2014 Brandcameo Product Placement Awards

retail watch

The Future of Retail: Reinventing and Preserving the In-Store Experience

Posted by Barry Silverstein on March 22, 2013 05:49 PM

Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can't ignore the need to drive that consumer to a physical store. 

As highlighted in our previous post on the future of retail, there is a flurry of activity surrounding online retail initiatives right now, with particular emphasis on mobile. Mobile payments in particular are getting a lot of attention as retailers figure out ways to transfer the shopping experience to every sort of handheld device.

But there is an equally intense effort to reinvent the traditional store. In fact, many retailers are beginning to realize that rather than close stores, they can sustain them by giving them a much-needed facelift. More than a surface makeover, however, reinventing the store involves a thorough rework that often includes a growing trend: creating a "brand story" to engage and involve a consumer in the shopping experience.Continue reading...

luxury watch

Luxury Brands Seeing Steady Global Growth

Posted by Sheila Shayon on March 21, 2013 10:16 AM

Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.

Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.

"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.

Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

brand news

In the News: FTC, Reader's Digest, Samsung and more

Posted by Dale Buss on March 13, 2013 09:39 AM

In the News

FTC clarifies rules for social and mobile advertising.

Reader's Digest reports big gains among advertisers and readers.

Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.

BBC World News launches global marketing campaign.

Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.

Cadbury's Silk undergoing brand "renovation."

Chevrolet accelerates dealer infotainment training.Continue reading...

brand news

In the News: Adidas, Disney, Old Spice and more

Posted by Shirley Brady on March 11, 2013 08:45 AM

In the News

Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.

Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.

Old Spice introduces wolfish marketing director to boost men's animal magnetism.

America's Brand USA global marketing arm expands reach with $200M boost and German campaign.

Apple CEO Tim Cook may testify in e-book antitrust suit.

Beam looks past corruption scandal with new brand strategy in India.

Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...

brand news

In the News: Walmart, Diageo, HSBC and more

Posted by Dale Buss on March 4, 2013 08:46 AM

In the News

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.

India develops a taste for premium beer while officials approve $2 billion Diageo deal.

HSBC set for $23 billion profit as turnaround gains traction.

AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.

AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.

Alfa Romeo reboot marks tough road for Fiat.

American Airlines drops below 60,000 employees for the first time since 1987.

AOL's new Brand Group CEO Susan Lyne lays out her goals.

Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...

corporate responsibility

Taco Bell, Bird's Eye Latest to Get Sucked Into Horse Meat Scandal

Posted by Sheila Shayon on March 1, 2013 04:38 PM

The horse meat scandal is spreading across Europe, Hong Kong, Thailand and the Dominican Republic, seizing media attention and making retailers and consumers squeamish at the thought of what could be in their meat.

Four beef products sold by Bird's Eye, Taco Bell and catering supplier Brakes have been found to contain horse DNA as the Britain’s Food Standards Agency (FSA) conducts a third wave of tests.

An aptly titled article, "Having a cow over chow," asks, “What is it about horses? Over in Europe, everyone is happily munching on frozen lasagnas and shop-bought meals from various supermarkets, knowing it has all kinds of dodgy cuts of beef in it. But when it emerges they contain horse meat, everybody gags…Consumers need to ask themselves: When you buy something cheap, why is it so cheap? The answer is often uncomfortable to swallow.”

The FSA is asking retailers to test beef products for the presence of more than 1 percent of horse meat. Specific products in the headlines include Birds Eye's Traditional Spaghetti Bolognese and Beef Lasagna (removed by the company from store shelves last week), Brakes' Spicy Beef Skewer and Taco Bell's ground beef.

"Once we learned of this issue, we immediately voluntarily tested our product for our three Taco Bell restaurants in the UK,” said a spokesperson for the company, which has posted a response to the horse meat crisis on its UK website. "Based on that testing, we learned ingredients supplied to us from one supplier in Europe tested positive for horse meat."Continue reading...

retail watch

Tesco Celebrates Chinese New Year in Asia

Posted by Shirley Brady on February 13, 2013 11:01 AM

UK-based Tesco stores are celebrating Chinese New Year 2013 with bright red decorations, special food and even a traditional lion dance. Check it out in the video above, which features Georg Fischer, CEO of Tesco Malaysia and Hai Qing Lu, Corporate Affairs Director of Tesco China.

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