2014 Brandcameo Product Placement Awards

mobile advertising

Google is the Mobile Ad King, but Facebook, Twitter are Taking Notes

Posted by Sheila Shayon on June 14, 2013 02:38 PM

Mobile ads have been christened as the holy grail for internet companies, and rightfully so. In a new study by eMarketer, Google is projected to rake in $8.9 billion in mobile ad revenue in 2013, claiming 56 percent of the mobile ad market. 

While other companies like Facebook, Twitter and Pandora are quickly growing their mobile ad revenue as well, their share of the ad pie pales in comparison to Google, which earns one of every two dollars spent on mobile advertising. 

According to the study, Facebook, which came in at a distant second to Google, is learning the ropes rather quickly by streamlining mobile ads into its interface though sponsored and targeted posts. Ad integration is becoming an integral and necessary trait of mobile ads that don't take away from the mobile experience, but enhance it.Continue reading...

brand news

In the News: NSA, Groupon, Google and more

Posted by Dale Buss on June 10, 2013 09:26 AM

In the News

Booz Allen Hamilton whistleblower cracks NSA case wide open in US internet-secrecy controversy.

Groupon aims to become an Amazon of mobile commerce.

Google nears acquiring Waze, a maps rival.

Adobe launches Photoshop Lightroom 5.

Apple enters busy field of net radio and polishes software for iPhones and iPads.

AstraZeneca acquires Pearl Therapeautics.

AT&T alters mobile upgrade policy to 24-months. 

B&G Foods to buy parent of Pirate's Booty snack brand for $195 million. 

Comcast expands Wi-Fi network with new 'neighborhood' initiative. 

Dunkin' Donuts encourages customers to linger with new store design.Continue reading...

branded media

Sports Illustrated Dives Into Content with Live Video Series SI Now

Posted by Mark J. Miller on May 28, 2013 02:50 PM

Sports Illustrated is no stranger to streaming video on its website. After all, the staff there churns out up to 50 original videos per week for its sports-hungry readers, but now the iconic sports media company is embarking on a whole new type of streamed content.

On June 3, the company will air its first installment of SI Now, a new, 30-minute talk show that will be streamed live daily at 1 p.m. ET. The daily video show will be sponsored by Ford through October as it attempts to reach 18- to 34-year-olds.

"Three years ago the mandate was to simply bring Sports Illustrated to life in video form," said Ian Orefice, executive producer for news and sports at the Time Inc., according to Ad Age. "The reason for 'SI Now' is that we weren't doing enough for the immediate viewer. We didn't have that deeper connection."Continue reading...

brand news

In the News: Google, Time Inc., Volkswagen and more

Posted by Dale Buss on March 14, 2013 09:08 AM

In the News

Google doubles size of Seattle-area campus as X Lab sparks interest, Android chief steps aside and loss of Google Reader upsets loyal users.

Time Inc. spinoff rattles employees.

Volkswagen warns of a tough year ahead and focuses on China.

Apple exec attacks Google, Android and Samsung on eve of Galaxy S4 introduction.

AMC Theaters seeing stellar results.

Amazon pares price of large-screen Kindle Fire HD.

American Express, Audi and Griffin's "get" social media, execs say.Continue reading...

brand news

In the News: Adidas, Disney, Old Spice and more

Posted by Shirley Brady on March 11, 2013 08:45 AM

In the News

Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.

Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.

Old Spice introduces wolfish marketing director to boost men's animal magnetism.

America's Brand USA global marketing arm expands reach with $200M boost and German campaign.

Apple CEO Tim Cook may testify in e-book antitrust suit.

Beam looks past corruption scandal with new brand strategy in India.

Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...

brand news

In the News: JCPenney, McDonald's, Disney and more

Posted by Dale Buss on March 8, 2013 09:03 AM

In the News

JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.

McDonald's U.S. sales slip, but less than anticipated.

Disney welcomes new movie-studio chief and big plans for Star Wars franchise.

Adidas is hot on heels of Nike in sportswear in China.

Amazon logs rising revenue from servicing cloud's server needs.

Arby's targets "modern day traditionalists."

Cablevision claims coercion led to deal with Viacom.

Caribou Coffee launches new branding campaign.

Citi passes stress tests.Continue reading...

brand news

Time Warner Spins Off Time Inc.: A Sign of the Times?

Posted by Sheila Shayon on March 7, 2013 01:23 PM

Time Warner is spinning off Time Inc., turning the 90-year-old publisher of Time, People and Sports Illustrated into a separate, publicly held company worth as much as $3.2 billion. 

"A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," said CEO Jeff Bewkes. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base."Continue reading...

media triage

Reader’s Digest Turns a Page, Files for Chapter 11 Again

Posted by Sheila Shayon on February 19, 2013 01:26 PM

Reader’s Digest is filing for bankruptcy for the second time in three and a half years.

"Under a restructuring agreement supported by Wells Fargo & Co., $465 million of remaining senior notes will all convert to equity," explained CEO Robert Guth to Bloomberg. "The key message here is that we have a lot of confidence in the future of the business based upon the success of the ongoing operational transformation, but we haven’t had as much success with the balance sheet side of it and we need this process to help accelerate that."

"The Chapter 11 process, which will facilitate a significant debt reduction, will enable us to continue to redefine our business by focusing our resources on our strong North America publishing brands, which have shown a new vitality as a result of our transformation efforts, particularly in the digital arena," Guth stated in the press release announcing the restructuring.Continue reading...

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