Best Global Green Brands 2014

Sports Illustrated Throws Caution to the Wind for 50th Anniversary Barbie Issue

Posted by Dale Buss on February 12, 2014 04:04 PM

In a brand collaboration that could be described as the "Anti-Dove" campaign, Barbie and Sports Illustrated are getting together to celebrate the 50th anniversary edition of the magazine's swimsuit issue. And not surprisingly, social media has been atwitter over the implications.

The half-century edition of Sports Illlustrated's biggest issue of each year will hit newsstands and the internet next week, and it presents Barbie as a doll-size version of some of the magazine's supermodels, clad in a new version of the black-and-white swimsuit the Mattel doll wore when she was introduced in 1959.

It's a surprising partnership, to be sure, starting with the the fact that Barbie is aimed (mostly) at girls and Sports Illustrated is aimed (mostly) at men, which raises uncomfortable questions about why they're getting together. (Yes, Barbie is for adult collectors, too—that's why there will be a limited edition Sports Illustrated Barbie at Target).

The co-branded special issue is launching with a campaign called "Unapologetic", as both brands' owners clearly anticipated the hullaballoo that would ensue when two icons of hyperphotogenic femininity got together to get even more in the faces of their long-time foes.Continue reading...

media brands

Print Success Finds Some, Not Others as Battle for Circulation, Ad Dollars Continues

Posted by Mark J. Miller on December 3, 2013 07:22 PM

Tina Brown, once the editor of venerable print brands like Vanity Fair, The New Yorker, Talk, and Newsweek, doesn’t even read magazines anymore. “The habit has gone,” she told reporters in India last month.

The “habit” is apparently gone for a lot of other folks, too. Everywhere you turn, consumers are looking deeply into their screens rather than into the pages of a magazine or newspaper. Advertisers have noticed and are moving more of their dollars into the digital world. New York magazine’s ad pages are down 9.2 percent so far this year, according to Ad Age

That’s part of the reason the title announced Monday that it would be printing half as many issues next year—ramping down from 42 issues to 29—printing every two weeks while its website,, will start publishing more content. The move will save the company $3.5 million in manufacturing costs—savings that will be recycled back into the magazine and website to product better content.

The announcement came fittingly on Cyber Monday.Continue reading...

tech innovation

New York's Major Media Players Seek Startups Through SwitchPitch Event

Posted by Mark J. Miller on October 2, 2013 04:45 PM

Goliaths aren’t generally looking for help from Davids, but the New York Daily News, HBO, Time Inc., TiVo, Meredith, and nine other major media companies turned things upside down Tuesday when they asked more than 200 startups for help. 

The SwitchPitch event, which specializes in pairing startups with in-need companies, allows such companies to pitch funded innovation projects to startups looking for partners. After a bidding process, the selected startups will begin working with their supporting companies.

In this case, the Daily News will provide its startup of choice with a six-month stay in the paper's offices and a large testing ground for their concepts on and the rest of the paper’s digital properties, which reach 17 million people monthly.Continue reading...

brand news

In the News: Starbucks, Hanes, Time Inc. and more

Posted by Dale Buss on July 24, 2013 09:21 AM

In the News

Starbucks teams with Groupe Danone to market new yogurt line.

HanesBrands buys Maidenform.

Time Inc. may look to further spinoffs.

Aereo targets 25 percent of TV users.

Apple is boosted by strong iPhone sales despite profit dip.

Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.

Cadillac plans to rest its laurels in logo redesign, report says.

Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.

Caterpillar cuts outlook.

Daimler eyes recovery in Europe.Continue reading...

brand extensions

Cooking Light Debuts Packaged Food Brand

Posted by Mark J. Miller on June 21, 2013 12:51 PM

Magazines are searching for any way they can to get their brands in front of consumer’s faces while simultaneously diversifying revenue streams. Time Inc.’s Cooking Light seems to have covered itself in both departments with a new line of prepared foods that it is turning out exclusively at BJ’s Wholesale Clubs for the next year, AdWeek reports.

Fellow Time Inc. pub Real Simple has apparently been having success with some of its brand extensions so Cooking Light felt inspired, CL Editor-in-Chief Scott Mowbray told AdWeek. "We went in a little skeptical about how good the food would be, but been really, really delighted with the results," he said. “If you don’t deliver a great tasting product in the food market, you’re gone.”Continue reading...

mobile advertising

Google is the Mobile Ad King, but Facebook, Twitter are Taking Notes

Posted by Sheila Shayon on June 14, 2013 02:38 PM

Mobile ads have been christened as the holy grail for internet companies, and rightfully so. In a new study by eMarketer, Google is projected to rake in $8.9 billion in mobile ad revenue in 2013, claiming 56 percent of the mobile ad market. 

While other companies like Facebook, Twitter and Pandora are quickly growing their mobile ad revenue as well, their share of the ad pie pales in comparison to Google, which earns one of every two dollars spent on mobile advertising. 

According to the study, Facebook, which came in at a distant second to Google, is learning the ropes rather quickly by streamlining mobile ads into its interface though sponsored and targeted posts. Ad integration is becoming an integral and necessary trait of mobile ads that don't take away from the mobile experience, but enhance it.Continue reading...

brand news

In the News: NSA, Groupon, Google and more

Posted by Dale Buss on June 10, 2013 09:26 AM

In the News

Booz Allen Hamilton whistleblower cracks NSA case wide open in US internet-secrecy controversy.

Groupon aims to become an Amazon of mobile commerce.

Google nears acquiring Waze, a maps rival.

Adobe launches Photoshop Lightroom 5.

Apple enters busy field of net radio and polishes software for iPhones and iPads.

AstraZeneca acquires Pearl Therapeautics.

AT&T alters mobile upgrade policy to 24-months. 

B&G Foods to buy parent of Pirate's Booty snack brand for $195 million. 

Comcast expands Wi-Fi network with new 'neighborhood' initiative. 

Dunkin' Donuts encourages customers to linger with new store design.Continue reading...

branded media

Sports Illustrated Dives Into Content with Live Video Series SI Now

Posted by Mark J. Miller on May 28, 2013 02:50 PM

Sports Illustrated is no stranger to streaming video on its website. After all, the staff there churns out up to 50 original videos per week for its sports-hungry readers, but now the iconic sports media company is embarking on a whole new type of streamed content.

On June 3, the company will air its first installment of SI Now, a new, 30-minute talk show that will be streamed live daily at 1 p.m. ET. The daily video show will be sponsored by Ford through October as it attempts to reach 18- to 34-year-olds.

"Three years ago the mandate was to simply bring Sports Illustrated to life in video form," said Ian Orefice, executive producer for news and sports at the Time Inc., according to Ad Age. "The reason for 'SI Now' is that we weren't doing enough for the immediate viewer. We didn't have that deeper connection."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence