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brand news

Brand News: Starbucks, Medtronic, Univision and more

Posted by Shirley Brady on June 16, 2014 08:48 AM

TOP STORIES

Starbucks makes a bold commitment to education with College Achievement Plan for employees.

Medtronic buys Covidien for $42.9 billion and renounces US tax status.

Univision is for sale for $20 billion.

Amazon is expected to unveil its own smartphone this week.

Ben & Jerry's goes GMO-free.

MORE BRAND NEWS

Adobe returns to US TV after decade break with latest spot.

Alibaba struggles with US branding ahead of IPO.

Cannes Lions festival gets underway with no Grand Prix for pharma.

Casey Kasem, voice of Top 40 radio, dies at 82.

Comcast seeks to replace GE name atop 30 Rock.Continue reading...

retail watch

For Retailers, E-Commerce Meets In-Store with Click-and-Collect

Posted by Mark J. Miller on June 11, 2014 07:01 PM

Marrying digital commerce with bricks and mortar has been a challenge for retailers since Amazon showed up and changed the game. But after years of trial and error and new innovations in online and mobile shopping, brands have finally found a way to make it work. 

Sainsbury’s, Britain’s second-largest grocery chain, is now following rivals Tesco and Asda into the world of click-and-collect, enabling customers to purchase online in the morning and pick up their items at locations in seven different subway stops on the way home from work. In addition to providing more convenient options for its one billion-pound online business, there are benefits for its partner, too. Transport for London, aka the London Tube, is hoping to bring in £3 billion ($5 billion) by renting out spaces across its 270 stations to the grocer.

And in the US, Target is hoping to catch up to competitors by making big investments in digital, including Store Pickup, its own click-and-collect service that allows shoppers to order goods online and then pick them up in-store the same day.Continue reading...

tech innovation

Google Lends Digital Expertise to UK Grocers' Corporate Citizenship Efforts

Posted by Sheila Shayon on June 5, 2014 03:02 PM

Food waste is an enormous global problem, which is why UK grocer Sainsbury’s is partnering with Google in its latest effort to get consumers to upcycle their leftovers.

Google created an interactive banner ad that uses voice recognition to generate simple recipes made of otherwise wasted ingredients, modeled after and in support of Sainsbury's Food Rescue tool to eliminate kitchen waste. Desktop users can input ingredients via keyboard, while mobile customers can click on the expandable banner and speak up to nine ingredients into their device for an instant range of 1,200 choices from simple snacks to dinner party options.

The idea for the interactive banner came from Google data that showed search queries for terms related to “leftovers” increased one-third in the last year, with about 64 percent coming from mobile. The ad and tool are an extension of the retailer's ongoing commitment to stopping food waste. “We have a role to play in helping reduce food waste around the country,” Sainsbury’s head of brand communication, Mark Given, told Marketing Week.Continue reading...

brand strategy

Squeezed by the Competition, Tesco Hopes Customer-First Approach Works

Posted by Mark J. Miller on June 4, 2014 04:23 PM

The UK's biggest retailer, Tesco, is going through its roughest patch in decades, dogged by the rise of discount chains like Lidl and Aldi and consumers opting to shop online as opposed to in-store. 

In the fourth quarter of 2013, sales in the core UK business dropped 3 percent from the same period the year before, but things got even worse in the first quarter of 2014, with sales falling 3.8 percent compared with the previous year's numbers. According to Kantar Worldpanel data, Tesco has lost more than one million customer visits per week, worth an estimated £25m ($41.9 million) in sales—a staggering exodus that led to a 29 percent fall in market share, its largest drop in at least 20 years.

No wonder investors are starting to wonder if CEO Philip Clarke has the right plan to get the once-dominant retailer, which fell 16 percent in brand value according to brandchannel parent Interbrand's latest Best Retail Brands report, back on track.Continue reading...

brand news

Brand News: Ballmer's Clippers, Amazon Streams, Google Forgets EU

Posted by Shirley Brady on May 30, 2014 08:56 AM

TOP 5 STORIES

Microsoft's former CEO Steve Ballmer wins bidding war, buys Los Angeles Clippers for $2 billion.

Amazon Prime to offer music streaming this summer.

Google stuggles with diversity, implements EU "right to be forgotten" policy.

Facebook's Mark Zuckerberg donates $120 million to California schools.

Tesco signs China retail deal.

MORE BRAND NEWS

Abercrombie & Fitch cuts back on scents to make dollars.

Apple issues first conflict minerals report.

Bonobos finds an edge in brick-and-mortar.

Chevron, attacked by faux protesters, retreats on clean energy.

Dish Network plans to accept bitcoin payments.Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM

TOP 5 STORIES

Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.

ALSO IN THE NEWS:

Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

brand news

Brand News: Merck, Fiat Chrysler, GE and more

Posted by Dale Buss on May 6, 2014 09:06 AM

TOP 5 STORIES

Brands to Watch

Bayer buys Claritin and other consumer brands from Merck for $14 billion.

Fiat Chrysler bets on Jeep, Alfa Romeo in global vision under new five-year plan.

GE bid of $17 billion for Alstom power unit falls short, French president says.

Office Depot plans to close 400 stores.

Walmart finally grows online sales faster than Amazon.

MORE BRAND NEWS:

adidas looks to sell Rockport brand as company misses on profit.

Apple reveals $60 million compensation package for new retail chief Angela Ahrendts.Continue reading...

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