the few hardy survivors has been Peapod.

The Chicago-based company's innovative mobile campaign shows why Peapod has been able to fight through years of disappointment about its business and remain vital. Peapod is testing a "virtual grocery store" concept in Chicago. Royal Ahold, the Dutch retailing giant, owns Peapod via its Ahold USA division, and is no doubt aware of Tesco's virtual subway store test in South Korea.

In its second market test of virtual retail following Philadelphia, Peapod is now bringing grocery "shelves" via QR-enabled signage to Chicago commuters. The e-grocer wrapped walls of the highly-trafficked State and Lake Station tunnel with larger-than-life signage and depictions of grocery products, offering a virtual shopping experience via smartphone.Continue reading...

brand news

In the News: American Airlines, Starbucks, News Corp. and more

Posted by Dale Buss on April 20, 2012 08:55 AM

In the News

American Airlines sees unions support merger with US Airways.

CW rankles TV stations by rushing shows to web.

Chipotle pays attention to ingredients and boosts profits.

Cracker Barrel makes more moves to streamline.

Foursquare eyes June for launch of new advertising platform.

GE out-earns analysts' expectations on gains in energy business.

Hulu unveils four original series.

News Corp. faces dozens more hacking lawsuits.Continue reading...

mobile commerce

Barclays Expands Mobile Payments to Credit Cards

Posted by Sheila Shayon on April 19, 2012 01:27 PM

Barclays continues to innovate by taking a leading role in mobile payments in Europe. Having just launched the Pingit mobile payments app, it's now bringing contactless payments to Barclaycard, the UK's first credit card. Now, its 12 million Visa Barclaycard credit card customers can look forward to PayTag, a free sticker that enables mobile contactless transactions at more than 100,000 terminals. 

The easy-to-use PayTag sticker aims to spur the usage use of smartphones for small purchases, increasing the reach of the Quick Tap NFC (Near Field Communication) service the bank operates in partnership with mobile network operator Orange.Continue reading...

brand news

In the News: TIME 100, Nokia, LVMH and more

Posted by Dale Buss on April 19, 2012 09:01 AM

In the News

Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.

American Airlines parent AMR outlines non-union cutbacks.

California Pizza Kitchen plans new prototype and brand renewal.

Citigroup faces executive-pay dilemma after shareholder vote.

Dick Clark's career celebrated as entertainment legend dies at 82.

eBay continues comeback, citing PayPal.Continue reading...

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