media brands

Time Inc. Sets Out On Its Own as Time Warner Eyes a Slice of VICE

Posted by Sheila Shayon on June 9, 2014 04:17 PM

As the opening bell of the New York Stock Exchange rang this morning, 91-year-old publishing juggernaut Time Inc. officially made its public debut after a contentious and lengthy spin-off process from corporate parent, Time Warner Inc., which may be looking to get younger and hipper by buying a piece of a younger media empire: VICE.

In what will be a very public test of the print industry in a world overtaken by digital players like Vox and BuzzFeed, Time Inc. is now the only publicly-traded company in the US with just magazines in its portfolio, adding pressure to the digitally-challenged publisher who will now rely solely on its media brands including TIME, Sports Illustrated and People for its future fortunes.

The media company, renowned for an impressive empire that includes more than 70 overseas and 23 domestic magazines, has for the last decade seen revenues fall by 34 percent and cut its operating profit by 59 percent. Overall magazine circulation has dropped 1.4 percent in the second half of 2013 compared to the second half of 2012, according to Audited Media, with paid subscriptions, which account for 90 percent of total circulation, falling flat in the same period.Continue reading...

brand news

Brand News: adidas Steps Up for World Cup, Tyson Wins Hillshire and more

Posted by Shirley Brady on June 9, 2014 08:57 AM

TOP 5 STORIES

adidas partners with YouTube for The Dugout World Cup streaming channel, and leads FIFA sponsors calling for an inquiry into Qatar's bid. Above, its latest World Cup spot (with David Beckham, Lucas Moura, Zinedine Zidane and Gareth Bale), which has passed 9 million views since Friday.

Tyson Foods wins bidding for Hillshire Brands.

Amazon starts managing payments for third parties.

Barclays joins wearable tech revolution with contactless payment wristbands.

Gap Inc. becomes first US retailer in Myanmar with Old Navy and Banana Republic manufacturing.Continue reading...

brand news

Brand News: Sears, Time Inc., Unilever and more

Posted by Shirley Brady on May 22, 2014 09:03 AM

TOP 5 STORIES

Brands to Watch

Sears closes more US stores in wake of quarterly loss while Sears Canada tests YouTube shoppable videos.

Time Inc. opens ad space on magazine covers, breaking industry taboo.

Unilever unloads Ragu and Bertolli brands for $2.15 billion.

Best Buy hits sales slump in latest quarter.

Facebook adds fingerprinting tool to track users' TV and audio usage.

MORE BRAND NEWS

Airbnb will hand over host data to New York.

Amazon adds first batch of HBO content to Prime.

Beats co-founders face legal action as Spotify hits 10 million subs.

Fab slide continues with fourth round of layoffs.Continue reading...

media meltdown

In Return to Print, Newsweek Captures Global Attention with Bitcoin Claims

Posted by Mark J. Miller on March 7, 2014 12:01 PM

Back on the newsstand after a near two-year hiatus during which it went digital-only, Newsweek made quite the splash this week with its Bitcoin cover story, which claimed a massive scoop: that the now IBT-owned media title had uncovered the true identity of the founder of the controversial digital currency.

Unfortunately, Newsweek’s big scoop may be a complete bust. The man who was fingered, Satoshi Nakamoto, a 64-year-old Japanese-American father of six who owns a single-family home in Southern California, claims he never even heard of Bitcoin unitl Newsweek contacted his son three weeks ago, the Associated Press reports. Newsweek stands by its story, which also says Nakamoto is worth about $400 million.

Since Bitcoin was first launched in 2009, fans, critics and curious consumers have been trying to uncover the true identity of supposed found Satoshi Nakamoto is, but to no avail. The man Newsweek has named, who was born Satoshi Nakamoto but later changed his name to Dorian Prentice Satoshi Nakamoto, now has reporters—and police—at his doorstep.Continue reading...

digital moves

Food & Wine Goes After Trendy, Hungry Millennials with New FWx Online Hub

Posted by Sheila Shayon on February 28, 2014 01:58 PM

Foodies and Millennials—could there be two more trendy consumer groups? Time Inc. doesn't think so, so its Food & Wine magazine has launched a new digital brand, FWx, geared toward the generation that loves to eat, drink and be merry.

The mobile-first consumers now have a didicated website that will play host to the usual fare of cocktail recipes and trending canapés, but also brief posts and 15-second FWx videos on topics like a quick rebound from a late night out, how to assess your date’s sexual persona from his eating habits and "cheat sheets" before your next cocktail party to appear au courant. 

"We feel like it’s a totally untapped market for lifestyle content," Alex Vallis, editor of FWx, told Adweek. "This demo, they’re omni-saturated,” Vallis added. “They want to read about food in these other contexts. You want to go to this party and have a really good time, but you want to look informed."Continue reading...

media brands

Time Inc., MLB, NHL and More Throw Support Behind New 120 Sports Network

Posted by Mark J. Miller on February 21, 2014 01:44 PM

ESPN may consider itself the “World Wide Leader in Sports,” but Sports Illustrated’s owner, Time Inc., and a few major sports leagues are looking to take a big piece of its action with a big investment in online sports network startup, 120 Sports.

Online video is growing exponentially, Time Inc. will join Major League Baseball, the National Basketball Association, the National Hockey League, NASCAR, and college sports conferences to create content for the network that will “include content such as game highlights and commentary in two-minute segments,” according to the Wall Street Journal. No live games will be featured.

The NFL is not currently part of the 120 Sports package since it announced last month that it will have its own online video app, NFL Now, “that will tailor programming according to each user's interests, part of an independent effort by the league to extend its reach on digital platforms,” the Journal reports.

The 120 Sports site will launch later in the spring and have its own app, but the content may also appear on third-party sites. It won’t require viewers to authenticate their cable providers, such as how NBC won't allow online viewers to watch live streams of Olympics coverage without entering such information.Continue reading...

Sports Illustrated Throws Caution to the Wind for 50th Anniversary Barbie Issue

Posted by Dale Buss on February 12, 2014 04:04 PM

In a brand collaboration that could be described as the "Anti-Dove" campaign, Barbie and Sports Illustrated are getting together to celebrate the 50th anniversary edition of the magazine's swimsuit issue. And not surprisingly, social media has been atwitter over the implications.

The half-century edition of Sports Illlustrated's biggest issue of each year will hit newsstands and the internet next week, and it presents Barbie as a doll-size version of some of the magazine's supermodels, clad in a new version of the black-and-white swimsuit the Mattel doll wore when she was introduced in 1959.

It's a surprising partnership, to be sure, starting with the the fact that Barbie is aimed (mostly) at girls and Sports Illustrated is aimed (mostly) at men, which raises uncomfortable questions about why they're getting together. (Yes, Barbie is for adult collectors, too—that's why there will be a limited edition Sports Illustrated Barbie at Target).

The co-branded special issue is launching with a campaign called "Unapologetic", as both brands' owners clearly anticipated the hullaballoo that would ensue when two icons of hyperphotogenic femininity got together to get even more in the faces of their long-time foes.Continue reading...

media brands

Print Success Finds Some, Not Others as Battle for Circulation, Ad Dollars Continues

Posted by Mark J. Miller on December 3, 2013 07:22 PM

Tina Brown, once the editor of venerable print brands like Vanity Fair, The New Yorker, Talk, and Newsweek, doesn’t even read magazines anymore. “The habit has gone,” she told reporters in India last month.

The “habit” is apparently gone for a lot of other folks, too. Everywhere you turn, consumers are looking deeply into their screens rather than into the pages of a magazine or newspaper. Advertisers have noticed and are moving more of their dollars into the digital world. New York magazine’s ad pages are down 9.2 percent so far this year, according to Ad Age

That’s part of the reason the title announced Monday that it would be printing half as many issues next year—ramping down from 42 issues to 29—printing every two weeks while its website, nymag.com, will start publishing more content. The move will save the company $3.5 million in manufacturing costs—savings that will be recycled back into the magazine and website to product better content.

The announcement came fittingly on Cyber Monday.Continue reading...

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