truth in advertising
Posted by Dale Buss on February 28, 2011 04:30 PM
Grocers on both sides of the Atlantic are stepping up their price wars in the face of rising food costs.
Tesco, the UK’s largest supermarket chain, today launched a 200 million-pound ($324 million) campaign to let consumers know that it’s cutting the price of 1,000 everyday items. Shoppers who discover the goods at a cheaper rate at Wal-Mart Stores Inc.’s Asda stores will get vouchers equal to twice the difference.Continue reading...
in the spotlight
Posted by Dale Buss on February 25, 2011 11:30 AM
Royal Wedding fever is heating up, and not just in the UK. Expect the hype over the Super Bowl of weddings to intensify right on up to and through the actual ceremony uniting Prince William and Kate Middleton on April 29. The question for all sorts of brands is whether the nuptials will bring with them a cascade of benefits at retail.Continue reading...
Posted by Dale Buss on February 18, 2011 09:00 AM
Anglo American and Lafarge to form $2.8 billion UK venture.
Apple draws scrutiny from regulators over subscription rules and gets closer to a cheaper iPhone.
CBS gets heat for allegedly sitting on the Lara Logan story.
Campbell Soup lowers outlook.
Citadel Broadcasting ponders selling itself to smaller rival Cumulus.
Daimler unveils BharatBenz brand for India.
Disney head Bob Iger outlines vision for TV's future, while studio arm plots counter offensive against DVD industry woes.
Egypt's new military rulers launch Facebook page, attract 75,000 fans in 24 hours.Continue reading...
Posted by Dale Buss on January 25, 2011 09:00 AM
GM sells more vehicles in China than in the US for the first time. GM also plans to award a new Chevrolet Camaro convertible to the Super Bowl MVP.
The Kings Speech leads with a dozen just-announced Oscar nominations.
Adobe survey finds readers engage with iPad ads.
Amazon steps up push into home-delivered groceries.
Apple plans to introduce a service that would let users pay with iPhones.
Bacardi rethinks web strategy.Continue reading...
Posted by Dale Buss on January 13, 2011 09:00 AM
AOL strikes web-programming deal.
AT&T sees $2.7B charge in the fourth quarter from pension change.
Borders tries to win back publishers' trust.
FedEx takes on UPS with long-range China jets.
Ford wins coveted brand-loyalty award.
Gap to open first store for web-incubated Athleta brand.Continue reading...
Posted by Abe Sauer on January 4, 2011 10:00 AM
With every passing day it seems the future envisioned by the 2006 film Idiocracy becomes more possible. In the not-so-distant future of Idiocracy, retail brand Costco has come to service nearly every human need, even law school.
Brit retail giant Tesco, with its plethora of businesses, seems to be vying with Virgin for that one-brand-fits-all title in the UK. With banking, fashion, fuel, filmmaking, insurance, optical, pharmacy, residential communities and a record label under its vast retail umbrella, Tesco's latest move sees it expand into the pawn business.
In partnership with UK pawn brokerage Ramsdens, Tesco will be offering a gold exchange to pay cash for customers' gilded valuables. Could this be a genius brand leveraging move — or a brand embarrassment in the making?Continue reading...
Posted by Dale Buss on December 23, 2010 09:00 AM
Abbott recalls millions of diabetes testing strips.
Allied Irish Banks is recapitalized by Irish government.
Apple sees acceleration in sales of its set-top TV boxes.
Beiersdorf rationalizes brand and product portfolio.
Chrysler Financial sale may stoke U.S. auto-industry recovery.
Democrats (via Nancy Pelosi) tap director Steven Spielberg to rebrand party.Continue reading...
Posted by Dale Buss on December 9, 2010 09:00 AM
Amazon girds for hacktivists attack today as WikiLeaks cyberwar rattles prospective targets.
Apple's iPad makes inroads with medical companies.
Borders’ bid for Barnes & Noble raises questions about future of book retailing.
Crayola expands from crayons to digital.
Dean Foods faces challenges to dairy empire.
Dr Pepper Snapple expands Sun Drop soda.
F1 moves to greener engines to gooses sponsorships.Continue reading...