trademark wars

Trademark Watch: Redskins Appeal, Tesco Dashed, Don't Cross Warner Bros.

Posted by Jerome McDonnell on August 15, 2014 04:04 PM

It's a busy time for trademark watchers, as brands including the Quaker Oats-owned Aunt Jemima and the Clif and Kind health bars have found themselves tussling over trademarks. Some other trademark news of note:

As expected... The Washington Redskins are appealing a federal decision to cancel the team's trademarks. “We believe that the Trademark Trial and Appeal Board ignored both federal case law and the weight of the evidence, and we look forward to having a federal court review this obviously flawed decision,” Bob Raskopf, trademark attorney for the Washington Redskins, stated. Fierce lobbying on both sides includes a new video supporting the team's controversial name, counteracting a video during the Super Bowl protesting the name.

Tesco hopes dashed: European supermarket giant Tesco was rebuffed in its attempt to trademark the blue dashes underlining its iconic wordmark, as the UK's Intellectual Property Office ruled that the logo's Tevrons (as Tesco insiders call them) were too simple and not distinctive enough to merit trademark protection. While simplicity may be the ultimate sophistication, for trademarks, it's better to be complicated.

Who wants to live forever? In the midst of the mourning over the passing of Robin Williams and Lauren Bacall this week, Mondaq.com took at look at the actors' respective personal trademark registrations and praises both for savvy personal brand management. After all, patents expire and copyright runs its course—but (only) trademarks can last forever...Continue reading...

brand news

Brand News: Sprint, Walgreen, Time Warner and more

Posted by Dale Buss on August 6, 2014 09:39 AM

TOP STORIES

Dropping T-Mobile bid, Sprint CEO stands to earn $40M in severance pay as new CEO is named.

Time Warner earnings soar after 21st Century Fox withdraws takeover bid.

Apple and Samsung drop non-US patent suits as mobile rival Xiaomi takes top spot in China.

Audi and Chrysler face sanctions by Chinese government for "monopolistic" behavior.

Walgreen applauded for remaining in US as drugstore giant buys remainder of Alliance Boots.

MORE BRAND NEWS

adidas taps Portland Trail Blazers star Damian Lillard for new campaign.Continue reading...

retail

From Faster Delivery to Kindle Unlimited, Amazon Just Keeps on Rolling

Posted by Mark J. Miller on July 21, 2014 03:30 PM

Amazon may be in a PR standoff with the publishing industry that is leaving both sides licking their wounds, but the situation doesn’t appear to be hurting Amazon’s bottom line. The company’s second-quarter revenue will be announced Thursday and the expectation is that it will continue “to gain share from brick-and-mortar retailers,” according to at least one observer.

Amazon Prime is one of the main ways Amazon continues to grow since its more than 25 million members on average purchase four times more than non-members. Also helping is its Sunday delivery service, which has recently been expanded to serve 15 cities including New Orleans. When the service kicked off last November, only New York and Los Angeles residents could take part. “Sunday delivery is clearly crossing errands off the weekend to-do list,” commented Mike Roth, Amazon’s vice president of North America operations, to New Orleans magazine.

As the Seattle Times also notes, anywhere Amazon has two-day delivery, it also has constructed a sorting center that allows the company to get products into the mailstream quickly and as close to the destination as possible. Sunday delivery is expected to see marked expansion in the coming months.

Sunday delivery may prove a big boon for another embattled industry.Continue reading...

sustainability

Sustainability a Key Issue that Tesco's New CEO Must Address

Posted by Sheila Shayon on July 21, 2014 01:47 PM

Sustainability has a new battlefront, and the abrupt departure today of the head of the UK's largest supermarket demonstrates just how important and influential the topic has become to major grocers.

Struggling to compete against German discount rivals Aldi and Lidl, Tesco is replacing CEO Philip Clarke as it continues to see sales fall and customer visits drop. Despite a push to turn its stores into retail destinations, the grocer has struggled to respond to the surge in online shopping and turn data into smarter marketing to help revive the brand.

But besides price points and Clubcards, Tesco, along with grocers around the world, is facing increasing pressure to deliver on sustainable promises including the need to curb food waste. While the retailer was one of the first major chains to disclose figures associated with its stores' food waste, other chains like Sainsbury's have not only been transparent, but have implemented unique tools that help both workers and consumers make a change for the better. 

But just because Clarke is leaving doesn't mean that Tesco is giving up on its sustainability initiatives.Continue reading...

brand news

Brand News: Yum! Brands, Amazon, Tesco and more

Posted by Dale Buss on July 21, 2014 09:08 AM

TOP STORIES

Sky News apologizes for reporter pawing through passenger belongings from flight Malaysia Airlines Flight MH17, while Singapore Airlines also apologizes for tweet about not flying in Ukraine air space and Finnair retracts statement about its use of air space there.

Yum! Brands and McDonald’s find themselves in another food-safety scandal in China.

Tesco replaces CEO as UK grocer struggles to compete with low-cost competitors. 

Amazon offers unlimited reading and audiobook service.

Dell welcomes bitcoin payments.

MORE BRAND NEWS

Alabama adopts “Sweet Home Alabama” as new slogan.

Alibaba IPO could be bonanza for scions of Chinese leaders.

Boston Celtics debut alternate retro logo for this season.

DeVry Education sees New York State investigate its marketing practices.

Electrolux brand is hit by restructuring.Continue reading...

brand news

Brand News: Honda, American Apparel, Starbucks and more

Posted by Dale Buss on June 23, 2014 09:17 AM

TOP STORIES

American Apparel ousted Dov Charney over nude pictures, report says.

HondaNissan and Mazda expand recalls of Takata airbag systems.

Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.

Audi draws up EV plans to counter BMW and Tesla, report says. 

Thrillist brings online experience to life in New York on second annual Best Day of Your Life.

MORE BRAND NEWS

Ace Hardware renews performance in a big-box world by emphasizing local service.

BMW extends joint venture with Brilliance in China to 2028.

Barbara’s promotes natural snacks and cereals in new campaign.

BNP Paribas nears settlement in US for up to $9 billion.

Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...

sip on this

Tesco May Bet Big on Beauty Drinks Though Running Skin Deep Is a Risk

Posted by Dale Buss on June 20, 2014 11:49 AM

With a remark by an executive at a contest for UK entrepreneurs last week, Tesco has indicated interest in entering the growing “beauty beverage" market in Europe.

But as a segment that long has seemed heavy on promise but sometimes disappointing in actual sales (and results), beauty drinks have ensnared other major brands including Nestle, Coca-Cola and Sanofi over the last several years—with evidently less-than-spectacular results.

The idea of this genre is to create formulas that actually improve skin, hair and other aspects of appearance in specific ways that go beyond the general health-inducing properties of the thousands of “functional” drinks that are on the market globally.Continue reading...

brand news

Brand News: Harley-Davidson Goes Electric, American Apparel Frees Dov and More

Posted by Shirley Brady on June 19, 2014 08:52 AM

TOP STORIES

Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.

T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.

Lego mixes bricks with clicks for Lego Fusion.

American Apparel ousts controversial CEO Dov Charney.

Yo one-word messaging app, designed in eight hours, raises $1 million in funding.

MORE BRAND NEWS

AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.

Bridgestone signs on as top Olympic sponsor.

Feed the Children has a new logo.

Google touts search ads for lifting brand awareness.

Haggar bets on vintage fashion to revitalize brand.Continue reading...

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