mobile marketing
Posted by Dale Buss on May 10, 2012 12:06 PM

Home delivery of groceries is a business that at one time seemed to have so much promise, but the industry never seems to have lived up to the possibilities. One of the few hardy survivors has been Peapod.
The Chicago-based company's innovative mobile campaign shows why Peapod has been able to fight through years of disappointment about its business and remain vital. Peapod is testing a "virtual grocery store" concept in Chicago. Royal Ahold, the Dutch retailing giant, owns Peapod via its Ahold USA division, and is no doubt aware of Tesco's virtual subway store test in South Korea.
In its second market test of virtual retail following Philadelphia, Peapod is now bringing grocery "shelves" via QR-enabled signage to Chicago commuters. The e-grocer wrapped walls of the highly-trafficked State and Lake Station tunnel with larger-than-life signage and depictions of grocery products, offering a virtual shopping experience via smartphone.Continue reading...
brand news
Posted by Dale Buss on April 20, 2012 08:55 AM

American Airlines sees unions support merger with US Airways.
CW rankles TV stations by rushing shows to web.
Chipotle pays attention to ingredients and boosts profits.
Cracker Barrel makes more moves to streamline.
Foursquare eyes June for launch of new advertising platform.
GE out-earns analysts' expectations on gains in energy business.
Hulu unveils four original series.
News Corp. faces dozens more hacking lawsuits.Continue reading...
More about: Brand News, American Airlines, CW, Chipotle, Cochineal Extract, Foursquare, GE, Hulu, IPhone, Lumia, News Corp., Nokia, Splunk, Starbucks, Taco Bell, Tesco, US Airways, Verizon, Wndows, Yum Brands
mobile commerce
Posted by Sheila Shayon on April 19, 2012 01:27 PM

Barclays continues to innovate by taking a leading role in mobile payments in Europe. Having just launched the Pingit mobile payments app, it's now bringing contactless payments to Barclaycard, the UK's first credit card. Now, its 12 million Visa Barclaycard credit card customers can look forward to PayTag, a free sticker that enables mobile contactless transactions at more than 100,000 terminals.
The easy-to-use PayTag sticker aims to spur the usage use of smartphones for small purchases, increasing the reach of the Quick Tap NFC (Near Field Communication) service the bank operates in partnership with mobile network operator Orange.Continue reading...
More about: Barclays, Barclaycard, Financial Services, Banking, Mobile, Mobile Commerce, PayTag, Pingit, Quick Tap, Orange, NFC, Visa, Retail, QSR, Waitrose, McDonald's, Boots, WH Smith, Tesco, Asda, Transport for London
brand news
Posted by Dale Buss on April 19, 2012 09:01 AM

Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.
American Airlines parent AMR outlines non-union cutbacks.
California Pizza Kitchen plans new prototype and brand renewal.
Citigroup faces executive-pay dilemma after shareholder vote.
Dick Clark's career celebrated as entertainment legend dies at 82.
eBay continues comeback, citing PayPal.Continue reading...
More about: Brand News, Acura, AMR, American Airlines, California Pizza Kitchen, Citigroup, eBay, Facebook, GM, GlaxoSmithKline, Google, Human Genome Sciences, LVMH, Microsoft, Nestle, Nokia, PayPal, Reebok, Siemens, Starbucks, Tesco, Time, Windows 8, Yahoo, Dick Clark, Miranda Kerr, Jerry Seinfeld, Super Bowl
brand news
Posted by Dale Buss on April 16, 2012 09:01 AM

Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.
Apple denies designer Philippe Starck's claim of 'revolutionary' device.
Arby's makes social media blunder over Rush Limbaugh advertising.
Archie comics legal battle heats up.
Audi may select its North American plant site this week, with Mexico the favorite, Automotive News says.
CBS emphasizes hard news to regain an edge.
Citigroup reports better-than-expected revenue growth.Continue reading...
More about: Brand News, Amazon, Angry Birds, Apple, Arby's, Archie Comics, Audi, bmi, British Airways, CBS, Chevrolet, Citigroup, Coca-Cola, Coke, Crowdsourcing, Disney, Facebook, FCC, FDA, Food Network, Ford, Fox, GM, Google, IAG, Kodak, Mars, McDonald's, Mountain Dew, Mustang, Open Table, Oracle, Pandora, Peugeot, Pink Slime, Renault, Rovi, SAP, Sony, Suzuki, Tesco, Rush Limbaugh, Virgin, Virgin Atlantic, Walmart, YouTube, Lil Wayne, London 2012, Olympics, Mascots
brand news
Posted by Dale Buss on April 5, 2012 08:58 AM

Amazon dinged for dodging U.K. taxes.
AOL revamps and sees Arianna Huffington gain more control.
Bravo looks to first original scripted series.
Burger King sees Mary J. Blige weigh in on ad controversy as new investor talks tough about McDonald's.
Chrysler got legal shield on old models in Chapter 11 process, newspaper says.
Courtyard contrasts travel hassles with comforts in new campaign.
Ford plans to boost production in China as GM sees China sales climb.
Fox News hires Santita Jackson, daughter of Jesse Jackson, as contributor.Continue reading...
More about: Brand News, Amazon, AOL, Mary J. Blige, Bravo, Burger King, Chrysler, Courtyard, Ford, Fox News, Foxconn, GE, GM, Genetic Sequencing, Google, Arianna Huffington, IBM, Jesse Jackson, LightSquared, Lumia, M&S, Nokia, P&G, Santita Jackson, McDonald's, MolsonCoors, Payless Shoes, Shell, StarBev, Tesco, Wharton School, Yahoo
brand news
Posted by Dale Buss on March 30, 2012 08:56 AM

Apple grapples with Foxconn labor audit.
BP says Gulf oil spill was smaller than claimed.
Best Buy reboots big-box format.
BlackBerry owner RIM sees former co-CEO depart amid $125 million loss, trims exec staff, and explores strategic options including sale of Canada's troubled smartphone-maker.
Burger King sells 278 restaurants to biggest franchisee; tests new menu items; cedes U.S. crown to Wendy's; and brings lamb burgers to the U.K.
CBS and Turner boost digital ad sales through March Madness.
Chrysler unveils new spots to follow Super Bowl's "Halftime in America" commercial with Clint Eastwood.
Daimler and BYD announce Denza, a new EV auto brand for China.Continue reading...
More about: Brand News, Acura, Amazon, Android, Apple, BlackBerry, BMW, BP, Best Buy, Burger King, BYD, CBS, Chrysler, Daimler, Denza, Dolby, Dunkin' Donuts, ESPN, Exxon Mobil, Ford, Foxconn, Google, H&M, Honda, HTC, iPad, Kindle, Lands' End, Lincoln, LivingSocial, MasterCard, Mexico, MF Global, McDonald's, March Madness, NASCAR, Nicki Minaj, Pepsi, PetroChina, Prada, Radio Shack, RIM, Sears, Tesco, Turner, Verizon, Visa, Walmart, Academy Awards, Super Bowl
brand news
Posted by Dale Buss on March 21, 2012 09:04 AM

Adobe gets more social.
Amazon wrings profit from fulfillment.
AmLactin taps Olympic swimmer Dara Torres as brand ambassador.
Angry Birds to launch retail partnership
Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.
Arby's readies brand relaunch.
Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...
More about: Brand News, Adobe, Amazon, American Idol, AmLactin, Angry Birds, Apple, Arby's, Beats by Dr. Dre, Beetle, Boeing, Broadcom, Chery, Coca-Cola, Domino's, Dreamliner, Facebook, FedEx, Fiat, Google+, Grand Central Terminal, GSK, HP, Hartford, Hermès, Hipstamatic, Honda, HTC, Hyundai, Instagram, iPad, J&J, Jaguar Land Rover, Kohl's, Leaf, Mayo Clinic, Microsoft, New York, New York Times, Nissan, NYSE, Ragu, Sainsbury, Shang Xia, Subaru, Tesco, Umami Burgers, UPS, Unilever, US Airways, Volkswagen, VW, Walgreens, Dara Torres, Mitt Romney