brand news

In the News: Snapchat, Mercedes-Benz, Newsweek and more

Posted by Dale Buss on December 4, 2013 09:18 AM

In the News

Snapchat hires away Emily White, Instagram's ad exec, to be company COO. 

Mercedes-Benz CLA comes through and cements US sales lead over BMW.

Newsweek plans return to print.

Applebee's rolls out tablets nationwide.

Benetton rises above Levi's to become India's top international fashion brand. 

BJ's Wholesale Club owners express interest in buying Hess gas stations.

Boeing tantalizes states with 777x production.

China issues 4G mobile licenses to country's three main telecom companies. 

Drake announces partnership with Nike's Jordan brand. 

Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.

JCPenney finally reports comp-sales increase.Continue reading...

china

The Week in China: Bloomberg's Big Blunder, Tesco's Turtle Troubles and more

Posted by Abe Sauer on November 22, 2013 02:52 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Bloomberg blunder… Tesco's turtle headache… more marketing "freedom"… back to 1989's KFC Shanghai… Mercedes sales… alternative fuel… "lifestyle cities"… Sony… L'Oreal… e-commerce meets m-commerce… "China's Oscars" get branded… Guangzhou Auto Show… and more.Continue reading...

brand news

In the News: Forbes, GM, Sony and more

Posted by Dale Buss on November 18, 2013 09:14 AM

In the News

Forbes explores sale of 96-year-old magazine.

GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.

Sony sells more than 1 million PS4s in first 24 hours.

Lily Allen's fashion brand goes into liquidation.

Apple reportedly acquires PrimeSense for $345 million.

BMW pioneers use of carbon fiber in i3.

Bacardi focuses on its brand resilience in new campaign.

Bloomberg makes newsroom cuts.

Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.

China Airlines of Taiwan joins low-cost aviation market.

Cracker Barrel is too confusing to appear in supermarket for now, judge rules.

Daimler sets to take stake in Beijing Auto.Continue reading...

retail watch

Tesco to Deploy Face-Scanning Screens in UK Gas Stations to Serve Better Ads

Posted by Sheila Shayon on November 4, 2013 12:25 PM

Tesco, the world's third-largest retailer, has debuted a new technology in a place where consumers might least expect it—the gas station. 

The British multinational grocer and general merchandise retailer is installing hi-tech screens that scan customers' faces at gas stations so targeted, tailored ads can be delivered to them. The OptimEyes screen, now being rolled out by Lord Sugar's Amscreen, will be installed in all 450 Tesco UK filling stations in a five-year deal, according to The Grocer.

"Yes it's like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible," said Simon Sugar, CEO of Amscreen, about the high-tech upgrade to Tesco's petrol station advertising capabilities.Continue reading...

sustainability

Tesco Enlists Fellow Brits to Help Chain Cut Down on Food Waste

Posted by Dale Buss on October 23, 2013 10:47 AM

"Food waste" is being recognized increasingly around the globe as a key issue that impinges directly on sustainability and hunger, and more companies are moving to harvest the low-hanging fruit available in an attack on the problem.

Tesco is the latest. The UK's dominant grocery chain just disclosed the enormity of the food wasted in its own operations and its initial steps aimed at reducing the problem, which should have an actual effect—and endear Brits who are rightly concerned about all the food they squander.

The chain's research revealed that 40 percent of apples are wasted, with just over a quarter of that waste occurring in the home. The same fate awaits a quarter of grapes, with the majority occurring in the home, and one-fifth of all bananas.Continue reading...

tech wars

Rivals Gear Up for Renewed Tablet War Ahead of Apple's iPad Event

Posted by Mark J. Miller on October 21, 2013 05:22 PM

The world is gearing up for Apple’s latest event Tuesday, during which a new line of iPads is expected to be presented. Following a record-setting launch of its new iPhones, the Cupertino, Calif.-based company is putting its weight behind its tablets, as they are the second-biggest source of revenue behind the iPhone and are apart of one of the hottest personal tech markets to date. 

But while last year's iPad Mini helped keep Apple on top of the tablet heap, there are seemingly more competitors added daily to the race. For instance, Amazon with its Kindle line of devices is challenging Apple by keeping its price point lower on its latest HDX tablet, while Samsung is providing customers with a wide array of sizes and colors. And not to be left out, Microsoft is holding its own event on Tuesday to introduce the next version of its Surface tablet, with the hopes of attracting corporate clients.Continue reading...

mobile brands

Target Makes its Mobile Debut with Pre-Paid Brightspot

Posted by Mark J. Miller on October 3, 2013 12:51 PM

Walmart has its Straight Talk mobile plan and Tesco just launched its own tablet. And now, Target is debuting its own pre-paid mobile plan, Brightspot, this weekend. 

The new mobile service uses T-Mobile’s network and offers up unlimited talk and texting for $35 a month. For $50 monthly, customers can have unlimited data though high-speed data use will be capped at 1GB each month, AllThingsD reports. As a bonus, Brightspot customers will pick up a $25 Target gift card every six months they are with the program.

“Target guests have been asking us for new mobile plan options to meet their changing needs, and Brightspot combines the flexibility of a pre-paid program with 4G data on one of the nation’s premier networks,” Target VP of Electronics John Butcher said in a statement.Continue reading...

brand news

In the News: Volkswagen, Google, Intel and more

Posted by Dale Buss on October 2, 2013 09:25 AM

In the News

Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.

Volkswagen plans to use augmented reality to service cars.

Google is accused of wiretapping in Gmail scans.

Intel commits to women's digital education.

BlackBerry reveals even more doom in restructuring.

Bravo signs four major new brand partners to integrate in Top Chef.

Campbell Soup sells European simple-meals business.Continue reading...

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