sip on this

Tesco May Bet Big on Beauty Drinks Though Running Skin Deep Is a Risk

Posted by Dale Buss on June 20, 2014 11:49 AM

With a remark by an executive at a contest for UK entrepreneurs last week, Tesco has indicated interest in entering the growing “beauty beverage" market in Europe.

But as a segment that long has seemed heavy on promise but sometimes disappointing in actual sales (and results), beauty drinks have ensnared other major brands including Nestle, Coca-Cola and Sanofi over the last several years—with evidently less-than-spectacular results.

The idea of this genre is to create formulas that actually improve skin, hair and other aspects of appearance in specific ways that go beyond the general health-inducing properties of the thousands of “functional” drinks that are on the market globally.Continue reading...

brand news

Brand News: Harley-Davidson Goes Electric, American Apparel Frees Dov and More

Posted by Shirley Brady on June 19, 2014 08:52 AM

TOP STORIES

Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.

T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.

Lego mixes bricks with clicks for Lego Fusion.

American Apparel ousts controversial CEO Dov Charney.

Yo one-word messaging app, designed in eight hours, raises $1 million in funding.

MORE BRAND NEWS

AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.

Bridgestone signs on as top Olympic sponsor.

Feed the Children has a new logo.

Google touts search ads for lifting brand awareness.

Haggar bets on vintage fashion to revitalize brand.Continue reading...

chew on this

Brands Don't Just Want to Sell You Food, They Want to Teach You How to Eat It

Posted by Dale Buss on June 18, 2014 07:17 PM

Everyone wants to help consumers figure out how to eat better these days, from the biggest grocery retailer in the UK to a tiny American startup backed by Starbucks CEO Howard Schultz.

Tesco, with its new “My Fit Lifestyle” range of products and accompanying apps, is one of the latest major entities to take the plunge into actively—not just passively—facilitating healthier eating by consumers. The launch follows Tesco's removal of confectionary products from check-out aisles in order to curb excessive snacking. 

The new menu of products has been color-coded according to their calorie content so that customers in the store can quickly find items that fit their personal “My Fit Lifestyle” plans, and a Health and Wellbeing website and app by Tesco will help them keep track of their progress.Continue reading...

brand news

Brand News: Cannes Day 3, Amazon Phone, GM Testifies and more

Posted by Shirley Brady on June 18, 2014 09:08 AM

TOP STORIES

Cannes Lions continues (above, Scott Ferris, Microsoft's GM of content advertising) with first round of Grand Prix winners announced.

Amazon phone reveal by "secretive" R&D lab today in Seattle sparks speculation, as BlackBerry joins Amazon's Appstore.

YouTube to launch paid music service.

GM's Barra is back on the hotseat today on Capitol Hill as automaker faces $10 billion recalls suit.

Beats headphones have been banned at the World Cup.

MORE BRAND NEWS

Activision expands Skylanders licensing.

Apple secures 31 new patents as stores get exclusive window on Beats products.

Dr. Oz grilled on weight loss claims.

eBay pulls Chinese "spyware phones."

Facebook's ephemeral Slingshot app annoys some users.Continue reading...

brand news

Brand News: Starbucks, Medtronic, Univision and more

Posted by Shirley Brady on June 16, 2014 08:48 AM

TOP STORIES

Starbucks makes a bold commitment to education with College Achievement Plan for employees.

Medtronic buys Covidien for $42.9 billion and renounces US tax status.

Univision is for sale for $20 billion.

Amazon is expected to unveil its own smartphone this week.

Ben & Jerry's goes GMO-free.

MORE BRAND NEWS

Adobe returns to US TV after decade break with latest spot.

Alibaba struggles with US branding ahead of IPO.

Cannes Lions festival gets underway with no Grand Prix for pharma.

Casey Kasem, voice of Top 40 radio, dies at 82.

Comcast seeks to replace GE name atop 30 Rock.Continue reading...

retail watch

For Retailers, E-Commerce Meets In-Store with Click-and-Collect

Posted by Mark J. Miller on June 11, 2014 07:01 PM

Marrying digital commerce with bricks and mortar has been a challenge for retailers since Amazon showed up and changed the game. But after years of trial and error and new innovations in online and mobile shopping, brands have finally found a way to make it work. 

Sainsbury’s, Britain’s second-largest grocery chain, is now following rivals Tesco and Asda into the world of click-and-collect, enabling customers to purchase online in the morning and pick up their items at locations in seven different subway stops on the way home from work. In addition to providing more convenient options for its one billion-pound online business, there are benefits for its partner, too. Transport for London, aka the London Tube, is hoping to bring in £3 billion ($5 billion) by renting out spaces across its 270 stations to the grocer.

And in the US, Target is hoping to catch up to competitors by making big investments in digital, including Store Pickup, its own click-and-collect service that allows shoppers to order goods online and then pick them up in-store the same day.Continue reading...

tech innovation

Google Lends Digital Expertise to UK Grocers' Corporate Citizenship Efforts

Posted by Sheila Shayon on June 5, 2014 03:02 PM

Food waste is an enormous global problem, which is why UK grocer Sainsbury’s is partnering with Google in its latest effort to get consumers to upcycle their leftovers.

Google created an interactive banner ad that uses voice recognition to generate simple recipes made of otherwise wasted ingredients, modeled after and in support of Sainsbury's Food Rescue tool to eliminate kitchen waste. Desktop users can input ingredients via keyboard, while mobile customers can click on the expandable banner and speak up to nine ingredients into their device for an instant range of 1,200 choices from simple snacks to dinner party options.

The idea for the interactive banner came from Google data that showed search queries for terms related to “leftovers” increased one-third in the last year, with about 64 percent coming from mobile. The ad and tool are an extension of the retailer's ongoing commitment to stopping food waste. “We have a role to play in helping reduce food waste around the country,” Sainsbury’s head of brand communication, Mark Given, told Marketing Week.Continue reading...

brand strategy

Squeezed by the Competition, Tesco Hopes Customer-First Approach Works

Posted by Mark J. Miller on June 4, 2014 04:23 PM

The UK's biggest retailer, Tesco, is going through its roughest patch in decades, dogged by the rise of discount chains like Lidl and Aldi and consumers opting to shop online as opposed to in-store. 

In the fourth quarter of 2013, sales in the core UK business dropped 3 percent from the same period the year before, but things got even worse in the first quarter of 2014, with sales falling 3.8 percent compared with the previous year's numbers. According to Kantar Worldpanel data, Tesco has lost more than one million customer visits per week, worth an estimated £25m ($41.9 million) in sales—a staggering exodus that led to a 29 percent fall in market share, its largest drop in at least 20 years.

No wonder investors are starting to wonder if CEO Philip Clarke has the right plan to get the once-dominant retailer, which fell 16 percent in brand value according to brandchannel parent Interbrand's latest Best Retail Brands report, back on track.Continue reading...

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