brand news
Posted by Dale Buss on January 11, 2013 09:02 AM

AB InBev will return Clydesdales to Budweiser Super Bowl advertising.
Amazon offers free MP3 of CD purchases.
Apple was awarded 1,136 US patents last year, while top spot went to IBM.
BBC back in the spotlight with former star Jimmy Savile's official police report on abuses.
BlackBerry is restoring service in Europe as US carriage firms up for closely watched BlackBerry 10.
Boeing faces FAA investigation of 787 Dreamliner.
David Beckham strips off again for H&M.
Dish Network charges CBS with censorship due to litigation.
ESPN favored for more spending by ad execs in survey.
Ford plans to hire 2,200 white-collar workers as American Express begins mass layoffs.Continue reading...
More about: Brand News, AB InBev, Amazon, Apple, BBC, BlackBerry, Boeing, Budweiser, CBS, Dish Network, Disney, Dreamliner, ESPN, FAA, Ford, Gawker, GM, H&M, Honda, IBM, JP Morgan, Lenovo, McDonald's, NECCO, New Balance, New York Times, Nissan, Nissan Murano, Nokia, Panasonic, Priceline, Smashburger, Starbucks, Supervalu, Sweethearts, Tiffany, Time Inc., Twitter, Walmart, David Beckham, Patrick Dempsey, William Shatner
brand news
Posted by Dale Buss on December 7, 2012 09:02 AM

Aston-Martin sells stake to Italian private-equity firm.
Citigroup sees CMO depart for Gilt.
YouTube relaunches site to feature original channels.
Coca-Cola relaunches Glaceau Vitimanwater in the UK.
Daily Beast considers charging for web content as Washington Post also plans paywall.
Delta faces California suit over app.
Ford finds opportunities in "social shifting."
Google to rein in free Google Apps.Continue reading...
More about: Brand News, Apple, Aston-Martin, Citigroup, Coca-Cola, Daily Beast, Delta, Doritos Locos Tacos, Dry Roasted Peanuts, Facebook, Ford, Gilt, Glaceau Vitimanwater, Google, Google Apps, Holland America, IBM, IPhone, Ivy League, Juke, LYFE, McAfee Software, Mac, Morgan Stanley, Netflix, Nissan, Planters, SEC, SodaStream, T-Mobile USA, Taco Bell, Tiffany, Vitamanwater, Washington Post, YouTube, Yum! Brands
brand news
Posted by Dale Buss on November 29, 2012 09:06 AM

Airbus and Boeing aim at each other in advertising spat.
CNN prospects weighed under Jeff Zucker.
Canadian Club launches "Join the Club" red-meat campaign.
Carnival apologizes to gay passengers after forbidding drag dress on cruise.
Chevrolet sees Volt ranked as best-loved car by Consumer Reports.
Costco to spend $3 billion on special dividend ahead of fiscal cliff.
Exxon faces short-term shortage of oil supplies.Continue reading...
More about: Brand News, 500, Airbus, Amazon, Boeing, CNN, Canadian Club, Carnival, Cheeseburger Paradise, Chevrolet, Consumer Reports, Continental Airlines, Costco, Dell, Exxon, Fiat, Ford, GM, Gatorade, Google, Groupon, Holiday Inn, Intel, J.D. Power, Leaf, Lexus, Luby's, Mini, MyFord Touch, Nissan, Sharp, Stella Artois, Sun Media, Tiffany, Tmall, Toronto Sun, Toyota, United Airlines, Volt, White Castle, Windows 8, Jeff Zucker
retail watch
Posted by Dale Buss on November 15, 2012 11:12 AM

It won't come as news to the millions of Americans who go to humanity-choked Apple stores and try to find a blue-shirted staff member who might be unoccupied, but Apple's outlets are the most productive retail real estate in the United States, according to new research.
Now if its former retail guru Ron Johnson could finally just figure out how to apply some of the Apple shine to JCPenney, where he is the increasingly beleaguered CEO after having left Apple as head of its retail stores a little over a year ago.
Apple's store productivity has soared in recent years as consumers have flocked to buy iPhones and iPads, reports the Financial Times. As a result, Apple recorded sales per square foot of retail space of $6,050 in the year ended in June, putting it ahead of all other contenders, including No. 2 Tiffany & Co. and No. 3 Lululemon Athletica, according to data from Retail Sales. But even Tiffany finished a distant runner-up, with sales of $3,017 per foot.Continue reading...
More about: Apple, JCPenney, Tiffany, Retail, Ron Johnson, Pop-Ups, Levi's, Sephora, Liz Claiborne, IZOD, jcp, Logos, Design, Visual Identity
social media watch
Posted by Sheila Shayon on November 6, 2012 04:26 PM

Facebook is encouraging its U.S. users to share that they've voted for an interactive map, while Twitter has set up its election page to track the #Election2012 winds of change. But it's Facebook's more visual sub-brand, theonce niche mobile photo-sharing app Instagram, that's the darling of the digital world for the 2012 U.S. presidential election cycle.
Since being snapped up by Facebook for $1 billion in April, and following its launch of an Android version of its app, the brand has grown its user base from 15 million to 80 million since January 1st, with an astonishing 4 billion photos posted this year to date. Further proof, if any is needed, that photo-sharing is hot: Coca-Cola is getting in on the game with its Happy Places app, while Twitter and Facebook are racing to improve their photo filters.
The 2012 U.S. presidential election day represents Instagram’s coming out party. Its usual feed today is replaced by a stream of voter’s ballots and related political imagery, which could exceed half a million uploads by election day's end. While encouraging its users to share their election day photos with the tag #ivoted, they are being reminded to not snap a pic of their election ballot, which could render it void in certain states. In another first, the New York Times is also featuring voters' Instagram photos on their homepage election coverage.Continue reading...
More about: Instagram, Social Media, Social Marketing, Mobile, Digital, Politics, Election, New York Times, Apps, Facebook, Twitter, MTV, Starbucks, Burberry, Tiffany, Audi, Hermes, Gucci, Mercedes-Benz, Red Bull, ASOS, Selfridges, Nike, Interbrand, Best Global Brands
luxury watch
Posted by Barry Silverstein on September 13, 2012 05:03 PM

It may not yet be a major earthquake, but there seem to be rumblings that luxury goods are undergoing some sort of seismic shift.
As Fashion Week was at its height in New York, instead of watching hemlines fashionistas were watching stock prices, as luxury apparel maker Burberry saw its shares drop over 20 percent Tuesday on issuing its first profit warning since 2008. It was an especially bitter pill to swallow for a brand that in January was named "International Retailer of the Year" and, in April, took the mantle of greatness from a bankrupt Aquascutum.
Bloomberg Businessweek labeled Burberry's slide as "an end to a three-year rally in the luxury-goods industry as wealthy shoppers cut back on past indulgences." While Burberry's report may have helped pull down shares of luxury giant LVMH and other luxury brands such as Prada and Richemont, it does appear demand for luxury goods has been softening recently.
Harry Winston indicated last week that there was lower interest in its luxury products, and last month, Tiffany projected lower profits for the year. Stacey Cartwright, Burberry's CFO, told Bloomberg Businessweek that she had spoken with other luxury goods marketers. "We know we are not alone in terms of what we've seen in the last couple of weeks," she said.Continue reading...
More about: Burberry, Fashion, Luxury, Retail, Fashion Week, New York Fashion Week, Aquascutum, LVMH, Prada, Richemont, Harry Winston, Tiffany, China, UK, Asia, Europe
brand news
Posted by Dale Buss on August 28, 2012 08:47 AM
5-Hour Energy and other energy-drink makers face New York state probe over ingredients and marketing.
Amazon reshapes computing with its cloud power.
Apple moves post-ruling efforts toward banning some Samsung phones from U.S. market as Korean company vows to fight, and Google looks at implications of case for its own business.
Avis drops "We Try Harder" tagline after 50 years in favor of "It's Your Space."
Axe enlists Jim Henson's shop to help with latest campaign.
Best Buy board steps to the side so founder can proceed with effort to take over company.
Boeing adds third line for Dreamliner assembly.
Bravo plans to launch another Top Chef spinoff.
Chevron marshals cash as investors wonder what energy company will do with it.
Disney sails through summer behind long-term plans.Continue reading...
More about: Brand News, 5-Hour Energy, Amazon, Apple, Avis, Axe, Best Buy, Boeing, Bravo, Chevron, Disney, Dreamliner, ESPN, Ford, GM, Google, IBM, Lexmark, Lincoln, Navistar, Samsung, Slim Jim, Tiffany, Top Chef, Volt
brand inspiration
Posted by Sheila Shayon on August 9, 2012 11:14 AM

In a summer of shimmering heat, two high-end jewelry brands are offering royalty and art as artistic salve.
As you can see above, Tiffany & Co. is finally opening its Soho store in New York, and fêting the event with four artists’ renderings of true love — a recurring theme for the brand — “to trick out the hoarding around the façade” for two week stints each, each installation displayed on oversized wooden canvases in front of the Tiffany & Co. storefront as behind the scenes everything's getting ready for the opening.
Artist Danielle Dimstom kicked off the collaboration on July 16 with a stylized combination of text and drawings, followed by street artist Ellis Gallagher’s unique take on the colors of love on July 27. The current installation features a mural from Igor + Andre, which will be followed by the final artist in the series, Natasha Law. The installations can be viewed at 97 Greene Street.Continue reading...
More about: Swarovski, Tiffany, Luxury, Jewelry, Fashion, Design, New York, London, London 2012, Olympics, Art, Campaigns, Digital, Music, Fashion Week, Culture, Creative