brand news

In the News: Forbes, GM, Sony and more

Posted by Dale Buss on November 18, 2013 09:14 AM

In the News

Forbes explores sale of 96-year-old magazine.

GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.

Sony sells more than 1 million PS4s in first 24 hours.

Lily Allen's fashion brand goes into liquidation.

Apple reportedly acquires PrimeSense for $345 million.

BMW pioneers use of carbon fiber in i3.

Bacardi focuses on its brand resilience in new campaign.

Bloomberg makes newsroom cuts.

Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.

China Airlines of Taiwan joins low-cost aviation market.

Cracker Barrel is too confusing to appear in supermarket for now, judge rules.

Daimler sets to take stake in Beijing Auto.Continue reading...

retail watch

Tesco to Deploy Face-Scanning Screens in UK Gas Stations to Serve Better Ads

Posted by Sheila Shayon on November 4, 2013 12:25 PM

Tesco, the world's third-largest retailer, has debuted a new technology in a place where consumers might least expect it—the gas station. 

The British multinational grocer and general merchandise retailer is installing hi-tech screens that scan customers' faces at gas stations so targeted, tailored ads can be delivered to them. The OptimEyes screen, now being rolled out by Lord Sugar's Amscreen, will be installed in all 450 Tesco UK filling stations in a five-year deal, according to The Grocer.

"Yes it's like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible," said Simon Sugar, CEO of Amscreen, about the high-tech upgrade to Tesco's petrol station advertising capabilities.Continue reading...

sustainability

Tesco Enlists Fellow Brits to Help Chain Cut Down on Food Waste

Posted by Dale Buss on October 23, 2013 10:47 AM

"Food waste" is being recognized increasingly around the globe as a key issue that impinges directly on sustainability and hunger, and more companies are moving to harvest the low-hanging fruit available in an attack on the problem.

Tesco is the latest. The UK's dominant grocery chain just disclosed the enormity of the food wasted in its own operations and its initial steps aimed at reducing the problem, which should have an actual effect—and endear Brits who are rightly concerned about all the food they squander.

The chain's research revealed that 40 percent of apples are wasted, with just over a quarter of that waste occurring in the home. The same fate awaits a quarter of grapes, with the majority occurring in the home, and one-fifth of all bananas.Continue reading...

tech wars

Rivals Gear Up for Renewed Tablet War Ahead of Apple's iPad Event

Posted by Mark J. Miller on October 21, 2013 05:22 PM

The world is gearing up for Apple’s latest event Tuesday, during which a new line of iPads is expected to be presented. Following a record-setting launch of its new iPhones, the Cupertino, Calif.-based company is putting its weight behind its tablets, as they are the second-biggest source of revenue behind the iPhone and are apart of one of the hottest personal tech markets to date. 

But while last year's iPad Mini helped keep Apple on top of the tablet heap, there are seemingly more competitors added daily to the race. For instance, Amazon with its Kindle line of devices is challenging Apple by keeping its price point lower on its latest HDX tablet, while Samsung is providing customers with a wide array of sizes and colors. And not to be left out, Microsoft is holding its own event on Tuesday to introduce the next version of its Surface tablet, with the hopes of attracting corporate clients.Continue reading...

mobile brands

Target Makes its Mobile Debut with Pre-Paid Brightspot

Posted by Mark J. Miller on October 3, 2013 12:51 PM

Walmart has its Straight Talk mobile plan and Tesco just launched its own tablet. And now, Target is debuting its own pre-paid mobile plan, Brightspot, this weekend. 

The new mobile service uses T-Mobile’s network and offers up unlimited talk and texting for $35 a month. For $50 monthly, customers can have unlimited data though high-speed data use will be capped at 1GB each month, AllThingsD reports. As a bonus, Brightspot customers will pick up a $25 Target gift card every six months they are with the program.

“Target guests have been asking us for new mobile plan options to meet their changing needs, and Brightspot combines the flexibility of a pre-paid program with 4G data on one of the nation’s premier networks,” Target VP of Electronics John Butcher said in a statement.Continue reading...

brand news

In the News: Volkswagen, Google, Intel and more

Posted by Dale Buss on October 2, 2013 09:25 AM

In the News

Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.

Volkswagen plans to use augmented reality to service cars.

Google is accused of wiretapping in Gmail scans.

Intel commits to women's digital education.

BlackBerry reveals even more doom in restructuring.

Bravo signs four major new brand partners to integrate in Top Chef.

Campbell Soup sells European simple-meals business.Continue reading...

digital moves

Tesco Looks to Boost Own-Brand Digital Services with Low-Price Hudl Tablet

Posted by Mark J. Miller on September 23, 2013 07:39 PM

It there’s one thing the world needs, it’s another tablet. At least that’s what some executives at Tesco, the world’s third-largest retailer thought. The brand has turned out its own device, the seven-inch Hudl, which is supported by Google’s Android, Reuters reports. The hope is that it “will boost online shopping and drive sales of [Tesco’s] digital entertainment content."

Tesco is doing its best to bounce back from a tough year that saw it combat a global horse meat scandal and failed grocery ventures in the US and China. Unfortunately, the Hudl won't have a much easier road, with such major competitors as Apple, Samsung and Amazon to face. But the retail giant hopes to make inroads in the market with its low-priced offering.Continue reading...

brand news

In the News: Tesco, Apple, Netflix and more

Posted by Dale Buss on September 23, 2013 09:25 AM

In the News

Tesco launches own-brand tablet, Hudl. 

Apple sells nine million new iPhones on first weekend, and is named the UK's coolest brand. 

Netflix picks up first Emmy.

American Airlines, US Airways extend merger termination date in light of upcoming trial. 

BlackBerry explores taking company private and bets future business on services as it haults BBM roll out for iOS and Android. 

Bruegger's and Caribou co-brand in growth effort.

Chanel named coolest fashion brand by UK survey. 

Darden Restaurant Group makes job cuts.

ESPN launches new ad campaign for SportsCenter.

Fiat plans to buy GM share of their diesel joint venture.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements