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brand news

Brand News: Facebook, KLM, P&G and more

Posted by Shirley Brady on June 30, 2014 09:08 AM

TOP STORIES

Apple pitches parenting apps in latest iPhone campaign as Tim Cook supports brand's Pride march.

Facebook faces pushback over users' newsfeed experiments.

KLM gets red card for offensive World Cup tweet.

P&G's former CEO tapped by Obama to lead VA.

Philip Morris challenges new EU rules on tobacco. 

MORE BRAND NEWS

American Apparel creditor demands loan repayment.

Ask.fm addresses bullying charges.

ANA tries to make money by not flying.

Benjamin Moore sued for racial discrimination in paint-naming

Just Cavalli campaign featuring Georgia May Jagger offends Sufi Muslims.Continue reading...

tech in the spotlight

With No Hardware, Apple's WWDC Announcements Still Feel Like Pipe Dreams

Posted by Alicia Ciccone on June 2, 2014 07:02 PM

It's been an exciting few weeks for Apple, as the Cupertino, Calif.-based company recently confirmed its $3 billion acquisition of music and hardware brand Beats, and today hosted its highly-anticipated annual Worldwide Developer Conference

And while there was no new hardware or devices revealed—they'll be revealed later this year—Apple's WWDC announcements, including a new desktop operating system, OS X Yosemite, a new programming language, Swift, and a new mobile iOS, could provide clues to what the company has up its sleeve in the coming months. And with 9 million developers registered with Apple—double the amount of last year—Apple has more partners than ever in creating compatible apps and hardware to make its users' lives easier.Continue reading...

branding together

Apple and Beats: A Match Made in Product Placement Heaven

Posted by Abe Sauer on May 28, 2014 06:03 PM

After a few weeks worth of speculation and one very viral video, Apple officially announced today that it is acquiring Beats Electronics and its streaming music service, Beats Music, for $3 billion—its largest acquisition to date—and is bringing co-founders Dr. Dre and Jimmy Iovine on board at Apple.

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO, in a press release. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

Indeed, Apple altered the world of music with its iPod MP3 players and iTunes service—one of the only online music marketplaces widely supported by the music industry. But what many may not know is that Beats co-founder and record label executive Iovine has long played a significant role in the adoption and growth of Apple's music products, including securing product placement deals for Steve Jobs and using his leverage in the entertainment industry to help promote the iPod, as Apple Insider notes.Continue reading...

branding together

Apple Enters Uncharted Waters with Reported Beats Brand Acquisition

Posted by Sheila Shayon on May 9, 2014 01:07 PM

Apple may soon be marching to a new beat as it closes in on its largest acquisition ever: the $3.2 billion purchase of Beats Electronics LLC.

Founded by music producer Jimmy Iovine and hip-hop celeb Dr. Dre, Beats is known for its premium Beats by Dre headphones and streaming music service, Beats Music, which launched in January. The headphones alone, which can cost consumers upwards of $300, have become a status (and fashion) symbol in the hip-hop community and beyond, and have posed a great challenge to headphone-makers like Skullcandy.

Apple, of course, produces its own earbuds for use with its iPhones and iPods, but recently partnered with Beats for the iPhone 5S release in November. The company has been under pressure from investors and consumers to bring innovative new products to market.

As the Wall Street Journal observes, Apple shook up the music business in 2003 with the launch of the iTunes music store, but now it's the disrupter that's being disrupted.Continue reading...

brand roadmaps

Despite Gains, Apple Not "Innovative" Enough for Challenging Mobile Market

Posted by Sheila Shayon on January 28, 2014 06:39 PM

If the reaction to Apple's latest earnings call says anything, it's that the personal-tech bar has been set astronomically high

After setting new quarterly sales records for iPhone and iPad in Q1 2014, and clocking sales figures of over $57.5 billion, Apple's stock proceded to fall almost 9 percent in after-hours trading on Monday. 

While the report was generally positive compared to 'normal' standards, it apparently wasn't positive enough for investors, who said sales of the company's flagship iPhones fell short of expectations, despite the fact that the company sold 51 million iPhone5S and 5C models in Q3, up from 47.8 million a year earlier. With the first-time, simultaneous launch of the smartphones in the US, Western Europe and China markets, analysts were hoping to see around 57 million handsets sold. 

And then there's that word again, "innovation." The charge to innovate, which has followed the brand around for nearly the last two years as it seemingly trudged through a product slump, has come up again, with anaylsts claiming that the reigning Best Global Brand must innovate again to get investors excited and to regain consumer mindshare.Continue reading...

china

The Week in China: Apple and China Mobile Make Friends, Walking Wallets and more

Posted by Abe Sauer on January 17, 2014 06:23 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Chinese "walking wallets" park Europe's "handbag wars"… the future of Apple and China Mobile… Coca-Cola goes mobile for Spring Festival… box office booming… Tetra Pak in trouble… diaper makers… Chinese tycoons at rest… Goubuli "lis" a US coffee chain… Quaker milk… car sales explode and Tesla aims to get some… My Little Pony copyright violations... and more.Continue reading...

brand news

In the News: General Mills, Walmart, BlackBerry and more

Posted by Dale Buss on January 3, 2014 09:33 AM

In the News

General Mills removes GMOs from Original Cheerios.

Walmart recalls tainted donkey meat in China.

BlackBerry drops Alicia Keys as creative director.

5-Hour Energy charged to prove ad claims by Oregon AG.

American Airlines staff vote to keep new livery. 

Apple CEO Tim Cook takes pay cut for brand's performance.

AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.

Ben & Jerry's appeals to Colorado potheads.

BMW builds bobsleds for US Olympic team.

Boeing faces key vote by machinists.

Burger King rebrands value menu.

Charlotte Hornets unveil new logo. 

Chrysler posts best annual sales in seven years as GMToyota US auto sales stall in December.Continue reading...

brand news

In the News: BlackBerry, Kellogg, American Airlines and more

Posted by Dale Buss on November 4, 2013 09:02 AM

In the News

BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.

Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.

American Airlines and US Airways merger cleared in US, but only with broad divestitures.

AB InBev sees strong growth for Budweiser in Russia.

Alcatel-Lucent seeks to raise $2 billion for turnaround plan.

Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.

Billabong sells Canadian retail chain West 49.

Chevron pumps up spending to boost production.

Dr Pepper finds formula to Facebook success.Continue reading...

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