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sports in the spotlight

Channel 4 Ad Revenue Boosted By Biggest-Ever Paralympics

Posted by Sheila Shayon on August 22, 2012 11:30 AM

The five Olympic rings are being replaced by the three Paralympic agitos as the London 2012 Games prepare for new venues, world records and athletes, including 1,800 wheelchair users, 22 assistance dogs, and 293 buses converted for extra wide access.

This will be the biggest Paralympics in history, with 4,200 Paralympians from 165 nations competing in sports ranging from wheelchair racing, athletics, and blind football to wheelchair rugby.

"We are seeing the nation really embracing the Paralympics, buying tickets and putting us on the way to being the first sold-out Paralympics and showing a huge amount of interest in Paralympics GB," said Paralympics GB's chief executive Tim Hollingsworth. 

Paralympics TV broadcaster Channel 4 is offering packages of eight-ten spots, including both daytime and prime. “We think that the Paralympics will perform strongly from a viewing standpoint, so it is a smart buy,” said Adrian English, head of media investment at agency Carat. Continue reading...

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

brand news

In the News: Avon, Coach, Heineken and more

Posted by Dale Buss on August 1, 2012 09:01 AM

In the News

Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.

Avon opens talks to settle bribery charges.

BMW warns about tougher market conditions.

Bud Light Premium helps AB InBev sell less beer for more.

Coach suffers from competition from Michael Kors and other handbag purveyors.

Ford brand loyalty validated by new ranking.

Gap fall kids campaign continues bright color theme.

Google buys Wildfire social marketing firm.

Heineken invites creatives to redefine draught beer experience.Continue reading...

brand news

In the News: PepsiCo, M&S, Valentino and more

Posted by Dale Buss on July 9, 2012 09:01 AM

In the News

PepsiCo expands into yogurt sales in the U.S. under Muller brand.

Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.

Valentino luxury brand in talks to be sold.

AT&T cuts ad spending.

Amazon sparks fears with "robo-pricing."

Billabong hits choppy waters.

Boeing expands new-orders lead over Airbus.Continue reading...

retail watch

'Not About Ego': Tesco CEO Eyes US Retreat as Fresh & Easy Proves Neither

Posted by Mark J. Miller on July 3, 2012 02:07 PM

UK supermarket giant Tesco is trying to stake a claim in the U.S. market with its Fresh & Easy grocery chain on the west coast, but it hasn’t done well, even after a “major revamp.” Now the company may just give up on making it in America, according to the Telegraph.

“If we see there is no chance of success, we’ll do as we’ve just done in Japan” and pull out, Tesco CEO Philip Clarke told shareholders, the Telegraph reports. “It is not about ego. We are businessmen.”

It's been a money-losing brand extension for some time. Fresh & Easy had losses last year of £153m ($239 million) and lost £186m ($291.5 million) the year before that.Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

brand news

In the News: Microsoft, Boots, Spotify and more

Posted by Dale Buss on June 19, 2012 09:01 AM

In the News

Microsoft unveils Surface tablet to take on iPad.

Walgreen is buying 45% stake in European pharmacy chain Boots for $6.7 billion.

Spotify rolls out free mobile radio for iPhone and iPad in U.S. to take on Pandora.

Caribou Coffee revels in being alternative to Starbucks.

Carrefour CEO offers turnaround plan.

Cisco expands use of WebEx brand.

Coca-Cola remains unbowed by New York Mayor Bloomberg's anti-soda campaign.Continue reading...

brand news

In the News: Nokia, Disney, Gmail and more

Posted by Dale Buss on June 15, 2012 09:01 AM

In the News

Nokia plans to cut 10,000 more jobs, or one in three staff, and sheds CMO as it loses market share to Apple and Samsung and threatens mobile aspirations of Microsoft.

Disney spends $1.1 billion to spruce up its Disney California Adventure theme park, including a brand-new 12-acre Cars Land and Avengers plan.

Microsoft takes a page from Gmail in email revamp as Gmail gets a facelift, too.

AOL wins proxy fight over its content strategy.

Abercrombie & Fitch takes credit for Carly Rae Jepsen's Justin Bieber-fueled viral smash.

Apple expands "emoji" with LGBT consumers.Continue reading...

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